🔴 Learning Strategy & Pricing Creativity AMA
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- čas přidán 10. 09. 2024
- What is strategy? Is it a plan of action or policy designed to achieve a major or overall aim? How can designers apply strategic thinking in the creative field? Is that possible? How do you charge for it? Take a look at inputs and outputs to see if you always arrive at the same output regardless of the input.
16:31 Douglas Davis "Creative Strategy & The Business of Design"
21:20 Should you name a company using your name or a fictitious business name? What are the pros and cons?
Topics include strategy in design, collaboration and maintaining relationships with clients.
Sarah Leonie Lewis
sarahllewis.my...
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The FUTUR IS HERE!
is this the best channel on CZcams?
Yes.
The Futur I'm so glad you replied... I just want to say thank you for the content you put out; it's incredible and has made a huge difference to my life... I am actually an English teacher with an interest in design and I am translating your information to my field.
Thank you so much and please keep doing what you are doing.
Thank you. We will. Curious to see how you translate this.
In my opinion, yes it is, because everything I see and listen to here works for my life and career :)
There's none better
This is so great. The content I've been getting the most out of is when Chris does a client roleplay, talks about how to steer a convo in a particular direction, and gives specifics about the discovery phase of a project, oh and pricing.
Consistently being an order taker with my clients and seeing this video has convinced me to get the creative strategy route. I needed to see this video today.
Yes please, we need basic business concepts, most people don't know how to calculate utility or ROI
This is without a doubt the best channel on youtube.. applicable and detailed information, for entrepreneurs and designers who want to be empowered in their fields and successful in their businesses. The future is leading a revolution for millennial and future generational growth in creative fields and business in general. I study what each of these brilliant designers say, and I write down, study and apply everything I can. Chris Do, you may not know me, and most of those who've been impacted by your business and the platform you've developed, but I want to say that one day I hope you get to really see how much you've changed my life, thank you.
"Which path do you want to go"?
GREAT QUESTION CHRIS... I answered STRATEGY straight away... it blends so beautifully with my experience, and I know that I can bring in other clever creatives to create along the way!
The Futur strikes again. Brilliant!
the sequel..
Enjoyed the part about finding partners to work with. Very relevant to where our agency is today. Thanks for the tips and for covering the topic.
Amazing show. So much value. Thanks Chris and a the Futur team (from Toronto, Canada).
Wow I just got the phone with a potential client. I've been listening to your channel while at my day job dollar general... I sell calendars i designed and art prints at my store so people are starting to know me.. this guy want me to illustrate a poetry book and animate it.. so I told him about discovery and strategy and told him that would be 2k then we would move into the project and then I asked if that was somthing he could do. And that helped me to find out that he currently can't do that so. So I offered I smaller option to get started with a calendar around his poetry.... it wasn't perfect but I definitely was having an oh crap Chris has told me how to handel this!!
Nice. Good luck.
Chris and the teams. Please dont give up producing these videos. Thank you for this informative videos. I have learnt alot from The Future
Melbourne Australia in da house
what up Melbourne?
love the new look dude...
nostalgic of the 20s-30s..
for some reason...i get the feeling of instant trust in you.
you look sharp, professional, trustworthy..
i personally prefer this look over the tagger look! lol..
love your work bro...
I appreciate that!
@@thefutur ..
just to let you know Chris..
its just my taste..
you can be in a Tshirt and i would still appreciate your words of wisdom.
but i would think..dude..whats up with the tshirt..
but if its you its you..
nothing but appreciation here.
My heads spinning! The amount of bombs in this video is ridiculous!! Thank you!
thanks Henry!
I love your content man... "bingewatching". After 2 weeks of those I decided to go for the e-books. Used the forms right away, no readings, closed the client this morning & pump to work on the project. Thanks @TheFuturTeam & Master Do
Lemme inhale the e-books & the books you guys recommend. I think by the end of the year, I'll be grabbing all your e-book stuff. - sick price tho - still - it payed for itself within 24h by x12 no kidding.
Pitt Boottawong thanks and welcome.
Its crazy more people who are creatives and entrepreneurs should be here! this should have over a million views.
Ive been selling since I was a little girl, from my hand drawn Tshirts and designs to left over (but very pretty) perfume bottles my mom would throw away! I have always been an artist but slid a little into sales working in the car business and I went from not knowing how to close deals to top earning sales rep in 2 years out of 400+ sales people! Using the same info you are sharing here. I got trained by super cut throat badger sales teachers but I learned to keep the good and learn from the not so good "tactics" or advice.
Im already a subscriber but Im watching more in depth
Taking notes
Hopefully this year I will get a chance to go to one of the seminars or meet ups! That would be great.
I have a good list of questions Ive seen have not been asked-
One Sarah asked here-
About the Name of your company- your name or a prepared name. Hit right on the head. Thanks Sarah!
This should be in the best 10 of 2018. Again i appreciate this.
Thanks.
Great questions, Sarah!
Melinda Livsey thank you!
Wow, what a smart girl. Thanks for a good show!
OMG...It's been a while since i got on the internet...CHRIS YOU LOOK SO HANDSOME BRUH! :O Love your dressing sense..! I'm inspired by it
Lalith's Gallery thanks 🙏
Absolutely amazing! Is this contest back in 2023? There's the question right there! ;)
Broading the output love love love!
My first video and WOW really informative. I will definitely be catching up and tuning in for more great advice. Please keep on doing, what you are doing
welcome to the futur!
You guys should come up with a project critiques show, kind of like logo critiques but where you talk about what ways would both companies (designer and client) benefit from the projects; whether it’s a strategic Branding projects or anything graphic design/ social site related.
we are working on an entire branding project that we've been documenting. that should hit the spot.
Kickass Video Chris. Just thinking on the company name topic... "Do Design"... would of been aaaawesome :) But i get the pros and cons there still.
lol
Your content is great guys!
Thanks a lot for such an awesome video again Chris! I needed this!
Chris serving fashion!
Hey Chris. Just a heads up. Money is not the root of all evil. It's the LOVE OF MONEY that's the root of all evil! : ) (1Titus 6:10) Best regards
Thanks.
Love your style Chris!
Appreciate it. :)
Look at chris dressing for the audience / guest!!! All you need is a pipe and cane! 😉😉 love ya bruh!!
understand me. know me. (ux design)
The Futur love it!!!!
Lots of new stuff here. On topic, how do you not split collateral or deliverables throughout your three offers? Like if you're not using those to raise the price, then what *are* you using?
Hey Chris, regarding the 3 price tiers.. would you lead with your highest price (which you had mentioned) and then continue to talk about the output benefits, ignoring the lower 2 prices, until the client starts objecting.... or do you list all 3 prices straight away, giving them a clearer view of their options early on in the meeting?
I understand the importance of transparency to build trust, but I also understand the need to hold back and not go past the sale.
And Sarah... I'm in a similar boat as you, so good luck with your venture and when I get more of a grasp of the strategy side, I'll be happy to reach out to discuss further opportunities in the industry. And would also be happy to help out on any design questions you may have!
Thanks both for the video!
Arthur Bernabe that sounds great! Look forward to hearing from you.
You first say the price and anchor high. Then you go away and work ok the proposal with 3 options. You quickly present all 3 starting with the highest first. Then you let the client decide.
the newest subscriber. very helpful content
allan aliato welcome.
Love the hat chris.
Chris digging that attire!
Benneth John you like the tie, vest or hat?
1:26:30 my mind just exploded. hold on a second I need to retain my brain juice on the ceiling.
One of the questions that was asked in the video that Chris said was a good question was, "how do you work with clients that don't know what they want?" (Paraphrased). One thing that I'm running into at my experience level is actually the inverse... Clients who are adamant they know what they want. Even at my experience level I can usually tell that they aren't basing that on anything factual. So my question is, how do you work with people who think they know what they "need" but in all likely do not have the slightest idea?
In retrospect, and in full and frank disclosure, I asked this question while watching the video so Chris did answer a bit of this further on. I would still like to hear thoughts on how to respsond to people who already think they know what they need.
I usually respond, then you would waste money hiring me. you're better off hiring someone to execute your ideas. now, you could still hire me and pay my fees, but you would be wasting what I have to offer. how would you like to proceed?
Thanks Chris (I'm assuming it's Chris). I could ask a million and a half more questions here but I will leave it at that and do some deep diving here. Brilliant video. Thanks as always.
🖖
When you are helping a business (and you yourself charge for Strategy), you may discover that something that business needs to do is, in fact, also charge for Strategy themselves, as it would certainly help them identify which jobs are right and wrong for both parties. How can you best communicate that they need this feature in their model? (Where one conversation has already taken place and the response is "well we kind of include that in the initial work" or something like that). Blair Enns book is certainly helpful, but how would you do it?
I put on notifications but i keep missing the lives OMG!!! so irrtating i'll make it next time. At least I can still watch the video!!
we almost always live-stream at 11am PST.
Okay, thank you!!! Currently watching the show and as always you guys are awesome!!! The conversations are always eye-opening. Thank you again.
hi, if i keep watching your videos i will become to write a book lol, GOD bless you chris
haha. maybe you can help me write mine. ;)
Boom🤜🤛
Damn, look at that outfit. Amazing content, as usual.
Thanks man.
Watched up til 12:33 . Question: So when you want to provide "Strategy" services, you're talking about giving consultation for your client, not necessarily doing the actual work of what you're saying, on what they need to do in order to reach their goals. Does that sound about right?
That’s what he’s saying.
39:10 Please what does Chris say here? (Just learning English, Thanks in advance)
How would I set the price for an art class that involves addiction, prevention, and culture?
How to make the client feel comfortable handing over the control to us (the design people) cause when we are providing a strategy, it's not only design anymore. It's beyond design. How to illustrate ourselves as someone who would know more about the business of design than they do?
You don’t know more about business than your client. I’m not suggesting to adopt this mentality. It’s more like I want to understand your business goals and align the right solution to the problem.
Then they will be like We will achieve our goals ourselves, we want your services as a designer. How to win the client after that?
@@bikironbora1296 What Chris said in his video either be someone who helps a business with their business goals or be a designer that helps them with their design goals. If they want your services as a designer only then you have to decide to either be that for them or move on to someone that needs help with their overall business goals. It's not about winning the client over.
My question is:
If you figure out that what the client needs is beyond of your expertise, and you don't know how much does it cost to hire other professional that will fill this gap, how do you price it?
I would call around and get pricing and add that to your pricing or I would connect them with someone that does that job. They will appreciate you and remember you next time they need the thing you’re an expert at.
What was the last book they talked about?
Why no links anywhere to the guest?
sarahllewis.myportfolio.com
Damnit, I tried for medium rare design, but I got RAW.
Just caught this, great talk it was incredibly informative. I am disappointed I missed the competition, but I'd still like to answer the question you posed us.
I have only had the one client as a solopreneur so far. Unfortunately, the experience wasn't an overly positive one as he decided to stop paying me less than halfway through the project. I know that it wasn't down to any issues he had with my work, as he said I was the only person in the area that knew what they were doing.
So I now have a question for you.
What questions should I be asking that will help me to discern the trustworthiness of a client?
Thanks, Chris :)
come for the knowledge. the give aways are just the souvenir.
Always do! :D
Now that I have a part-time job, I'm going to use take some time to just build my knowledge, learn more of the fundamentals (the self-taught curriculum vid helped with that) and just take on a few passion projects before I start my business.
Even have some ideas for a rebranding project for Subway and a few other companies I want to work on. As Aaron said, you just need to find something that you feel compelled to work on right?
Would you charge the same rate for start-ups? Beyond brand identity, I would think the discovery session would look very different for a start-up as opposed to an established business..
Hey, great stuff. Question tho... i was of the impression that both the strategy and design/development can be done by one person as a freelancer. I get that handling both sides can be challenging but going into it, should one focus on one aspect (strategy)and outsource the other (development)?
Gareth Thomas you can do both. But if you are doing either correctly you may want to invest more time into doing it well.
Man I wish I watched this video like a week ago
Hi Chris, I agree with you on being a little friendly to get to know your customer and to actually drive them in to taking your services. But how you justify the words that Keir Mclaren said. He said we shouldn't have time for personal conversation. He said I don't have time for trick and treat just get straight to business. Ps. Your content is awesome.
i'm not sure there is a conflict. most of my "personal" dialogue is designed to build rapport and get to a better understanding of the client needs. i'm not chatting them up about their dog, kids, or vacation. Who are you customers? Why don't they choose you more often? What are your goals/challenges?
got it :) we just have to friendly but still ask meaningful questions. Great. Thanks
you can say just about anything as long as you adopt a "helpful" friendly tone.
Okay thanks. I am a designer and learning brand strategy in order to sell them to clients. I am struggling to find good clients. Can you please make a video on how to find clients in developing nations like India. People are more like money-money both sides and not much into the value or long term growth. surely there are big brands or more established brands that do like to work and spend on strategies but we (speaking for the beginners) have no clue to reach them or they are too far of our reach.
20:11 Please what does Chris says here? Thanks in advance. Keep up the good work! Love your videos!
1:08:11 that right there is chris's got yea face.. he has you right where he wants you.. you just did his work for him..
I am new to all this and would like to hire a friend to assist.
but you brought up a good point about envy, sabotage, betrayal, or jumping over my authority.
how can i find or manage my friend in order for me to maintain my company.
I am as green as your lady friend with a lovely accent. =-)
I was just listening to Blair's podcast about this book!! I want it so bad 😫 I hope there's another chance to win one. I don't have Twitter should I get one just to enter contests? Lol
Nina Anderson you should create an account to protect your name. It doesn’t cost anything.
You right....I just created one for my agency name but you think it is necessary for personal name as well? It is already taken so no real rush there.
I'm still annoying by the fact that at school, they dont teach you about this. It is all about the concept, design aspect, skills, but never design and business, how to approach clients , pricing, finance and etc. It is hard for beginner like me to start my own business when I have no knowledges of business in design.
Love the outfit Chris!
you like me rocking a vest?
Absolutely :)
i'll wear more.
hey hey
hey Daniel.
54:18
Has Chris been watching Peaky Blinders?
no. biut i think i get the reference. just been traveling the world and absorbing different influences.
Hey, WTF. That wasn't a real client in that viral video?!!!! /s
Dude the 40 second intro HAS GOT TO STOP!!!! Seriously?
seriously?
My question is:
If you figure out that what the client needs is beyond of your expertise, and you don't know how much does it cost to hire other professional that will fill this gap, how do you price it?
I would encourage you to find out how valuable the problem is to the client vs. how much it costs to make. but you can always make a few phone calls and find out.
@@thefutur always clear and concise. Thanks Chris, I really appreciate your efforts to answer all my questions.