The CEO Who Scaled AMD 100X
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- čas přidán 8. 07. 2024
- How Lisa Su turned AMD into one of the world's greatest companies. Try brilliant.org/Newsthink/ for FREE for 30 days, and get 20% off your annual premium subscription
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Special thanks to the following for permission to use their material:
SXSW interview with Lisa Su: • Lisa Su in Conversatio...
1:43 Full video of the reverse engineering of a modern Rastar RC car: • Reverse Engineering a ...
Sources:
1:37 Photograph by Don Ramey Logan, CC BY 4.0 creativecommons.org/licenses/... via Wikimedia Commons
2:16 Texas Instruments, CC BY 3.0 creativecommons.org/licenses/... via Wikimedia Commons
6:47 Lisa Su and Jensen Huang family tree by journalist Jean Wu photo/?fbid=...
Articles and interviews referenced:
New York Times interview: www.nytimes.com/2017/05/19/bu...
CNN Business interview: www.cnn.com/2020/03/27/tech/l... - Věda a technologie
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Newsthink is the best
The engineers did it but the whooooamun takes credit, like most of society now.
REN ZHENGFEI founder and CEO of Huawei Technologies for 37 years, since its foundation.
停止解决现在演说，我把越南盗贼一直在背后清属于我私人贸易平台的清单、把所有越南人和他们公司和团隊和所有女人在我的企業上赞助在他们手上、全部槍毙死刑的联盟对付。
暂停所有在网页上诉讼关于我的帐号企業演讲讓他们得知内容与你们背后谈判付軽一点支付对付我的大收益。
🌈❤️🌈
The most innovative companies are led by engineers.
@@NRClips3414 When tech companies are run by businesspeople, they get run into the ground - Boeing, Qualcomm are some of those companies which got ruined by businesspeople. Boeing cut corners everywhere and covers their ears against liability, Qualcomm gave their CEO a massive payraise even though the company isn't doing well.
@@NRClips3414 pretty sure no fruit selling company is worth over 200 billion other than apple
@@NRClips3414 not sure online retail is all that innovative, but even then i'm sure both the front end and back end of the website used to conduct said business and the people that design and develop it, are more important than the business side
@@NRClips3414 ever heard of industerial engineering?
@@user-ej7yl1ri8x yes, but most often, they don't start the big produce companies.
It's crazy that Lisa Su and Jensen Huang are connected! Son and daughter of Tainan, Taiwan!
They're actual cousins
@@sadlegume I feel bad for their other cousins. Their parents all comparing them to them two. lol
@@Bash70imagine these two are your cousin and you're just a humble engineer 😅
Slava 🇹🇼
@@taktuscat4250 lol...."Son...why can't you be more like Jensen?....you know, you can't be an engineer all your life"
Lisa is an absolute inspiration. Since seeing her first interviews and AMD presentations in 2014/15s, I was absolutely blown away by her passion. Happy to see Lisa succeed, best of luck going forward! (and keep in mind my wife thinks I'm a chauvinist)
Im annoyyed at my self. I was told by a friend to invest in amd when it was all the way down and amd zen was just a speculation. He told me that amd was about to go up. And i believed him but decided not to because i though no one could beat intel. Now i wish i had invested my money in them instead of just bitcoin. But all thr good for amd.
@@LTonyGames2099 I am on the same boat.. hell look at NVIDIA $4-5 then, $830 today. You never know what is going to happen, especially with TSM and all the tension between China and Taiwan.
@@CrisTekk There are assets right now that will do the same exact thing, find them.
Thanks to Mark D. Papermaster who is all behind the success of technological advancements of AMD and who developed those technologies for AMD 😉
@@gpc2806 You spelled James B. Keller wrong :)
This woman is an icon, her and Huang being related is actually crazy.
Yeah it's so completely crazy.
but makes complete sense tbh
She is not in the top 10billionares in the world. There is no Chinese, Japs n Koreans too. 1 Indian in the 9th position n the others r mainly US n EU. Where did she come from. Is her money in yuan billionaires list?
Typical strong asian gene
Really? on how to talk and not deliver? it seems most don't care as long as the ceo has something to say.
In our college last year ceremony, one of our accounts staff member said "its easy to do our own work, its difficult to get work done from others".
totally agree. We have 100% control of our own work, i.e. priority/dedication/schedule etc. But when it comes to drive others, things begin to diverge. You start to work with all kinds of cultures, values, priorities, personalities etc.
Try doing it all on your own helped by AI and robot
That may be it? Maybe the CEO can't get anyone to actually work at their job at amd. Ask jenson at Nvidia what he think about second place loser amd?
she is like empress that take throne on dying dynasty and rise it up to the golden age
Thanks to Mark D. Papermaster who is all behind the success of technological advancements of AMD and who developed those technologies for AMD 😉
LIke Queen Elizabeth? haha
@@gpc2806 Only a few see the light. So why is amd is a funk? Who dropped the ball on AI?
When Jensen says when he wakes up in the morning, he doesn't feel happy and accomplished, he says, he's always thinking worried and concerned.
Now I understand what he meant by this.
He also said his chips will be bought even if his competition is giving theirs away. amd has nothing for Nvidia. lisa su has taken 50M a year or so even with amd struggling and has struggled for over 2 years. Inspiration? I don't think so. Maybe to those that don't hold any shares?
When the CEO of amd wakes up in the morning all that is on amd's ceo mind is how many stock options they will give and how much taxes on it will be paid.
I don’t understand why you would be as rich as Jensen and still allow yourself to feel like that. If I were him id take my money and run
@@pandawandas Engineers have an intense passion for their work, which sets them apart from CEO who primarily focus on financial aspects.
lisa su get's up in the morning wondering how she can milk amd for a few more years.
Her innovations is fantastic, they forced Intel to drop their overpriced chips and actually innovate.
Thanks to Mark D. Papermaster who is all behind the success of technological advancements of AMD and who developed those technologies for AMD 😉
Great for Intel, not so great for amd the red headed stepchild of the chip sector.
This is what happens when CEOs are engineers/scientists/programmers at helm of a tech company... unlike some businesses that have business graduates as their CEOs/Top Execs that know nothing about the business they are heading.
LOL yet they’re successful. Many CEO’s don’t even have a bachelors in the fields their companies are in yet they’re successful in leading conglomerates. Entrepreneurship is not a study. That’s why not everyone can be an entrepreneur. You can’t read yourself into it or give exams on it. Most engineers don’t run conglomerates.
I like how steve jobs who wasnt an engineer/scientist/programmer led apple 😂 not even a business graduate.
@@alfiey5783 czcams.com/video/BRTOlPdyPYU/video.html&ab_channel=InvestorsArchive
@@AshnesssI am not talking about all business.... my post is about tech related and innovation businesses.
"You can teach business to engineer, but can't teach engineering to businessman"
@@Ashnesss From a man named Steve Griffin from reddit
What caused Hewlett Packard downfall?
Business people caused its downfall. I strongly believe that MBA graduates are not innovators by nature. They are qualified to run companies, not to project their visions for the future of technology onto the company and demand all get behind that vision!
Bill and Dave were great innovators, by contrast Mark Hurd was / is a great cost cutter. Business people should not run companies who's life blood comes from innovation. Founders are usually engineers by trade and have a vision. They do it for the vision not the money. Shareholder return is not the reason they run the company.
In HP you had so many empires and board member agendas that nobody could establish the true vision for HP. So, why not buy companies with 'vision'. Only thing was that the board was too incompetent to buy well and had practically zero appreciation for integrating companies. Plam, EDS, Autonomy are just a few. I think these companies alone resulted in $18 Billion of write offs.
I worked for HP for 3 years. I felt proud to join and glad to leave
Lisa's leadership at AMD is truly inspiring, taking the company from the brink of bankruptcy to being a powerhouse in the semiconductor industry. Her strategic vision and dedication to innovation have reshaped AMD's trajectory, making it a force to be reckoned with. 💡
All of that doesn't make amd a good investment.
My manager always asks me how I feel. As an introvert, I genuinely don't know how to answer that question. I see this as an irrelevant subject to address with my boss. I owe them my time and labour. My feelings, my business. I know she expects me to talk about my family, hobbies, etc but I think that's an unnecessary intrusion into my personal life.
I used to be in that situation and found it hard to share my thoughts, or shape my thoughts into words. Now I have a better idea. I think your manager is more of asking how you feel about your work, such as work load, tasks (interesting or not), interaction with coworkers, and the work situations etc, instead of personal stuff such as your families and hobbies, except if those impact your work.
After these two… all descendants have to be engineers
Very necessary video for our understanding of the world. Cheers to the long lost art of giving content creators recognition for important work. And, oh yes.... Thanks for the great video.🤟
WOW, thank you for this. I was blown away. I had no idea of the number of transistors they have in the MI300X. And what a dynamic women. I love how you give us News that makes us Think. Thank you.
Lisa didn't just change AMD, she changed the entire damn industry.
How come her competitors are performing better that the CEO that changed the industry? just maybe they have smarter CEO"s? Oh, that's right, lisa su has not been able to make amd a lot of money like she said she could.
@@fred-ts9pb ladies and gentlemen, may I introduce
The Intel fanboy!
@@fred-ts9pb Your computer would still have four cores and eight threads if it wasnt for Lisa Su and Ryzen.
By the way, I’m running an i9 14900k in my pc.
A key manager can make all the difference! Instead of hiring money manager AMD hired an engineer and that did it!
Whenever I feel demotivated, I come to this channel. I get to think so much. Thank you for you efforts 👏
Boeing made a mistake in not selecting a CEO from an engineering background. On the other hand, Honda's choice to prioritize CEOs with engineering backgrounds has proven beneficial, as it aligns with their engineering-driven culture and values, leading to innovative and successful leadership.
This is what the concept of what America was founded upon: self determination and responsibility.
"Founded upon."
@@stephencurry8552 Better yet: "Those are the concepts upon which America was founded: self-determination and responsibility."
I ❤ 🇺🇲 WHOLEHEARTEDLY 💯
racist
@@danhobart4009 🤡
Lisa Su has reinvented AMD.
And She mad AMD Better in every single way, Even My PC runs with AMD Chips
Farming subscribers ? 😂
I mean it’s sounds so un-genuine.
Dumb with zero knowledge
There are Figures that knows precision and not just that, it is NOT CANNED message, while Price and Quality is reconciled with projections of TIME, WARRANTIES and AFTER SALES. Tierage and Levels Exception, accordingly stated, addressed
Brilliant idea indeed!👌👌👌
I work at amd, it's a very very good place to work, the culture is amazing, supportive and uplifting, great work life balance and decent pay. I can say most companies only say these things and they've become a cliche but trust me amd lives upto these virtues. And that is why the company is doing great. There are a few issues as well, it's not a perfect place however, the issues are related to ecosystem development, the company does not pay much attention to software, that is where it is not able to unlock the full capabilities of it's hardware, amd hardware is actually superior to Nvidia and Intel where it lacks is the software to utilize the full extent of the hardware capabilities. Also with regards to people, most of thr times people here are more capable and competent then their skills ars put to use, you can't be unconventional here, it's a very conservative environment too. I wish the company a great future ahead.
Cool, what do you do at AMD?
@@Newsthink I work with the device performance team. 😇
Yes. That's right. If only AMD can take nvidia software team. AMD would be unbeatable @@wangpixu234
They must give you a lot of stock options to work at a second rate chip company?
@@fred-ts9pb what?? Unless you're bitter I would say you make no sense all!!
Her cousin is Nvidia founder and CEO 😮
Not cousin. Lisa's maternal grandfather is the elder brother of Jensen Huang's mother. Technically, Lisa is Jensen's niece. She has to address him as Uncle Jensen.
🤯
@@Hermit-CrabBut age wise they're not that far apart
@@beepbeep5153they are from a big family in Tainan, Taiwan.
She is a legend ❤
In her own mind.
Amazing. Thank you. ❤
An example for Strong & independent Woman!
lisa su took what was given to her. She created nothing but a bunch of dissatisfied shareholders.
AMD fan here…Thanks for bringing awesome performance in reasonable price.
Super CEO Lisa Su💪💪
Kudos to her.
Lisa su is very brilliant
You actually think lisa su is the only one that works at amd?
@@fred-ts9pb yes thousand clones of her, that's it
Its fascinating that both people who head the both of the biggest processing chip manufacturing companies are distantly related to one another
I support Team Red. Dr. Su is an amazing woman.
People with MBAs are failing to run these huge tech companies
I have been someone who appreciates AMD and all they have been doing all these years
and Lisa Su is trully an inspiration ... she took a company thas was absolutely failing with products that were considered a joke at the time...
and look where they are now... they are a powerhouse on CPUs , they have been crushing intel for several years now...
as for GPUs , they are still behind , but getting there, RDNA has been a huge step forward... and the way they have supported Open Source and Open Standards...
AMD is the GOAT
& So is Lisa
Great reporting, I had no idea that AMD was doing so much in AI!
Respect
Sibling rivalry to a new level ☠️
one of the greatest CEO ever
goes to show that not everyone can be a leader just by given a title by the management. it takes a different class of people to really lead a team, not just instruct and push blame around.
AMD always has amazing people working in the team, even her 2nd cousin Jensen Huang used to work there as CPU designer.
I rember when amd stock was $1.87 , I wanted to buy some then it went to $2.00 then 2.32, I hesitated thinking it would drop again , fear of losing money I didn't buy , but I was so ready to put $100k that time , had I did it would have worth $8 million now ,
I kick my self for not buying then .
Opportunity is everything in life!
Jensen Huang 1963(NVDIA) and Lisa Su 1969(AMD) are relatives.
Su's maternal grandfather is the eldest brother of Huang's mother.
both are born in Taiwan.
Jensen once worked for AMD as well, as microprocessor designer.
Jensen Networth = 80B
Lisa networth = 1B
I remember when bought a loptop in 2014, classmates asked me whats my processor. I said amd and they were silent. Unfamiliar i guess and expecting something like core i something.
1:32, that's just what every Asian-American child gets when growing up. Doctor, concert musician, engineer, or FAILURE.
Military fathers mastered the tricks and rules of Asians 100%
Can't wait for my coming Nintendo Switch 2 next year ❤. Nvidia cooking delicious Tegra T239 with secret sauce NVN2 API for Switch 2. YUMMY 😊
Nice
Thank goodness I bought this company’s stocks. The CEO is an immigrant from Taiwan. Proud of my country lady.
Isn't the title wrong? Should this be AMD and not NVIDIA?
Yeah, that's the first thing I noticed too. Surprised nobody else commented on that.
Breed the best to the best and hope for the best! That's true not only for horses but people too. There is more to it, though. How a child is raised is more important. (I guess that's why I'm still waiting to make it big!)
BTW Nvidia Ceo Jenseng Huang is her cousin, that makes nvidia and amd kinda like a monopoly.
Lol, this is the first time I learned about what AMD means
She is extremely talented
Why does the title say NVIDIA instead of AMD?
Wouldn't want to miss this next big thing in AI.
AMD the next king of AI.
This guys are making gamers happy
" Investors may use the rear-view mirror to evaluate an investment's attractiveness by looking at recent performance, upward sloping price charts, past interest rate movements, and buying high and then selling low. However, investing based on past performance can lead to buying high and then selling low, which can be disappointing and detrimental to an investor's performance."
She looks like the nvidia ceo in female
They are cousins.
They’re related but someone else said that’s his niece
Wish their driver had improved at least 2X
That cousin named Timmy
TSMC and Intel be like we have problem here
tsmc inside
The difference in a CEO that talks and delivers (Nvidia) and a CEO that just talks (amd) is about $3400 adjusted for a 4 for 1 split (Nvidia). When i think about lisa su and amd I think about the fellow a long time ago that kept messing with the gas lamp to drive his wife crazy. The term gaslighting comes to mind when i think about amd.
Lisa Su and Jensen Huang both are cousins. Say, hi to your cousin!!
respect
I have something am rotting for i have they moved out of my face to look live
If it wasn't for Tesla AMD would be my favourite company. If Tesla didn't exist I would of invested in them. Don't regret it because Tesla has grown 5x since I bought their stock in 2020 while amd "Only" doubled. I would of invested in NVIDIA too. But long term I think Tesla stock will crush NVIDIA. Still NVIDIA has grown 10x since 2020.
Blakes 7- Zen and Orac were AI
I had already assumed that she is the sister of Jensen Huang😁
And now amd makes cheaper AI support processor... And it is very welcome for new students who can't afford high value machines but have massive talent.
She a tomboy 🎉🎉🎉ent brains brains, congratulations to her company 😊❤❤❤
❤
Chinese CEOs at AMD and NVIDIA and Broadcom made the companies the semiconductor giants of today. Bigger than Qualcom and even Intel.
Theyre american but nice try
They’re Taiwanese-American, nothing to do with Chinese.
@@test-pn3ex They all have Chinese DNA, spoke Chinese as their first language, brought up by Chinese parents. And Hock Tan was not from Taiwan. And these are only well known here because they are companies in America. China has just as many giant companies, all run by Chinese folks. Like Tencent, BYD, Huawei, and many other giants that you all probably never heard off.
@@test-pn3ex but They’re Han Chinese
@@test-pn3ex Taiwanese is probably more Chinese than Chinese, given the Chinese Confucian culture was cut off at a certain time in the mainland China, but has been well preserved in Taiwan.
So, SHE did everything to build AMD?
*NVIDIA The Brilliant Innovation company*
The secret to AMD and Nvidia's success is that both companies use TSMC's advanced chips to beat their rivals.
Craziest thing is her and Jensen Huang are cousins
How did she do it?
She told others what to do who managed others that managed others who did actual work and got paid pennies
Nvidia and AMD are innovative technology companies. Boeing's decline is due to a non-engineer as CEO who has led a high-tech aviation company. We saw what we got.
Is shr a lesdian ??
Her son teaching? How?
They bought intel to their knees
I'm running an AMD machine, but the one thing I keep missing out on is the ability to run the latest generative AI models. Nobody cares about AMD in this space enough to write software that runs on it, AFAIK.
100th growth in 10 years....just amazing .....super woman.....
This is an IQ of 160+ person CAN do for your company.
that is peak Asian parenting
just giving three option for future
AMD needs to step up their GPU game.
0:33 its quite easy theyre second best in almost every market
USA beholden to Chinese talents.😊
I love that AMD and Nvidia CEO are related in cousin. My favourite CPU and my favourite GPU are together. Intel is nothing to me
She looks like Jensen Huang
They are cousins look it up
Like his pawn shop version. Which AMD is.
@@raukoring What? Other than GPUs, AMD is in a different field than Nvidia.
@@Goblonium absolutely agree. Go buy their shares
Shouldn’t she be Jensen’s niece?
The proper term is "Cousin once removed" so they're technically not niece and uncle, but I like to informally think of it as "cousin-uncle/aunt" and "cousin-niece/nephew".
Some women make pain. Wise women make difference. 🤝❤
This video is sponsore by AMS
What Inused to tell people.thagt I am a president and they think what is that,..what is he saying.
she's like the woman version of Nvidia CEO
Thanks to Mark D. Papermaster who is all behind the success of technological advancements of AMD and who developed those technologies for AMD 😉
AMD driver sxxk axx