I am planning to launch campaign in car leasing industry, i'm a car leasing agency and i wanna go online. . would love to hear what you have to say (breaking to market, competition, etc) thank you!
This was awesome, thanks so much. Would LOVE to see the buildout for a smaller monthly budget as well. I think something like an avg of $100.00 a day/3k a month would help allot of us out. I personally would love to see something for an apparel DTC company but anything smaller scale would be very helpful for many of us trying to do it on our own with limited budgets. Thanks again, learning so much from you, really appreciate your videos.
Yeah definetily. I bought a course on Udemy, he didn't mention anything about the intellectual retargeting Dara went through. He was more focused on having his free e-book promotion on the bottom. I really like this channel!
I'm running E-comm for the US market right now, even bought the course on Udemy to learn how to deal with the previous agency's mess, but this had SO MUCH VALUE for me. Everything you need to promote any kind of business on Facebook in like half an hour. Dara, we definitely look forward for these types of account build videos!
I am in total love with your channel. Never never stop making video just by thinking you have less subscribers. Your channel will be going to help millions of people. The amount of goodness and value you provide to your subscribers are insane. I love you and wish you all the best.
Love it! Having a simple account structure has helped me out so much, a future video idea could be comparing a super low budget (maybe $3k per month) to a much higher budget account like $100k per month and why each account needs to be set up how it is
Thank you, Sean! This is a great idea. At the agency where I work, we have accounts that range from $5/month to $1 million/month in ad spend... and the management strategies def differ! I tend to focus more on the bigger accounts, but I could def do a video like this. Talk soon :) (Also, I love that you’re creating media buying content now too! Keep it up, there NEEDS to be more of us!!!)
Dara, wow! This is exactly the content I was looking for. I’ve taken countless courses and invested hours learning Facebook, but your videos are the most informative and fun that I have seen by far. From a strategic standpoint, you give a lot of value than all of these fake “gurus” that charge thousands of dollars do! Thank you for your service!
I really appreciate your creative guidelines because this is the most important part that's most of advertiser are not guiding. I believe that 60 to 70% sales depends on creative.
Another idea: Leads for a coaching business with a daily budget of $50-100 (if too less, just do with more budget). I think that would be also in the interest of many others :) Love your content Dara!
Loved your teachings and your voice. watched more than 50 mins of your videos straight up. I haven`t seen such professional and friendly talk with the work you`re doing and kinda my story started like yours too. Marketing is the best interesting topic that I can open my ears to all the time.
This was a great video! Very interesting hearing your thought process when setting these up. Just an idea, my business is not quite at a point with that high of a monthly budget (hopefully some day). Would be interested on seeing a setup for something around 1-3k per month and how to get the most out of that budget. Thanks so much for making these videos!
I'd like to see you build out a real estate investor ad campaign. The ideal avatar would be a motivated seller who wants to sell their property at a discount for speed and convenience. 10k a month advertisement budget. Let's go! =)
Hey Dara! I’ve been watching all of your videos and just want to say thank you. I know these videos take time to put together, film, edit, etc and I really appreciate you sharing your expertise on your channel.
Most practical video I've watched. Really learned a lot! You should create a full paid course on this. I'm sure a lot of people would love to learn from you. Thank you
Wow, the value in this one is incredible. Thanks so much Dara, I think a regular segment like this would be an amazing idea. AI have clients in the education space (trade schools, private schools, etc), so we generate leads for enrollment. I know those are higher ticket items - any chance you have experience in that / would be able to do funnel for that industry?
Service based business ads in the financial industry or any service business this was incredible thank you so much. Would love to see your thoughts on the service industry.
Hello dara can you please consider making a affordable course on how to be an elite media buyer and also include a job search module please there a is a lot of confusion in the industry.
Love this practical and no-fluff content! Better than some courses. I have some questions in mind. But before I asked, let me go through your other videos and see if I can find the answers. Thanks for putting out these content!
First to comment😎 great content Dara would love to see more of these and strategies for e-commerce low ticket and/or higher ticket products budgets maybe from 5k to 10k, thank you:)
🙋♂️🙋♂️🙋♂️ Video Request!!!😁.. Can you please show us how you would structure a Tool Company's marketing strategy and ad account? I noticed most ecommerce media buyers are primarily in the CPG, Fashion, and Home Appliances industries, but Home Depot and Lowes are large companies too!! Lol And Car Mechanics and Home Improvement Contractors are on Facebook and Instagram too! I feel like this industry is underserved 🤷🏾♂️
Hi. Interesting content. I would like you to make a video about the coming IOS 14 vs the ads platform such as Google, Facebook, Tiktok etc... It would be great to tell us what your suggestions or recommendations are.
Hey Dara, 3 questions... Wouldn’t we be missing out on potential sales if we exclude all previous purchasers? (pixel + list) What if you’re running an ad for specific product, but you end up excluding somebody because they bought a different product? What disqualifies a previous customer from seeing an ad for a completely new product they haven’t purchased and might be interested? Sorry for all the questions, just want to know your thought process here.
Generally the thought process is this. If you have someone who has already bought a product you can convert them in these two ways: 1. Email, for free 2. A loyalty campaign via Facebook Ads
Thanks for the great video. Honestly, I watch a lot of "gurus" for this industry, and you are a breath of fresh air. I did have a question about DPAs when you have a one product store. Is it still worth using DPAs in this case or just stick with the retarget creatives I personally created? In the past, I didn't have a lot of success with DPA for this one product store. But I do really like this structure you have laid out here and have already seen improvements after implementing most of it.
This was great Dara, thank you. Do you plan on setting up a course where you would be able to go into depth on each part of this setup? I found myself wanting to find out just a bit more on several sections of you setting the account up in order to understand it fully. I'd definitely buy a course if you would go fully into depth on that.
Hey Sebastian, this was not my original plan, but I am seriously considering doing a course in 2021. I think I can provide a lot of value here, but I want to absolutely nail it and present something that I'm really proud of. I'll keep you updated!
Fantastic content. Simple is always better I’ve found and some great tips and advice 👍 I’d love to see a build for a £10k per month home decor ecom brand
Thanks Dara!! That was just amazing..! I'm starting in few days my first e-commerce campaign and after all this master class I only had one doubt... For Tofu campaigns you used "conversion" but...which kind of conversion? View content? Thanks for your help from Mexico!
Hey Dara, thanks you soo much for your support on learning fb ads strategy campaign. Learnt many things and got my mind clear.. Now you got new follower 😀
Amazing video DARA! So glad i found your channel! (: Quick qs: for MoFu and BoFu, after you create the initial audiences of 180 and 365 days, you mentioned you like to segment further by 7,14, 30 days. Do you then stop the 180 and 365 audiences? And from the winner ad sets (like 3, 7, and 14 days), you combine them into 1 ad set? Thanks!
Thank you soooo much for actually detailing where you put each piece in the funnel and why. I see this was made in 2020, has anything changed with your setup strategy in 2022? Especially with the roll out of IOS 14? Would love to watch more of your content
Hello, I really like your videos like a beginner in AD. Thank you for this really useful video. I work in a marketing agency and my main projects are online courses. I will be very happy if you record a video on how to work with this niche with 3000-4000$ budget. Thank you one more time!)
Hi Dara! Thanks for explaining the topics in such detail. Need you advice on the below doubt. 1. I have created a 'ToFu - Prospecting' campaign for Audience testing. I have 3 creative in all of the different ad sets. 2. While I'm taking the top audiences from this 'ToFu - Prospecting' campaign into my 'ToFu-Prospecting-CBO' campaign, should I take the best 2 creatives or just 1 creative out of 3 from 'ToFu-Prospecting' campaign? Also, amidst all this, which amongst the 3 creative do I need to test with Super LAL audiences in a separate campaign?
Good questions, Bhushan, but some of this you have to test for yourself: it’s different for every brand! I would keep the three ads. And you’ll need to pick which ad creatives to use that fits with your brand and product! Hope this helps
Wow, this is amazing, thank you Dara :) Could you talk more about how to target Publications and Related Brands / Competitors because I can't seem to find them in the interests when setting up my ad sets. Thank you !
Dara!! would you also enlight us the idea of working on followings Customer Avatar building Facebook Ads proposal by freelancers Budget planning basis on Product, services, VA or agency fees Fb Ads Project phases and Time frames Again, apologies to ask for alot but honestly speaking, wouldn't coup up this much without your wisdom sharing Many thx
Hello, Dara thank you for your awesome content, have you considered to record a case study and show us the steps you follow along the way? That would be nice, thank you again for all the valuable content.
Also can we have a Facebook ads a-z like a full breakdown on everything we need to know, can’t find a course to get me to a point where I am comfortable working on ads . Thank you
Great video has always, I was wondering if you use dynamic adsets for your retargeting campains ? And, for your audience testing, do you use the same creatives? Thanks
Great video, Dara I have a store with multiple products. Do I compile those different creative for the various products into one adset in the top of funnel? Also, for the middle of funnel do I just compile all the creatives into those 2 adsets as well or separate all the products into multiple campaign funnels?
If someone were to be just started out with advertising given the current landscape and a limited budget where would you recommend focusing? Snapchat ads, Facebook ads, Pinterest ads, Google ads?
Great question! I would say focus on paid social or Google. I personally like paid social more (so facebook/Snap/Pinterest/TikTok), but I would not just focus on one of those platforms. Hope this helps!
If publications ad set that was stacked with different magazines etc would you then go and create ad set for each one to see which one is bringing results?
I am learning a lot following your content, Great job! Can you dive deeper in audience selection in ToFu? I know you have a video specifically for the audience selection but that didn't work for my ToFu. I have Shopify store selling unique art prints and I created "Publications" and "Competitors" adsets and let it run for a few days but I only got 15 visitors to my site, My budget was $20 per day so I am wondering what went wrong? My budget was small or audience selection was not correct?
Hey Arash, it's really hard for me to tell without seeing your data. The reality is that in the early stages, you have to do tons of testing, so my advice is to test as many ToFu audiences as you can. The testing never stops :)
Awesome video and training Very much speechless, of how to thank you enough for how your knowledge and content sharing helping me understanding, organizing the structuring of Facebook ads work segemnts Thanks very much
OMG Dara pleaaase do one in the car dealership niche with a budget of $5,000 per month. The goal is to get hundreds of leads to follow up with and close a car sale. 15-25 mile radius from car dealership location.
I haven't worked with this kind of industry before, so I'm not sure if I would be the best person to do this! I'll ask around and see if any of my media buyer friends have done something like this...
This was such an awesome video Dara, extremely helpful !!! Quick question: when you said that you try to inject new creatives into the Creative testing campaign each week, you do that by directly injecting the creatives into the DC adset or duplicating the DC adset with new creatives?
I actually take the best performing combinations and turn them into actual ads and then dup those into ToFu and some MoFu campaigns. Hope this helps :)
Awesome stuff Dara! Which attribution settings do you recommend for TOFU, MOFU, BOFU e-commerce campaigns? Do you have any rule of thumb? Not sure whether I should use "1-day click" or "7-day click or 1-day view"
Great question, Wan. I have never seen a reason to use single interest ad sets. Here are the reasons why: first, people are NOT single interest beings. Secondly, I have seen the back-end of how these interests are structured, and there is a TON of overlap with things that actually have nothing to do with that interest. So I find that by adding multiple interests of the same categories, I'm actually a lot closer to my target interest... and it works better. Hope this helps!
Let me know the industry and ad budget you'd like to see another build-out for! Hope you enjoyed this video :)
Fashion (sneakers) www.odisel.com/, around 3/5 k. per month.
@@javiercastro5766 Great suggestion!
I am planning to launch campaign in car leasing industry, i'm a car leasing agency and i wanna go online. . would love to hear what you have to say (breaking to market, competition, etc) thank you!
This was awesome, thanks so much. Would LOVE to see the buildout for a smaller monthly budget as well. I think something like an avg of $100.00 a day/3k a month would help allot of us out. I personally would love to see something for an apparel DTC company but anything smaller scale would be very helpful for many of us trying to do it on our own with limited budgets. Thanks again, learning so much from you, really appreciate your videos.
Health & wellness (specifically supplements!) $3-5K
This is better content than 99.9% of paid courses
oh my yes....!
Ahhh thank you, Savannah :)
Yeah definetily. I bought a course on Udemy, he didn't mention anything about the intellectual retargeting Dara went through. He was more focused on having his free e-book promotion on the bottom.
I really like this channel!
@@DaraDenney hEY Dara, how do you calculate DROP-OFF...
I'm running E-comm for the US market right now, even bought the course on Udemy to learn how to deal with the previous agency's mess, but this had SO MUCH VALUE for me. Everything you need to promote any kind of business on Facebook in like half an hour. Dara, we definitely look forward for these types of account build videos!
I am in total love with your channel. Never never stop making video just by thinking you have less subscribers. Your channel will be going to help millions of people.
The amount of goodness and value you provide to your subscribers are insane.
I love you and wish you all the best.
Thank you :)
Love it! Having a simple account structure has helped me out so much, a future video idea could be comparing a super low budget (maybe $3k per month) to a much higher budget account like $100k per month and why each account needs to be set up how it is
Thank you, Sean! This is a great idea. At the agency where I work, we have accounts that range from $5/month to $1 million/month in ad spend... and the management strategies def differ! I tend to focus more on the bigger accounts, but I could def do a video like this. Talk soon :) (Also, I love that you’re creating media buying content now too! Keep it up, there NEEDS to be more of us!!!)
@@DaraDenney I really want to know how do you guys manage ad spend of $5/month. Would be an interesting video.
Dara, wow!
This is exactly the content I was looking for. I’ve taken countless courses and invested hours learning Facebook, but your videos are the most informative and fun that I have seen by far. From a strategic standpoint, you give a lot of value than all of these fake “gurus” that charge thousands of dollars do!
Thank you for your service!
I really appreciate your creative guidelines because this is the most important part that's most of advertiser are not guiding.
I believe that 60 to 70% sales depends on creative.
Another idea: Leads for a coaching business with a daily budget of $50-100 (if too less, just do with more budget). I think that would be also in the interest of many others :)
Love your content Dara!
My god, this is so much detailed. Little part of it was too higher level for a beginner like me.
Loved your teachings and your voice. watched more than 50 mins of your videos straight up. I haven`t seen such professional and friendly talk with the work you`re doing and kinda my story started like yours too. Marketing is the best interesting topic that I can open my ears to all the time.
Have nothing to say far better than 99.9 % courses.
This is the best facebook ads course ive ever watched 🔥
more videos like this please! Super helpful to actually go through the process! Keep up the great work!
This is so cool Dara. Cant wait for your next One. I enjoy your videos so much
Thank you so much, Abdul :)
This was a great video! Very interesting hearing your thought process when setting these up. Just an idea, my business is not quite at a point with that high of a monthly budget (hopefully some day). Would be interested on seeing a setup for something around 1-3k per month and how to get the most out of that budget. Thanks so much for making these videos!
I’m so glad you enjoyed it! And I will def do something like this for a lower budget in the near future :)
Such a great video. Can't imagine only 238 likes and even 2 dislikes. Now I want to add one more like.
I can't stop loving this genuis content, Thank you Dara
I'd like to see you build out a real estate investor ad campaign. The ideal avatar would be a motivated seller who wants to sell their property at a discount for speed and convenience. 10k a month advertisement budget. Let's go! =)
Great suggestion! I’ve never done real estate Facebook Ads though... so probably not the best person for this :)
This was absolutely amazing! Would love to see something for a Webinar campaign with a 30k month budget. :)
Hey Dara! I’ve been watching all of your videos and just want to say thank you. I know these videos take time to put together, film, edit, etc and I really appreciate you sharing your expertise on your channel.
You are so welcome!
Most practical video I've watched. Really learned a lot! You should create a full paid course on this. I'm sure a lot of people would love to learn from you. Thank you
i usually don't comment in videos, this content makes me, it's Awesome content, super
Wow, the value in this one is incredible. Thanks so much Dara, I think a regular segment like this would be an amazing idea. AI have clients in the education space (trade schools, private schools, etc), so we generate leads for enrollment. I know those are higher ticket items - any chance you have experience in that / would be able to do funnel for that industry?
Glad you enjoyed it! I do have a bit of experience in this realm, I'll put it on the list! Thanks again :)
@@DaraDenney yessss looking forward to it :-)
Service based business ads in the financial industry or any service business this was incredible thank you so much. Would love to see your thoughts on the service industry.
That's the most practical thing I have seen on the entire youtube. Also, what kind of gear you use? It's so clear and amazing.
Hello dara can you please consider making a affordable course on how to be an elite media buyer and also include a job search module please there a is a lot of confusion in the industry.
OMG
Very good editing and straight to the point. Earned yourself a subscribe from another buyer, looking forward to more of your videos.
Love your videos. Have learned a ton. I would like to see one about the Beauty industry. $1K a month budget!
Thank you, Cristina! And great suggestion :) beauty is super fun!
Love this practical and no-fluff content! Better than some courses. I have some questions in mind.
But before I asked, let me go through your other videos and see if I can find the answers. Thanks for putting out these content!
Thanks for the support :)
You are a rockstar. Keep up the great work.
First to comment😎 great content Dara would love to see more of these and strategies for e-commerce low ticket and/or higher ticket products budgets maybe from 5k to 10k, thank you:)
Hey Sarvar! Thanks for the great suggestions! I’ll def do something in the 5-10K range soon :)
🙋♂️🙋♂️🙋♂️ Video Request!!!😁..
Can you please show us how you would structure a Tool Company's marketing strategy and ad account?
I noticed most ecommerce media buyers are primarily in the CPG, Fashion, and Home Appliances industries, but Home Depot and Lowes are large companies too!! Lol
And Car Mechanics and Home Improvement Contractors are on Facebook and Instagram too!
I feel like this industry is underserved 🤷🏾♂️
Great suggestion! I’ve never done something like this before though, so I’m not sure I’d be the best person to do it! Maybe you should give it a go!
Hi. Interesting content.
I would like you to make a video about the coming IOS 14 vs the ads platform such as Google, Facebook, Tiktok etc...
It would be great to tell us what your suggestions or recommendations are.
You’re not the first to suggest that, Celigny! I am working on getting this kind of video up within the coming days :)
Could you make a video even for a $5,000 budget? I love this type of content!!
Very informative and in-depth. Glad I found this video. You just gained yourself a subscriber. Keep it up and keep it coming!
Thank you :)
Great video, love the separation into the 3 funnel groups.
Really thanks a lot for all of yours videos, its such a great content !!
Wow, this video was great! Definitely following for more!
Awesome, thank you!
Hey Dara, 3 questions...
Wouldn’t we be missing out on potential sales if we exclude all previous purchasers? (pixel + list)
What if you’re running an ad for specific product, but you end up excluding somebody because they bought a different product?
What disqualifies a previous customer from seeing an ad for a completely new product they haven’t purchased and might be interested?
Sorry for all the questions, just want to know your thought process here.
Generally the thought process is this. If you have someone who has already bought a product you can convert them in these two ways:
1. Email, for free
2. A loyalty campaign via Facebook Ads
Thank you so much. Additionally, you should create a video of all custom audiences you've created.
Thanks for the great video. Honestly, I watch a lot of "gurus" for this industry, and you are a breath of fresh air. I did have a question about DPAs when you have a one product store. Is it still worth using DPAs in this case or just stick with the retarget creatives I personally created? In the past, I didn't have a lot of success with DPA for this one product store. But I do really like this structure you have laid out here and have already seen improvements after implementing most of it.
Dara you're amazing! I loved this content. Thank you so much for helping!
Literally better than paid courses. Thank you!
Thank you!!
Great content!! I would very much appreciate a video like this for real estate investing! Your the BOMB!
Best video i watched regarding FBA
Great video! Would like to see one in the Apparel / POD space. --also is the Instagram stories a separate campaign entirely?
It's a separate ad set, and sometimes a campaign. Good suggestion too, Sam! Thanks :)
This was great Dara, thank you. Do you plan on setting up a course where you would be able to go into depth on each part of this setup? I found myself wanting to find out just a bit more on several sections of you setting the account up in order to understand it fully. I'd definitely buy a course if you would go fully into depth on that.
Hey Sebastian, this was not my original plan, but I am seriously considering doing a course in 2021. I think I can provide a lot of value here, but I want to absolutely nail it and present something that I'm really proud of. I'll keep you updated!
Fantastic content. Simple is always better I’ve found and some great tips and advice 👍
I’d love to see a build for a £10k per month home decor ecom brand
It's really helpful, and I saw it at least 5 times!!!
Thanks Dara!! That was just amazing..! I'm starting in few days my first e-commerce campaign and after all this master class I only had one doubt... For Tofu campaigns you used "conversion" but...which kind of conversion? View content?
Thanks for your help from Mexico!
Hey Dara, thanks you soo much for your support on learning fb ads strategy campaign.
Learnt many things and got my mind clear..
Now you got new follower 😀
So glad you found value :)
Loved the content. What about a weight loss program with a low ad budget of $500. Would love to see this. Thanks 🙂
Good suggestion!
This is gold. Thank you.
Very Helpful. Thanks alot !! When do you use traffic campaigns ? Or you just use conversion campaigns for traffics as well ?
Love it 🧡🧡🍁this is the best content thank you
Glad you enjoy it!
Amazing video DARA! So glad i found your channel! (: Quick qs: for MoFu and BoFu, after you create the initial audiences of 180 and 365 days, you mentioned you like to segment further by 7,14, 30 days. Do you then stop the 180 and 365 audiences? And from the winner ad sets (like 3, 7, and 14 days), you combine them into 1 ad set? Thanks!
Thank you soooo much for actually detailing where you put each piece in the funnel and why. I see this was made in 2020, has anything changed with your setup strategy in 2022? Especially with the roll out of IOS 14? Would love to watch more of your content
@dara also what campaign objective did you use for each part of the funnel?
Hey Dara, awesome video! Thanks for your great information. Just thought of you ever use or test Collection Ads? Thank you :)
I LOVED THISSS, PLEASE DO MORE OF THESEE
I have two others!!! But yes, this is a regular series.
Love this Dara! Great content as usual
Can you do something for coaches/speakers etc with SLO funnels?
Spending about $100 per day
Great suggestion! And so glad you found value in this :)
Would love to see similar content in the travel & hospitality industry :)
Thanks for the video! Pretty helpful 👌🏽
Loved this. Would love to see you build it out for a interior ecom brand with a 3k-5k per month budget
Great idea!
Hello, I really like your videos like a beginner in AD. Thank you for this really useful video. I work in a marketing agency and my main projects are online courses. I will be very happy if you record a video on how to work with this niche with 3000-4000$ budget. Thank you one more time!)
Hi Dara! Thanks for explaining the topics in such detail. Need you advice on the below doubt.
1. I have created a 'ToFu - Prospecting' campaign for Audience testing. I have 3 creative in all of the different ad sets.
2. While I'm taking the top audiences from this 'ToFu - Prospecting' campaign into my 'ToFu-Prospecting-CBO' campaign, should I take the best 2 creatives or just 1 creative out of 3 from 'ToFu-Prospecting' campaign?
Also, amidst all this, which amongst the 3 creative do I need to test with Super LAL audiences in a separate campaign?
Good questions, Bhushan, but some of this you have to test for yourself: it’s different for every brand! I would keep the three ads. And you’ll need to pick which ad creatives to use that fits with your brand and product! Hope this helps
Great stuff 👍 audit breakdown and creative brief breakdown would make fun videos🚀
Great suggestions!
Excelent video. Congrats on being one of the best in the game
Wow thank you, Xavier! Appreciate your support :)
Wow, this is amazing, thank you Dara :) Could you talk more about how to target Publications and Related Brands / Competitors because I can't seem to find them in the interests when setting up my ad sets. Thank you !
And another question: what is the difference between All Website Visitors in MoFu and View Content in BoFu ?
Your content is amazing ! Any wait to run home and watch it with popcorn 🤘🤘🤘😬
Thank you so much, Ari! :)
Amazing video, thanks!! I'd love to know how you wold work with a lower buget(10$ a day? you decide) in the Beauty industry!
Great suggestion! I'll def be doing one for lower budgets in the new future :)
@@DaraDenney Great!! ♥️♥️
Dara!!
would you also enlight us the idea of working on followings
Customer Avatar building
Facebook Ads proposal by freelancers
Budget planning basis on Product, services, VA or agency fees
Fb Ads Project phases and Time frames
Again, apologies to ask for alot but honestly speaking, wouldn't coup up this much without your wisdom sharing
Many thx
Thanks Ahmer, these are great suggestions :)
I love you for this, thanks unique content!
Thank you so much Dara, really helpful👌
You're welcome 😊
Hello, Dara thank you for your awesome content, have you considered to record a case study and show us the steps you follow along the way? That would be nice, thank you again for all the valuable content.
Also can we have a Facebook ads a-z like a full breakdown on everything we need to know, can’t find a course to get me to a point where I am comfortable working on ads . Thank you
Very cool vidéo again Dara 🙏 would also like to see an account structure for small Ecommerce or just starting off 😇 #keepgoing
Coming soon!
Great video has always, I was wondering if you use dynamic adsets for your retargeting campains ? And, for your audience testing, do you use the same creatives? Thanks
Sometimes, as with all things in media buying "it depends" :)
Great video, Dara
I have a store with multiple products. Do I compile those different creative for the various products into one adset in the top of funnel? Also, for the middle of funnel do I just compile all the creatives into those 2 adsets as well or separate all the products into multiple campaign funnels?
yes; I would like to know
If someone were to be just started out with advertising given the current landscape and a limited budget where would you recommend focusing? Snapchat ads, Facebook ads, Pinterest ads, Google ads?
Great question! I would say focus on paid social or Google. I personally like paid social more (so facebook/Snap/Pinterest/TikTok), but I would not just focus on one of those platforms. Hope this helps!
If publications ad set that was stacked with different magazines etc would you then go and create ad set for each one to see which one is bringing results?
Thank you! Subscribed 👍👍
Great job - subscribed
Thank you so so so much ❤❤ it opened my mind so much.
THIS IS BAD ASS!!! THANKS! 🤟
I am learning a lot following your content, Great job! Can you dive deeper in audience selection in ToFu? I know you have a video specifically for the audience selection but that didn't work for my ToFu. I have Shopify store selling unique art prints and I created "Publications" and "Competitors" adsets and let it run for a few days but I only got 15 visitors to my site, My budget was $20 per day so I am wondering what went wrong? My budget was small or audience selection was not correct?
Hey Arash, it's really hard for me to tell without seeing your data. The reality is that in the early stages, you have to do tons of testing, so my advice is to test as many ToFu audiences as you can. The testing never stops :)
Hi Dara, love your videos so much, may I know if we use interest in detail targeting, do you usually check target expansion on?
Awesome video and training
Very much speechless, of how to thank you enough for how your knowledge and content sharing helping me understanding, organizing the structuring of Facebook ads work segemnts
Thanks very much
Glad it was helpful!
OMG Dara pleaaase do one in the car dealership niche with a budget of $5,000 per month. The goal is to get hundreds of leads to follow up with and close a car sale. 15-25 mile radius from car dealership location.
I haven't worked with this kind of industry before, so I'm not sure if I would be the best person to do this! I'll ask around and see if any of my media buyer friends have done something like this...
@@DaraDenney OMG please do so it would litterally change my life!!❤️
This was such an awesome video Dara, extremely helpful !!! Quick question: when you said that you try to inject new creatives into the Creative testing campaign each week, you do that by directly injecting the creatives into the DC adset or duplicating the DC adset with new creatives?
I actually take the best performing combinations and turn them into actual ads and then dup those into ToFu and some MoFu campaigns. Hope this helps :)
@@DaraDenney perfect. And when you’re going to test brand new creatives, do you add them to the already running dynamic creative adset?
@@nicolasolayaofficial Yep! And I take out the non-performers.
@@DaraDenney Hello Dara, why not launching a separate new DC CBO campaign to test the new creatives ?
Great content, thanks !
Awesome stuff Dara! Which attribution settings do you recommend for TOFU, MOFU, BOFU e-commerce campaigns? Do you have any rule of thumb? Not sure whether I should use "1-day click" or "7-day click or 1-day view"
I would use 7DC 1DV
@@DaraDenney Thanks!
Thank you so much for quality content! May I know how you analyze metrics in each stage of the funnel?
Thank you for the insights! One question, how many creatives and/or copies maximum do you test on the DC ad sets?
Would you like to make a video about epoxy resign brand and it's totally different niches not like clothing,shoes etc.
I want to ask. For prospecting, what cons and pros to put all interest in one ad set and put one interest per ad set?
Great question, Wan. I have never seen a reason to use single interest ad sets. Here are the reasons why: first, people are NOT single interest beings. Secondly, I have seen the back-end of how these interests are structured, and there is a TON of overlap with things that actually have nothing to do with that interest. So I find that by adding multiple interests of the same categories, I'm actually a lot closer to my target interest... and it works better. Hope this helps!
@@DaraDenney I am more clear. Thanks
Bro how to hide mutual friends. Please let me know
Hye, great content. I was wondering what is the reason behind creative testing with cbo & audience testing with abo ?
always providing great values :)
Thank you, Zulfi :) Appreciate you!
That content is awesome! Can you build one funnel for a d2c product. With a mini budget of 10€/day.