Building a Thriving Casual Word Games Business in a Red Ocean

Casual word games is a tough, tough category to compete in on mobile. Not only is it a very crowded red ocean, but casual games are notoriously hard to monetize effectively through IAPs, making user acquisition even more difficult than it already is in the post-IDFA world. That said, Funcraft is making it work in their favor, building a thriving, growing business with an expanding portfolio of games and with the ability to spend profitably, at scale, on user acquisition. With a small team of experienced industry veterans, investments in systems, processes, and analytics, as well as a second-to-none ad mediation stack, Funcraft is a great case study in how it is still possible to compete with the big guys - and win.
00:00 - Start
01:29 - Intro
03:15 - Michaels background
05:30 - What is Funcraft / Games ?
08:20 - Development of word games
13:25 - Wordgrams learnings
21:25 - Ad Monetization and UA
34:40 - Juicebox learnings
40:30 - Speed in releasing games / Teams
48:00 - Human connection in games
50:52 - Remote working culture / Hiring
01:05:30 - Wrapping up
To learn more about how Funcraft is making it work, your host Niko Vuori talks with Michael Martinez, Founder & CEO of Funcraft.
Funcraft: www.funcraft.com/. You can find Michael Martinez on LinkedIn.
This episode is brought to you by CleverTap Gaming, the all-in-one platform for creating personalized player experiences. Visit clevertap.com/gaming/ for more details.
And as always, if you enjoyed the episode, make sure to subscribe and leave a like or comment!
Who’s On:
Guest: Michael Martinez: / martinezmichaelj
Host: Niko Vuori: / nikovuori
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[@yuvalinselberg5570]

Excellent interview. Thanks

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