This Got Everyone Mad
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- čas přidán 28. 03. 2024
- So Xbox Global Head of Marketing tweeted this..
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People are just tired of hearing about race, even in a neutral context.
why people got to make everything about race like we do not care
Funny how the only people omega focused on race are the "anti"racists
@asjbfjbkaw the black Americans do bro
Bingo
@@asjbfjbkawbecause EVERYTHING in the United States goes back to race.
Separating us into racial categories is inherently exclusionary. The obsession with race has gotten so weird.
Race is the easiest way to divide people, divide and conquer is a core tenet of the struggle for power.
I think its because if they let the racism spiel run its course and die, the money from DEI investors run dry and they lose their reason to exist.
It was and always is a marxist and communist tactic.
Thank your local biden voter.
It’s an ideology, that’s why it’s weird. It’s the good old “ class conflict” by some funny guy and the doctrine of post modernism.
If she was acting in good faith, she could’ve just phrased it as
“raise your hand if you’re a minority who enjoys playing video games”
The fact she phrased it as “if you’re not a white guy” makes it feel more targeted and exclusionary
wrong messaged and delivery lmao
Just because she didn’t phrase it like that doesn’t mean she has bad faith either.
The only fact here is WHAT she said and if you genuinely wanted to know the meaning behind it you would have to either talk with her or read what she’s prone to saying. Like Asmon said a bunch of dots make a line, nothing was really lined within the message itself.
@@in00yasha "if you genuinely wanted to know the meaning behind it you would have to either talk with her or read what she’s prone to saying"
dude, that wasn't a prophecy or a riddle. it was a fking tweet. the meaning is what she wrote. if you phrase something wrong, it's your fault, not the reader's.
@@in00yashaId say she was fully aware of the implications that would be made given the current environment. She, or her pr team, just knows how to get involved without leaving enough crumbs for backfire
@@RafaelBelvedereseif you take everything someone says in the worst possible way…”Good morning”~Bilbo Baggins
"No hate to white guys" is the new version of "I'm not racist but..."
"No hate to white guys but I will highlight white guys only!"
or "I'm not racist, I got a black friend...."
Exactly !
Its literally interchangable @@beamzappa6266
Women have got too comfy in a western environment. Women should be conscripted into the military to see what actual problems are.
It's not complicated. Swap White with Black, if you can confidently keep saying what you said then it's okay. If you can't, sit down.
That's racist, and I'm reporting you for cancelation to the woke police. I'm sorry but it isn't allowed to have logical thoughts anymore.
Why are you so dam mad.
Chill talk it out slower.
@@aziouss2863 he's right though
@@aziouss2863 Where is the anger? it's just a comment lmao
@@aziouss2863 you're really really hard and failing bud.
"Another day in the gaming industry that minorities have to fight to prove they exist" - says the global head of marketing for Xbox.
a white liberal women nonetheless, its hilarious
@@MrWinczakos The most privileged group out there by far, well perhaps behind the small hats tribe which are basically untouchable.
@@bovineavenger734 I don't like anyone who doesn't like pork.
True. She has more power. According to prograssivism and wokeness, it is only possible for her to have negative characteristics. Because negative words are defined by power.
yeah, we saw/hear the tweet. thanks for the subtitles. smfh
Her statement is like throwing a firecracker into a box of dynamite. This has been going on for way too long to play naivety to say something like that in “Good faith”.
this is exactly what will make for some horrible backlash. but these people have their own to blame. every group should take out their own trash in order to avoid having the next generation carry the burden of past bad behavior.
i have two daughters 8 and 11....they will face what their mothers generation messed up. big time.
This is a pretty bad take by Asmon. Her phrasing “no hate to white dudes” is equivalent to when someone prefaces something disrespectful with “no disrespect”. Also her use of the word “fight” when saying minorities have to prove their existence implies that non-minorities have launched an attack on minorities. It’s divisive language and it should not be ignored.
Asmon trying too hard to seem fair so that he can claim neutrality lmao. Asmons argument btw: "there are worse people [so you shouldn't care about what this person said]"
Overanalizing as always. How about ask her yourself, or wait for her to explain what she has to say instead of assuming the first thing that pops into your mind? jesus.
unironically literally the type of internet user that the entire video is about
@@Damilskater1 ''Overanalizing'' has become a read comprehension.
@@Damilskater1 Asmon's main argument was literally "there are worse people [so her comments don't matter]"
As a brown man, I'm sick of everyone using the race card 😂😂
Lolilolololol
Didn't expect to see you skizzle
Lol, hi Skizzle
As a non brown man, I'm sick of having to be offended on behalf of minorities
Wow, my new favorite hermit comments on my old favorite wowhead... I never would have expected it.
Oh and you're absolutely right, race is literally the least important thing in games, especially with how open modern character creation is with their options. You can almost put yourself in every game 😊
Its literally racism, replace 'white' with black, if you can't then its racist. What a bad take 😢
es ist zeit fur saubern
I agree. She can start it with, "no hate to white dudes", but it's still racist and misandrist. She knows it too or she wouldn't have couched it like that. When industry insiders are publicly calling for white men to be purged responding with a call for literally everyone else to show their numbers has a crystal clear intent. The appropriate response would be to stay out of it or call for other non white males to show support for the people that are being threatened with purges.
Its sexist and racist but not in a negitave way, its true that most people that play games are white men and it shouldn't be hard to accept that.
@@gillsejusbates6938 Es ist Zeit zum saufen
Agreed.
*excludes and belittles a group of people based on race*
asmon: "nah its not racist, she didnt say anything racist."
No one said he was smart.
He's a shill
Asmon has a bunch of good takes but sometimes he's absurdly stupid
i disagree with asmon ,it starts from these small things. Like a snowball effect, it starts from a small ball but after it rolling of the mountain for a while it becomes gigantic and hard to stop.
Bad take. No, people aren't over-reacting to this. "it's just another day in the gaming industry proving minorities exist" sets the tone of how this tweet should be taken. It shouldn't be taken as purely innocent. Whoever said that minorities don't exist in gaming? Who is she supposed to be fighting here? What has this got to do with gaming?
yes and game studios exist all over the world and white poeple are a minority when they get produced in a non white country they just put every game studio in one pot its crazy
Does it give off some weird vibes? Sure. But until we could prove her intentions we shouldn't assume no matter how much it look like one way or another. It is okay to just leave it as "I'm not sure" when you don't have all the information.
@@None38389She works in an industry where they constantly say these things and further prove their intent. This is, (forgive me for the over the top comparison, obviously I don't think it is anywhere near the same level), like saying someone doing the WW2 German salute wearing a lovely little patch on their shoulder might not stand for those things. We need to wait to see if the intentions line up. It is at best stupidity on an immense scale coupled with incompetence. At worst it is exactly what is expected. Given her position, she should know full well that it will be taken a certain way. (Again, just because I already know someone will try to say something about the comparison, I'm only using it to prove the point that if it looks, smells, and sounds like "X" then it is natural to assume it will be seen as such. I am obviously not saying it is anywhere near the level of what was compared. Just something well known so everyone can easily understand the point.)
@@None38389 I don't need to assume anything. Her intentions are implied in the tweet. That's the point I just made above.
For her to "fight" against something, someone naturally needs to be opposing it.
She's building a strawman that people are opposing minority gamers and minority representation so she has to "fight" against it.
Gee....where has anybody heard this strawman before? You know I'm sure I've heard it but I can't quite place my finger on where...
@@None38389 what you just said made no sense. The intention was the tweet and making a unnecessary statement in a climate where its "cool" and "acceptable" to say things like this.
Also if you wanna get technical your using assuming wrong as well which I notice most people do. Assuming means making a conclusion without no evidence, which there is. Its evident black and Spanish people do make up most of the EA sports games and 2k competition, most popular streamer you'll see for NBA 2k and madden has been black. The most popular games in history are played are also purchased by black and Spanish people as well cod and gta. Hell look a fifa Spanish people play that game like crazy and its based on the biggest sport in the world. Also the FGC has alot of black players go check them out.
So her statement makes no sense whether statistical or anecdotally. Her intention of bad faith was just proven and if you try to wave her statement off as ignorance then why the hell is someone who lack knowledge in this field is xbox global head of marketing.
As a gay man I have to say: If you need constant validation that you "exist", and that means that you need to be shoehorned into literally everything, else you will absolutely completely collapses into a quivering mass of uselessness the problem isn't with whatever media that doesn't have you in it the problem is you and your ability to control your emotions or some level of illness/unchecked problem. I don't play a game to see myself or my life, I play a game to have fun and not think about real life. If I don't see a gay dude, or a "minority", or whatever I play the game and have fun. How novel is that concept? I exist even if I don't see myself in a piece of media.
True, I'm a pardo (a mixed Latino "race" from Brazil). I can only think of ONE videogame character that has my skin color and ethnicity (Giovanna from Guilty Gear). But I'm not mad for the lack of "pardo representation" in games. If it's there, cool, but if it's not, who cares?
My whole existence is not dependant on silly videogame characters.
@@cryhavocandletslipthedogso1873That’s maybe because in Germany you don’t live in segregated neighborhoods in segregated colleges in segregated jobs with segregated pay. Being Black isn’t the same as being some random German ethnicity.
Genuine question, do you actually care in any capacity if there is a gay man in a game? Or is it just "cool".
I'm gay and completely agree with you.
@@pajama5364 I think it's dumb. Unless it's a RPG which allows for hooking up with NPCs. I remember Fable 3, i could be a leather daddy. I haven't played enough of BG3 to get to the point where the NPCs start throwing themselves at you, but I read from plenty of straight guys that the gay NPC is basically sexually harassing the player throughout the entire game... that's dumb and unnecessary.
This is not neutral. It can't be. They're on a mission to "make games more inclusive" while their definition of "inclusive" is "less white men". If their definition of inclusive were the same as mine and yours, they'd have noticed already that gaming is the most inclusive hobby out there and has been for almost two decades.
I get exactly what you're talking about, BUT in this context I'm pretty sure she just picked the worst possible, pandering-ass way to see current game demographics, because while gaming is inherently inclusive, as a black dude, you notice quickly that games themselves still aren't THAT inclusive. The majority of the time I "see myself" in a game its either some shitty blaxploitation-adjacent villain, drug kingpin, gangster, or the "black guy with Kilmonger dreads". Its nice when I can either create a character that looks like me or I can at least pick one that's not just a thinly-veiled white nerd with the features slightly changed and a brown coat of paint slapped on (Like the dude from that Saints Row remake). But with all that said, I'm a gamer at heart, so I'm still gonna feel like a hero whether my character's black, white, or UNSC-green, so long as they're written well.
@@YourMomsNewHusband It is non-inclusive that people have a hard time not seeing you as the exact same as they are and that the only difference is your skin has a slightly different pigment? I think what you really are saying is there isn't enough representation of physical traits not that it is not inclusive. I think we would all love to see a more robust character palette for both player characters as well as npcs. I also feel there should be more options for character pallets. I mean how many games have pallets for people who have albinism or vitiligo? Creatable disabled characters? But, I don't think we should be excluding people to include people. I say include everyone in a natural way. I want games to have all peoples of all differences. That said, there should not be such emphasis put on their race or gender or any other difference that it becomes pretty much the characters only defining characteristic, nor something so heavily showcased it takes away from the scenes they are in. There are good representations and then there is what I call the Disney representation.
"We are coming for your children" was a declaration of war.
And then one day for no reason at all...
Unnecessarily making these about race isnt “acting in good faith”
Seriously.
This.
also it is not acting in good faith when she could have said raise your hand if you are a gamer and you buy video games. The problem is why she have to bring out race in general. I might understand if she brings out a poll of many different races like asmongold did, but she didnt do that.
Yeah but it's just one bad tweet. People say stupid shit on the internet all the time and then regret what they said. This could have just been her wording things poorly. We need more evidence to build a better case.
@@1234_Fluxproblem is we didn’t call out this when hate to white people started and came to this state when things are weird they should be called out and it works for both ways, I don’t agree with cancel culture but I don’t have problems with calling people out for their dumb takes
(This is stupid but in this day and age I think I have to clarify and say that I am asian man)
Bad take. Kelly is Xbox's Global Head of Marketing. She can't be held to the same standard as a layperson. Given the current atmosphere in the industry, mentioning race or gender in any capacity is clearly to incite a reaction.
Wow and people are talking about x box because of it. She’s doing such a terrible job 😒
@thekurtrussell4007 talking about Xbox and buying their products is not the same thing. Xbox marketing doesn't require brand awareness, but a better consumer image. Stupid comment.
@@thekurtrussell4007 CZcamsrs talked on the daily about the S-squad game, how is that game doing? just sayin
@@Koda.R probably better than it would’ve done without the conversations
@@thekurtrussell4007 lmao "S-Squad refund" search going up to 791%
I think at this point it's a bit like Chinese water torture. Sure, you can say "It's just a single drop of water" but the whole point is that it's not a "single drop" and her disclaimer "No hate to white guys" shows she is aware of that.
I'll stick with your analogy and say that while we've had many drops of water dripped on our foreheads from Mercante and the SBI people, as far as I know this particular lady has only hit us with one drop. I like to give the benefit of the doubt to people I've never heard of who said only one thing that got people mad so far.
It's not about the individual drops of water, it's about who's pouring them. That XBOX lady didn't do that much harm herself, but she's doing it with the full approval of the multi-billion dollars company that still employs her. She's an image of what Microsoft's intentions. You know fully well, after that one drop, more drops will keep coming.
Asmongold is being a brainlet here, trying his hardest to not see the forest for the trees.
Asmon has been intimidated from the sweetbaby inc fiasco.
Nah, giving these people the benefit of the doubt is how we got here in the first place, you think she got to head of marketing position and she is not an activist lol
Explain what you mean by these people. Benefit of the doubt? What’s the opposite of giving the benefit of the doubt? And wtf do you mean someone has to be an activist to reach a high level position in a company? Are white guys at high levels in companies also activists, or is it just the minorities then?
Agree. The benefit of the doubt was given 10 years ago, and it grew to the shitshow we are seeing today.
"Majority = 'white guys' "
While Asian is the most video games consumer
"but she's talking about the US"
Brother, she's the GLOBAL head marketing for XBoX. Clearly, her US's politic/culture affected how she does her job as the GLOBAL head marketing.
But do Asians make up a majority of Xbox’s sales? No? The majority of their sales are in North America? Oh……
@@thekurtrussell4007ya but what is her point?? Everyone knows minorities play video games too......
So either she is not doing her job as GLOBAL, or she is wrong.
@@thekurtrussell4007she’s not talking about xbox users, she’s talking about the whole gaming community…
@@SephBK oh so she’s referring to even more people than I was saying. So she’s right there are far more none white male players than white male players, so there’s a reason she’s doing what she’s doing?
Asmon is back to walking on egg shells like he use to before he got called out for picking a side. 😂
Asmond: It's not a problem.
Okay it's a problem, but also not a problem while definitley being a problem.
* Fence sitting * but if you point it out he singles you outcomes up with some far fetch backstory and bans you so he can power trips. i was never banned, i unfollow him and stopped watching this grifter
You can only fence sit for so long. The most famous youtube fence sitter Tim Pool is clearly on one side of the fence now lol the left pushed even the most moderate of people into the right.
It's driving the conversation towards 'us vs them', tribalism, and divisiveness.
It can still be 'bad' without being 'Evil' (racist)
True, the last part was completely unnecessary except to push a racial narrative. If she wants a poll on the racial make-up of gamers, fine just state that and leave it. But the last part was fully and completely about race baiting, woke virtue signaling.
Also, if she was just a regular Twitter user, that would be one thing, but she's in a Top Level position at a Gaming Corporation that serves ALL Americans, and she puts out this Woke, divisive message? Of course she deserves push-back, if not for her personally, but also to warn XBox, do not go down this path!
@@tomroberts8066 You think it is, but if you thought like she did, if you had the same mental model of the world as she did, then it would be completely innocuous.
She's genuinely just adding a disclaimer to "white guys", because to her being a racist is just given. She jokes about "white guys", she snickers about "white guys" with her friends and when hiring, she'll sigh "white guys, amiright?". She just exists in an inherently racist space and her message just reflects that, not whether she is malicious or not.
It’s been like that for decades in the US, wdym. It’s their bread and butter
@@ww-pw6di correct, this is the mindset of most woke types
It is us (normal people) vs them (communist Marxists)
So replacing white with black to show how uncomfortable and racist it is is stupid? Its logic
The tweet is just as silly and harmless that way as well. It's stupid anyway.
I don't see how changing white to black here would make the statement bad. I would say it just makes the statement weird and in need of clarification, which shouldn't receive outrage either. In that case you should be asking what she means by minority in more clear terms. Starting to shout racism isn't the answer in either iteration.
I am really big on this test.
And if you claim that "power blah blah"...
Whites in South Africa.
Or South Korea.
If it i impossible to do a flip and (optional) shift and get the same result, then the classification itself is just racist.
Changing it makes it funny
"but it's not the same thing you can't be racist against white people"
It's funny how he comes up with his own logic on how ppl feel or think when he doesn't know bc he never leaves his room lol
Literally everything his says is just his own ideas and he says them all as if every statement is a certified legal document that cannot be denied.
Asmond take is like a sheep who kept its head in the sand and refusing to see the wolfs in plain sight 😂
He's the kind of guy that can't see the forest because there are too many trees.
Everything is just coincidence and on an individual basis, never a group effort.
Also, "If the dots form a line...", but he'll shut his eyes and cover his ears (not doing any research), then argue from a point of ignorance.
Calling her take reasonable is how we got here in the first place
es ist zeit fur saubern
Baffled how he is making excuses for it!
@@gillsejusbates6938 ok, Mr. arbeit macht frei
@@davidp2964 he is asmonwoke that is why
The "proving they exist in this space" bit is the red flag people are reacting to because it's the same lingo these people use. Any result she gets will be used to berate everyone with
Exactly finally someone who pointed this out
"Why don't you accept us" -people who have to go through full on gender reassignment to finally accept themselves...
@@kingkoi6542 "why don't you accept us?" -people that will ruin your life if you don't like them demanding you accept their disillusions
@@kingkoi6542then they go ''what have i done?'' and go crazy
Asmon it’s the fact the wokies even think it’s okay to tweet / say somthing like that . Bad take
What do you consider to be a "wokie"?
About what Asmongold said in 2nd minute
Interpreting in good faith when someone parrots a talking point of inherrently hostile people that want to remove us and our entertainment isnt really a good idea in my book as the experience i had since 2016 proved that if you do give them a good faith then once they turn into positions of power they're going to turn 100% hostile and restrict the developers from making good stuff(rip square enix)
Ever since seeing that type of event happen multiple times i turn into approach of generalizing my own good faith towards people sharing viewpoints that i saw were commonly associated to people with good nature,everyone else i see at first time is just doubted so i can save myself going through shock like "how could they do that?!" type of thing,ever since taking that approach barely anyone surprised me and if they ever did it was a positive surprise and to be fair i'd rather get positively surprised than negatively
Asmongold on that contrarian streak lmao. This lady makes exclusionary statements about a specific race and gender for no reason and it's not racist?
L take from Asmon in this case for sure.
How is asmongold a contrarian? This comment section is not indicative of the world. He recognizes that his audience is tilting towards the alt-right and therefore he is steering clear of that, this was clearly an over-reaction.
If you're mad that people other than you want to be included, some self reflection is in order
Asmongold is a perfect example of how money corrupts the soul.
With each passing day, he becomes more the enemy.
TRUE AND REAL
I honestly don't find it unreasonable to consider him an enemy after a video like this. Who needs enemies when your supposed advocates run cover for this bullshit? And for what?
just money? fame works more in his case
You're right that it makes you look bad if you overreact to every little innocuous statement like an SJW would, but I'm not sure that this was actually an example of that.
As a German, I have to say
saying"raise your hands" to a certain group of people is not necessarily a good thing
Hande hoch!
Lmao
War doch eine gute alte Zeit
Stop living in the past
@@bignumbers your ignorance is showing.
Being anti-white is being promoted and accepted. That's the point of the upset over her tweet. It's that simple.
Over the target
You know what the point is, when idiots react to harmless posts like that one, as if it is just as bad as the really racist stuff coming from SBI employees and others, that makes the whole position of being against their influence weaker.
@@dieyngthey’re not mad at the tweet in a vacuum. They’re mad at the obvious implication behind the tweet context around these types of tweets in the grand scheme of things. Especially because this isn’t some random twitter nobody. It’s the head of Microsoft’s marketing team. People of that level post things with intent.
People also dislike the hypocrisy where tweets like this are being posted by high profile people but if the reverse gets posted it’s called out as racism.
They dont even know what white is , they the excuse like hardwork is a white thing or being competente is a white thing, wich is a lie.
this tweet isnt anti white, just because someone is pro minority doesnt mean they hate and despise the majority. It's that simple.
What's with the 2016 take as if this hasn't been going on for the better part of a decade? It's 100% fair to assume that this person is virtue signalling their hate.
You can try and be as fair to these people as you want, all they're gonna give you in return is their ass to kiss.
its gettting out of hand now, im a Afro Latino and im tried of this "woke" sht, not every character gotta be black and on top of that they pushing it hard that its cringy as hel. and i wonder why its always the black (Mostly American black) folks, what they forgot about the Middle Easterns, Indians? Native Americans? etc they be forcing this woke then around us black folks over and over.
Im glad they are giving us some kind of shine but if feels like they are not natural, they forcing that to the max. " ok team.. we need to get a BLACK main-ish character to this game/movie/cartoon to follow this woke trend so we can get more clicks, sales etc.."
The worst thing, is when they change the long term hero or whatever from white to black.. thats embarrssing, they cant just make a new black hero? imagine if they made Static Shock, Blade, Spawn, Bishop, Storm etc White? lmaoo... thats how it feels.
As an African I don't mind if they turned them all white ...just make the story make sense.
Let's say the next black panther was to be white in a dominant black nation how would in universe deal with it... Just make it compelling.
I will say its okay to hold ur viewpoint but isn't that exhausing?
What examples are there that established characters are being made into minorities solely for the sake of doing so? Like the only two examples I can think of is Velma, which is more of a self insert than anything else,
and the little Mermaid live action movie, which I mean, I don't think Ariel's race had a ton to do with the overarching narrative?
It's not like games are taking Tony Stark and making him black or making Steven Rogers black.
If there are other examples that I'm blanking on, Imk
Games are played globally
No race/ group is a minority
Ugh 😩 ....... Well surgery disagree
The only minority that matters in the gaming industry are we, the broke guys.
Like bro, come on. 70 dongs for a game and you still ask for microtransactions? Where is my third world country representation?
You do realize that media is segregated right? Can you list me certain games where minority participation is vastly higher than other games? Can you tell me why?
@@SmittyWJManJensendont worry AAA games deserve pirate because how bad that type games recently and indie games more cheap alternative
Most fighting games are dominated by blacks and the strategy are dominated by asians, usually Koreans. @@davidlauderdale7147
"Minorities have to fight to prove they exist" is lowkey crazy.
Not only are you NOT minorities by today's standard, you're also represented in some of the biggest banger franchises in the west.
If the problem is "Minorities have to fight to get main character roles" that's an entirely different subject and shifting the goalpost.
She was implying that white men don't allow minorities to exist. The tweet was bad, her position is important at Xbox. This is just bad.
are japanes people making games in japan considered a minority when asian people are represented in games? I kinda find it stupid to put people in words like that because its a policalinfluenced word to gain power
They call them the majority minority now to muddy the waters. My city is 60% black but they're a minority btw
yes because the general population is dominantly white .
When you are talking about being a minority it's within the context of reference to a population (country,state, globally etc)which black people are 14% of the population of America.@@Magoooobly
@@user-qq1id7wg1qNo.
Minority in a population context refers to the part of the population that's not dominated within the population.
If The Japanese made a game, within Japan more than likely it's majority consumer basis would be Asian.
It's just often Americans Put themselves into situations to state their plights
As a lifelong Xbox supporter - this isn't the first time they've shown some pretty woke colors. Just recently they've been displaying a 'report hate speech' tile on their homepage along with Pride propaganda in June. Not a huge deal - but they've never been political before and something's changed. From what I've heard - Sony's not so different either.
L take for the bald lord
Racism is racism. Regardless of how small or insignificant you may consider it. She knew it might upset people, but she still posted it anyway. You can get results without being racist.
This is a major part of the issue. The concept of "tact" seems to have fallen by the wayside recently. The whole "white guy" thing is a hot-button topic right now; it used to be that corporations used to just avoid anything controversial. To bring it up right now like this seems to be intentional provocation.
*Clapping*
Who cares if it upsets some people? People should speak their minds.
@@AutismIsUnstoppable If you're ok with what she said or don't think it's that big of a deal, to a degree you're condoning racism. People are allowed to be upset and those people are allowed to speak their minds as well. If we're talking about drawing a line, are you ok with racism being acceptable in any form? Or only when it seems like it wasn't meant to be racist, but still is? Because that take is ignorant when we can all agree racism is inherently bad. regardless of it's form.
@AutismIsUnstoppable
If you still agree after changing white with black, then you’re based.
Otherwise, it’s a problem. Either everyone can use their free speech to be bigoted, and treated the same. Or we all can’t.
No normal person would say/tweet something like this.
Normal people are not that common on twitter anyways
Exactly, that's what Asmon is missing. Only someone who completely buys into the DEI stuff would tweet something like this out.
I can tell you're not on Twitter much.
No normal person is watching this in general lmao
She's saying that because she knows full well her employment is not in jeopardy for her racist opinions. The fact that she posted that, and was not fired, is a sign that everyone should be catching on: Microsoft fully aligns with her ideology.
Normally id agree with asmon here but its the final part that makes me think it wasn't just a lighthearted comment. "minorities again having to prove they exist", the second she typed that it became woke, nobody thinks minorities don't exist.
Asmon always gives the benefit of the doubt to wokies.
This is not new.
aaaaaand her account is on protected mode now LOL
Here's why I think this is actually a nail. It's the language that was used in the initial post.
Raise your hand if you're *not a white man*. If it was about minorities, why not "Raise your hand if you're a minority"? Because it's about exclusion. They do not care about inclusion, we've seen plenty of proof of that. Second reason is there's absolutely no way a competent head of marketing would not know this would blow up. Either this post was made intentionally, or this person is severely incompetent in regards to the job she's supposed to do. Either way it still shows the mindset of the head of marketing. And I think that's what people are really angry about, not necessarily the tweet itself but the kind of mindset a person would need to think it's ok to post something like that.
and why does she call it a "fight" what are they fighting against?? for a fight their must be an opposing force
Good point!
If its the wording thats the problem, they will do what they have been doing since 2017 and thats change the definition to make this sort of tweet okay, for white girls or anyone not a straight white male.
@@Gainersy This would hold water if she didn't immediately refer to them as minorities in her second paragraph. By the way let's not overlook the fact that she spent more words trying to justify why her first paragraph supposedly wasn't racist/sexist. I mean, let's unpack that second paragraph.
"No hate to white dudes" (I'm not racist/sexist), implied *but!!!* , "minorities have to fight to prove they exist" (We are fighting against white dudes anyway, even though nobody is denying minorities exist)
@@Gainersy She wouldn't have needed to clarify it if : 1) She just said "Raise your hand if you're a minority". Or 2) Didn't make this post at all.
There is no way any competent person would look at such a post in this political landscape and think "yeah, this isn't going to cause a shit storm at all".
As for why it's racist, because it's making a distinction based on race. Simple as that.
As for Boogie's comment, I haven't heard anything about that. But speaking of overreacting, you're making this claim : "and by catering to he means not having diversity".
Did he actually say that? Or are you just putting words in his mouth? Like, did he literally say that games need to be whitewashed or men wouldn't enjoy it? I've no interest in getting a twitter account and browse through his tweets to try and find what you're referring to. And the only 2 tweets I could find in the past month that people are talking about say "Don't shame white men" and "Video games shouldn't be lectures". Maybe you're talking about a different tweet?
Its racism coming from the global head of marketing for xbox, its "not a big deal" because there are worse things on the internet its no excuse.
Es racismo disfrazado de buena fe, remplaza la palabra white con mexican y quiza el racismo sera "a big deal"
the real issue is, everyone's fighting to "prove they exist", when nobody gives a fuck.
Asmondgold is really inconsistent. How the fuck isn’t that tweet racist?
He doesn't want to rock the boat.
That's where we're at.
It's pathetic.
It is, he's just scared to say it.
You have to consider who is saying it, a head of Marketing for Xbox giving a public statement like this can only show that the company she represents supports her bias. Asmon downplaying this is bad and discredits any anti-racist comment he will do on games in the future. It is not like we don't see this racist bias in recent games which he has already commented and critisized on before, Asmon farming another L.
L take dude. He was reasonable. Here’s your salt lol 🧂
Asmon brother. When you give an inch they take a mile
Why even bring race into it to begin with? She was clearly race baiting and was rightfully called out for it.
Baldy is simping again
For sure. Dude thinks he is the smartest guy into the room, he’s not.
@@Kire2112 He is the smartest in the room. Asmon is a content creator and admits to content farming. Time from time he will switch from crazy people on twitter to his own audience for more reaction videos. He agreed that the tweet is bad, but it's not that bad to start shitting on the person who wrote it and now everyone is coming for his ass. Looks like a bait.
@@ultimateyesman6093 the problem with it is that he is basically telling us to blow it off and not worry about it and play it down. However, if it was a white male saying black people, he and everyone else would be blowing their top and he surely would not try and downplay it.
@@Kire2112 wrong. he is alone in his room
@@Josephptmk Wrong, he has at least 2 dozen cockroaches in that room.
Therefore he categorically cannot be the "Smartest" in the room.
Idk bro, I think she was saying something intentionally inflammatory in a time where that scene of gaming is already in a massive forest fire. Maybe this is a point on a graph for her individual behavior for you, but when put into context of all the shit we've seen come out with DEI in AAA recently, it's not a point alone. It's a point with dozens of others making a line going straight to shit game design choices.
I grew up having trouble reading subtleties in social situations, being autistic, and I learned over the years that it’s better to sometimes miss when someone is actually trying to be mean than to interpret any joke or a slightly awkwardly phrased comment as malicious and get bent out of shape over it, so I also try to interpret everything as the best case scenario first unless I can’t do so
Referring to the first few minutes of the video:
One of the reasons why people are jumping on her tweet, even if it seems relatively minor to other things people say on the topic, is that it's pretty much been evident that you can't allow these people to take an inch, or they'll take a mile. The reason we're in the situation we're in now is because people avoided confronting these people for so long.
People are fed up with "tolerating" things that appear to be tolerable.
Edit: To add to this, Asmon is acting like people are dumping a tremendous amount of energy into this. They really aren't, other than, ironically, the people (like Asmon) who are milking it for content. Most people see tweets like this, and recognize who's saying it if they happen to be in a position where their name is noteworthy. If any action is taken, it's usually the simple act of avoiding things that this person has worked on or has any kind of influence with.
Bringing up race without any reason is something crazy uncle would do. Its not good faith.
The whole world is turning into 4chan.
Even the infamous surprise race bait is escaping from containment.
@@SmittyWJManJensen Well i would still say shes very far from 4chan.
Also is coffee good for you?
I don't see how race has to have anything to do with the video game industry, it's entertainment no need to include anything related to shitty modern politics. So in that way I do think she is being racist absolutely.
Because failures were removed from their soap boxes and thrusted into higher positions
It kind of does. There were very little people of color represented in video games.
@@vergillives9890I mean, when the best of your staff suddenly quits, the lower guys will start being the ones in control.
Anyone who has xbox gamepass and looked at the constant identity focused features there "Women at xbox recommend", "black and brown, and AAPI game devs", " LGBTQIAA+ games" that are getting promoted in the storefront is completely unsurprised there is an identarian at the head of the org.
They forged me into a hammer. They taught me how to spot white nails. Then I started noticing a lot of black nails. Now they want me to stop seeing those black nails. But they taught me to see nails to begin with. Now I'm hyper sensitive to all kinds of nails. Some nails are found naturally, some nails are put there for you to hammer.
Now, is it my fault that they taught me to spot all these issues and then it backfired on them? No. They should've just shut up and let society duke it out. And it was progressively getting a lot better around the western world. But they just had to manufacture all of these fake issues, and now I ignore basically all issues, that may actually be real. And I'm also seeing problems on their side that might not even be problems. But that's what I was taught.
Bro on his Act Ma'am Arc
Act ma’am 😂 how old are you 5
@@Cody-to9kn Yeah, because using age as an insult is peak adulthood linking park pfp
@@Cody-to9kn🤓
He has to to dial it back every other take to ensure he gets sponsors or not legitimately cancelled. Night media peeps dont get cancelled tho
@@nicholasjoannette2254 Exactly my thoughts since his fav game is wow(Blizzard=Microsoft)
Letting little instances like this slide is how we got to this point.
I find it funny hearing people refer to this as "enemy". Having a different point of view or belief shouldn't make you an enemy unless you are a little unhinged as individuals could have both points they agree and disagree with.
Nah man. Giving these people an inch is how we got here. They started this fight. We will push back 10fold to get us back to where they leave us alone and just focus on games.
Colombus killed more people than Hitler.
I will never give these people the benefit of the doubt. That’s how we got here. They do not act in good faith, they never do. You can’t strip this tweet of it’s broader context. Don’t be so open minded that your brain falls out.
Just because others don't act in good faith doesn't mean you shouldn't though imo.
Don't be so focused that you throw the baby out with the bath water. Stay sane
They have good intensions, just flawed knowledge. It's like the blindfolded guys in a room with an elephant, trying to guess what it is. They understand only a tiny part of the world's problems, and try to fix it.
@@abe_is_live”Ow, my other cheek”
@@abe_is_live better safe then sorry
Lol people are so "on edge" because this narrative has kept being pushed for the last 10+ years... We're sick of it and are pushing back. Which we have every right to do.
Asmon is being smart about slowing down on the woke issue.
He probably realized how big it is, and how it can get ugly very quickly.
He has a big impact.
So he is slowing down a bit.
Being more careful.
It does not necessarily means he is right on this one, but, I think slowing down is smart.
He might go hard later on another story.
He already has done a lot about SBI.
Explain the narrative you’re referring to
@@thekurtrussell4007 "Straight white man == bad". That narrative, why pretend you don't know though?
@@KSpartan That sounds like the height of foolishness. You don't stop the moment you finally start getting some actual traction against something. You keep pushing, to get more traction. If the goal is to have this stuff gone, why would you handicap yourself? These people sure as fuck aren't gonna "slow down", not on their own at least, which is exactly how they managed to capture so much ground during these previous years - by never slowing down.
We're already massively on the backfoot and you wanna "slow down"? This is how you lose.
We also have every right to call you an idiot. I’m all for “pushing back” but a woman simply showing solidarity with other women in the industry is not a big deal. There’s such a thing as picking your battles. This ain’t it, chief.
22:38... I literally said "MASTER CHIEF" out loud before he even finished the question! 😂
The problem nowadays is everyone wants to be recognised to be different. That's the problem. Everyone is different but we're also basically all the same, things seemed simpler when I was younger, I didn't even think of race, nor did I care. People were people, some are peices of crap and some are nice, you just have to judge for yourself and live your life. Not be bogged down in people's cultural differences.
This is literally "I'm not racist but..."
Straight up
we all know why she got that job position.
"global head" iykyk
@@Koda.R😂
If you dont fight back with the same tactics, you lose. Its why we are where we are. Acting as if you're "above" this, allows it to grow.
Yeah you’re right that whole mlk movement didn’t really work at all huh
This right here.
@@thekurtrussell4007 how could he have possibly used the same tactics with success? He was also a martar which catapulted the movement. Vastly different environments. No one has pushed back on woke media from 2010 to 2020..the outcome of that is obvious. Same for US politics. If one side is willing to scam and lie, how do you defeat that with kind words? Been trying that for too long.
True
You lose... what exactly? What is this "it"? The best way to show that you're not interested is to not buy it because that's what the companies care about at the end of a day. You can't change a person's made up mind by arguing with them.
2:00 If that post were made in good faith it would be made to represent EVERYONE - post a color of your skin. Instead it was excluding a specific skin color, I think we have a word for that.
Why did she post that in the first place? What is her motive?
"There is no ideology involved, its just rage against the machine" WHAT A STUPID STUPID TAKE LOL.
She is the machine
Yeah like she is the globa head of marketing at a billion plus dolla company she is the machine.
What she did was the start of the new DEI standard coming from Xbox - removing female curves, making them more manly in design, have more people of colour in games...you need to see this in context with the GDC.
They can't even make good tomboys design.
@@Groza7989 you need to know what woman is first to make a woman
@@Groza7989Because it's not about empowering *women*. It's about being 'inclusive' to all, including trans people.
They figure that making the 'women' in games attractive makes the women who don't look like that feel bad, and makes trans women feel dysphoric.
So making the women in games less 'conventionally attractive' hits two intersectional birds with one stone. AND it also functions to make the games less appealing to straight white men, the least oppressed group in intersectional theory.
It does make sense, but you have to understand the theory that drives their actions.
Personally I'm also fairly certain the less ideological aspect that helps drive this is that AAA games don't want to become Overwatch - known more for their porn than for being a good game. This kind of stuff really started becoming commonplace in mainstream games a couple years after Overwatch came out. Heck, even Overwatch is trying to discourage it too, just look at Venture's design.
Thus we end up with boring, uninspired, lowest common denominator characters who end up trying to look like the 'average' woman in the west. Overweight, unhappy, edgy haircuts and numerous tattoos/piercings. Which of course doesn't work as games are at their core, power fantasies not meant to reflect the real world and it's people or issues.
Woke types aren't trying to make bad games, it's just a consequence of their worldview and why we're starting to see the long overdue backlash to woke gaming groups. People just want good games again, it's been too long since good AAA games at fair prices was the norm.
@@Groza7989fr. And any time they go for androgyny, it ends up a more masculine model. These people simply hate regular attractive women
@@NeonMakono, it's about catering to trans at the expemse of everyone else
As a woman, for me, "fighting to prove they exist" is the part that throws me the most. Like... what? Fighting? Who? Why? I'm not going to announce myself like a vegan at a barbecue every time I play a game, why would anyone need to do that?
I'm 38 and have been playing games since I was about 8 years old. I'm also Mexican. Not once have I cared about the color of my characters skin, and I never really thought about it much. That was until about 5 or so years ago when people really started to focus on skin color for some reason. I still don't really care about what the characters skin color is, if it's fun, it's fun. Period. I'm not crying that I'm not represented. This whole issue is really blowing out of proportion.
This is a bad take, Asmon. We've all been letting this racism slide for years and look where it's gotten society. We're not in a good place.
youre in a better place than you were 60 years ago, and 60 years ago you were in a better place than you were 120 years ago.
100%. This is exact attitude that these activists rely on most of people to have, in order for their agenda to progress. Our society is dying to a thousands tiny cuts, where a "tiny cut" is just some seemingly isolated or insignificant activist screaming about something. This has been allowed for to happen for so long that people like Asmon don't see anything wrong with it anymore, people are just numb to it.
You are wrong, the post does seem more like it's about showing off about how many different nationalities and races play their games. She worded it stupidly for sure but i agree with Asmon here, it wasn't ment to be hateful or anti white it was more about showing that they have fans of all color and nation. Again she did say it stupidly and honestly it didnt even need to be said in the first place but it def wasn't a post that was ment to be racist.
@@curtisphillips243 why did she say white MEN then ? why not white people if she was ''showing that they have fans of all color and nation''
It’s Asmon, not Asmond. Asmon-gold. The way you wrote it, it looks like a typo of Almond. It’s just “Asmon”.
Why didnt she write "raise your hand if you are a minoritry and love gaming".
because diversity is just attacking Whiteness
Well you see as a global marketing head, speaking on a global platform, minority doesn’t really work.
People would still be pissed at that
She didn't say "if you love gaming". She said "if you buy video games".
...
She only cares about our wallet, bros...
@@thekurtrussell4007 yet she still used the word in her tweet...
"Are we becoming the same thing we're fighting against?"
In this context? Yes, it's already happened.
Man how does this dude yap for 23 minutes about the same dumpster tier take
“I’m head of Xbox marketing, and want every gamer to pause for a moment and remember we think of all of you in categories based on your skin color, which color are you? Okay go about your day now, nothing weird here”
"Raise your hand if you're not a black man that plays video games."
"Raise your hand if you're not a man that plays video games."
"Raise your hand if you're not a human that plays video games."
Where does it end?
The incessant need for validation is insecurity programming.
When more bloat is removed
@@torchlight3173 I'm a gamer, but it's not my identity.
i think he kinda missed the point about flipping it to black. If someone had said that, the reactions would probably have been on a completely different scale, which at its core is hypocritical.
Exactly I don’t understand why more people don’t see this. I really like that last part and think it’s critical for people to learn “the incessant need for validation is insecurity programming”.
@@peekaboo6622 I still have to ask, who are the ones fighting to let people know they exist? No one. That's what makes it silly to me and I'm the Hispanic guy.
don't fret people, Senor Fence Sitter here needs to occasionally prove to his Twitch friends that he is still left wing (poki, hasan, emi, miz etc)
She worded it in a passive aggresive way that's typical of a certain ideology.
Idk man. Why even bring up race. Most people play video games to escape reality and have fun. That includes playing as dragons, orcs, elves, god damn dwarves. So this race stuff just...Idk just makes little sense to be said. It's not a big deal, tbh, but it's dumb and tiresome. lol
Here we go with the slippery slope. Its never “too bad” then progressively gets worse and worse until this idea is embedded in this powerful women’s mind. Like already is.
Downplaying bad behavior is to directly encourage it.
We call it a liberal hivemind for a reason
I'm sure you can construct a similar idea around the people who complain about minority representation; people complaining about posters in Dead Space remake, on top of nicole no longer being a hot young adult but a more appropriate (And closer to the actor) physical look for the role of CMO.
Or Saga Anderson just existing.
@@Tony-wh7gi You're talking like Conservatives don't have a hivemind mentality.
@@juanitoalcachofa3485 Well said
Asmon has turned into a 🤡
I am a minority, and i never think about it until someone reminds me that i am a minority, and i'm like "o ya." then move on because to me it doesn't matter.
I'm bored and tired with all this BS.
My take is, I'll vote with my wallet.
Her post absolutely deserves backlash. She's doing two things: telling us what the corporate priority is (which affects all products they control, e.g. games), and virtue signaling on the basis of socio-political agenda (something I think any corporation deserves to be lambasted for regardless of which side it is). Keep your politics out of my games, simple as.
What virtue signaling? The fact they want to have more none white male characters represented in games in a non stereotypical token representation? Do you care if the main character of your game isn’t a white guy, no? Then why get mad?
@thekurtrussell4007 Sorry to tell you, but unless that character is well written, I don't even want to see it. As a gay man, when I see gays that have only gay stereotypes as a personality, it's fucking annoying and I'm sure other minorities find it the same with their own groups.
Diversity writting is stereotypical af. The character being male, female, black, asian, white, trans, gay, lesbian, bi, straight, etc should NEVER take priority over the character's story as a whole or over their personality, unless the story is literally about that part of themselves, but even then, a character shouldn't be just a walking stereotype.
@@thekurtrussell4007 I'm sure your post would have been quite popular on Twitter 5 years ago.
@@thekurtrussell4007 It's the opposite. It's forced representation of token characters due to DEI and also politics. There's always been characters that aren't white in gaming since the 90s. I mean do you want to go back to the first Streets of Rage in the 1990s and play as Adam? What about all the fighting games? Eddie Goro is pretty much the most famous character for Tekken 3 lol. Even in RPGs with the likes of Barrett. One of the biggest GTAs is black protag. Bro how far back do you want to go? What qualifiers work? Isn't 30+ years acceptable?
This is just modern day virtue signaling politics. People are getting fed up of it.
@@thekurtrussell4007 Wow, CZcams deleted my comment lmfao. Apparently, I can't say I'm g4y (proper writing of it) out loud or it gets filtered. Thanks CZcams.
Anyways, div3rsity writing is always bad. Nothing annoys me more than g4y (or any minority group) characters that are walking stereotypes, because they were last minute inserts. Your character's personality should NOT be a stereotype of something that only represents a tiny portion of a person as a whole. People are more complex than their s3x, r3ligion, r4ce, politics, etc. To make a character less than a person as a whole (a walking stereotype) is to admit you think of those minorities as less than people. This is why you should make characters that thoughtfully fit their story as a person (which determines how their personality will be affected), not just insert diversity in for brownie points.
Just because something happens a lot, to the point of being expected and unsurprising, doesn't make it still bad. That's called normalization (for better or worse).
And the reason the statement is a problem is not just because it is a "I'm not racist, _but_ ..." type of statement.
The issue becomes apparent when you look at what was even the point of this post.
It feels like social media is some peoples' "video game" (to put this in a perspective the audience might understand). It is the thing in which they engage with in a typical "antagonist" way. In a video game, you have some goal to accomplish, and the game puts up all the obstacles, and if you beat those obstacles you can "win". This is how they seem to treat facebook, instagram, and twitter/X.
They'll sit in the tub, finish watching a few cat videos, get riled up from their bias-served video feed from whatever service they use, and then decide "Alright, I'm going to play my game now", and post wild takes.
It smacks of "Women! Amirite, guys?" type posts. Nothing was going on, no one asked for an opinion, and it's not pertinent to anything in particular. Just.. "announce an opinion" that you _know_ "your side" will agree with, and "your enemy" will rag on.. and then feed off that. Ok, how many 'attacks' did I get? Can I call them harassment? Maybe I should respond to a few to get them to freak out more. All my buddies will come defend me and oh would it be so good if we can maybe take down some "bad guys". *Self-righteous dopamine rush starts to hit.*
Crap.. no one liked what I said? Even some of my buddies won't defend me this time? Retreat! Private the account! Wait until it blows over...
Don't even care if it is a racist comment or not. It's the "idiot soapbox" that needs to stop.
This kind of issue still needs to be called out. Not "the sky is falling", but it should still be shamed where possible to push back the 'normalization'.
I agree, freaking out over racism here is dumb. Telling her to shut her trap and stop chasing the self-righteous fix is the better approach.
She has a tatoo of "Men" that is crossed out.
no shot?
If so, Asmon's (already bullshit) assumption that she's acting in "good faith" is blatantly false.
Is there a picture of that
Bwahaha I swear this is all theater...
I could not find anything to verify this is true, got a source?
I think it’s definitely evidence of racism. At the very least, it’s virtue signaling which is just subtle racism in this case.
If she were one of those screaming devs, then you would just sigh and carry on, but she being the head of marketing, you know, the one supposed to attract everyone to her brand, is what is nuts.
I wonder when people from these big companies, make these kinda statements... Does Phil Spencer come running out of office screaming, "Why are you assholes working for me , STOP HAVING OPINIONS ON THE INTERNET!".
What shes saying isnt the problem, *why* shes saying it is.
Shes implying that the industry acts like minorities don't exist and the notion couldnt be more laughable.
i disagree, the problem isnt what she is saying nor why shes saying it. the problem is people are offended by a simple tweet, i don't see the issue with her tweet.
@@mweh6915You are a simpleton, then. Move along.
what shes saying is also implied racism on her part against white people.
@@mweh6915lil bro on that damage control arc. No one agrees with you, because what you are saying is delusional. Cope harder.
@@mweh6915 You're a part of the problem. Out of touch comment, wheels are turning but no one is home. Hopefully that problem you have will be solved with the ushering in of _Ordo Ab Chao._
Then you go.