Fat Tire Changed: Why?

New Belgium' Brewing's Fat Tire is having a Coca Cola / New Coke moment, with a dash of climate change and Gen Z sprinkled in just for fun!
Also who would've thought how much of a difference a bottle vs. a can has on beer quality???
I edited this video instead of watching Super Bowl LVII (still caught the Maya Rudolph M&M's ad though, ‪@InternetTodayTV‬ totally called that it would be a Big Game ad stunt)
Also ‪@NewBelgium‬ - still down for a VooDoo Ranger sponsorship... 👀💀
Instagram for the livestream this Thursday, February 16th @ 5pm EST:
/ nic_tracy
/ coffeepeoplezine
Chapters
0:00 - Introduction
2:09 - Interview Plug
2:30 - Comparing Old/New Fat Tire and Bottles vs. Cans
6:44 - Not their first time changing Fat Tire?
8:23 - New Coke Comparison
11:37 - Craft Beer Burnout
12:50 - Climate Change Considerations
13:59 - A Younger Generation?
16:43 - Final Thoughts
Sources
Coca Cola Cocktail History
vinepair.com/articles/coca-co...
New Coke: Most Memorable Marketing Blunder Ever
www.coca-colacompany.com/comp...
Craft Beer Killing Brewery Staples
web.archive.org/web/201804190...
Axios: New Belgium's iconic Fat Tire beer gets a carbon-neutral rebrand
www.axios.com/2023/01/18/new-...
Drizly: Gen Z Purchasing Trends (BevAlc Insights)
bevalcinsights.com/exploring-...
Retail Dive: Gen Z and Millennial Price Sensitivity
www.retaildive.com/news/price...
Music Credits
Nintendo - Wii Sports and Wii Shop Soundtracks
Airport Lounge by Kevin MacLeod | incompetech.com/
Creative Commons CC BY 3.0
creativecommons.org/licenses/...
Meadows in the Sky by Artificial.Music | / artificial-music
Creative Commons CC BY 3.0
creativecommons.org/licenses/...
Twilight Voyage by Ghostrifter Official | / ghostrifter-official
Creative Commons - Attribution-NoDerivs 3.0 Unported - CC BY-ND 3.0
Powerful Trap Beat | Strong by Alex-Productions | onsound.eu/
Creative Commons CC BY 3.0
creativecommons.org/licenses/...

[@AlinaTheGoblin]

Despite being a retired beer drinker now, always happy to watch videos about the beer industry. Appreciate all the insights, Nic!

[@quenchquestdrinks]

Appreciate it! I've got some gluten-less videos on the way...

[@IllyaIV]

As a big fan of ambers and bock (I'm from Texas, you have to be cause Shiner!) I'm sad they changed the formula to not be an amber at all. Plus every time I see it in stores the cans have that thin plastic ring on it that for the eco conscious probably detracts from their carbon neutral branding - why not go for the cardboard rings that plenty of others go for? I don't really get other than trying to revamp the image a lot but I don't hate the actual new recipe lol

[@quenchquestdrinks]

Same - I think they still classify the new recipe as an Amber, just "an Amber on its brightest and crispest day" but it's kind of a stretch IMO!