E006 | How to Write a Radio Ad that Works | Advertising Hack | Hosted by Mark & Jude Lazaro

Radio is an exciting and timeless medium. But it's also plagued with a severe lack of care in the production of quality advertising, which is why it is also synonymous with busy, loud and incomprehensible radio spots that are hard on the ears.
How do you go about writing a radio ad that will truly stand out from the noise. That is exactly what this episode is dedicated to: Best practices and tips that will guide you and hopefully even inspire you to write radio content that will jump out at your customers and leave a desirable impact on them.
1:57 - Radio, a timeless and relevant medium.
2:08 - A relatively cheaper medium has its advantages but if used incorrectly, it has drawbacks.
6:00 - Don't be lazy. Write for the format.
7:19 - Copy Format, being native to the medium.
10:54 - Harnessing the power of “Human Imagination”.
12:50 - Have multiple conversations.
18:17 - Radio is a message reinforcement medium, not a call for action.
20:02 - Using a Google search term.
21:27 - Budget well for a radio campaign ad.
22:00 - Better production value.
23:13 - Business Tips - Budgets (Adding extra value and setting up your ads.)
We’ve collated a detailed set of show notes here: lazaro.in/blog/write-radio-ad-...
You can listen to all the radio commercials from this campaign here:
• "I love traffic" Radio...
You can view all the video ads for this campaign here:
• 'I Love Traffic' Ad Ca...
This film is the property of Lazaro Advertising Pvt. Ltd (Bangalore, India)
www.lazaro.in

[@Ajayjkmr573]

Hahahaha! MAGIC. Love it!

[@lazaro8705]

All of Jude's 'Harry Potter' dreams came true :D

[@reubenjoseph1987]

Good Stuff!

[@marklazaroindia]

Reuben Joseph ...what did you connect with?

[@ambisvideos]

wow coool

[@lazaro8705]

Thank you :)

[@ashishavin8748]

Oh, hey! You guys have different hair now.

[@lazaro8705]

Ashish Avin 😂...that isn't the only thing that's changed!