Caroline Scheufele: the Big Heart behind Chopard

“You have to open your heart to people and let them in. Maybe that's why in lots of my creations, you find here or there, or even as a signature, you find a little heart.”
Now the little heart has become the emblem of the Maison, and also a token of Chopard’s core values. For Caroline Scheufele, Co-President and Artistic Director of Chopard, the heart represents her passion for precious stones and her way of life.
Apart from showcasing Chopard’s energetic creativity, Caroline also shared the stories of her journey to the fair-mined diamond mine in Botswana, and Chopard’s long-standing support for Cannes Film Festival and sustainable development.
From home to the atelier, Fashion Insiders has followed Caroline Scheufele to enter the glittering world of Chopard, and get to know how a piece of jewelry starts with a sketch, goes through the hands of craftsman, and turns out to be a precious masterpiece of emotion and desire.

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Hope you enjoy it!

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