🔎🔎 Bidding Strategies for Broad Match Keywords Part 2

John ends the bidding strategies for broad match keywords guide by addressing the common issues when dealing with broad match, these include:
- The effect of having many ad groups when using broad match
- Applying broadomation
- Why broad match with manual CPC fails
- How your attribution model can affect conversion tracking
🔎 Bidding Strategies for Broad Match Keywords Part 1: • 🔎 Bidding Strategies f...
If you want to learn more about How to Use Broad Match Keywords in Google Ads, watch this video: • 🔍 How to Use Broad Mat...
PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍
0:00 Introduction
1:04 Bidding Strategies for Broad Match Keywords Part 2
5:22 Does this bidding strategy for broad match work best when used in a small geographical area?
6:04 Get your FREE Google Ads action plan
6:42 How to reach people who have trouble being online
9:46 Is looking at the search terms and keywords relevant for both eCommerce and lead generation?
11:39 When to apply broadomation
14:37 Does broad match perform well with manual CPC for low volume keywords?
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: sol8.com/performance-max/
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Guide t...
• 🦾 The Ultimate Guide t...
• 🦿 The Ultimate Guide t...
Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
• Performance Max
🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! • 🧐 Do You Have What It ...
🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
• 🔎 Job Opportunities at...
Apply here: sol8.com/apply/
💯The Ultimate Guide to Google Ads for Lead Generation:
sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for CZcams:
sol8.com/google-ads-for-youtube/
Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:
/ @solutionseight
👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: sol8.com/newsletter/
--------------------------------------------------
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: / @solutionseight
--------------------------------------------------
👉 Want to become a Google Ads expert?
We've demystified how Google works, and laid out everything you need to know in Google Ads-from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 youvsgoogle.com/
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our CZcams channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: bit.ly/sol8-home
🐦 Follow Kasim on Twitter: / kasimaslam
⬇️️ You can find us here ⬇️️:
Website: bit.ly/sol8-home
Twitter: / solutions_8
Facebook: / solutions8llc
LinkedIn: / solutions-8
#googleads

[@HT_Ray]

Gold!

[@pierrelahouar338]

John, I have a theory on why some search terms work when triggered from broad or phrase. I myself have added search terms that converted but they don't work as well even though they get more budget when I added them as keywords. So my theory is that Google bids at the search term level and they show certain search terms when they "know" they can convert but when they are added as keywords and get more budget, the keyword is shown to more people who are not as likely to convert.
So you have to think about whether to add certain search terms so that they don't take away budget from a keyword that is performing well. Especially if you are limited by budget and adding them to an existing campaign or ad group.

[@moinhussain7744]

Hi John. To start a new search campaign would you recommend using max conversion bid strategy to start of with even though the campaign is new with no conversion data ?

[@Yellok]

Is high enough volume to make a Broad KW approach work important on the campaign level or really per BM Keyword? So would it be true to add less BM Keywords the lower your budget/Conversion volume is?

[@juanmedina4725]

Awesome work. Thanks for the lessons, John.