5 Print On Demand Mistakes To Avoid (Most Common Beginners Mistakes on Etsy)
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- čas přidán 15. 07. 2024
- I have been doing a lot of shop reviews lately and I wanted to make this video to highlight 5 of the biggest mistakes I have seen new sellers making on Etsy. I will go through the 5 biggest mistakes with you and tell you some ideas of how to do them better!
If you are new to Print On Demand or Etsy in general, here is a 3 part video series I made to help you get started step-by step!
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1: How to Find Niches Video
• 6 FREE Ways To Find T-...
2: How To Make Best Selling Designs video
• How To Create T-Shirt ...
3. How to Find make a best selling listing using Printify from start to finish
• Full Print On Demand P...
0:00 Intro
0:55 First Mistake
2:17 Second Mistake
4:20 Third Mistake
6:18 Fourth Mistake
7:46 Fifth Mistake
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This was really helpful and also as a graphic designer who's been in the industry for over 19 years people don't understand the color printing situation at all most of the time. Printing uses a CMYK color combination and that means that all your colors will print slightly darker and a little more muted than what you see on your screen. Something that is very important to know when you're trying to use neon colors, it's just not going to happen like that since neon colors in printing is a totally different process and not offered on print on demand items for a reason.
As an SEO manager for a large corporation, I can't tell you what a huge difference it makes and how much people undervalue it. Thank you for mentioning it!!!
Several years ago, I created a Merch by Amazon listing with the title "Sugar and Spice Girls Cute Emoji T-Shirt". What I did not realize until my design was rejected was that I had accidentally included the phrase "Spice Girls" in the title. I became much more careful after that.
That’s a good lesson to learn!! Thanks for sharing, David! Wishing you all the best!
Thank you so much for all your videos! They have helped me so much.
OMG I love your videos Cassiy!!! Thank you for showing me Printify I love it!!! Been using another distributor, (GB) and Printify is so much easier. Thank you 💚
I'm on day one of learning about Printify and Etsy. Glad I found you
Again, fantastic 411. Thank you. Took a lot of notes again:)
Thanks Cassiy, just opened my Etsy store and Printify Shop. Looking forward to the next 6 months in building the business! Thanks for your kindness, information, and inspiration!
So excited for you, congrats on getting started
Thank you Cassiy for sharing this valuable information with us. I'm new and it feels overwhelming right now so your videos are an inspiration. So much to learn!
Congrats on getting started, I know it feels like a lot in the beginning so just keep taking tiny steps forward and learning everyday and you will eventually get to where you want to go
@@CassiyJohnson thank you for the encouragement and the contact. May we all be successful in our niches 🙏🌸🕊
Thank you for your informative videos! New to this and grateful for all of the helpful tips!!
I hope my content is so helpful for you as you begin to is journey!! Wishing you all the best! ❤️
Thanks!
Very helpful! Thanks Cassiy.
Thanks so much for watching!!
Hi Cassiy, when pricing your products do you price the sweatshirts the same as tshirts or more? Loving your content and hoping to get started soon :)
This was a great video! ❤️
So glad you found it helpful Kristyn!!
Hi Cassiy! First off loving all the videos! Thank you so much!
Second I have a question about Titles for listenings. Is it okay to have multiple listings with the same exact titles? For instance when making a bunch of different Christmas shirts, I've just been using the same titles for the most part, because I believe the SEO works for most Christmas shirts.... Should the titles be different?
Wow great video! Thank you so much =]
So glad you liked it!!
Thanks Cassiy, these are gold tips and recommendations. Love your other 3 video series as well, I have been rewatched them to improve my shop and designs. I got to get more beautiful mockups LOL, several mocks I got from your mockup shop are awesome for my designs and doing well.
It would be great if you have more videos and steps on how to bring traffics to our Etsy shop. I love the one you did you Pinterest and started doing that.
Also, how do we get seen on those big terms or niches? I found it's hard to get rank on those. i.e. Mother's day, Easter, etc. It's tough to add more listings for them that cost .20 each and get little visits. I'll try to include some board terms and niched down SEO keywords.
Thanks again! Really appreciate you doing this
There is no exact way to get seen for the bigger terms but its a mixture of having great mock-ups, great designs and good SEO. You get a little boost right when you list things so if you have all of these things on point then hopefully you get some favorites and sales quick that help you rank!
You can also use smaller niched keywords within the same niche. So if you are doing Easter shirts for example, maybe your broad search terms would be "Easter Shirts, Funny Easter Shirt, etc" and your more niched down shirts would be "Passover Shirts, He is Risen, Christian Easter shirt, True Store" etc.
@@CassiyJohnson Thanks Cassiy, appreciate your recommendation 🥰🙏
Hi Cassiy, I know this might be a tricky one but could you make a video about customer service. You seem so even-tempered and polite. How do you handle difficult customers and special requests? Thanks so, so, so much for all your helpful information!!! ❤❤❤
I will look at making one of these in the future if I can find a good way to format it! For a simple answer though, I just believe in "eating the frog" or taking care of things as fast as possible and as easy as possible to ensure I don't have to dwell on it at all. If people are angry and want a refund, then I just cancel their order and give them a full refund. This happens super rarely and they only have a few days to leave a review before they lose that as an option at all which is cool.
As for everything else, I just always try to find a way to say yes. Like for returns, I don't take them but will let someone buy a new size at cost if something doesn't fit because I want them to be happy.
Hope this helps in the meantime!!
Hi! Are you able to reach out to the print shops directly, if a customer has like a quality or shipping issue? Do you mind explaining how that works? Thanks!!
Thank you for the information, what about when using designs from creative fabrica, I'm sure a lot of sellers might be using the same design. I'm not really looking if someone is selling designs that I love because I think I will not sell anything because a lot of sellers might be using those desings. I don't have the time to make designs I'm not too good neither. But that will be a problem I guess or how to deal with that.
Thank you for this video, I've learned so much from you. I have a question. How to have a great mockup for a shirt if the shirt has to look the same as the one that customer will get? Thanks for the answer 😀 Greetings from Germany
Your good efforts for video
Thank you!!
I’m really learning a lot from your videos! I’ve had an Etsy shop since 2014. I’m realizing I need to improve my photos and use mock-ups among other things. Everything I sell, I make myself or design and have printed locally, then I package and ship. I’d like to add POD. Is it fine to have a mix of POD items and handmade ones? At this point, I’m not thinking tshirts but mugs, tote bags, dish towels…
Yes I think it's totally fine to have both in one shop! Might get a little confusing because you'll have all your handmade orders show up on Printify in your "other orders" tab, but you can just delete those! So glad I could teach you a few new things
Really appreciate all of your tips! You mentioned one word trademarks in your video. I was wondering how do you handle phrases that contain commonly used words that happened to be trademarked? Common words like love, honey, boss, happy, dream, etc. ? If they are in a phrase does that change them enough to be used?
Hi Tatiana! This is a great question. I am not a lawyer so I cannot answer this 100% for you. What I can tell you is if you are even a little bit worried about using something on a shirt, then don't.
BUT I typically go by if the single word is not trademarked for shirts, then it is probably safe.
Question on the language you used to make sure I'm following accurately - you mentioned checking to see if words are trademarked "for shirts" before using them in your designs. Does that mean if the trademark is specific to a different product but not t-shirts, then it could be used on a t-shirt I design? For example, maybe its trademarked as a sticker but not a tshirt. TIA
Hi Cassiy, I would like to know where is the best place(s) to do SEO research? If you have a video on that, can you point me to it? Thank you!
Thank you Cassiy for your valuable videos! Could you do a video to show examples/expand upon how to take inspiration but not copy? Sounds silly but with the limited number of styles available (text to the left for example) and trending words, what is it that differentiates copying from inspiration? As you mentioned even color palettes that sell are similar so it's hard to know what is okay (especially in a sea of text to the left shirts all with the same words..)
Also, I would love to hear your opinion on setting a realistic expectation for myself around what type of results to see with time especially when starting out. Is there a rough formula to have in mind that correlates to the number of designs available and/or months a shop is open? This would be really helpful to know and have in mind to gauge progress/whether a shop is on track.
Lastly 😅, have you found printify mock-ups to be darker compared to IRL? I know not to use their mock-ups but have found purchased mock-ups referencing specific color 3001 shirts to not look the same compared to when designing in printify. Hard to know what the actual result will be (hopefully the purchased mock-ups are true to color and the printify ones are weirdly darker than in person)?
Thank you!
For designs, I show in this video czcams.com/video/pSs0nMfRqZc/video.html How I found a design, and made a few different versions taking inspiration but not copying. Hopes this helps!
Unfortunately there is no exact formula for results when you start, everyone has different levels of skill and determination in the beginning so it's hard to say. You want to have your store be 50% of what is selling now like random trends, evergreen niches (things that sell all year like reading shirt, teacher shirts etc), and 50% Holidays and Seasons. And you want to try to be ready 8-12 weeks ahead of the holidays and seasons.
I sell mock-ups and have seen a lot of the shirts in person and 99% of them are true to the color of the shirts. Just make sure whatever mock-up you buy looks like all the others being sold of that color and you will be fine!
Hi!! I find you the other day and your information speaks a lot to me! ( even though there is a lot of people talking about etsy and pod!!) qiestion: I'm based in Europe, would trademark affect the same way? I mean, is it only in US? Or should I check something European? Thank you so much!
You want to make sure to be checking trademarks in every country you are selling in. I don't sell in Europe so you'll have to do some research on which website is best to check but I did find this one. euipo.europa.eu/ohimportal/en/search-availability?TSPD_101_R0=085d22110bab200040881d62b54c9ab7e981be0c4f3914a5595f5d2146b6664382740012e366b79c08082a95051430008807904a78c6242480f3d5bcb4f32cef51f4cfa36ecac973c47ff6f2752033b7eeb25985bf209776b651d2bc13e518c3
Hi Cassiy, hope that you are well. Thank you for sharing your knowledge. Your videos are very helpful; and interesting. I had a few questions to ask you before starting my Etsy store. I would appreciate your input:
1) I am Canadian and I want to start a shop on Etsy. I would like to use a US t-shirt provider from Printify (Monster Digital). Should I put my shop currency in US or in Canadian dollars? Which option is best to maximize profit and not be affected by currency conversion when selling my shirts. I am scared that both printify and Etsy will charge me a currency conversion rate (as I will be using a US provider). Your answer will help me determine how much I should sell my t-shirt to make a profit.
2) Etsy income tax: Partners
My sister and I are starting this shop together. I know that you also have a mockup shop with your sister, so I thought that your input would be helpful. Can I open a joint bank account with her and use this account for my Etsy billing?
-Can we both claim our income tax? Or should only one of us claim our taxes, and we independently divide the profit throughout the year?
Thank you for your time!
Hey Cassiy. I just love your videos. The best of the best about POD. I have just started on the bussiness and have been learning ao much from you. One question I have in relation to Onesie. Can you actually use that in your title or SEO if you are selling that brand? Thank you ❤
If you are selling the Gerber brand onesies then I believe you can but I think you have to add the little trademark mark next to it. You can look on Etsy and find listings that are selling these to see what I mean, BUT I would probably still avoid it just in case personally just in case.
@@CassiyJohnson thank you so much for your answer 🙏 you have been such a help and inspiration to me ♥️ keep going on with your videos. I am already a fan of you
Hi Cassiy, first of all, thank you for your very informative videos. Maybe I have misunderstood Etsy’s rules, but don’t all graphics have to be 100% drawn or created by the seller? I am an artist but I still like using Vecteezy and Creative Fabrica for some designs. I would love to sell on Etsy but don’t want to break their rules.
How and where do you promote your online store? Thanks for your videos. Very helpful.
Hello! I promote my online store on Pinterest and my Instagram for my store, and sometimes I will promote it on Niche Facebook groups as well when it makes sense!
What do you think of the new square display and what are you doing differently? Mock-ups seem to be mostly rectangular so they would need to be cropped. Are you changing existing designs?
Congratulation you for complete 1000 subscribers
Wow thank you so so much!! I am so excited to have already hit 1000!
Hello, question about the trademark, i searched one of my designs on the link you provided and it has an apparel trademark for the line/quote im using, but the imagery is different, it is written there that the trademark is for shirts with shark teeth around, can i still use the line/quote if my graphics is different?
Great video Cassiy! Can you give me any tips on niching down? I feel like I was too broad and generic that nobody was seeing my shirts, now I'm wondering if I'm going TOO niche and using phrases with too few search terms. Is there a happy medium?? Thanks!
Yes I try to use terms from both broad search terms and smaller niche terms. When people find you from the smaller search terms, then you get a boost in the bigger search term. So try to do a mixture of both! Like for Teacher shirts, maybe you would have "Teacher shirt" as a large broad keyword, and then also have "Elementary Teacher" or "Music Teacher" as your more niched down words.
@@CassiyJohnson Thank u!
Love this! So I’ve started making zodiac shirts and was trying to figure out if the word Virgo is trademarked for shirts and I’m honestly still not sure 😢 can you possibly do a more in depth uspto tutorial? I have found that to be one of the more challenging aspects of print on demand
Hi Makala! I know trademarks can be very stressful. I would be happy to make a video just on trademarks for you! I will add it to my list and start researchign the best way to bring that info!
@@CassiyJohnson yay, I appreciate you! Thank you
Great channel thanks. What I don’t understand with POD is shipping….. using printful….. if they have fulfilment centres in many countries why do we need international shipping? Wouldn’t they just use the fulfilment centre in the country that the buyer lives? Thanks in advance.
Its my understanding that that is just the cost to ship in those other countries. I believe Printful does try to ship from the closest country but it doesn't always go that way. I use Printify so I'm sorry I don't know exactly. Might be worth reaching out to Printful's Customer service to ask!
Hi Cassiy, yesterday I opened my first shop on Etsy, but I haven’t published my listings yet, I find it real hard to arrange my Etsy account to my printify account.. can you please help me understand the steps after publishing on Etsy? And how not to be scared from copyright accidentally? Ty so much love your account ❤
Hi Cassiy! Thanks so much for all you do to help us "newbies"! I have a general question, please? Is there a reason no one seems to offer anything other than unisex crew neck t shirts? Personally I prefer either a feminine cut or at least a v neck to make is slightly softer. TIA Teresa Kemple
Unisex shirts are the cheapest and the easiest to sell to everyone!
Thanks for another helpful video!
I’m struggling with pricing… I have to charge £15 to make only £1 profit.. 🤨 (after shipping and fees..) so I can’t compete with the cheaper sellers… not sure what to do really, I’m selling the cheapest t shirt and my supplier is cheaper than Printful!
Thats a great questions Dodger! The answer is not to compete on price. I price all of my shirts at $24.99. When people find a design they like, they don't care what price it is! Personally, I would have buy a $25 shirt than say a $10 shirt because I am thinking it is better quality!
A lot of people think they need to sell just as low as the low sellers but trust me, this is not the answer. The way I look at it, I'd rather have to sell 10,000 shirts at $10 profit each to earn $100,000, instead of having to sell 20,000 shirts at $5 profit to earn that same $100,000. In both scenarios, you are EARNING the same amount of money. But in scenario 2, you are doing literally double the customer service. I try to focus more on the profit if that makes sense.
@@CassiyJohnson amazing answer and makes perfect sense… thanks so much for replying!
I agree with you.. may adjust my pricing strategy in that case… 🤔 out of interest which t shirt do you sell? A gildan or a Bella?
@@cassettepat I personally like the Bella 3001 shirt the best so that is what I sell! People really like that brand so I think its worth the difference and there are tons more great mockups available for it
@@CassiyJohnson great stuff.. thanks! Yes I know what you mean about the mock-ups..
I took a lot of notes during ur videos, but still have questions….
They’re based on a startup beginner.
You mentioned a couple subscriptions that you use in your shirt Etsy selling. Is there one you would start with over others? I don’t know how I should begin…
How many listings do you recommend posting before getting your first sale? I have 5 different listings currently (shirts, sweatshirt, and mugs) (my store has been live for 5 days now) and it is difficult to plan my future listings without knowing what will sell. Any advice? :)
So in the beginning I probably had 50 listings before one of them took off and I started to sell a lot more! You never know what is going to be just the right combination of trending design, currently in demand niche, great mockups etc. So you are going to have to keep making new listings until you find what works for you. I'd recommend making at least a few hundred listings to really get going. I know that sounds like a lot right now but it gets easier over time! If you just focus on the basics of making listings you know people are already looking to buy, and making designs that are currently in trendy styles, then you should find some great sellers in there if you do that many!
I have a question. Has printify ever printed the wrong picture? Like the whole "mock up" photo rather than the picture on the shirt? I noticed my "mock up" pic came up on preview with the whole pic on the hoodie I was creating and it really threw me.. Does that make sense?
Do you purchase a sample of each design to ensure it’s printed properly? Just starting and my first was sent crooked from the highest rated printer😬 I would hate for that to happen for customers
No I don't! I know it can be hard not having control but I sold over 13k shirts last year and less than 2% of them had any issues. You have to know that sometimes there will be issues but being able to start your own business with practically no money from home is worth the tradeoff in my opinion. Just make sure to have great customer service and 99% of customers are super understanding!
@@CassiyJohnson thank you!☺️
Very helpful video! I am guilty of mistake #3-if I purchase a shop review will you be able to tell me specifically how to fix this? I've had my shop since August 2020 with minimal sales so I need a lot of advice
Yes I can help you with mock-ups for sure! If you decide to buy it just let me know what would be most helpful to you!
@@CassiyJohnson Thanks Cassiy! I 'm going to work on fixing this issue and maybe after I'll get your review!
Thanks for this another golden tips Cassiy! Just want to ask, is it true that once you get 3 strikes on Etsy, your shop will get shut down?
No there is no proven exact number of strikes. I have heard of people getting more than that. I think it might have something to do with how long your shop has been open, and how many you have gotten in a certain period of time.
My best advice is to try to avoid trademark infringements as best as you can and to fight every single copyright infringement you get. If you fight the copyright infringements, then they do not count against you unless the person has actually filled a copyright.
Hi Cassiy I m thinking of joining Etsy the problem is Once the digital downloads are released into the web, there is no stopping dishonest people from doing whatever please with the download. How do you deal with this?
Thanks so much for this awesome video, can I sell printable wall art and also sell printful tshirts together in my Etsy shop
I am so glad you enjoyed it! You are welcome to sell both in one shop since most people just shop the search results of Etsy and never even come into your store. But most people do digital stuff and physical items in separate shops so it doesn't make it confusing for the customer. But its all about what works best for you!
Hey Cassiy, if I wanted to make a simple, minimalist flower design on a t-shirt, would taking a flower element from Canva and putting it on the shirt with no other designs other than positioning and resizing be copyright infringement?
Unfortunately I don't know all of the full licensing terms for canva, here is a link to their licensing agreement and you can read through there and see if this answers your questions!
www.canva.com/policies/content-license-agreement/
Do you recommend having more then 1 type of product in your shop. Like shirts, mugs and tote bags? Or just stick with 1 of them?
I defnitley recommend having all of those products within one store. A lot of people will buy the same design on a shirt and on a mug. I usually make these items at the same time and just chance the SEO to say "mug" instead of shirt but use the same title and tags besides changing that.
Thx for all your great content. I am thinking about starting my own print on demand shop on Etsy and your videos are a really good help . So 🙏 for that. I do have a question. You just mention mistake 1 but in your previous video you copied " mom of girl gang" from someone else. So where is the line here? Isn't that also "mistake 1"?
Sorry for any confusion, I mean in this video to not copy the design style exactly. You can use the same saying but not the same saying and the same style, because then it just looks like a cheap knockoff. You want to do words on shirts that people are looking to buy/are trendy but bring something else to the table as far as design to catch peoples eye and stand out in the search results for that search term. Hope that makes more sense!
@@CassiyJohnson 🙏 Cassiy. Now I do understand it better. Thx for your quick response.
Hi Cassiy, quick question about shipping. I offer free shipping on everything (and build the cost into the listing obviously) but Etsy keeps suggesting that I offer the free shipping guarantee (free shipping over $35) to give my listings priority placement. That doesn’t seem to make sense when I’m already offering free shipping. Can I set that up anyway even though there’s no shipping to pay?
Hmm that's strange, I offer free shipping on everything as well and don't remember them asking me to set this up. I'd just go set up the free shipping guarantee like they want and it shouldn't change anything at all for you!
Thank you 🙏
I have been making all over print designs it’s impossible to do mock-ups for. Is it even worth continuing to do them if they have printify mock-ups?
I don't have any success with AOP prints, maybe check out what other AOP shirt sellers are having success with and if you see other best sellers with similar mock-ups, then go for it! But personally I have found all my success with regular print shirts on the 3001 t-shirt.
Where do you recommend to get good mockups for men and women?
Decision Maker Mockups has a great sale going right now and great mocks, but I use tons of different stores. FleurdusoleilDesignz is a great place to get more unisex looking mocks and group mockups
Hello dear
Please, I want you to know how much are the monthly Etsy commissions with the new Etsy update
Hi Mark! You would just make 1.5% less off of your total sales than you did in the past. Like in March I sold about 16k in shirts, so if the fees go up 1.5% then I would have made $240 less last month than I did.
Hi Cassiy, do you have any advice on what to do if you get a bad review. Should you reply to them publicly if they don't reply to a private message. Thank you.
Hi! I always offer to fix whatever the problem was, whether it was my fault or printify's. If they don't respond to your first message, I would send another very polite message to them asking to make it right. If they won't work with you at all, you can choose to comment on their review about how you tried to help them, but then they can never edit their review.
This part of running a business can be tough. Wishing you the best!
Have you done personalized products?
Yes I have done some personalized products! I start the listing in Etsy and don't sync it to Printify. Then when I get an order, I make them a proof of the design and send it to them for approval. Then I add that as a new design on Printify and save as a draft. Then you go to your "other orders" tab and select that item for the order. Hope that helps!
Hi Cassy you said find inspiration from another best seller, but you always say 8w ahead ? I am not really understand when we can upload those inspired design to Etsy ?
czcams.com/video/gHmSTqtdjQ0/video.html I explain it all in this video, essentially try to find listings from last year with a lot of reviews! But things start to sell earlier than you think a lot of times. There are plenty of 20 in the cart and best sellers for Halloween already!
I just asked another youtuber if we could make shirts with song lyrics - like Let's go girls or Justin Bieber but making sure not use the celebrity's name in the title tags seo, etc., and they said song lyrics are trademarked and could/would receive an infringement. I know LHC made shirts for Shania Twain concert and said in one of their video's is was ok - now I'm confused?? Is it ok - or will Etsy hit you for infringement for making a shirt that says Let's go girls?? Anyone know??
This is a great question! Personally, I wouldn't touch anything famous like that just to be safe. But just to be clear, its not Etsy that gives you an infringement, its Justin Bieber and Shiana Twain's lawyers that go around and report people. Etsy just takes your listing down.
As for "Let's Go Girl's" specifically, It think the reason LHC says it was safe to use is because it wasn't the song name/album name, its just a random small portion of a lyric. If its a tiny enough piece of a song and you don't use the artist name, then you MIGHT be fine, but there is never a guarantee.
There are so many other safe niches to make money in, I just would recommend staying away from anything you aren't 100% sure is ok because the long term value of your Etsy account is worth SOOOOOO much more than a quick buck.
@@CassiyJohnson Thanks Cassiy for the info - Its so confusing what is safe and what is not. I see so many etsy stores selling Disney shirts who are crushing it and have been on Etsy for a long time - I wonder how they sneak under the radar??? I wanted to make some Bieber song shirts but maybe I'll just skip it. Thanks for the info, you are always so helpful!!
@@eternity6615 I think one really important thing to think about is your long term goals. Me personally, I want Etsy to be my full time income potentially forever! So I am going to do everything in my power to protect that account since once you lose it, you can never get one again!
I've seen shops that were open 3 years, 5 years and even 7 years, have some infringements and get shut down forever! People have employees and warehouses and then just one day its all gone... So best to just stick to the safe stuff in my opinion!
i lean Etsy saller plz help me
Wait, if I’m selling onesies I can’t put that in the title or tag?! 🤯
Exactly! You have to call them bodysuits!
So... You say we shouldn't copy other ideas and then you make a video literally copying someone's listing (girls gang).
Anyways great videos for a recent seller like me. Great Info
You can do the same words as other people but just don’t literally copy their design. Some people change one little thing and then post it as their own. But if you do different sayings all together, then that is good too!
Hello. I have so many questions , do you have an email or contact?