How To Do a Pitch Presentation Right and Win More Clients
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- čas přidán 2. 08. 2024
- Knowing how to successfully pitch prospective clients to win new business is one of the most important skills a creative professional or entrepreneur can have. There are core skills sets you need to have, but there are also certain hacks that I have developed over 2 decades for working as a creative executive in global branding agencies and as a VP of Design in global corporations. In this video, I share some of those secrets and many of the most effective tricks of the trade you need to know to win new clients and land more work.
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This video is targeted to my audience of entrepreneurs, designers, creative professionals and people interested in brand strategy, business, graphic design, personal branding and marketing.
Philip VanDusen is the CEO of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
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I’m constantly blown away by the fact that people still have to be told “no long prose”.
This was so helpful, not just for pitching specifically, but for other applications, too. I plan to utilize the basic structure and strategy in a new website I'm launching. Thanks, Philip! Oh, and the key thing, buried way down deep, is showing people that you care. That is the essence of every successful human endeavor and relationship. One of my favorite stories (perhaps anecdotal) is of General William Booth, the founder of the Salvation Army, and a telegram he sent to the Army's annual convention in 1910. Unable to attend because of health reasons, his one-word telegram of encouragement simply read: "Others." I still get all misty-eyed just thinking about it.
@Peter Lewis Totally agree Peter, General Booth was and still is such an inspiration to many of us! Thanks for the reminder
Love that!
@@danielhagy4096 I mist up pretty easily, but this one really gets to me. If I had a dollar for every time my kids said, "Dad, you're such a sap," I'd have tons of money. (Rich I already got.)
This has been really helpful. Thank you!
Greetings from Brazil! Thank you. Wishing you a successful life!
Thank you so much, Philip! More power to you. 😍
Thank you too!
Helped a lot, thank you!
Thanks Philip for all your advice! just sent an application for your community group.
Awesome thank you! You're in!
Thank you”” great points! I heard also when pitching to“ be enthusiastic “
Absolutely!
Thank for sharing and all are very good point.
Just when I needed this. thank you 👑
Hey I AM! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!
Perfect timing once again
Thanks Bekham15!
Another Great video. Thank you so much for sharing your knowledge. 👌
My pleasure!
People;;
Awesome information thanks Philip!
You bet!
Hey Philip. We are going to startup, so could you also share your thoughts how we can get new clients... TIA
Haha oh my God you'd laugh at my presentation. As a graphic designer I usually just show up with my portfolio and go through it. Then as far as ROI, I just say something like the customer was really happy with how this turned out. So very low-tech and laid back in other words. But the one thing I definitely try to do is hit it off personality wise, and make an authentic connection. Hopefully I can get them to like me. I'm saving this for the future, I need to brush up, apparently. Thanks!!
Bucky, Glad I could help! Take it to the next level!
Thank you very much. Nice summary
🚀
Great Content !!!
Glad you enjoyed it
Your Batik shirt is awesome!! 👍
Thanks! 😁Not batik, just printed, but thanks for the style nod of approval!
Cool points! Thx!!
hey Rick!
It's been getting tougher (and I'm talking pre-COVID)... lots of competition is driving the rates to the ground. You could argue about quality, but it's surprising the amount of clients that just don't care about quality but about the cheapest price you can give them.
Tony, which is why you have to up-level your skills to offer more than just design work. Or, associate yourself with a virtual agency team of freelancers to broaden your scope of offering.
Thank you,
You are welcome!
thank yous so much
Coolio D.!
And what if we are sending a pitch via email, prior to pitching live? One word headlines are not that descriptive in that case
I recommend NEVER sending a pitch presentation before delivering it live. You want to save it all for the meeting.
@@PhilipVanDusen thanks for the answer :). Yes, it does make sense. However, investors want to have some insight prior to the meeting to know if they are interested at all. Do you have any suggestion what to send in the first email and not finish up in the trash folder? Thanks again, your content is very useful!
@@milenatos When you say 'investors' I am lead top believe you are pitching for startup investors - and not design or agency clients (which is the topic of this video) Pitching for investors is a totally different game. In that case you'll need an NDA signed before you send anything - and wouldnt be sending cold pitches anyway. Am I assuming correctly?
Askk what they're struggling with and press them on the hot buttons
What u do introducing our agency
Key capabilities
How we do what we do
Who we've helped , ROI
What are the challenges ure having in ur business
What is the problem u want to solve rn,
I suddenly had a flashback to every time I've tuned out of a PowerPoint presentation because the presenter is reading a dozen bullet points of copy. Not engaging at all... point taken!
You rock Robert Schofield!