Thank you for posting this video about the history of Chopard in advance of the debut of their haute couture fashion line. I am impressed at the history of sustainability and their willingness to be so transparent about their supply chain. Very exciting to see what they contribute to the world of luxury fashion.
I agree, I think if they bring both of those elements to the brand it will make for a really interesting perspective on couture fashion. And it makes it seem like it was built on more than just wanting to make clothes
This just shows, that though my fashion knowledge is extensive, I cannot know everything. Chopard did couture?? It’s why channels like yours are so precious.
I look forward to seeing the collection. They seem to be doing everything right leading up to it, and I don't see this as a vanity project (which is usually what these are). I especially like their commitment to transparency and sustainability. Perhaps they will move others to follow their example.
Yeah, I don’t think this is a vanity project either, it seems like it’s quite a well thought out expansion to the product offering from the company. I’m still curious to know if it will be terrible or good, which is why I wanted to do this video before the collection showed, but it will be interesting nonetheless
@@understitchYT I am sure you will report your objective findings soon. I will be looking forward to it. I have to say I have really enjoyed your channel.
@@scpatl4now Im so glad thank you, and yes, I absolutely want to do a rise and ? of Chopard couture some time in the future to see how well the clothing fits in with the brand (or not?)
Thank you for the video. I got my first happy diamond pendant as a high school graduation gift from my parents. I am in my 50s now; the happy sparkles still shine and move around joyfully . Good luck Chopard with your haute couture début ❤😊🎉
Thats such a wonderful story, thank you for sharing it. Idk what happened with their couture debut, noone really was talking about it at all, Im not really sure why either?
First also love your videos your do such a great job and i have learned a lot about fashion ( also super random thing to say ) You have a really soothing voice any way again first
@@ginkat1318a lot of high end luxury spending comes from the Asian market, hence the activation of iconic contemporary stars to represent the region. Tiffany is repositioning their brand away from the attainable sterling silver goods to more high-end pieces abs have raised their price point to change their elevate image even more. Their cadre is young folks who rep them is pretty cool.
It's a very understated, under the radar brand for a reason. And a very successful one at that. Chopard is the very definition of quiet luxury before it actually became a thing! Their roster of customers is far wealthier than what you'll find at competing brands, which are mostly based on hype & marketing that caters to the masses. Chopard is to luxury goods what Graff is to high-end jewelry. Their clientele is mainly looking for exclusivity and silent brand equity.
I think so too, for sure. It's nowhere near as loud as other brands, but their innovations are well loved and known by their clientele. Its very in-crowd marketing and I think their customers appreciate that
Im so curious to see what they show. I considered waiting to see to release the video, but I thought maybe it should remain as a study totally unbiasedly
I have a topic I would love to see. I was wondering the other day what happened to all the winners of Project Runway. How many were successful after the show, and where are they now.
@@understitchYT I just did a little research and I had no idea how many people this would cover. I had no idea it was still on the air...lol I kinda lost interest after season 9. Maybe a video about the 5 most successful and why? As I have seen...that isn't necessarily the winners either.
I would love to do more actually, both for jewellery and watches, but honestly, I don’t know much about the products of either of them being that I have not been a massive watch or jewellery wearer, I know a lot about the brands, just not about the products
i love your videos, and find them so well-researched, presented and narrated. You are a true professional ! thank you for all your work. cheers from Israel
Hi! Love your content for its high information value and great storytelling .)) just wanted to add that chopard also does perfumes, i think since 80s? I really love their cashmere so thats that. But what is really interesting to me, the perfumes are on lower end, selling in drugstores. They are probably just using the luxury feel of chopard and licensing the name, havi g really nice diamond shape bottles and all 🤷🏻♀️ however i cant complain 😁
I am a fan of yours! You create really interesting and meaningful videos! I am Advertising and Brand Management student and I learn a lot from your videos every time I watch them. Please make videos for other similar brands like Swarovski, Bulgari, etc. Btw some of those brands underwent rebranding, which is also an interesting topic.
The swarovski rebrand is so fascinating, its a shame its not really sticking, and for a brand based largely on branding and brand perception, thats doubly a shame. Im glad you enjoy my videos and we can nerd out together 🤌
I am really enjoying your content. But would like a more generalised overview of fashion marketing /product development ie product lifecycles, the 4 p’s that kind of thing in one video, you have peppered them in your other video’s. Do you have a suggested reading list in Amazon ? Also wouldn’t mind a video on up and coming brands to watch that are still accessible for the general public. Thanks Keep up the great work.
To be totally honest with you, I fully studied this in university, retail marketing, retail business, and I have to admit the books are horrendously dull, even for me, I thought they were very boring. I mean I learnt a lot, but they were a mission to get through and learn from. Luckily, though, a lot of the concept in marketing are repeated over and over and over again, because they apply to so many. If you’re looking for a really digestible marketing content, I always enjoyed Seth Godin’s books, but I know that he is quite controversial, a lot of people don’t really rate him at all, and you have to read it with a pinch of salt, knowing that this is somebody’s opinion, but they are a very digestible read, and they make marketing seem more real and emotional than the way that people try to quantify marketing so much. Which in reality is not always the best because what may work for one brand won’t work for another. In terms of smaller brands, I heavily recommend trying to find something local near you, if you want something at the affordable level, or following extremely small brands, maybe that short fashion week, although I have just done a graduate collection and following them for a few years until they have a pop-up or sample sale . That always does well for me, but, I actually tried to do interviews with smaller brands so that I could promote them, and they just didn’t get watched very much. I have one more coming, but I don’t know if I will do another after that because if I’m not getting clicks, then it will hurt my position in the algorithm. I voice type this whole thing, sorry, if some of it is a bit nonsensical, I can’t trust, apples voice type always If you have any more questions, I’m always happy to answer them 💖
It’s a great company. I would stick to scarves, luxury bags for men and women, maybe very elegant eyewear. I wouldn’t get involved in luxury clothing because it’s not their specialty. But I have known Chopard since 1982. I had a friend that would buy Chopard watches and jewelry in dozens from Switzerland and not pay the 20% tax because she would bring it out of the country and sell it in Hong Kong including the 20% tax. She was also buying Rolex. It was a lucrative business but eventually she got out of it because it was risky. 😊😊😊
It’s certainly a very interesting brand with a very long history, it’s nice to see that the company are still family owned too, I like when they are not just brought up by a massive conglomerate
Hi Understitch, At first I was going to think it will a success as part of the Richmond group. They have deep pockets. then I look it up. It was not part of the Richmond group which I said oh no. Its low to mid budget watch business financial. There is however one upside to haute couture for Chopard is to push super high end ladies watches. Cash cow like hand bags, shoes and perfume link more to ready to wear then to Haute Couture. Sorry to be a fly in your ointment .😅
Hi Understitch, I made the assumption because I was once a watch nut. You never said it was in the Richmont.. The watch business is all smoke and mirrors. They all buy their watch movement from ETA. Now they buy ETA clone movements. Congratulation on your first sponsor. cheers
@@gordonw4542 oh I see, okay, thank you for clearing that up for me 😅 I know the watch industry is also a lot of clouds, a bit like the beauty industry. My dad is a watch guy so Ive known about some of the retailing through him, veyr very interesting
@@angelprat6080 I was just being silly, I thought it was a funny way to say no. Also, did you delete your other comment that you posted? I got a ntoification and I even screenshotted it because I thought it was so kind and I wanted to show my partner, but then I went to reply and it had gone?
@@understitchYT sorry, i have a hard hitting flu right now and idk but im really in my feelings, and i got anxious because I wrote something about the algorithm not being good to you but then i noticed that the Karl and Ivy videos have a really good amount of views and I thought that maybe you would feel like i was minimizing the reach of your work and then i got more anxious because english is not my first language and then i remembered that your videos always included business aspects of fashion so "Why was I only now recognizing it til now?". so that's why, im sorry, everything i said is really what i feel, im grateful for your videos.
@@angelprat6080 I loved the comment, dont worry about it and thank you for what you said. Some of my videos are expected to get more views and some less views in general. Beyonce and Karl Lagerfeld are huge names, so I can expect more clicks from non-subscribers, whereas for Chopard, unless their show on Tuesday randomly goes viral, I have less of a chance of getting a tonne of views from (but that absolutely did not stop me from working for two days straight no sleep on the video to get it out in time just in case). Sometimes I even plan for videos to get less views when I just really believe in the brand, like Charles Jeffrey or Ottolinger, so the viewership of a video isn't necessarily how I value my videos anyway, so I wouldn't take offense from that at all
Hmmmm.... so can I assume that Chopard has setup an atelier in Paris and has 60 looks/exits as per the rules set by the Chambre Syndicale....? Or is this more like Alta Moda by D&G...? And TBH, haute couture unless they poached the best talent(premier main qualifiees, 2eme mains, etc)from the other houses.....yeah...best of luck.
They can work with couturiers, thats not always an issue, but their relationship with the synicale is the question mark I have, maybe they ran as a guest designer? I really saw no promotion about it at all and I cant put my finger on why?
@@understitchYTthe clown designed by little Caroline and how her father wished to gift it to her. Thanks for the video btw, it’s great to watch and you have a lovely voice :)
Maar Chopard is echt niet geweldig: gewoon mijn oorbellen in een badje in warm water gelegd: geeft onderdruk en beweegt het systeem happy niet meer. En.. doorsturen naar Zwitserland? Haha
I clicked faster than a Richemont acquisition.
Faster than the Scheufele family
🤣😂🤣
The very specific fashion humour I’m loving hahah
As a huge fan of Chopar, I couldn't be happier that you are highlighting less-mainstream brands ♥️
Oh we have aaaallllll fashion week for (mostly) small brands dont worry 🙌
@@understitchYT thank you
Thank you for posting this video about the history of Chopard in advance of the debut of their haute couture fashion line. I am impressed at the history of sustainability and their willingness to be so transparent about their supply chain. Very exciting to see what they contribute to the world of luxury fashion.
I agree, I think if they bring both of those elements to the brand it will make for a really interesting perspective on couture fashion. And it makes it seem like it was built on more than just wanting to make clothes
This just shows, that though my fashion knowledge is extensive, I cannot know everything. Chopard did couture?? It’s why channels like yours are so precious.
They are about to debut on Tuesday, yes. I’m quite interested to see how it goes
I look forward to seeing the collection. They seem to be doing everything right leading up to it, and I don't see this as a vanity project (which is usually what these are). I especially like their commitment to transparency and sustainability. Perhaps they will move others to follow their example.
Yeah, I don’t think this is a vanity project either, it seems like it’s quite a well thought out expansion to the product offering from the company. I’m still curious to know if it will be terrible or good, which is why I wanted to do this video before the collection showed, but it will be interesting nonetheless
@@understitchYT I am sure you will report your objective findings soon. I will be looking forward to it. I have to say I have really enjoyed your channel.
@@scpatl4now Im so glad thank you, and yes, I absolutely want to do a rise and ? of Chopard couture some time in the future to see how well the clothing fits in with the brand (or not?)
Thank you for the video. I got my first happy diamond pendant as a high school graduation gift from my parents. I am in my 50s now; the happy sparkles still shine and move around joyfully . Good luck Chopard with your haute couture début ❤😊🎉
Thats such a wonderful story, thank you for sharing it. Idk what happened with their couture debut, noone really was talking about it at all, Im not really sure why either?
@@understitchYTno more “dreamers” in our world today to commission a masterpiece… I have my theory why… 🐽
First also love your videos your do such a great job and i have learned a lot about fashion
( also super random thing to say ) You have a really soothing voice any way again first
Im glad you enjoy my videos so much (thank you also for the compliment on my vocal frying pan of a voice 😂)
Do Tiffany & Co next. Tiffany is rising under LVMH especially with the younger generation. They might even beat their rival Cartier.
Tiffany is doing really interesting right now, their colourful new branding, retail spaces to match but then changes afterwards, very interesting
Please explain the choice of Jimin as an ambassador, to me he seems so different than what I expected as a target customer
I just saw something on CBS This Morning on the redesign of their flagship store in NYC, and the designer was "interesting" lol
@@ginkat1318a lot of high end luxury spending comes from the Asian market, hence the activation of iconic contemporary stars to represent the region. Tiffany is repositioning their brand away from the attainable sterling silver goods to more high-end pieces abs have raised their price point to change their elevate image even more. Their cadre is young folks who rep them is pretty cool.
@@swabrren thank you. Just noticed they raised the price of their lock bracelet for the 2nd time this year..
It's a very understated, under the radar brand for a reason. And a very successful one at that. Chopard is the very definition of quiet luxury before it actually became a thing! Their roster of customers is far wealthier than what you'll find at competing brands, which are mostly based on hype & marketing that caters to the masses. Chopard is to luxury goods what Graff is to high-end jewelry. Their clientele is mainly looking for exclusivity and silent brand equity.
I think so too, for sure. It's nowhere near as loud as other brands, but their innovations are well loved and known by their clientele. Its very in-crowd marketing and I think their customers appreciate that
Just 20 minutes ago, I was unaware of them, but now I am excited for whatever takes place on Tuesday.
Im so curious to see what they show. I considered waiting to see to release the video, but I thought maybe it should remain as a study totally unbiasedly
Chopard designer, Ronald Kurowski came up with the idea to create the first happy diamonds watch.
Oh thank you
ooooh really excited to see what's gonna come out of that! also great vid as always :D can't wait for next one !
It will be so interesting to see how they interpret fashion for the company for sure, glad you liked the video
thank you for this video and all you video's, your research is very thorough and enlightening, I really enjoy your perspective.
I’m so glad, thank you so much
I have a topic I would love to see. I was wondering the other day what happened to all the winners of Project Runway. How many were successful after the show, and where are they now.
There’s a few people that I think would make interesting videos, but it’s tough to know what would be a clickable and yet on brand way to go about it
@@understitchYT I just did a little research and I had no idea how many people this would cover. I had no idea it was still on the air...lol I kinda lost interest after season 9. Maybe a video about the 5 most successful and why? As I have seen...that isn't necessarily the winners either.
Very interesting! They are also in the fragrance market, would love for you to take on that aspect of their brand as well in one of your videos 😊🙏🏼
Great suggestion thank you
Would love more videos on the luxury watch brands
I would love to do more actually, both for jewellery and watches, but honestly, I don’t know much about the products of either of them being that I have not been a massive watch or jewellery wearer, I know a lot about the brands, just not about the products
Oh wow, this channel is AMAZING. I'd love to see a video about the fall of Delpozo. Such a pity
Oh yeah, that would be such an interesting video
i love your videos, and find them so well-researched, presented and narrated. You are a true professional ! thank you for all your work. cheers from Israel
Im so glad you like them thank you 🙌
ive watched every video on ur channel in like the last 3 days. 10/10! huge fan 🤍
Oh really? Tysm 💕
Hi! Love your content for its high information value and great storytelling .)) just wanted to add that chopard also does perfumes, i think since 80s? I really love their cashmere so thats that. But what is really interesting to me, the perfumes are on lower end, selling in drugstores. They are probably just using the luxury feel of chopard and licensing the name, havi g really nice diamond shape bottles and all 🤷🏻♀️ however i cant complain 😁
I actually agree, I think theyre licensed and that theyve also signed a distribution deal so they have no control over it
I am a fan of yours! You create really interesting and meaningful videos! I am Advertising and Brand Management student and I learn a lot from your videos every time I watch them. Please make videos for other similar brands like Swarovski, Bulgari, etc. Btw some of those brands underwent rebranding, which is also an interesting topic.
The swarovski rebrand is so fascinating, its a shame its not really sticking, and for a brand based largely on branding and brand perception, thats doubly a shame. Im glad you enjoy my videos and we can nerd out together 🤌
@@understitchYT Oh, I like that saying. Let's nerd out together!
I'll use it from now on in my daily conversations, it's so good ☺
"The very last word in luxury timepieces." Off to a shaky start right out of the gates.
Let's see how this goes...
I have a wedding ring by Chopard - a heart with floating diamond- i Love it! Could not be better!
You lucky duck 🦆
always loving your uploads, thanks :)
Thank you 🙌🙌🙌
I am really enjoying your content. But would like a more generalised overview of fashion marketing /product development ie product lifecycles, the 4 p’s that kind of thing in one video, you have peppered them in your other video’s. Do you have a suggested reading list in Amazon ? Also wouldn’t mind a video on up and coming brands to watch that are still accessible for the general public. Thanks
Keep up the great work.
To be totally honest with you, I fully studied this in university, retail marketing, retail business, and I have to admit the books are horrendously dull, even for me, I thought they were very boring. I mean I learnt a lot, but they were a mission to get through and learn from. Luckily, though, a lot of the concept in marketing are repeated over and over and over again, because they apply to so many. If you’re looking for a really digestible marketing content, I always enjoyed Seth Godin’s books, but I know that he is quite controversial, a lot of people don’t really rate him at all, and you have to read it with a pinch of salt, knowing that this is somebody’s opinion, but they are a very digestible read, and they make marketing seem more real and emotional than the way that people try to quantify marketing so much. Which in reality is not always the best because what may work for one brand won’t work for another.
In terms of smaller brands, I heavily recommend trying to find something local near you, if you want something at the affordable level, or following extremely small brands, maybe that short fashion week, although I have just done a graduate collection and following them for a few years until they have a pop-up or sample sale . That always does well for me, but, I actually tried to do interviews with smaller brands so that I could promote them, and they just didn’t get watched very much. I have one more coming, but I don’t know if I will do another after that because if I’m not getting clicks, then it will hurt my position in the algorithm.
I voice type this whole thing, sorry, if some of it is a bit nonsensical, I can’t trust, apples voice type always
If you have any more questions, I’m always happy to answer them 💖
It’s a great company. I would stick to scarves, luxury bags for men and women, maybe very elegant eyewear. I wouldn’t get involved in luxury clothing because it’s not their specialty. But I have known Chopard since 1982. I had a friend that would buy Chopard watches and jewelry in dozens from Switzerland and not pay the 20% tax because she would bring it out of the country and sell it in Hong Kong including the 20% tax. She was also buying Rolex. It was a lucrative business but eventually she got out of it because it was risky. 😊😊😊
I agree, a similar strategy to Cartier would do Chopard well imo. Well made bags and scarves as upselling goods
Always admire the brand ❤
It’s certainly a very interesting brand with a very long history, it’s nice to see that the company are still family owned too, I like when they are not just brought up by a massive conglomerate
Really love your videos
Thank you so much 🙌
Thank you！
Thank you too!
This is very interesting, I always thought they came out with jewellery first
Their jewelry is such a stand out for sure
GAYNEVA❤❤❤❤
Thanks for the archive footage!
Im glad you enjoyed it 🙌
Hi Understitch, At first I was going to think it will a success as part of the Richmond group. They have deep pockets. then I look it up. It was not part of the Richmond group which I said oh no. Its low to mid budget watch business financial. There is however one upside to haute couture for Chopard is to push super high end ladies watches.
Cash cow like hand bags, shoes and perfume link more to ready to wear then to Haute Couture. Sorry to be a fly in your ointment .😅
I dont beliece I said it was part of the richmont group?
Hi Understitch, I made the assumption because I was once a watch nut. You never said it was in the Richmont.. The watch business is all smoke and mirrors. They all buy their watch movement from ETA. Now they buy ETA clone movements. Congratulation on your first sponsor.
cheers
@@gordonw4542 oh I see, okay, thank you for clearing that up for me 😅 I know the watch industry is also a lot of clouds, a bit like the beauty industry. My dad is a watch guy so Ive known about some of the retailing through him, veyr very interesting
Greetings from Geneva :) what kind of presentation maker do you use?
I use Final Cut Pro X, highly recommend ❤️
@@understitchYT thanks 💖
i love your videos so much, are u swiss french?
Not yet
@@understitchYT haha what do u mean? i heard that becoming a swiss citizen its really hard, a dream of mine
@@angelprat6080 I was just being silly, I thought it was a funny way to say no. Also, did you delete your other comment that you posted? I got a ntoification and I even screenshotted it because I thought it was so kind and I wanted to show my partner, but then I went to reply and it had gone?
@@understitchYT sorry, i have a hard hitting flu right now and idk but im really in my feelings, and i got anxious because I wrote something about the algorithm not being good to you but then i noticed that the Karl and Ivy videos have a really good amount of views and I thought that maybe you would feel like i was minimizing the reach of your work and then i got more anxious because english is not my first language and then i remembered that your videos always included business aspects of fashion so "Why was I only now recognizing it til now?".
so that's why, im sorry, everything i said is really what i feel, im grateful for your videos.
@@angelprat6080 I loved the comment, dont worry about it and thank you for what you said. Some of my videos are expected to get more views and some less views in general. Beyonce and Karl Lagerfeld are huge names, so I can expect more clicks from non-subscribers, whereas for Chopard, unless their show on Tuesday randomly goes viral, I have less of a chance of getting a tonne of views from (but that absolutely did not stop me from working for two days straight no sleep on the video to get it out in time just in case). Sometimes I even plan for videos to get less views when I just really believe in the brand, like Charles Jeffrey or Ottolinger, so the viewership of a video isn't necessarily how I value my videos anyway, so I wouldn't take offense from that at all
Wonderful content！！！
Thank you so much, Im glad you liked it 🥰
Love chopard❤❤❤❤
Cant wait for the show 💕
Hmmmm.... so can I assume that Chopard has setup an atelier in Paris and has 60 looks/exits as per the rules set by the Chambre Syndicale....? Or is this more like Alta Moda by D&G...? And TBH, haute couture unless they poached the best talent(premier main qualifiees, 2eme mains, etc)from the other houses.....yeah...best of luck.
They can work with couturiers, thats not always an issue, but their relationship with the synicale is the question mark I have, maybe they ran as a guest designer? I really saw no promotion about it at all and I cant put my finger on why?
The clown story is so sweet, my goodness. It seems like a brand with a lot of goodwill, no? From the beginnings and even now
Clown?
@@understitchYTthe clown designed by little Caroline and how her father wished to gift it to her. Thanks for the video btw, it’s great to watch and you have a lovely voice :)
❤❤❤
💖💖💖
🥰🥰🥰
🥰🥰🥰
first :]
Maar Chopard is echt niet geweldig:
gewoon mijn oorbellen in een badje in warm water gelegd: geeft onderdruk en beweegt het systeem happy niet meer. En.. doorsturen naar Zwitserland?
Haha