The Man Who Ate Lunch with Steve Jobs Every Day

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  • čas přidán 10. 02. 2023
  • Jony Ivy is the beautiful mind behind every Apple design. Visit www.masterworks.art/newsthink to invest in iconic artworks with Masterworks. Disclaimer bit.ly/3XtA7ct
    Newsthink is produced and presented by Cindy Pom
    / cindypom
    Grab your Newsthink merch here: newsthink.creator-spring.com
    Thank you to our Patrons, including Igli Laci
    Support us on Patreon: / newsthink
    Check out Leander Kahney’s book: Jony Ive: The Genius Behind Apple's Greatest Products www.amazon.com/Jony-Ive-Geniu... (I’m not an affiliate, this is simply to promote the book)
    Special thanks to the following for permission to use their material:
    2:13 Weaver Design www.weaver.co.uk
    6:00 Explaining Computers on CZcams: • Classic PC: Newton Mes...
    7:09 alker33 on CZcams • 20th Anniversary Macin...
    11:24 512 Pixels 512pixels.net/2016/05/all-13-...
    11:47 This Does Not Compute on CZcams • Will an Original iPod ...
    15:21 Steve Jobs image: Jonathan Mak jonmak.com/
    Select images/video supplied by Getty Images and Alamy.
    Sources:
    0:05 Jony Ive image: Marcus Dawes www.marcusdawes.commarcus@marcusdawes.com, CC BY-SA 3.0 creativecommons.org/licenses/... via Wikimedia Commons
    2:51 MattsOtherChannel on CZcams • 1984 Macintosh Stock F... (creative commons license - re-use allowed)
    3:32 Brunner image: ammunitiongroup.com/teams_pt/...
    3:56 Apple former headquarters: Joe Ravi, CC BY-SA 3.0 creativecommons.org/licenses/... via Wikimedia Commons
    7:01 phreakindee, CC0, via Wikimedia Commons
    7:03 Federigo Federighi, CC BY-SA 4.0 creativecommons.org/licenses/... via Wikimedia Commons
    7:06 Miyuki Meinaka, CC BY-SA 4.0 creativecommons.org/licenses/... via Wikimedia Commons
    7:37 Michael Johnston, CC BY-SA 2.0 creativecommons.org/licenses/... via Wikimedia Commons
    9:00 Gona.eu, CC BY-SA 3.0 creativecommons.org/licenses/b... via Wikimedia Commons
    9:03 Benoît Prieur, CC0, via Wikimedia Commons
    9:05 James via Flickr Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) flic.kr/p/PUWfU
    10:14 Stephen Hackett, CC BY-SA 4.0 creativecommons.org/licenses/... via Wikimedia Commons
    11:19 Theonlysilentbob at English Wikipedia, CC BY-SA 3.0 creativecommons.org/licenses/... via Wikimedia Commons
    12:36 Edvvc from London, UK, CC BY 2.0 creativecommons.org/licenses/... via Wikimedia Commons
    12:51 TrevorM on CZcams • Top 5 New Features of ... (creative commons re-use allowed)
    14:13 Matthew Yohe, CC BY-SA 3.0 creativecommons.org/licenses/... via Wikimedia Commons
    14:23 Kremlin.ru, CC BY 3.0 creativecommons.org/licenses/... via Wikimedia Commons
    14:39 matt buchanan, CC BY 2.0 creativecommons.org/licenses/... via Wikimedia Commons
    14:48 matt buchanan, CC BY 2.0 creativecommons.org/licenses/... via Wikimedia Commons
    15:43 Thomas Wolf, www.foto-tw.de / Wikimedia Commons / CC BY-SA 3.0
    15:51 Yamen, CC BY-SA 4.0 creativecommons.org/licenses/... via Wikimedia Commons
    Articles referenced:
    8:27 Steve Jobs’ New York Times interview: www.nytimes.com/2003/11/30/ma...
    15:55 Jony Ive letter about Jobs in the Wall Street Journal: www.wsj.com/articles/jony-ive...
  • Věda a technologie

Komentáře • 670

  • @Newsthink
    @Newsthink  Před rokem +42

    *Check out my video on how Apple lots its magic after Steve Jobs:* czcams.com/video/6nD1_OVQWhc/video.html
    Visit masterworks.art/newsthink to invest in iconic artworks with Masterworks. Disclaimer: bit.ly/3XtA7ct

    • @ninerushclips3414
      @ninerushclips3414 Před rokem +1

      I feel like Howard Hughes would be a great fit for a biography video on your channel. Also, I forgot his name, but I refer to him as "Jeoperdy James"; I think he would make a great biography video aswell.

    • @onedesigner2906
      @onedesigner2906 Před rokem +2

      Kkkq

    • @AshleyWilsonAU
      @AshleyWilsonAU Před rokem +1

      Masterworks seems to be coy with some of the fine print: czcams.com/video/6ojOkPmm8lw/video.html

    • @simpletongeek
      @simpletongeek Před rokem +1

      Jeff Hawkins comes to mind when it comes to usability.

    • @OdsGraecia
      @OdsGraecia Před rokem

      Good H12: Kind thanks to you&+ for surfacing in mine timeline. "Irreplaceable"--Jony--Yes. I like SteveJ with thanks of Jony made kind of "design bridge", and yes--Jony too shares awesome insights like re--Magic in 1 of his interviews--pure gem. Re other bios: I've seen good bios-series of yours and it's quite--Free/Demoi. So, I would suggest to do something 2xParallel Lives with uniting Idea--"Band of Brothers": Allen Welsh Dulles (with focus on (pre-face) of "The Craft of I*"/John Edgar Hoover (with focus on LoC catalogue sys upgrade if you can dig so deep/etc) and 2nd/other pair: Christo (with focus of Love Story and admiration of World (Ancient) Traditions) and Jeffrey Koons (who blended, imHo, UKGB accuracy to the colours, like and don't afraid of not micro forms and nuances like Christo/FRenchies and admire Ancient Traditions too). With Kind Regards, Andre "Wild" Alex Art.###

  • @Stierenkloot
    @Stierenkloot Před rokem +398

    Knowjng what we know about jobs, the fact he held Ives to such high regard is something else. Johnny was literally the second in command because of how much jobs respected him

    • @phototristan
      @phototristan Před 10 měsíci +11

      I’m sure he also chewed him out many times as well. That’s just how Steve Jobs was.

    • @Neuri
      @Neuri Před 10 měsíci +6

      I am not sure you know what "literally" means..

    • @hullstar242
      @hullstar242 Před 8 měsíci +5

      @@Neuri he literally does.
      Steve said as much.

    • @fitnesspoint2006
      @fitnesspoint2006 Před 7 měsíci

      and...your point in making this redundant statement is?

    • @Thisguyhaley
      @Thisguyhaley Před 12 dny

      @@fitnesspoint2006They were just remarking that Ive was actually a very important part of apple, no need to make such a fuss about it

  • @tommy10436
    @tommy10436 Před 7 měsíci +71

    It's crazy to think where Apple would be right now if Steve was still alive. In 15 years Jony and Steve went from creating the colorful iMac, to the iPod, iPhone & iPad....
    It's 13 years since his death, and I can't help but wonder where Apple would be right now had he not passed.
    Rest in peace, Steve, you're missed.

    • @douglasgreen437
      @douglasgreen437 Před 6 měsíci +11

      Steve would have enjoyed competing with Elon Musk...

    • @franckleveneur676
      @franckleveneur676 Před 3 měsíci +6

      I’m not so sure. Apple grew more under Tim than under Jobs. Steve was not an easy person to work with.
      And Apple was always about design, when Steve was there. Tim knew and knows that. It’s part of Apple DNA and they made sure it will never be different no matter who is in command.

    • @briancrow736
      @briancrow736 Před měsícem

      For sure…Tim Apple had been horrible in comparison

    • @jeffrothegamer
      @jeffrothegamer Před měsícem

      Tim should hire this man back and become more innovative! Case closed.!

    • @ernststravoblofeld
      @ernststravoblofeld Před 24 dny

      Wrong Steve.

  • @uncledavys
    @uncledavys Před rokem +107

    I am Indian and never heard about Apple computers 25 years back. When I first moved to the west. I came across this transparent Blue computer called iMac and it was love at first sight. It took me many years to buy one for myself on ebay. Your video brought some happy memories. Very well presented. Thank you so much. Respect

    • @ConservativeAnthem
      @ConservativeAnthem Před rokem

      Z-z-z-z-z-z-z-z-z-z.......

    • @karthikreddy8567
      @karthikreddy8567 Před rokem +3

      I bought my first ❤white MacBook in 2008

    • @raitaluna9142
      @raitaluna9142 Před rokem +5

      ​@@ConservativeAnthem no wonder ur name is conservative

    • @lmc2664
      @lmc2664 Před 3 měsíci

      @@raitaluna9142 let’s pay no mind to those ignorant people. They’re not worth your time.

  • @rgbman01
    @rgbman01 Před 11 měsíci +57

    With Jony not truly parting with Apple until 2022, I've got to believe that he is responsible for the sleek design of the years-long project we now know as Apple Vision Pro. It's so "Ivy-like".

    • @SwiftestScout
      @SwiftestScout Před 2 měsíci +2

      having used one for a little bit now, you're right. Even Steve had early input since patents for some of the AVP date back to 2007

  • @nacho01998
    @nacho01998 Před rokem +25

    Mr Jony Ive and Mr Steve Jobs, LEGENDS

  • @wisdomhappy587
    @wisdomhappy587 Před rokem +31

    Haven't teared up to a youtube video in a while. Thanks for the lovely story.
    Design is very powerful

    • @JQwertyman
      @JQwertyman Před 11 měsíci

      Yikes. Get a grip

    • @wisdomhappy587
      @wisdomhappy587 Před 11 měsíci

      @@JQwertyman Boys do cry. Emotions are our power, they are what motivate us. Use them and you will make better change in the world and be happier.

    • @JQwertyman
      @JQwertyman Před 11 měsíci

      @@wisdomhappy587 it's a CZcams video about a corporation. Yikes, dude.

  • @arbousiersles7381
    @arbousiersles7381 Před rokem +5

    Thanks for sharing... great content, nice editing and soft voice... a perfect mix!!!

  • @lidarman2
    @lidarman2 Před rokem +23

    It's amazing that four Italian Renaissance artists were also named after the Ninja Mutant turtles. What a coincidence.

  • @enfeeyano
    @enfeeyano Před rokem +36

    One special thing about iphones is - they always make your eyes pause even for a second . The phone may be old(eg : a 6s) but they don't look thrasy. Now I know why & how they designed it so well.
    Thanks for the information.

    • @darkwoodmovies
      @darkwoodmovies Před 10 měsíci +2

      Omg so true. Most old tech looks like obsolete garbage, but Apple products are either cutting edge new, or somehow become legacy collectable pieces.

  • @LeeStewart
    @LeeStewart Před rokem +78

    I have always had a passion for design. When I'm out and about I look at something and think why is it designed in a specific way. I love minimalism, beauty and simplicity, but hate clutter. Jony Ive, who used to work for Apple, designed so many iconic products. He is one of the few people in this world I look up to.

    • @NVIDIAGeekify
      @NVIDIAGeekify Před 7 měsíci +1

      hate minimalism. especially in architecture. modern architecture is junk compared to art deco and medieval buildings.

  • @nathandcole
    @nathandcole Před rokem +163

    Creative genius was not what set Apple apart. Good ideas come up all the time. The difference was the willingness to follow through on it. The willingness to do things that were different and take risks... to actually let it out into the wild.

    • @mattirwin463
      @mattirwin463 Před 11 měsíci +7

      true as hell. the company was willing to make profits second to their ingenuity. increasingly rare.

    • @d.g.567
      @d.g.567 Před 11 měsíci +3

      This is the true essence of design. If you don’t bet on it backed by confidence into your vision and follow through it, you will never come close to greatness.
      All other companies still fall short when it comes to apple‘s focus on details. Because they only speak about good design they do, but only want to take shortcuts with no passion and conviction.
      Honestly, take a look at the hardware inside every Apple device, even a motherboard has even more aesthetics compared to the appeal of competitive products on the outside.

    • @resa574
      @resa574 Před 11 měsíci +3

      They took a risk and it paid off
      But there was also a chance they could have failed. Hence why most companies follow the safe route because it's predictable.

    • @darkwoodmovies
      @darkwoodmovies Před 10 měsíci +2

      Most companies focus on hard numbers and metrics. Doing X will move revenue by Y. Apple takes a more human-centric approach. Try X and see if we love it, and in turn the users will love it. The money just follows. "Think different"

    • @alexfrank5331
      @alexfrank5331 Před 10 měsíci +1

      True. Both of Jony's Apple flops had nice cake that use shit for icing.
      Steve Jobs had the special power to make sure art+engineering truly come together.

  • @jacobfield4848
    @jacobfield4848 Před rokem +27

    Jobs had the vision, Ive had the design know how, Cook understood the business side.

    • @gregsb3454
      @gregsb3454 Před rokem +9

      Unfortunately Apple is now totally focused on the “business “ side selling subscriptions and services

  • @melvinwashington5257
    @melvinwashington5257 Před 9 měsíci

    I love this page. Your voice is calm & therapeutic.

  • @sarafaaani
    @sarafaaani Před rokem +44

    Love your channel, you just keep it so simple and intriguing at the same time... amazing!

  • @vivekkumarshah2576
    @vivekkumarshah2576 Před 8 měsíci +1

    "I admire the way you've crafted this video, especially your heartfelt expression that touched my emotions."

  • @AutoAbsolute
    @AutoAbsolute Před rokem +73

    I think Braun and others need to be credited for his genius....

    • @g.s.3074
      @g.s.3074 Před rokem +14

      I too was disappointed that Dieter Rams was not mentioned.

    • @jrgzz
      @jrgzz Před rokem +1

      Braun was mentioned in the first 2 mins … and Braun is commonly credited in ever story about ives

    • @Jaime_Romero
      @Jaime_Romero Před rokem

      I wish they did too, but I also think ive’s design is also stand alone and amazing

    • @samsun01
      @samsun01 Před rokem

      @@Jaime_Romero You know nothing because you are easily swayed in any direction the wind blows. Learn more, son.

    • @oneohfive6584
      @oneohfive6584 Před rokem

      I’m more surprised that Samboom, Littlesofties and Google wasn’t mention, all they’ve done is rip off Ives work

  • @WorksOnMyComputer
    @WorksOnMyComputer Před rokem +25

    If he had stayed the Apple wheel parody would have become the Macbook Air at some point. His efforts on minimisation, started impacting on the practicality of Apples products and the butterfly keyboard he insisted on to save a few millimetres cost apple a fortune in warranty repairs and compensation to customers. From a practicality point of view, the MacBooks were noticeably getting worse on his watch. I think the problem was that Steve Jobs wasn't around to temper his more extreme ideas.

  • @EnigmaTabos147
    @EnigmaTabos147 Před 2 měsíci +1

    Beautiful vídeo, thanks AND grettings from Perú!

  • @bahhaidebbarma8854
    @bahhaidebbarma8854 Před rokem +24

    Being iPad & iPhone users I can clearly & honestly say that… Apple products are the seamless & rich experience product

    • @adiscontinuousstory
      @adiscontinuousstory Před 8 měsíci

      Amd equal parts a nightmare to repair

    • @teamworks969
      @teamworks969 Před měsícem

      i want a landline and pay phones again. These tech people are in the sabotage business.

  • @pineapple8407
    @pineapple8407 Před 3 měsíci

    Thank you for this beautiful video

  • @TheShavarin
    @TheShavarin Před 9 měsíci

    Thank you for this video. really enjoyed the journey of apple, john and steve.

  • @stevenjames3455
    @stevenjames3455 Před 3 měsíci

    Thank you for this video. It was very informative and interesting but also calming and beautiful. They sound like wonderful people, which gives me hope. I study at Newcastle University, I walk through Northumbria every day - I had no idea Jony Ive studied there!

  • @noisecrack
    @noisecrack Před rokem +11

    This man right here was such a strong inspiration for a lot of my direction professionally.

  • @vissitorsteve
    @vissitorsteve Před rokem

    Thank you SO much for this information!

  • @cevapci87
    @cevapci87 Před rokem +6

    From what I've heard the German household appliances company Rowenta introduced the translucency design when they launched their Surfline iron series.

    • @kimbapslayer1995
      @kimbapslayer1995 Před rokem +1

      But the credit goes to the person who decides to try it on a computer.

    • @rrrichiexl
      @rrrichiexl Před rokem

      @@kimbapslayer1995 I it went to when it started to influence a lot of other designs... I remember after that translucent, everything started to become translucent... computer stuff like USB docks, scanners, printers, but also househould items. It was a real hype. Fortunately it passed again...

  • @jasonstupak4535
    @jasonstupak4535 Před rokem +47

    Love your videos. Well thought out and presented. Watched and liked, thanks!

  • @jumbleblue
    @jumbleblue Před rokem +15

    While he is a creative genius, he also had a fanatic, unpractical side to him, which seemed to get out of control without steve who was very very practical. Like ditching the magsafe, only usb-c, even just one usb-c for some models, for years on the macbooks, was certainly a very sound optical-design decision, but not at all a practical one. Noticed, how this came back around the time they started part ways with Ive?
    Imho, Ive and Steve, together, got each other under control. But on his own Ive didn't do much good. imho.
    Also, his style is copyable, it will go on.

  • @k1616yt3
    @k1616yt3 Před rokem

    Excellent video! This is fantastic!

  • @aelaan12
    @aelaan12 Před 10 měsíci +66

    Remember that you are not a legend if you are considered irreplaceable. You are considered a legend when your name lasts forever, and is honoured by the people that are allowed to replace you. Jony is the best designer for Apple, his vision is still echoing through Apple Park.

    • @logiseye
      @logiseye Před 7 měsíci

      How would you know what’s echoing at Apple Park?

    • @thisaintart
      @thisaintart Před 5 měsíci +1

      @@logiseyeit’s like a bong rip, how do you know it still smells? You just do.

  • @omardashty9460
    @omardashty9460 Před rokem +1

    Thank you for the video

  • @CondeNastCruiser
    @CondeNastCruiser Před rokem +1

    great Vid! I remember a lot of the 90s Apple tech. I totally believe Apple will continue to forge the future. Jonny is not the only design genius available to us...

  • @russty7569
    @russty7569 Před rokem +6

    Jon has a mesmerising voice too

  • @olafzijnbuis
    @olafzijnbuis Před 7 měsíci +1

    At 03:39
    Note the Asahi Pentax Spotmatic SLR camera on the desk. This may well be the nicest SLR camera ever. A nice functional design that feels great in your hands.

  • @MountainofInspiration
    @MountainofInspiration Před rokem +2

    Concepts that will excite people. Love this

  • @KennyDithole
    @KennyDithole Před 7 měsíci +2

    Jonny was supposed to become Apple's CEO

  • @StuartDesign
    @StuartDesign Před rokem +2

    Was thinking it had been a while since the last Newsthink video... always a welcome sight in my inbox.
    Great video. I think in a nutshell an Engineering led company makes great Swiss-Army knives. A Design led company makes the better Butter Knives. Neither is necessarily better but most people don't need a knife that turns into a torque-wrench at the dinner table.

  • @verma.ashish
    @verma.ashish Před 8 měsíci

    It's like I'm reading a book. Thank you for this documentary.

  • @1506Jimbob
    @1506Jimbob Před 7 měsíci

    I miss the exciting live keynotes when Steve was alive. That was something to look forward to so much

  • @Dirk80241
    @Dirk80241 Před 2 měsíci

    Great overview of Apple and Joni’s role in designing its flagship products. Well done!

  • @elmono3939
    @elmono3939 Před 3 měsíci

    Still have old MacIntosh with 9" black 'n' white screen, together with keyboard , 3.5" floppies, and ImageWriter printer, I have purchased in 1988. Occasionally, I turn it on. Still works. Industrial Art it is.

  • @2013nicolas
    @2013nicolas Před rokem

    I loved this video soOo much. Thank you.

  • @eclecticaro
    @eclecticaro Před rokem +4

    Best "funcional" desig was Magic Mouse2 with its port at the bottom of the mouse and the notch on everything with a screen..

  • @MG-em9de
    @MG-em9de Před rokem +3

    The absence of vision and creativity that Steve and Jony only comes once in a lifetime and Apple was blessed. The culture is no more.

    • @zeniktorres4320
      @zeniktorres4320 Před rokem

      Tim Cook destroyed that. So many have of that time have left under Tim Cook. And he has brought in new people who are only interested in making as much money as possible before moving on to another company.

  • @Sam-ch4jh
    @Sam-ch4jh Před rokem +1

    I was using Asus convertible multi touch tablet (Model T98) with keyboard came with windows 98 which is way ahead of ipad. But you say, Ipad is the first tablet.
    I later upgraded with window 7, with some work around for drivers from a different model.

  • @itsROMPERS...
    @itsROMPERS... Před rokem +36

    "the handle isn't there to carry it".
    Designers can be so demented and lost in their own heads. I know, I am one.
    Every person that saw that design said, "nice it has a handle to carry it."

    • @sterkriger2572
      @sterkriger2572 Před rokem +4

      But this is the point. The handle made it more approachable because it showed to the user that it could be touched.

    • @itsROMPERS...
      @itsROMPERS... Před rokem +11

      @@sterkriger2572 I get that, but since it's not really designed for the function it implies it's more of a trick than a valid design element, and that bothers me as a designer and consumer.
      If it LOOKS like a good handle, it should also WORK like one, not just SEEM like one. To me it's a design failure.

    • @bobkovach1426
      @bobkovach1426 Před rokem +1

      I feel misled by the pseudo handle. Not a fan.

    • @kideatspaper3618
      @kideatspaper3618 Před rokem +8

      @@itsROMPERS... I think people are misinterpreting. The handle works, and it’s pretty strong. It’s just that the idea for a handle didn’t come from a vision of people lugging their desktops around, it came about so that people are compelled to touch it. It working as a handle is secondary, but it does work

    • @itsROMPERS...
      @itsROMPERS... Před rokem +4

      @@kideatspaper3618 The first priority for a handle is to carry things, not send a message.
      To me that's inferior design.

  • @stan16id53
    @stan16id53 Před rokem +1

    Great vid!

  • @echterrentner8858
    @echterrentner8858 Před dnem

    Beautiful documentary ❤

  • @Zakariah1971
    @Zakariah1971 Před rokem

    Excellent presentation

  • @pulsatingsausageboy2076
    @pulsatingsausageboy2076 Před rokem +51

    Jony and Apple were a perfect fit for one another. Apple hasn’t been the same since he left but he also hasn’t done anything noteworthy since he left.

    • @laurants
      @laurants Před 10 měsíci +1

      VisionPro?

    • @pulsatingsausageboy2076
      @pulsatingsausageboy2076 Před 10 měsíci +5

      @@laurants Maybe finally something. We’ll see. It’s outrageously expensive. If consumers don’t buy it then it didn’t really change anything. Of course Vision Pro didn’t happen until after my comment was made.

    • @laurants
      @laurants Před 10 měsíci +1

      @@pulsatingsausageboy2076 Yes, but it took a very long time for something innovative like the VisionPro to come out.

    • @darkwoodmovies
      @darkwoodmovies Před 10 měsíci +2

      It's been a year, and they kinda keep re-inventing tech. Now they're focused more on improving the hardware than design, which IMO is a good thing.

    • @pulsatingsausageboy2076
      @pulsatingsausageboy2076 Před 10 měsíci +1

      @@darkwoodmovies Ive has been gone four years. And they always were improving hardware.

  • @holotape
    @holotape Před rokem +1

    Very well presented

  • @AbdulCader82
    @AbdulCader82 Před rokem

    15:18 😢 Literally on tears.. (till the end of the video)

  • @DaniloCastrosq
    @DaniloCastrosq Před rokem

    Great video 🙏🏾

  • @devcybiko
    @devcybiko Před rokem +12

    Ive is/was amazing. And I think he went too far. He kept striving for thinner and thinner designs. This forced electronics designers to compromise the quality of their offerings. Once Ive left, Apple returned to making great computers. They've strayed from Ive's ideals slightly (look at the new MacBook Air - no longer the iconic "wedge" design.) There is a point at which form overcomes function. I'm looking forward to what Ives does in the future - and I'm very interested to see who emerges as his proteges.

  • @davecerv
    @davecerv Před rokem

    What a lovely video ✨

  • @ersinbasaran
    @ersinbasaran Před rokem +9

    One of the smoothest transition from the content to the advertisement

  • @QAYWSXEDCCXYDSAEWQ
    @QAYWSXEDCCXYDSAEWQ Před rokem +2

    Design wins for Apple for me include things like the macsafe power adaptor, which they briefly dropped in 2018 and thankfully brought back with the M1 macbooks; they also put their foot in mouths with a new keys design on the keyboard which they also dropped with the M1 models bring back the original "reliable" mechanisms. I'm glad too that they are starting to move back a bit from the idea that everything needs to be thinner, dare I mention the iPad bendiegate scandal.

  • @mgames1710
    @mgames1710 Před rokem +10

    Remains relatively unknown?? Everyone knows the iconic Sir Jony Ive 😂

    • @nnamdin3372
      @nnamdin3372 Před rokem

      I'm just getting to know about him

  • @TrevorDennis100
    @TrevorDennis100 Před 18 dny

    An extremely interesting video that told me a lot that I did not know. As an ex pat Brit who has lived in New Zealand for the last 20 years, I still feel proud that Johny is a Brit and has achieved so much. I still prefer Windows over Mac computers, but do have an iPhone and Apple Watch both of which I love, so thank you Johny for giving us such cool tech.

  • @grahammurphy5516
    @grahammurphy5516 Před rokem +1

    The wheel from the ipod came from Braun, and their designs

  • @MeAndMyRoyalEnfield
    @MeAndMyRoyalEnfield Před rokem +9

    I rarely watch videos this long unless it's something instructional, like showing me how to convert My Royal Enfield to belt drive :-) But I've always watched all of yours from day one. You've got me hooked. It's technology we all use and I enjoyed seeing where we came from. I'm excited to see we go. Maybe 10TB smaller phones/devices in our pockets with no screens Bluetoothing to our Neuralinking brains. I wonder what Newsthink will be like then? One thing I do know is that I will be downloading you into my brain 🤣

  • @SmartByTravel
    @SmartByTravel Před rokem +13

    I liked Johnny, but as soon as he left we finally got function over form. I'm loving my Macbook Pro M2 Max 16" that is chunky and with lots of ports. Previously, my Macbooks looked the same for like 10 years and never had enough functional ports and the design stayed...theeee same..... It's like he did 10 minutes of work on each product once every 2 years, shrinking bevels incrementally and taking away something we need. He's gone and I like Apple more now.

    • @michaelwoodbodley8099
      @michaelwoodbodley8099 Před 11 měsíci +1

      But the latest Mac laptops have few ports and minimal memory.

    • @SmartByTravel
      @SmartByTravel Před 11 měsíci

      @@michaelwoodbodley8099 I'm always a fan of more ports and memory for sure. I feel really happy with my 16" M2 Max though, feels like a really nice amount of power and I/O. But my last M1 Air was really lacking in I/O.

    • @normanklein3155
      @normanklein3155 Před 24 dny

      @@SmartByTravel My 2010 MacBook Pro has a 2 TB Samsung SSD that runs circles around your M2 Max, which is probably restricted to a slower 512 GB SSD. It also has a matte screen that doesn't delaminate like the Retina screens. How is that process?

  • @raymondcrane6387
    @raymondcrane6387 Před 7 dny

    Man, fantastic summary

  • @douglasalvaradocorrales
    @douglasalvaradocorrales Před rokem +5

    Jony is a rockstar 💎✨

  • @voicetube
    @voicetube Před rokem +2

    Great video! BTW I never knew the "i" stood for Internet until just now (crazy!). I thought it basically just stood for "I" meaning me - the person ... and their connection with the product.

  • @rainerbuechse6923
    @rainerbuechse6923 Před rokem

    Great documwntary, thanks so much

  • @Trully1949
    @Trully1949 Před rokem +30

    Even though I’ve been a diehard Apple and Macintosh enthusiast and owner because of Steve Jobs’ commitment to excellence and Jonny Ives’ commitment to design-function follows form is just as important as form follows function, I’ve become disenchanted with Tim Cook at the helm, whom I believe has made sales paramount over people and the vision of Jobs and Ives. I believe service has become second to sales. Products become unsupported with too little lapse of time. It has become apparent to me that Apple’s incremental and insignificant changes to products and IOS has blindsided the Apple culture and its followers to believe these are still hurrah moments. I still have my G4. It still works, even though the IOS is very outdated. To me, the design still has that wow effect on me. Hopefully, Apple does not become another Tesla-hype over commitment to excellence, sales over the needs of it’s fan base.

    • @jwoods9659
      @jwoods9659 Před rokem +4

      Yep that what happens when you take away creative people. You have money goal focused people in charge of Apple, they could care less about art or anything with deeper meaning

    • @mrcsrkcrz
      @mrcsrkcrz Před 10 měsíci

      The magic is since long gone. Although the products are still beautiful the level of excitement has drastically gone down. It’s tiny nuances like the handle on a desktop that Made Apple so unique and therefore so exciting. Now it became a race with competition while I believe it used to be a race to excellence, no later what the competition thinks excellence is.

    • @thisaintart
      @thisaintart Před 5 měsíci

      I’m happy with Apple. It’s easy to lose sight of each incremental update but what it is today is way better than years back. Watch iOS history, so much better now. Although I do still run OSX 12 😂

  • @VisualDocFacts
    @VisualDocFacts Před 11 měsíci +1

    Not knowing this then, apple finally released their newest product after you releasing this video here in Dub Dub and I respect what jony Ive has done with apple in his time and am greatful for his influence with world pivoting products and making them still look good. Some things may not be forever but some are.

    • @Spidr-Man
      @Spidr-Man Před 10 měsíci

      Well that last phrase doesn’t apply to Apple lmao instead “some things may not be forever but some these last 5 years”

  • @Fascistbeast
    @Fascistbeast Před 3 měsíci

    This is a really good fun Apple documentary.
    Not too long
    Well done 👍

  • @marcguimaraes
    @marcguimaraes Před rokem +5

    Yep, this man is irreplaceable!

  • @Steven_Edwards
    @Steven_Edwards Před 2 měsíci

    I met him once, very nice man and deserves every bit of success he's had.

  • @sirena7116
    @sirena7116 Před 10 měsíci +1

    A lot of companies in the 90s and 2000s came up with a lot of really cool ideas and pushed them to consumers, but many of them just didn't really think things through, or didn't really have the budget to make what could've been a very cool product available.

  • @barrywhite9114
    @barrywhite9114 Před rokem

    Bauhaus Emphasizes
    “Form Follows Function”!

  • @AdhiNarayananYR
    @AdhiNarayananYR Před 10 měsíci +2

    The faulty Mac books from 2016-2019 were also Ivy’s design. I personally lost $1000 due to faulty design of Mac books.

  • @laurants
    @laurants Před 10 měsíci

    Welcome the VisionPro.
    I wonder how different it would have been if Johnny was at the helm of that.

  • @RM-bx7xw
    @RM-bx7xw Před 8 měsíci +3

    This video just made me somewhat emotional. I've always looked up to Steve Jobs since I was a teenager. His views on innovation and quality always astounded me. Now, knowing more about Jony and how he played a vital role on where Apple is today, makes me appreciate the company's beginnings a lot more. Not a complete apple fan, but the story and history from which it first began is what draws me to it.
    PS. I was a typical teenager who couldnt afford apple products back then, but now as an earning adult, I always pick up apple devices when I opt for quality and simplicity.

  • @Imdemocratic_Xi
    @Imdemocratic_Xi Před rokem +5

    Love apple , jony ive & Steve

  • @jadenamber8378
    @jadenamber8378 Před 10 měsíci +24

    Jony Ive took Apple to the next level in many ways, but I think he lost the thread in later years, especially on the MacBooks with this obsession for thinness that wound up generating a few years of really frustrating machines with awful keyboards and bodies stripped of functionality/ports. Genius, yes, but everybody has their achilles heel.

  • @alexfrank5331
    @alexfrank5331 Před 10 měsíci +3

    When Jobs got ousted from Apple, he got Pixar and NeXT. This shows how you can't keep a genius down.
    I'm still waiting for Jony to make his move...
    I'm now more likely to believe that Jony was just a "manager" type, and he might've taken credit for other people's ideas/work.

  • @SevenDeMagnus
    @SevenDeMagnus Před rokem +1

    God bless sir Ives, may he be doing really great though minimalism isn't the only design philosophy.
    God bless, Rev. 21:4

  • @mushi3101
    @mushi3101 Před rokem +1

    Needed few lines on Braun design philosophy

  • @therealmarv
    @therealmarv Před rokem +5

    That's the guy who removes ports and wanted us to us the butterfly keyboard. He definitely reached the end of practical design. Current Macbook Pro's maybe don't look so beautiful, slim as the older ones but they are practical.

  • @liquidsnake6879
    @liquidsnake6879 Před 11 měsíci +5

    I think Apple will do fine, but yes there's been an obvious change under Cook, they're far more focused on delivering powerful impressive technology than they were under Jobs and how effective that will be remains to be seen, but Cook has silenced a lot of Apple's biggest critics with the M1 and the M2, Apple can no longer be described as just an underpowered overpriced status symbol

  • @TheBluesunday
    @TheBluesunday Před rokem +2

    I think Braun and Dieter RAMs needed to be credtited for every design Jony made

  • @caminglis53
    @caminglis53 Před rokem +2

    3 men built apple Steve Jobs Steve was, Johnny I’ve
    Without these 3 men there’s no Apple .

  • @davidswanson5669
    @davidswanson5669 Před rokem +1

    No resolution at the end of the voice over script (which hints at either a lack of communication with the VO talent about how to end the script, or a possible edit of the script after the VO had been recorded. Either way it doesn’t land with a finality that is very much desired. Additionally, and maybe this is more evidence that I’m just dealing with inexperience, the last image doesn’t fade to black or do anything to act as a button or bookend. It’s again as though the visual ending was arbitrarily decided and the video just ends with whatever random imagery was being shown at the time of the conclusion of the VO. And just to drive this all home, the music does not end with a conclusion. Anyone who edits, knows that music doesn’t always fit your timeline and even though every song has a conclusion, sometimes you’re unable to get that to line up with your particular edit. This is why you’re supposed to make a musical transition more than 10 seconds before the end of your video, so that the end of the video matches up with the conclusion of the music. This is basic editing 101, and I’m disappointed that such intriguing content (the story of a phenomenal designer) is presented by someone who seems to despise good design. Please work harder next time.

  • @MrStringybark
    @MrStringybark Před rokem

    There must be something seriously wrong with me but I can't tell one branded rectangle with rounded corners from another which have approx. the same size. Whether it be a laptop, tablet, or phone.

  • @snuggles03
    @snuggles03 Před 6 měsíci

    That very last question, posed by that video is answered with an emphatic yes

  • @dirk2655
    @dirk2655 Před 9 měsíci +2

    The man that never ate lunch daily with Steve Jobs, by far outnumber.

  • @nasimahm3d
    @nasimahm3d Před rokem +1

    jony ive helped design the iphone 11 pro and apple have been too anxious to change the design ever since 😂💀

  • @bridgitbianco5593
    @bridgitbianco5593 Před 3 měsíci

    Can you provide some more info on Tangerine ?

  • @juanmanuelmartinezchavez431

    Me gustaría tener una mente brillante pero me puedes decir que puedo hacer para subtitular en español los vídeos que veo en inglés? Gracias
    BCN

    • @gstjohnnyofficial
      @gstjohnnyofficial Před rokem

      Haga clic en la configuración, luego en los subtítulos y luego en la traducción automática

  • @cw3728
    @cw3728 Před 10 měsíci +1

    What! He’s probably responsible for removing ports from MacBooks, headphone socket from iPhone. The list goes on.

  • @EnricoGolfettoMasella
    @EnricoGolfettoMasella Před rokem +2

    Rafaello, Leonardo and Donatello were the master minds of Renaissance Art! The Ninja Turtles just borrowed their names. Please correct this 😅

  • @10secondsrule
    @10secondsrule Před rokem +55

    I am so surprised that hearing about Jobs death still makes me upset😢. I did not like the guy but he’s passion was remarkable. A real loss. Now we are left with god complex people like Musk and Gates. Not so much care for Ives - he hit the jackpot where he was simply able to do what he liked. Something most decent designers would be able to do given such freedom. Most of them are sadly limited by spreadsheets,, corporate culture, price and other wannabe “designers” including clients - hence most of the design always sucks. Just a perspective from another designer.

    • @kevikiru
      @kevikiru Před rokem

      Do you have any idea how much of a jerk jobs was?!? Your nostalgia is blinding you

    • @mvrck4573
      @mvrck4573 Před rokem +1

      Well said.

    • @OlatundeAdegbola
      @OlatundeAdegbola Před rokem +4

      @Kurt M.
      Exactly. They're blind.

    • @axiomic
      @axiomic Před rokem +6

      @10secondsrule dude, you make some terrible blanket statements in your 'nice' comment. Musk and Gates are utterly contrasting characters at complete odds with each other on how they see humanity and the world. Jony Ives is a brilliant designer that wasn't successful because of mere luck, he clearly had talent and passion from the start and was destined for great things, be at with Apple or another company. Don't be a victim of circumstance.

    • @matthowells6382
      @matthowells6382 Před 11 měsíci

      Wow you just sound resentful and are clearly a very frustrated 'another designer' lol. Maybe what you say about the profession is true but that doesn't detract from any of the extraordinary work done by legends like Jony Ive. I don't care how limited you feel you are, he had the freedom to do what he did because of his gift for design and impressions he made on people. You don't get in that position by pure luck, perhaps thinking like that is why people are 'sadly limited'

  • @rathemis2927
    @rathemis2927 Před rokem +3

    I thought it was about how the parts in an iphone are irreplaceable.

  • @garsett
    @garsett Před 21 dnem

    Beautiful...

  • @big_brayo
    @big_brayo Před rokem +1

    They were literally flashed down the sink 🤣

  • @ItsRobby5436
    @ItsRobby5436 Před 7 měsíci +4

    As an Apple user for a long time i must say i dont think Apple will innovate without Jonny Ive.
    I think even without Steve Jobs. those two just worked seemlessly together and are a gods gifted team.
    I honestly hope Steve is proud of what he acheived. and i hope Tim will finally start innovating again becouse we had the same iPhone for 4 years now.
    i miss Steve and Jonny

  • @andreasweckemann7347
    @andreasweckemann7347 Před rokem +1

    ich bin seit 28 jahren produkt designer und kann sagen, dass ich alle produkte von apple seit 1991 kennen lernen durfte. das fing im studium damit an im ersten semester mit dem imac mit 2mb festplatte 😂👍 und 12zoll monitor in schwarz-weiss 😃👍 und der eckigen maus ... ich bin dankbar dafür, das ich das alles miterleben durfte 👍