Keyword Research Tutorial: From Start to Finish
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- čas přidán 21. 07. 2024
- In this tutorial, you'll learn how to do keyword research that drives more organic traffic AND conversions.
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Additional Keyword Research Resources
How to Choose Long Tail Keywords For Explosive Search Traffic ► • How to Choose Long Tai...
How to Rank on Google for THOUSANDS of Keywords (With One Page) - Data Study ► • How to Rank on Google ...
Complete Series on Doing Effective Keyword Research ► • How to Do Keyword Rese...
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In this keyword research tutorial, Sam Oh goes through a step-by-step process to research keywords and map them to the buyer's journey.
You'll learn both basic and advanced keyword research tips to attract customers in every stage of their buying journey. Best of all, it's broken down as a step-by-step process.
First, you'll learn the four types of keyword categories, what they are, and how they fit into the sales conversion cycle.
Then we'll get straight into generating keyword ideas.
The keyword research tool used in the tutorial is Ahrefs' Keywords Explorer. You'll learn how to generate millions of keyword ideas and narrow them down into focused groups that target buyers based on search intent.
The next step is to analyze the top 10 Google search results for your target keyword. This will give you information on things like content format, search intent, and context of a topic.
Using the top 10 search results, you can also analyze how hard it will be to rank on Google for your target keyword. Sam goes over analyzing 3 metrics and finding a balance between referring domains, Domain Rating, and topical relevance.
Finally, you'll learn an effective way to find topics that are driving organic traffic to your competitors' websites.
Using this data, you can find low-competition topics as well as high traffic opportunities.
Timestamps:
1:03 Generate keyword ideas
3:20 Determine search intent for a keyword
6:19 Analyze Google's Top 10 search results
7:21 Measure ranking difficulty
8:07 Analyze topical relevance
8:56 Reverse-engineer competitors' traffic generating pages
#keywordresearch #seo #tutorial
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My brain is exhausted! I will probably rewatch this several times. Thank you!
Glad you enjoyed it!
@@AhrefsCom Leonardo probably put it lightly when he said his brain is exhausted. I think what he is not saying is that the videos are simply too fast for anyone to absorb anything. I don't know how many times I rewinded parts of the video, or even slowed it down to understand, what is being said. Here's another analogy: If you've seen the home makeover on HGTV, it's entertaining but you don't really find out the work involved in rebuilding a house, because the TV show's shows is only an hour. While the tips you're sharing, though, are top notch, the speed of the presentation is not. There are so many ways of presenting -- one as a showcase of its product, one as a helpful tool. I don't think it can be both. Set the speed at 0.75 to absorb fully.
How are you man? I feel the same way
Better a long an descriptive video than some 3 minute BS marketing respun video like everyone else does 🤷🏻♂️
ditto
1:40 - 2:23. Damn. That was some insanely helpful content. Simple but so powerful. And obviously the whole video is a gem.
Thanks!
I had to watch a lot of videos to understand how to classify keywords based on user intent and can't believe how long it took me to find this one minute explanation
I finally found a video that actually tells u how to do it rather than what u need to be to do it thank you for that.
You're welcome!
This is definitely the best keyword research guide out there.
Keyword mapping explanation is simple and straighforward, even beginners like me could understand it.
Keep up the good work! 🔥
Thanks, Marko! Glad you were able to get value from the video :)
So how’s it working out for you then?
One of the best SEO videos I've ever seen. 1/2 of the reason is that ahrefs makes all other tools look like child's play. So I love it how you give totally actionable tips and stay always in the tool to show things that otherwise seem daunting for newb SEOs. I already started sharing this with some people I know that want to get into SEO or start their own online biz.
Thank you Eric! Really appreciate it :)
Your attitude of speaking is unbelievable. you are one of the honest tutor. cause you have a good teaching skills. I love your teaching.
Thank you so much 😊
-Helen
Man, thank you so much for all of the valuable content you put out. THIS is how it's done - a company who creates something highly useful AND shows people how to best use it / harness it's power.
Thank you! :) Appreciate the kind words.
Wow! Really loved the analogy of speculating DR & RD to logically assess the practicality of ranking.
I dont see anyone on youtube close to you when it comes to honesty
I admire and respect your work thanks for providing the vlaue
Glad you enjoyed the video!
Sam, your videos are awesome. They are informative and help a lot in understanding what needs to be done. Keep up the good work man.
Thank you Kumar! Appreciate the kind words :)
Thanks, Sam. It's always useful. KD is the most important metric more than even volume. This metric helps a lot to promote simple keywords.
Glad you found it useful :)
SAM OH..This is one of THE best if not THE best videos on KW Research I've ever watched. It take just a few mins to layout the concepts in SIMPLE terms for anyone to grasp. As always keep on CRUSHING IT!!!
You're welcome! Thanks for watching Kandaman :)
I spent two days on youtube searching to find a video on how to do keyword mapping, finally found a video that helped me with what I was looking for. Thank you.
Sarah, I am glad you found solution in our video🙂
It took me one minute ....
The only one who could explain SEO like no one ever, after 325 years i've searching.
*THANK YOU SOOOO MUCH*
Glad you like the video!
-Helen
Your video was amazing. Not for 4 year olds, but a very unique approach. I was looking around and there’s longer videos but this one compacted 3 videos into one. I personally appreciate you keeping it straight forward
Glad it was helpful!
-Helen
You're one of the most honest tutor. Thank you!!
Happy to help!
Hi Sam, thanks for all the videos you upload every week. I really love watching your videos. You really give some cool tips. Thanks :)
Those are some really kind words. Thanks for watching every week too :) Appreciate it!
LOVE this! Your perspective on KW research is perfect. Exactly how people should be thinking
Thank you!
First time I come across a clear, informative, useful and complete video about the topic! Thank you for sharing your knowledge.
Glad it was helpful!
So, roughly how long should your final keyword list be?
I know it will differ for every business, but any indication would be really helpful.
Without a number in mind it's hard to picture what the end goal of this process is.
Keyword research and implementation is like evolution... It's way more complicated than people think. I like your approach. The tool seems awesome.
Glad it was helpful!
Great sam. In ahref, there appears a parent keyword for every keyword you search, which might or might not be same. If a keyword has a different parent keyword then which one should you target where parent keyword is difficult to rank as many websites are well optimised for the keyword. On the other hand, the child keyword being a long tail keyword have pages ranking for which they are not even optimised for the keyword and thus seems easy to target and rank for that keyword.
Hi, great video. Thank you. I have a question. Towards the end of having saved the keywords of interest, you recommend to then delve into the serp drop down to check whose using those keywords and to take note of things like the DR and so forth in order to determine if its easy pickings or not. Is that what the keyword difficulty indicator would be summarizing by chance?
ahrefs.com/keyword-difficulty
Sam, loved this new, fresh approach to KW research. Got a template you use to keep track of these and then map to existing pages?
Just screenshot them.. Sam also told to do this.
I'm learning so much about SEO and excited to bring more traffic to my blog with Ahrefs
👍
I'm so glad I found your video! I'm a little confused, why is there a KD number to identify the key word difficulty to rank if we then need to look at the pages that are already ranking and their domain and DR numbers? Thank you again!
Thanks for delivering such an exciting video. I hope to see more great posts like this in the future and keep the good work going on.
Thanks!
Great tutorial. The best out there. I’ve learned a lot. Thanks
Glad it was helpful!
Wow, what a great idea!! Thank you for your valuable content.. Thank You Very much! I'll try soon
You're welcome :)
Love this video and how it's emphasized to focus on business potential of KWs and ensuring that we focus on helping our potential customers! I was left scratching my head in the business potential ranking section...
I want to put together a system for this but if assigning a business value rating (1-3 scale was mentioned) happens before adding to a list and looking at top10 results (as suggested), how do I practically do that while the data is still in Ahrefs? Is there a way to add notes or a new column where I can add the 1-3 scale value? Or does your team ensure that each KW achieves a 2, for example, in order to make your list? I suppose given the way it was presented, it's unclear how to do this in a practical way but it seems hugely important nonetheless.
We don't do it within Ahrefs, but on Google Sheets.
- SQ
This is a sweet video. Love it. Great work Sam “ wizard finger “ O.
Thanks Kyle! Glad you enjoyed the video :)
Hey Kyle. I just released an in-depth tutorial showing you all the steps and tools I use to find the Best Keywords in Seconds, get a 100/100 SEO Score and Rank #1 on Google Fast. Check it out: czcams.com/video/Dfc5iSD_aNE/video.html
You are really good at this bruv! thanks a lot for the info. Very informative.
Glad it was helpful!
11 months later, I've tried all the SEO tools. This is one of 2 keepers!
Thanks!
What's the 2nd?
What is the other?
I needed this. thanks for the video!
You're welcome! :)
This is really awesome! And thanks. : ) Two questions. If the volume is high for commercial investigation, would it be good to go for it rather than informational KWs? Side track a bit: What's the video software you use to create such nice videos?
It depends on your goal :) We have a video on the editing process here: czcams.com/video/j5EOWffq-gk/video.html
Great tutorial, really getting into Ahrefs! One question re the video. May I ask what tool was used to edit? At 4:03 mins in, I like how you can blur everything other than the focus point out. Anyways, thanks Sam and team!
We share all of the tools and editing process here: czcams.com/video/j5EOWffq-gk/video.html
Love the video! Really helped me out! I had 2 quick questions
1. Let's say you have an e-commerce site that sells 100s of products that are all very similar. The only difference is the design of these products. Should you try to target a different keyword within each of these products? Or should you just focus on the keywords within the collection page of these products?
2. If these 100s of products all have crucial details that need to be included in the product description, will your SEO be negatively affected because of "duplicate content"?
I am not an eCommerce specialist, but I assume these 100 product pages need a canonical URL that will point to a main version of this product. In other words, only one page will be indexed, while you can still offer slightly different content for similar variations.
- Max
Like always there is such a amazing video Sam👏👏
Thanks so much!!
Great explanation for how to do keyword research, thanks for sharing!
You're very welcome!
Agreed with many. You are simply amazing and your approach is beast! Great content. I'm glad i stumbled on this channel!
Awesome! Thank you!
you didn't stumble, you were lead here via keywords they've successfully implemented
@@Begaya23 thanks for clarifying bagel eyebrow
@@ronniekoomba922 ahahahaahahaahahahaaaa, deeed! might have to officially change it to bagel eyebrow
@@Begaya23 oh my God that was auto speech to text..
tons of USEFUL information in 10 minutes you're a f***ing genius thank u
You're welcome!
Hi, thanks for the informative vid! Could you explain what you meant by "Assign business value", do you mean the comparison between KD and volume?
By "business value," I'm referring to the value that keyword has to your business. At Ahrefs, we rate it on a scale from 1-3, 3 being the highest business value. I recommend rewatching the video as there is a part on how we assess business value for topics :)
This is great, finally seeing the light 💡
Awesome! Glad you enjoyed the video.
Thank you for this. Any reason why we wouldn’t categorize by search intent after filtering for business potential?
Hi there! Thank you for this video. I'm new to key word research and it's a bit overwhelming. Can you give me more of your tutorials? In sinplest form. Thank you so much in advance!
You're on one of our videos, which means you're only a click away from all the videos from our channel.
But here are our videos on keyword research: czcams.com/play/PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY.html
- SQ
Excellent video. Now I just have to dive headfirst into SEO and BOOM, I'll get the hang of it.
🙌
it helps a looooooooooooot, thank you so much for this lesson
You're welcome!
Awesome explanation! As usual helpful :)
I am glad you found it valuable😊
Excellent! Thank you.
You're welcome! Thanks for watching :)
"Now, it's just a matter of skimming the Traffic and Top keyword columns." What is it exactly that one needs to look for here? Great content, by the way!
I've learned KW research with the Ahrefs's ("ey-hey-refs-es"?) og article on KW research that ranks on top of G. This one article paved 50% of the KW research groundworks for me - which is mindblowing when compared to average SEO articles. Later on, I found that the other 50% is bridging between your KW research - data compilation - content planning - KW input and tracking. And what they usually tell you about it is this - 8:34: "create some kind of spreadsheet"... Yes, you could just "Export" and you got a "spreadsheet", but how to link it to your work and organise processes around it is not that easy. Even "Blogging for Business" wouldn't talk about it extensively. The same is true for numerous SEO courses I've taken over the years. With tools and tutorials like Ahrefs finding good keywords is super easy and mostly for free. But organising KW data and planning your work around it is the next level that most "SEO gurus" can't even explain properly behind the paywall... Except for Kyle Roof of POP - he comes the closest to nailing the other 50%.
8:04
What do you mean by "build more links than the top-ranking pages"?
Are those links external links in the blogpost?
That means you want to have as many other websites who link to you as possible.
- Max
This is definetly the best keyword research i like this page
Thank you for watching! 🙌
-Helen
Great video! My question is: what if a long tail keyword is targeted by both, domains with a high Authority and Reputation and also by domains that aren't well known, both appearing on the first page of Google for that particular keyword. Is it worth trying to compete with them when the keyword difficulty is low, such as 1-5, when my website has a low AR and DR?
Firstly, check if a page from high DR site has any backlinks itself. It may rank high due to strong domain authority, but with 0 backlinks you may still try to outrank it with some nice backlinks pointing to your page that ranks for that keyword. Anyway, I would still go for a low hanging fruit as ranking in position 2-6 is better than missed opportunity.
- Max
Can anyone recommend a place where i can find a spreadsheet template for keyword research?
Thank you Sam. Great content👍🇨🇦
Glad you enjoyed it :)
-Helen
Love your content Sam & the way you explain.
Is there any chance you might do a video on SEO for News website or related topic. As it is little different. Would highly appreciate it.
Thanks
Thanks for the feedback. We'll consider it for our list of topics :)
Appreciate it 😁
I really like your videos - what do you use for your video editing/video creating? Like when you talk about product and category pages?
Premiere Pro and Aftereffects for software. We have an in-house animator for animations.
- SQ
Excellent explanation, easy and simple.
Thanks!
-Helen
Thanks for the tips , I had a question that's been bugging me. If you take a break from CZcams, and decide to come back, is it true that CZcams buries your channel for having breaks? I don't want to start over but I feel I might have to. Any response will help.
We can't definitively say it's true, but I don't see an issue with publishing frequently. :)
Thanks for the great video as always. Just
a question:
If the Google first-page search for a
keyword contains pages of giant companies like Amazon or Samsung, would it be
possible to beat those pages by posting a longer content and optimizing the
post for that keyword? I guess those pages of Amazon or Samsung are not well optimized
for keyword.
However, KWfinder shows the keyword
difficulty of 50 for that keyword (monthly search volume only 10), only based
on the PA of the first 10 pages in Google. Many of those pages are Amazon or
Samsung, and obviously they have high PA and DA.
Would you please comment on this? Can I
trust KWfinder for the keyword difficulty or just ignore it and go for that
keyword?
Thanks in advance.
Hey, Max is here! Ranking for these keywords is a hard nut. These giants have high domain authority and backlink profile, even though a ranking page has less backlinks, it is still hard to outrank them.
If search volume is just 10, I see no reason to waste time optimizing for this keyword anyway. A long run will bring pretty much "0" value even if you succeed.
With all this being said, I would look for keywords with higher search volume and smaller competition. Hope that helps.
This was so helpful!
Happy to hear that!
-Helen
Enjoyed It a lot! I have one question, why did you prefer to emphasize on Referring domains over Backlinks in SERP?
Referring domains refer to unique domains, so it's a better indicator.
- SQ
Hi Sam, thanks for your inspiring video as usual! I want to ask you a question related to DR. You explained DR indicates how strong the backlink profile of a website. What about for completely new website with no backlinks? I found the keyword i am going to target may compete with powerful websites, while those keywords are the only options with search volume traffic (> 0), although the RD < 20. Should I give up on those keywords or what to do in my situation as a website with DR = 0? thanks before!
This is another "it depends" question. Check the SERP and review the backlink profile of the pages that ranks high for this keyword. If they have relatively the same backlink profile as your page, you may go ahead.
@@AhrefsCom thanks a lot for the response Sam! I see. I will take deeper look on their SERPs. There may be more information I have missed there. Since the KDs are relatively low, I may put those keywords in my consideration list at the moment.
Very helpful! Thanks!
Glad it was helpful!
Hey Sam Thank you so much for all of these amazing ideas and tips all I need to ask is that as you mentioned that there is a funnel which depends on these four searcher intents but the question is when we should shift from funnel's first step to second is there any expected number of blogs for funnel step one: informative intent. Because that is how the funnels works you cannot skip or shift from first step to another without completing the criteria of first. Or We just need to create content for all of them together as we found the right keyword for us?
The idea of the funnel is that you have to create content for each stage. Not that you have to create those content in that order.
- SQ
@@AhrefsCom Thankyou so much Sam completely got your idea may god bless you.
I've rewatched this x5 and i feel I still need to watch it again 😢
Watch as many times as you need!
- SQ
You're really awesome. Great tutor. Thank you.
Glad it was helpful!
Thank you so much, i learn a lot from you.
Our pleasure!
-Helen
Hey Sam! It's very informative and useful.
Hey, thanks!
Hello, thank you for the great video. I think I have a dummie question. Ok I end up with my desired keywords..Where should be placed? In category description? in product description? both? in the blog?
Everywhere, where it makes sense and does not look like keyword staffing. Everything you mentioned should naturally have these keywords.
- Max
- Max
Great video, thanks. Just have a question.
Imagine I have done my research and come down to 70 keywords for my website. How should I implement this to my website? Should I just include those words into website by writing things related to those keywords? May I please know the implementation process? Thanks.
We have plenty of videos on how to tackle this :)
czcams.com/play/PLvJ_dXFSpd2u5dP7r3VJY_RXCQ84StTXv.html
- SQ
should I use internal linking according to the funnel that you said? Like informational -> navigational -> commercial investigation -> transactional
Sure. You attract traffic with some useful information, then convert readers into potential buyers. Additionally, people usually link to informational content, where you pass that 'link juice' to product pages to improve its authority and possibility to rank better.
- Max
Fantastic video, the Ahrefs keyword research functionality looks like it's come on a bit since I've last used it - I'll need to check it out again.
Feel free to register a 7 day trial for $7 ;)
-Max
Very good InDepth details, Thanks.
You are welcome!
Hi, great video. My question, when keyword is choosen, this means i should only implement that keyword into my content, or when can we see which keywords/keywords we should put into content
You should create a nice content and make it sound naturally. Keywords will be covered itself while you cover the topic you write about.
- Max
Another question. How do you passively accumulate backlinks? My site has been getting more and more backlinks but I'm not doing a thing to make it happen!
Very useful info. Thanks Sam
You're welcome. Thanks for watching! :)
it helps a lot thanks you Ahrefs for making videos like these
Our pleasure! 🙌
-Helen
very useful, I don't even know how many times I have watched
Glad to know you liked it! :)
-Helen
Hi Sam Oh. Thank you for the tutorial. I just have a minor question, how do SEO Specialists assign primary and secondary keywords in the content.
Hi! If you're talking about using your keywords in your blog content, then it's better to use your primary keyword in the title, meta-description and in your content. Secondary keywords are used for subheadings and in content.
-Helen
This video is very good, but thank you very much for giving me the knowledge that I have to complete my work
🙏
This is a genius level video.
Thanks!
Packed with knowledge. ❤
So glad you like it!
-Helen
Thank you so much!!
You're welcome! :)
-Helen
So powerful, delivery was spot on, content was extremely useful
Thanks :)
-Helen
Heloo sir for example when I make brands catagories in menu .thebpaot which I make under brands catagories will I make for ranking the kws or for the navigation for user ??
Not really sure what you're saying. Could you clarify?
- SQ
Best video i watched
Glad you enjoyed!
Very useful Video. Thank You
You are welcome
really great, thanks your great sharing and detailed explanations
Glad it was helpful!
Great useful video!
Glad to hear that 🙌
-Helen
Doubt, if I have two keywords with a search volume greater than 100 per month but the topics are related? What is better? A separate article for each keyword? Or a super article that contains both keywords?
Start with deciding - do you and your readers need two articles on a similar topic?
-Helen
You are great bro, and your knowledge also
Thank you, Yunus :)
brilliant tips thanks.
Glad it was helpful!
Yes, very informative video! Thx ...
You're welcome!
wonderful content, thanks a lot
You are welcome!
-Helen
Hi I`m a beginner in SEO. When you do the Keyword research for a client do you have to write a post outlining the keywords to the client or do you simply state them.
Not sure if there's a right answer for this. It depends on what your client wants and what you're expected to deliver.
- SQ
@@AhrefsCom thank you Soo much
great tutorial on keyword research.
I'm curious to know how much time does an average SEO spend on keyword research, let's say on a popular topic like "gift ideas for Christmas?"
I guess, no one can tell you exactly :)
-Helen
This was a great video!
Thanks Mike! Glad you enjoyed it!
- Max
I am Ahref subscriber. You should make one tutorial covering all the topics. So we can utilize the full potential of the Ahref
Do check out our Academy: ahrefs.com/academy/marketing-ahrefs/
We show you how to use Ahrefs to tackle different SEO problems :)
@@AhrefsCom Thanks , I didn't know about its existence