🔥 Maximizing Google Ads in Your Customer Journey to Boost Sales

As a Client Manager for Google Ads, we shouldn't just think about what happens inside of the dashboard, instead, we should put on that CMO thinking cap and think about a customer's journey. We turned what our client thought was going to be an eCommerce-focused campaign into a lead generation-focused campaign. Watch this video as Carmen Lee, our Senior Client Manager, explains why the team came up with strategy and how it was beneficial for the client.
0:00 Intro
0:20 🔥 Maximizing Google Ads in Your Customer Journey to Boost Sales
3:19 Smart Campaigns & Dynamic Search Ads
5:42 Competitor Campaigns
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[@petyaboy84]

Why smart campaign? Why not local store p-max? Or maybe search with location expansion? Both show up on maps too.