Why You're Losing Money with Broad Match Keywords

Sdílet
Vložit
  • čas přidán 28. 08. 2023
  • Hire me as your consultant: 👉 darren-taylor.com/
    ------------
    In today's deep dive, we break down the ins and outs of broad match keywords and unveil the reasons they might not be working in your favor.
    ------------
    If you liked this video, please subscribe to the channel and like 👍
    Follow me on Instagram, TikTok and Facebook @darrentwid

Komentáře • 14

  • @darrentaylordigital
    @darrentaylordigital  Před 10 měsíci

    Need help with your campaigns? 👉Get in touch darren-taylor.com/

  • @AndrewScarella
    @AndrewScarella Před 24 dny

    So you say that I need data going through Google Ads to better optimize. Wouldn't broad match open up the search restrictions to have more data flowing through and not less? If I am doing smart bidding to maximize conversions with no conversion data, I could see how that could limit data flow.

  • @fredoknowsbest
    @fredoknowsbest Před 10 měsíci +4

    I use phrase match or exact match depends on Search terms used

    • @darrentaylordigital
      @darrentaylordigital  Před 10 měsíci +2

      Solid strategy, broad match isn't for all businesses!

    • @fredoknowsbest
      @fredoknowsbest Před 10 měsíci +1

      @@darrentaylordigital that’s so true. I mostly use search ads for selling my digital products. I recently started using them for leads for real estate companies

  • @halloweenist664
    @halloweenist664 Před 10 měsíci +1

    Very useful insights. I guess broad match only works for businesses that sell products/ services that regular customers use and search for a lot?

    • @darrentaylordigital
      @darrentaylordigital  Před 10 měsíci +3

      Yea, I think volume is definitely the biggest factor. BM needs a decent amount of search volume, or you'll be spending all of your time fighting irrelevant traffic

  • @MRJMXHD
    @MRJMXHD Před měsícem

    Would you recommend Broad, Phrase or Exact match for affiliate marketing.

  • @wojaylevi0708
    @wojaylevi0708 Před 10 měsíci +1

    Hey Darren, is the Search Academy still available to join?

  • @ankitsingh-yu9wb
    @ankitsingh-yu9wb Před 6 měsíci +1

    how to get quality score in broad match keywords in google ads

    • @darrentaylordigital
      @darrentaylordigital  Před 6 měsíci +1

      You can still be relevant, but it's also not a main factor in and rank anymore. You still want high quality scores, but as rank is now 6 factors that don't include quality score. Video on this dropping tonight!

    • @ankitsingh-yu9wb
      @ankitsingh-yu9wb Před 6 měsíci

      @@darrentaylordigital Thanks for sharing, excited to watch your content