Top 4 Soda Logos Redesigns You Might Have Missed
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- čas přidán 16. 06. 2024
- If you’ve been in your local supermarket's soda or soft drink aisle lately, you may have noticed something different - many brands have changed their logos.
Much like cars have done to mark their electrification, soda and soft drink brands are refreshing their logos as they introduce sugar-free versions.
Some changes have been drastic, while others have been rather subtle.
But the common trend is that soda brands with new variants and flavors of their beverages are heralding in, not just new logos, but new design systems that can handle this expansion.
So, what soft drink and soda brands have changed their logos? And how does each design stack up?
Find out in this list of the top 4 soda logo redesigns you may have missed.
Chapters:
0:00 - Introduction
1:10 - 4. Fanta
4:10 - 3. 7Up
5:30 - 2. Sprite
7:40 - 1. Pepsi
Pepsi is probably my favorite rebrand I've ever seen. The 2008 one needed to be replaced in 2008 IMO. This one works so well, everything looks so new, but harkens back to the 80s, and nothing feels overly clean, like they really designed their stuff.
You’d be surprised to know that when Pepsi did product research for the new logo, that many participants drew the logo from the 1980s and 90s more than the 2008 redesign and the only reason I know this is because I was working an award show in which the CMO of PepsiCo showed these drawings during his presentation while accepting the award for “Disruptor of The Year”
I like it. Looks very 70s. And patriotic as well.
Pepsi is just like so many other products nowadays reverting back to their old logo of their glory days but putting a modern spin on it. Even sports teams are doing this like the Milwaukee Brewers ball in glove logo or the SD Padres returning to their original brown color scheme instead of that blue wave (whatever it was). Like Burger King, Pepsi's reworking of its old logo is nostalgic and should work out well.
@@roberttaylor7032Houston Astros did it too. They used to have a brick red scheme then they went back to the blue and orange, just with inverted colours
Or in NBA, the Detroit Pistons and the Atlanta Hawks went back to their 90s logos
7Up and Sprite actually looks improved. And Pepsi made the best decision in years to revert to the old mark.
also 7up slipped in the hidden 7 bubble by aving 7 slices of lemon and limes on the can
@@Hogtownboy1Really?! That’s cool.
2:31 I still remember Fanta having the 12th logo.
wait when did it go away???
Same
it’s still on most soda dispensers at restaurants so you still probably see it all the time
Since 2008, every time I looked at the Pepsi logo, I tried to figure out what it was. An eye? A smiley face? A ball? That was one of the weirdest design decisions I've ever seen.
Fanta claimed to be more fun but they became more bland. The 2010 Fanta is the most iconic.
I think the fact that the other fanta variants have become more popular justfied this redesign, but they couldve kept more of the fun fanta icons like the leaf.
@@tomzitigerAgree.
The reason why you didn’t notice the Fanta redesign is because it wasn’t in the US. We still used the older logo until last year when they did the global rebrand
I love that new Pepsi logo so much that recently I went to a bar and asked for a Pepsi, the bartender replied ‘we have coke’. I said, ok I’ll have a gram and some Pepsi
😂
The 7Up logo looks retro in a way. And the Sprite redesign is great.
I personally really like the new logos from these brands respectively but I miss the old and bold pepsi logo from my childhood back in 2003 to 2008. But they're definitely going in the right direction in the future. ❤
A similar redesign was done by Burger King and Renault which made back to their original design: a hamburger and a diamond, respectively.
The new Sprite logo looks like an absolute classic. The old one with the starburst design around it felt like it was trapped by having to call out for attention. We all already know what sprite is, all the logo needs to do is label itself as such in an elegant and distinguished way. The typeface used pulls that off with aplomb.
Man it's nice to have Pepsi actually look cool again. That 2008 redesign looked like a freaking marble lol.
Also, 3:11 that logo is basically what I've seen on Fanta cans all the way up until recently now that they've all been moved over to the new design. Until the most current change, I'd only ever see the 2016/2017 logo design on Fanta cans/bottles not from the U.S.
The new Pepsi logo is so much better. Feels much more familiar
That's because it is their old logo.
Earlier this month I was working a marketing award show in NYC and I got to hear from PepsiCo’s CMO Todd Kaplan, the person in charge of the Pepsi rebrand, while he was accepting the final award of the night. In his presentation, he mentioned Pepsi has a storied history that is constantly evolving while also putting the “pop” in culture such as the celebrity campaigns and the Pepsi challenge; and that the brand needed a new identity that would stand out from the competition while honoring its past legacy (which he showed drawings from participants doing product research of the Pepsi logo looking more like the classic Pepsi logos of the past than the 2008 redesign). He also mentioned that the redesign also put in emphasis on the new zero sugar Pepsi, which is why it was shown first in the marketing, while also embarking on a new campaign to promote the new redesign in places such as the MSG Sphere in Las Vegas and the Pepsi 125 Diner pop-up in NYC.
The rebranding work because after the award show ended, I went and bought myself a Pepsi.
Dom your videos are great. I like the cap presentation and high quality graphics, transitions, etc
*calm
The 2008 Pepsi design scheme slowly grew on me. The use of 2D lines to imply 3D shape, the slight pareidolia, and the different swooshes for each flavor encapsulated what pepsi's marketing was about during that era.
The new one is great because it's big, bold, and brings back the classic shape of the logo.
I didn’t know about the Pepsi rebrand, I thought there was a temporary throwback thing going on.
I love logo and branding discussions. 👏🏻👏🏻👏🏻
It's crazy how I almost already feel nostalgic for the previous branding of these.
So glad this channel exists. Great content and fun topics. Keep cooking 🔥
You do a good job breaking these logos down. I do think that sometimes these designers overthink things a bit - the Sprite example stands out of these four.
But, when the change is significant enough for the average consumer not into logos to take notice, the updated look and feel is interesting. The Pepsi change falls into that category. I love how the first impression I had when I saw it last year was: “hey, they brought back the classic logo! Nice!” Once you see them side by side, you realize it’s not exact but it still evokes that nostalgia for me who grew up with the classic wave logo. In that context the tweaks to color and shape here are truly fascinating. Well done, Pepsi! (But sorry…no logo is going to make me drink that slop…I’m from Atlanta and it’s all about Coke…even though my main drink is A&W Zero Sugar! 😂) Good video!
Love this channel :]
I'm glad that you started this channel and appreciate the insight.
I'd like to see a video about more corporate logos and their explanations and history. You could even look at brands outside of the west. I.e. Mahindra (Indian motor manufacturer) and ABSA (South African bank).
Sprite had a short lived logo in 2006 that I really liked. I wish it stuck around a bit longer. It was unique.
minimalitic yet extreme 3d new logo of 7up is very cool.. i like it.
Really like the Pepsi rebrand. I noticed, of course, the font was updated from the 70’s/80’s logos, but I didn’t catch the upward perpendicular angles integrated into the P’s, S, and I. They almost make for an italicized affect on a non-italicized typeface. That causes a sense of movement and emphasis without being obvious.
Fanta in the US didn’t do the 2016/2017 logo changes, that took place in Europe. That’s why when they did the 2023 it was a drastic change
I'd like to see the Mountain Dew logo say mountain again and not just mtn.
Aquí en Argentina se mantienen los logos previo de: Fanta (es una marca que sólo se asocia a la naranja y en menor medida a la uva), Pepsi (aunque tenemos una versión "vintage" con el insuperable logo del '73), y 7up (anteriormente usaron el logo internacional que a nadie le gustó). Sprite y Burger King se adoptaron de inmediato y sin quejas.
I like all of these re-brands honestly!
Pepsi did a great job on the old and new logo
The Kofola cola drink (from Czechia) got a new logo this month.
These videos are great but I really think you should expand from just doing these lists. I’d love to hear your opinion on other design things that you’re interested in. If you took your production and knowledge and put it to more subjects I would love to see it.
Yeah my brain also thought Fanta was still using the 2010 version
Eloquently put, but I feel your commentary was too positive, almost reverent towards the brands in that it lacked criticism.
5:59 i am not too sure about the sprite zero sugar one. looks good in render. dont know how contrasty it will be irl.
I've seen it and had it IRL, I think it works well. It doesn't look as nice as Coke's, but it does work and it fits in their design scheme.
Wow Pepsi new logo is 🔥🔥
The new Fanta logo looks bad imo.
Yeah ikr it does indeed, it looks generic and something out of a video game
That’s Pepsi finally getting its balls back!
I'm much prefer Pepsi's new logo to their old one. One of the best rebrands in recent years, along with maybe Renault.
I normally drink Coke, however that Pepsi rebrand made me buy a few Pepsis
New Pepsi logo is so good. The previous one was bad on day one.
Pepsi's logo, I noticed it
1:40 Fanta Cherry needs to be made available in Bottles! Fanta Cherry is the WET DREAM of soda!
you can make a video about soccer teams logo redesigns. atletico madrid is going back to its old logo
Itll be tough to relaunch dnL with the new logo
Fanta in the US and some other parts of the world but here in the Philippines its name is called Royal
by Coca Cola same name and the Sprite
Do toy brands next pleaseee
i really like the new pepsi logo
I actually thing all these logo's except possibly Fanta looks better!
had to change the speed of the video to 1.25x
I feel that 7up is clearly an upgrade now. Pepsi just seems to have reverted a regression! I like the new one for sure though. Sprite feels too bold and in your face now (especially on that aluminium can) -- maybe that's what they intend. Fanta losing the orange-yness feels odd, because we only get orange Fanta in my country (India) -- we always associated Fanta with orange!
Really liking these videos about brand logos (hooked up since the video on car brand logos). Cheers!
Mannnnnn dream job right here.
Personally think the new Pepsi rebrand is a flop makes them look like a cheap RC cola brand. Definitely stands don’t get me wrong but there’s just something wrong imo. The black outline and the new font doesn’t compare to how good the 1987 logo was.
7-Up in the US is distributed by Dr. Pepper Keurig and uses a different logo. I like the international logo much better.
Is it me or does the "P's" in the Pepsi logo look like the Old English letter "Wynn"?
The 2008 Pepsi logo looked like a plumber's crack on a fat person to most people lol.
You attribute Pepsi’s promotional content to Burger King at 10:04. Not sure if this will get you in trouble, but just wanted to point that out to you.
2008 pepis was the future
Pepsi X BABYMONSTER!
I totally did not miss the Pepsi logo because I consume far too many Pepsi maxes
Let's not praise Pepsi TOO much for recognizing "our new logo sucks, let's go back to a slightly tweaked version of the one we were using in the 1970s" because, at bottom, that's what they did. We can give them credit for recognizing what was good in the old one, though minus points for the "fiddly" new Ps.
Is it just me or do others watch his videos in 1.5x or 1.75x too?
Okay, I'm literally staring at a 7up can purchased this week and the "up" is not in the dot. In fact the red dot separates the 7 and the up. So it doesn't match your "old" logo either... what gives?
Why are logos, as well as music and films, coming back to the 80s?
pepsi is PEPSI again
Yeah, I’ve definitely missed them because I don’t drink soda
I am starting to doubt skeuomorphism will ever return. I have been waiting for 13 years. (16 in the case of Pepsi)
anyone else that thinks pepsi's old logo was better? i just dont feel it with the new one as it just feels like its too meta.
New fanta logo looks horrible
this is literally ai generated
7up isnt pepsi, its owned by keurig
In the usa its by Keurig and Pepsi everywhere else
@@tahmeedmukhtar1472 Keurig owns the brand though, Pepsi just distributes it in the worldwide market
This guy makes me soo uncomfortable
this is my first time watching your video. It's okay because your voice sounds boring. If only you can make it lovely that could help. Your voice is good but its boring if you don't make it playful and lovely.