Breaking Down The Snapdragon X Series Strategy
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- čas přidán 9. 06. 2024
- Mark sits down with Kedar Kondap, SVP & GM of Compute & Gaming at Qualcomm, to talk about what we can expect from the Snapdragon X Elite and X Plus processors launching soon. Everything from AI and NPU performance to battery life expectations to gaming performance is talked about in this interview.
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Timecodes:
00:00 - Intro
00:28 - Snapdragon X Terminology
01:32 - Architecture
02:41 - Battery Life Expectations
04:27 - Partner Designs
05:41 - Processor Scalability
07:53 - Snapdragon X Selling Points
09:52 - NPU Use Cases
16:04 - NPU Optimizations
17:44 - Snapdragon X Plus Details
19:27 - Snapdragon X Gaming
20:27 - ARM Compatibility
22:53 - Final Thoughts
Video summary: In this video Mark Hachman and Kendar Kondap talk about the Qualcomm Snapdragon X Series of processors in a variety of topics, including architecture, battery life, AI and NPU workloads, and more.
#qualcomm #snapdragon #laptop - Věda a technologie
Put these in a handheld form factor. Lets see how good that efficiency really is.
marketing efficiency does not do well in real world
Being able to take a windows laptop away from civilization to work of cad and music on battery without needing to be plugged in would be a dream come true experience for me.
More choice on the market is good, hope Qualcomm keeps this up, just like Intel in the GPU space. In a few years both can get very good.
He says "up to 2x battery life" when the marketing slide says "over 2x". MARKETING WOULDN'T LIE, WOULD THEY?!
Davinci Resolve acceleration support is excellent news, can you please confirm you will support Davinci Resolve in Linux on X Elite/Plus too? Full Chrome (not chromium stuff) on both Windows and Linux too? How much Windows licensing can be saved by buying a Linux version of one of these?
We shall see...
Which will be Snapdragon X "ref" laptop, like MSI had some for "Intel Evo reference platform"?
I would like to know something about NPUs. In case I have a decent nvidia Graphic card, Is there any reason I need to upgrade my CPU ? Isnt't investing in a more Powerful GPU is better than getting a processor with built in NPU?
Yes, but that more power on GPU draws more power. So it depends on the Usecase you are working on. Havinf said that, OEMs can still choose to have ARM chips and GPU like they do with Intel/AMD with Nvdia GPUs. But it means that battery life is affected and is chunky due to the cooling factors.
Does it have "ARMv8.3-A Memory Consistency Model" implemented?
No GPU talk?
pleasssse re-check the name of the guest in the description. i think the correct spelling is kedar kondap. ( as PC world used in the intro)
What kinda Indian name is that? Is it southern perhaps?
@@tiromandal6399 Supposedly a village in the state of Maharashtra.
This will be an utter game changer!!!!!!
I wonder how it compares to AMD Ryzen 7 6800U performance per watt
Exciting, but what about Mac comparisons? After 35 years of using DOS & Windows, I switched to Mac for my daily driver laptop when the M1 Apple Silicon came out, and I'm glad did. I hope the new Snapdragon X series of products give me a strong reason to switch back to Windows PCs. Bring on the competition!
I need, we need Windows (Microsoft) to have mass support for Arm processors… That way we can get native BootCamp on Apple-Series and Hackintosh support for Arm processors!
Snapdragon may have a minor power efficiency advantage, but lets be real, Strix Halo is going to blow away anything they can throw at it. More powerful cores, more powerful integrated graphics, more powerful NPU. I foresee a Snapdragon X Elite black friday sale, $499 laptop that slightly beats a $700 intel.
is this ARM 9 or still 8 ?
Yes Im mainly all Apple but use PCs for linux sometimes. Its 2024 and to hear this dude say "Can I use this and I just want everything to work" Exactly why Im an Apple guy. My 2012 unibody Macbook Pro With upgraded SSD and more RAM. Everything just works. Never has any issues. Never freezes or crashes. When Im in a Linux VM or just using Mac OS. My fully loaded Dell from 2019 Crashes all the time. Blue screens me alot. Like multiple times weekly. I am fired up for Qualcomms ARM chips though. So far looks good
Why only M3? why not m3 pro and m3 max competitions?
if you get a chance for follow up with qualcomm later, find out about developer workloads. Does the chip have virtualization instructions like intel/amd chips? (e.g. can we run VMs or docker containers) Is it performing well for compiling apps for the platform as well as other languages like java/python/node.js? Did qualcomm add any accelerators for workloads like apple did with the m1 (for javascript)
It's still going to be hard for these ARM based computers to be used by businesses as along as INTEL and AMD are still here. Unfortunately, to this day with ARM based computers there are still programs that do not work.
finally laptops can be used as laptops :D hope it won't heat up and less plugging in
Seriously Qualcomm if you want us to believe your product isn't just hype. Deliver units to testers. Let people not on your payroll show how it's performing. This video just seems like a press release to me.
There is a reason the units cannot be shipped wait until May 20th
@@barrierankin2234 reason for what exactly? The product hasn't shipped and test units have not been tested but third parties. my statement is correct. Manufactures hand wave performance benchmarks all the time. All of this is hype until then.
Microsoft windows release @@TheExtended
@@TheExtendedif testers have units, wouldn't they be under NDA? All tech companies do this.
@@zivzulander yes and the NDA would likely prohibit testers from posting their findings until it's on sale to everyone. That doesn't make me believe the chip does what Qualcomm says. It wouldn't be the first time a manufacturer cherry picked benchmarks. For me it's hype until it's verified.
Is Mark using SP 10 snapdragon Elite plus engineering device or is it SP9 Arm?
I don't see this competing with AMD APUs, like in the steam deck. Battery life is fine, but if you can't run x86, which is rather limited support, then this is Windows RT tablets repeating. They need to force Microsoft to fix x86 support, or bare minimum support Linux, so you can actually run desktop applications. Nobody cares about Windows RT or Android laptops. Good x86 compatibility is a literal requirement to not be a complete failure.
You probably haven't used Windows 11 ARM recently. x86/64 emulation is leaps better now than the time your grandma was running Windows RT.
Control runs around 35 to 38fps, and the other game I'm not familiar with is also 35fps ish. Both on battery, which is important. Kitguru showed Baldur's Gate running at around that level as well.
It's hard to believe these devices will live up to the hype - but if they come even close, we're witnessing a truly monumental shift. It was impressive when the apple ecosystem pulled this off; but they had absurd amounts of cash and years of cutting-edge ARM performance experience - and an ecosystem that is willing to cow to Apple's demands. This is going to be a much more challenging transition for windows and its ecosystem - we'll see soon if this moves the needle, or remains a curiosity.
Thanks for the interesting interview!
Curious will qualcomm go fight the handheld gaming sector AMD is thriving. the MSI claw (intel) is not doing well.
GPU gaming performance seems to be around Steam Deck levels, at least on the prototypes with unreleased drivers. Also looks like they weren't using RT features, and running the game at native res without upscaling.
I wish they'd address SemiAccurate's accusations that they've cheated on their benchmarks and OEMs are getting scores as much as 50% lower on real hardware.
I want to buy an ai inferencing machine.
I’d like to see benchmarks for 70b parameter llms.
Where are the laptops? Just hearing the hype for many months now.
"This video is NOT sponsored" yet you behave exactly like it was, zero criticism at any of the claims, simply nodding along, going "right", and offering weird assertions like "you certainly can't argue with the performance numbers". On the contrary, as a journalist YOU MUST argue with the numbers when they have no proof, no validation, and their own partners are saying the numbers are wrong. What is wrong with you?
They compared against "Ultra 7", i.e. a pretty low end Intel CPU, far below 14900HX and 7945HX3D, and they claim "unrivalled performance". No questions, no critique offered, not the slightest attempt to question their choice of comparisons here. They claim their GPU is flabbergasting, yet it basically ties with an Intel iGPU, which is already way slower than an AMD iGPU, and both of which are toys compared to the lowest end dGPU you can find, and those are toys compared to a 4080/4090 laptop.
Just more proof that I was right in unsubbing from PCWorld when I got sick and tired of the low effort content you kept churning out.
It, unfortunately, is very hard to disagree with you 🙁
I never understand why Intel didn't make the E cores on the new gen cpus with arm architecture.
Because having differing architectures, let alone different instruction sets on the same CPU and the massive extra complexity with the scheduler would almost certainly offset any advantage.
I've been using a Windows Dev Kit 2023 with the Snapdragon 8cx Gen 3 daily for the past 14 months and I have noticed significant in improvements in Windows 11 arm over that time. More Windows 11 apps that also have arm64 binaries, constant stream of graphics and hardware driver updates, with improved Open GL, Open CL and recently added Vulkan support. I now can even connect Thunderbolt 4 / USB 4 devices to my Dev Kit, though they operate at slower speeds. x64 emulation is greatly improved, including running apps such as Ableton Live 11 and Genshin Impact v4.5. I am looking forward to the release of Snapdragon X processors, because I know I can now satisfy all my computing needs on Windows 11 arm, and welcome having a Windows laptop that is extremely quiet (like my Dev Kit) and power efficient like my M2 MacBook Pro.
X Elite Plus sounds like it would make the perfect Xbox Series S handheld chip.
☠
Half the performance of 1060 series s
X elite 4x slower than series x
Gpu is outdated
Waiting for generation or 2 to keep up with competition
@ehtasam960 Did you not see it can play Balders Gate 3 and Control? Add Microsoft customization and you'll have a powerhouse handheld chip.
@@sugarbait at lower settings at 30fps
@@robertlawrence9000 Yes but imagine if Microsoft secures a specialized custom chip specific for a handheld?
We've gone from sponsored videos to having actual marketing people talk for half an hour. Yikes. Let the products speak for themselves.
In due time. 😂
@@robertlawrence9000 this. You'd expect someone who uploaded Windows Weekly/TWiT network clips more than a decade ago to get how this whole industry works by now. 😉 This is no different from how any trade show (computers, cars, medical equipment, toys, cameras, etc.) operates where you give companies a chance to explain their products. The testing of claims comes later.
It would only be some kind of issue of bias if it were only being done for Qualcomm, but PCWorld has had Intel, AMD, Nvidia, etc. on before. Plus plenty of follow-on coverage testing the claims of those companies.
If something truly great (brands, games, etc.) fails early on, we sometimes blame a lack of hype and advertising. But when something creates a lot of hype through advertising, people can get annoyed. It seems like there's no perfect balance.
I understand your point but I disagree. It's a good innovation thus far that PC ecosystem has ever seen and it deserves all the marketing it needs. Unlike Apple, Windows ecosystem doesn't force one SoC over another and consumer education is important. Consumers when they go to buy a Windows laptop won't even know much differences if not.
😂 true and sad
A bit of dishonesty in the Elite vs Plus comparison.... The bottom SKU elite chip, which is the one used in the vast majority of 3rd party builds (outside of Microsoft) does NOT have core boost. It's the plus chip with 2 additional cores. Everyone offering pre-order on these laptops is pushing the SKU "78" chip.... Be carefully what you're buying....you will pay a several hundred dollar premium for the top SKU elite chip and they are NOT telling you this. Even the Lenovo T14s pre build is offering the low end SKU chip, for well over $2k!
"what's the battery life ?"
(starts speaking random shit) "up to 2x"
"2x what ?"
"2x the competitor"
"soooo how many **Hours** of battery life should we expect ?"
"depends on the use case, between 50% more or 2x"
wtf is this man, just answer the damn question
they are only competing with intel U ,P ,new ultra series processor. waiting for real life test
qualcomm vs intel is like mao vs stalin lmao
Why not demo and not just talk
OMG both X Elite and X Plus have 8 channel LPDDR5. I'm so happy to see that, and I can't wait for Intel and AMD to wake TF up and offer more than 2 channels. Incredible that even on the top end desktop chips, 16/24 cores with 32 threads, they still kept only dual channel. Though it's probably even more needed on laptop chips, because of the integrated GPU. I hope that with this, we'll start to FINALLY see 4 to 8 channel chips on x86 too. It's sorely needed.
It's an exciting time to be a modern Windows user. Soon we'll have chips that rival Apple's M Series in battery life.
So ""GAME!" When do we see ATX system boards and Chips?
0:04 Intel isn't known for efficiency they're known for the highest performance achievable without a care for electricity consumption, AMD is the one that's known for efficiency so it's AMD who should be running scared of the Snapdragon X series and not Intel.
he said so because Intel is the one that dominates as cpu in laptops, amd's share is relatively smaller especially in more premium devices so ye if u can get another competitor then Intel's sales would drop quite a bit from thin& light laptops
Actually, lets see those comparisons of AMD vs Qualcomm chips. They purposely are showing only Intel chips in the chart because Intel is not as power efficient as AMD chips. Let's just see the power efficiency comparison when playing games at the same fps and resolution.
Yes it's Intel cause Intel has 90% marketshare in laptop and small factor , Qualcomm can take 20% away easily with it's efficient CPUs , perfect for work and business laptops that requires less powerdraw ,
Amd is mainly in gaming handheld devices , some laptops but oems prefer Intel cause they can supply them endlessly , amd doesn't have enough resources to supply in masses , so AMD is avoided by oems , altho AMD has very good laptop CPUs better than Intel .
@@keerthan7558 That's cuz of decades old systems. Since Ryzen, 6-7 out of 10 systems have AMD inside instead of Intel. But it shouldn't be relevant in this instance, cuz like I said the Snapdragon's X series should be more similar to AMD than Intel. People that want thin and light laptops without losing organs want AMD system and not Intel cuz of how energy efficient the former is and now Snapdragon's gonna start eating into that market share.
@@robertlawrence9000 Hmmmm....I think that's it! Yet another marketing fraud! Maybe they aren't as impressive if compared to AMD.
0:01 Why does Kedar look like he's trying to bone the cameraman?
Handheld pc
The whole talk screams advertising. Mostly because of the answers given, but in the end even more so because the talk/questions are mostly 'soft' and non-answers are accepted. The guest is given a pass on marketing his product.
Dude WHAT are you TALKING ABOUT??
Is this for the laptop segment? If it is the FIRST company that should be running scared is AMD because that's who losing ANY laptop marketshare will hurt the most. Intel and Apple have that market pretty much cornered.
Next, I don't see a lot of X86-64 users jumping on a small device bandwagon right now, you know, economics???? People have upgraded systems over the last 3 years and most people don't run out and buy the latest things.
If you all wouldn't start out so stupid, I'd listen to you sometimes in a video's entirety but I have a limit as to how much CRAP I want to hear and today you hit that in 10 secs. Congrats.
This seems like an odd thing to be so emotionally invested in.
I can see why their marketing guy is ESL. In interviews it's really easy to obscure bad answers behind a partial language barrier. It's considered impolite to press for clarification.
2X.
2X what?
The competition.
Moving on.
I'm not super hopeful for an ARM transition.
i would like if PC world gets to talk with a engineer for this product line. this guy is PR trained.
I agree with the first part of your opinion, however I am pretty hopeful. Even if this first generation struggles we've got to have some other competitors to Apple in this space
@@baysidejr The bad thing is that Qualcomm wants the publicity of an interview and then purposely chose to make it difficult for the interviewer to get clarification on the product. Or maybe not a single representative from Qualcomm is available that can speak English more fluently ?
The only new thing I got from the interview was that it uses LPDDR5(meaning non upgradeable RAM); I figured as much but with all the hype about 'Intel should be worried', I thought there might be a off chance that they might provide some real competition by making some core parts upgradeable. But then again I guess the longer battery life will be indispensable as people might(in the future) be forever waiting on the virtual memory.
"2x the competition" has become the norm among pre-release marketing relations. Apple does the same, as does Intel and a bunch of others in slides. This has nothing to do with "ESL", it's just a matter of being vague to present your product in the best possible light. Actual benchmark numbers are expected from reviewers later, this is just advance explaining of a product line from a company. Not atypical of a release cycle.
I feel the same way. Also all of this talk of AI is smoke and mirrors without actually showing anything useful to most consumers.
10 minutes 12 seconds
How many here are running Assembly Lines at the airport or at home ? No?
What use is a NPU then ?? Thats what I thought. Zero hardball Questions here, very disappointed. I could think of many Qs you should have asked.
Does this guy speak English or is it some dialect?
Who's this PC World guy who knows what he's talking about?? I've never seen this guy before. I've seen a lot of Will aka that time The Simpsons decided to send Barney Gumbel to space
Mark Hachman is the senior editor for PC World magazine. Maybe you're not old enough to remember ExtremeTech, or the rise of Slashdot?
I think you're commenting on the wrong video, there's just 2 people doing Qualcomm marketing here.
stolen from apple.
Felt like a paid ad. I got a bad taste in my mouth. Gonna gargle with some mouthwash.
I think Apple leads on device AI. Not sure they did it on purpose.
Unless intel and AMD release ARM chips also…I don’t see it catching on in any significant way…really just more confusion for windows laptop buyers…Apple has the power to change their entire user base…I don’t see this penetrating past 10% of the windows laptop market…🤓
Snapdragon X Plus 🚀 🚀 🚀
Do you work at Qualcomm?
@@ehtasam960Clearly. Writes this under every X Elite video.
What an ugly laptop
Shitdragon X