Should You Try Advantage Plus on Facebook Ads?
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- Äas pĆidĂĄn 21. 08. 2024
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Have you tried Advantage Plus yet on your Facebook Ads?
I tried it about 10 days ago, USD80-100 per day, niche is jewelry, tried catalogue (about 30 skus), and I was pretty amazed by the results, it exceeded my expectations HOWEVER AND UNFORTUNATELY ads died out. I made sure my descriptions, titles are pretty relevant, also worked on my creatives and catalog, we got many add to carts, and did not expect the shopping campaign to outperform the regular ones, however, and unfortunately, we had to keep duplicating on the campaign and ads level every time the ad stops delivering, usually signs are very low CTR and CPM. We tried carousel ads under the same campaign today, it's not bad looking at the number of add to cart and purchases in the last 24 hours, however, overall, profits are not consistent far, performance is better than traditional campaign, it also does the retargeting, I think AI is the future and FB is getting ready from lots of interests, interest targeting doesn't scale, what I find frustrating is the ads that die out and stop delivering after a few days. What are your thoughts @Dara? Thank you for the amazing video.
Definitely give Advantage+ shopping a go. Definitely
@@ncgtailor2825 are you getting sales in this? How much days you tried for getting sales
@@deboltraja2212 it depends. Sometimes since day 1. tones of sales. It is now all about your offer and your creative. What you offer determines what you can get as result. The good old days of customer journey on your website is gone. Now it is brand/quality/price competition
Love the edits Dara! Awesome breakdown , thanks for sharing
I tried it with $15 budget with 1 very basic and dummy creative and made more 50 sales in 3 weeks
Yes we did đ and it worked really well ( we are a skincare brand from Germany).
But if you take a deep dive, the results are not the best vs. broad\Interest. Our learning is, that the CAC im went really high in the ASC, because the ASC went to the low hanging fruits first. So with the ASC you donât get so much New customers. In my opinion because of that your retargeting Performt not so well.
If you put your BP from UGC you will get better results (CAC and New customers)
And at this point we will see, creative is everything đđ.
I love your videos Dara, I think you are one of the best advertisers. Thank you for sharing your videos.
Greetings
Sascha
I love the way you put it. I saw a ton of people saying to try it and I was skeptical because the accounts I'm managing are below $50k, but they are doing very well. I didn't want to give all that up to test and I didn't think there was much budget to test an advantage plus with the current campaign. This video sheds a ton of light on the situation. I appreciate that đđŸ
Can I ask you a question ? Have you changed your mind about CBO ? What has been working for you generally for cold prospecting campaigns lately , CBO or ABO ?
ABO and CBO don't really affect results per say. They're just different ways of controlling your spend. If you want your campaign to be more adaptable for testing (adding new adsets, testing new audiences etc.) use ABO. If you're staying broad targeting with 1 adset and testing just creatives, use CBO
Love your videos @Dara! Question for you - what's your best practice on managing advantage + vs open broad lines? Specifically regarding introducing new creative - my old rep told me to throw all of our ads into it and let the algo do it's thing but question is what to do when I have new creatives? With consolidation in mind is it good to launch a new campaign/ ad set with the new assets included, running in parallel until one beats the other (at the sacrifice of spreading out covnersion events over multipe ad sets) or just adding the new creaties to the existing set (but resetting back to learning phase)? For a broad line I'd typically introduce new ad sets with new creative and if they win I ramp up/ turn off other stuff but not really sure the bets approach here. Would love to hear your thoughts! Thank you!
I decided this year I wanted to be more creative and stumbled across your videos, I've watched them all now and I really enjoy them even though I work in sales and do no marketing at all, they;re easy to understand and always interesing, thanks.
I have a question. How long does it take to optimize? I hear anywhere from 4 weeks to 8 weeks.
I have the option to use it but only gives me ability to use one ad creative... I'm not seeing how I can upload multiple ads. Where is that option?
We migrated our existing campaigns to a A+ campaign and saw great results at first, but then our creatives became old and we're not quite sure where to test new ones, as A+ doesn't allow for adsets. We've seen declining ROAS for the past two months (even below break-even) . We tried adding new creatives to the existing mix, but they won't be shown to people, which kept the aging ones rotating even longer. Any ideas?
Drop that product entirely for like 2 months or so, move on to something else possible with a different domain name, and revisit it after around 2 months with your best (winning) former creative, and you'll be amazed. This happened to me, I tried everything nothing worked and the ad kept losing money till I lost interest in it, I ditched it for like 2 months and restarted the ad after and results were fantastic just like old days again. This is just my little POC though based on personal experience.
Hey Dara, what do you reckon about including DPAs in Advantage+ campaigns? DPA's seem to dominate the ad spend at an ad level and don't necessarily seem to have a high ROAS comparative to other ads.
Awesome vid. Will turning on/off advantage campaign later reset learning?
We've seen excellent results with Advantage+ -- even with spending anywhere from 6-20K/mo (depending on how ads are performing we are up and down for months).
Question for you - are you testing different OFFERS in that campaign as well since it's ultimately retargeting and acquiring cold audiences? IE having multiple creatives with different landing pages and offers (Buy one get one Free, 50% off, and of course the full price offer). OR - are you creating multiple Advantage+ campaigns for each specific offer? Curious!
We don't use advantage plus for testing like this! We only put winning creatives and offers into Advantage+.
âthanks for the feedback! Appreciated. Another quick follow up question - we have several offer (a mix of all of those mentioned) that have worked equally as well both on Cold and Retargeting.
I suppose the question is more - have you tried putting multiple offers in ONE ASC campaign? If so, have you seen FB favor one offer over others - or spread the offers throughout since the assumption is that this campaign structure is in fact retargeting anyway?
Alternatively - are you separating different offers (same product) into their own individual ASC campaigns?
Just discovered your channel and great content. Been binging ;) Keep it up!!!!
Love it! One quick question. Few of the accounts i am managing does not show this campaign. Is this just random or am i missing a setup or something ?
I have heard that it is not available everywhere just yet. It might be because you havenât had enough spend in the account!
@@DaraDenney Thank you for the response!
Really useful info. Cheers
Whats a sales conversion campaign? Something thats being sold? Like a product? Because im using now to generate leads. Should i use advantage+ for leads? Thanks
Hi, would love your input on Darkposting and Whitelisting. Could you let me know if you find success with it? If so, what software do you use to onboard the creator account into the Business Manager?
Very useful video. But why the cost per purchase is so hight ? 50 USd ? Or it is normal in your country. We are women sportswear store in Europe and we spend 10-20 eur per purchase
Totally normal
Are catalog sales remarketing campaigns included in Advantage+ or is it still worth to run a stand alone one ?
How do you set your existing customer cap to 0?
Our question is Advantage Plus isn't available on our account? Is there a best way to get that
at 1:28 you said click the advantage shopping, but you clicked on advantage campaign budget, this is not how you activate advantage plus campaign
Thanks for this video! I also do not have ASC in my ad account. I've emailed FB twice a week since Nov. asking to get this feature, with no success. Any advice for me?
@ a meta employee on twitter đ
@@DaraDenney Thanks so much. (I own my own business and watch all your marketing videos)đ
The button says "Advantage Campaign Budget" not "Advantage Campaign Shopping" - Am I missing something? czcams.com/video/SjcJjlC-NXw/video.htmlsi=VjlizgxQsE08a7TU&t=88
Can you do ABO vs CBO please?
Generally ABO is better for testing, CBO for scaling. But ultimately it just depends where you want to optimise your account. If you use CBO then want to drop in a new adset to test, it's going to draw ad spend away for your initial adset, whereas if you've used ABO and you do this, you can easily add more adsets to a campaign. Really depends what you wanna do. Hope that helps
people put 50k on advertising ?? comn pls tell me this isnt true
Doesnât show up as an option for me đ
I think you have to have spent a certain amount on your account! Bummer, I did not realize that before I made this video...
â@@DaraDenney I've worked on probably over 5k fb ad accounts over the past few years - has nothig to do with spend and all with your account standing, geo and luck. Looking at his name he's probably from what FB considers a T3 country. Meaning generally speaking they will roll out features pretty late for him.
You can also just be unlucky. For example, we've got one EU agency BM (T1) in good standing, spending healthy 7 figures with no adv+ enabled and another one, non-agency, spending maybe 10-20k/mo. that gets adv+ even on every newly created account within the BM.
Hope this helps :)
Isn't this campaign the same as CBO nowaday? They just renamed it. Didnt they?
Vocal fry is strong in this one
Hey Nevil, this is rude and embarrassing. You clearly donât have enough context on American accents. Iâm from the Midwest; this is just my voice.
I know it might make you feel more like a man to say these kind of things, but it actually makes you look really bad. Im surprised youâd do this with an account that has your first and last name.
What you talk like that its so annoying
Nice content but why are you intentionally cracking your voice by lowering the pitch of your voice at the end of your sentences?
Itâs called vocal fry, and itâs kind of like a virus that infects people to the point where a lot of these women do it and donât even realize it. đ