How to write a radio commercial script
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- čas přidán 5. 07. 2024
- Writing radio is totally different to other types of advertising, it takes some getting used to, creating images with sound, and writing to a time length rather than space. In this video, I look at how many words you can fit into a radio commercial and how to structure your script.
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If you're worried about how many lines of copy or what the word count is in your spot, you're worried about the wrong damn thing! As a creative, you should be focused on coming up with a great concept. Then you should write and produce the hell out of it. Radio is "theater of the mind." So a great radio spot can have two words or 1000 words. There are no hard and fast rules. It just depends. At the end of the day, the length of the spot will decide how much you get to say. But as the writer, part of your job is to say what you need to say as effectively as possible, with as few words as necessary. And you should ALWAYS be looking for the shortest way to say the coolest/funniest/most effective thing you can say. So don't worry about word count. Worry about whether you've said all that you need to say, if the message is clear, is your spot funny/interesting/entertaining, and does it comfortably fit within the allotted time without sounding rushed or incomprehensible. A particular number of words or sentences does not determine if have written a great spot or not. Focus on your concept, your writing, your economy of words, and your production. Let your creativity and your creative solution for the spot guide you, and let the account nerds who can't do what you do worry about dumb shyt they THINK is important or makes them sound smart like the word count.
Amazing video. Thank you!
Glad you liked it!
Thank you, i was making project for my MIL subject.now i have clear understanding how to make it haha thanks.
thank you for this, this is very helpful!
Glad I could help
@plugcopywriting hi so In terms of u s a compliance, do you need to say carrier charges will apply at the end of radio ads if you're doing a text to subscribe campaign? I'm trying to see if there is exact language because I've heard that sort of thing on my local radio station.
Very helpful
Glad to hear that
Why did you make this video now i need to bloody watch this god damn.
You are good at graphic designing
Thanks Ankit, I have been lucky to work with some very talented Art Directors who were very good at designing and drawing, better than I could ever hope to be but I learned a lot from them by just watching over their shoulder. Glad you liked the video.
@@plugcopywriting dyou think someone like me can also be good at it who lacks creativity but is interested in learning about graphic designing.
@@ankitshrestha4229 Definitely. Every single person has to start somewhere and for most people creativity is something they work at and learn. The more you do it, the more confident you get and your skills develop. It is all about commitment. If you want it really badly then that will drive you to learn and improve. Learning something new or out of your comfort zone is very difficult at first but you can do it.
What software did u use fot the animation?!
Cristeurd, I use Adobe Character Animator and After Effects to create the animation.
Thanks…but please tell the man to focus on the road more…😅
Pla resply :(
Very helpful
Glad I could help. If there are any other copywriting topics you'd like me to cover, let me know. I'm always looking for topics that will be helpful.