Does Lightning Strike for Ford?
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- čas přidán 11. 09. 2024
- Jordan and Sue kick off the Ford F-150 Lightning Platinum Edition Teardown with their first Impressions of the truck!
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Outro:
Music from CZcams Audio Library [Aka YAL]
Music provided by RFM: • Video
#Ford #Lightning #F150
Plenty of well thought out design details throughout the vehicle and great presentation from Jordan and Sue.
I"m sure it's not always easy making a long unedited video, well done. Thanks guys.
Like Sue reviews a lot. No biased and straight to the point.
Sue is amazing 🤩
She's great
Thank you Sue and Jordan - excellent analysis!
Glad you enjoyed it!
@@MunroLive Hope we get more opportunities to have her involved. She brought good points.
Convert the best pickup to fully electric without losing any functionality is a win.
Lol, at 4:22, Jordan says “at the end of the day”which is a Sandy’s favorite line
For your awareness the lack of retractable running boards is a supply chain issue - Ford can't get them. They were supposed to be standard on Platinum and optional on Lariat.
I don’t really think they are that needed because it’s just additional mass to carry around which actually impacts on the range a lot.
@@alanmay7929 mass doesn't impact on range much at all, especially 20lbs extra. Aero is much higher impact. 1000lbs in the bed hardly affects range.
@@PeterMiller1 Because even though more energy is required to push a vehicle with more mass, regen braking recovers more energy when there is more mass. Aero also increases the amount of energy used but does nothing to improve regen braking 🤓
Ford has an impressive portfolio of vehicles currently on offer. The lightning is one of the most thought out entries in the segment. It’s amazing how they were able to take an existing platform and modify it to work as a bev and get similar results to a clean sheet design. It would be cool to see a raptor version of the lighting down the road. Something tells it me it’s already in the works.
I bet demand would be unbelievable
Actually the platform, the frame, suspension, power electronics, battery, and drive units make up an all new skateboard. The cab interior uses mostly the ICE version components, Bed and doors may be identical, but fenders and hood are different. Cab??? Essentially it _Looks_ like an adapted F-150, but the functional part of the vehicle is all new. This is obviously an intentional choice to aid in converting existing pickup drivers to try going EV.
Except when you use the vehicle like an actual truck lol. What a pile of garbage as a REAL truck.
@@drury2d8 it may not be a “real truck,” but approx 90% of F-150 drivers do not tow heavy or long distance. Nor do they go off road, nor do they haul over 500 lbs.
Nice truck, but the platinums are listed locally for $130k and lariats for $110k. Likely the dealers mark them up because there's no money to be made on service.
Impressive first BEV pickup effort by ford!
This might save Ford if they manage to ramp it quickly and profitably
Lacking in my view! Same old look with a battery!
How cow, Sue knows her stuff! I talk to my wife about the significance of the black trim providing a slimming effect on my Mach-e and she's asleep. 😭
When you learn that Sue has the PhD in engineering and knows her stuff.... also those 2 seem to really gel well together.
I would fall asleep as well. That's a boring thing to talk about lol
@@Matzes good thing you're not my type!! 😃👌
Uh oh, Sandy has some competition, this was great, I love the Lightning even though I’m a Tesla “fanboy”
Just imagine how great Ford's new ground-up BEV pick-up truck will be. Ford has hit a home run with this and they are just getting started. I feel it is going to be Tesla and Ford. Although, software-wise, Tesla is still about 10 years ahead of any of the competition. But auto-wise, Ford is rocking it.
Great video. These 2 are gushing over this truck, and rightly so!
I don't think Tesla will make it.
Just very impressed that Ford is not only going pretty hard into EVs, and did a pretty good job w/ the MachE,
but that they REALLY nailed everything about the F150 Lightning- which they had to, for their marquee product, it HAD to please all their customers... but they also didn't just make an "acceptable" EV conversion of the F150, they hit it out of the ballpark in terms of both an EV and a supremely functional work truck with all the great useful AND unique features, including that MegaFrunk and ProPower V2G/H full integration w/ home charger. They kept all the ICE F150 cues and features to please existing customers, and leveraged (I believe) nearly the same ICE body & bed pretty much for easy mass production, but were able to do the unique EV features like mega frunk. Just extremely well done.
Only miss: they didn't immediately gear up for HUGE production runs! Need to make tons of them!
Great job guys , love the content, great to see Jordan and sue good combination of experience and insight!
Really interested in Munro analysis of charging times, real world mileage in various conditions, and charging accessibility. Love the review, thanks!
To see that info today see Tom Moloughney's detailed range and charging tests on his CZcams Channel "State of Charge". At the end of each of his charging tests he shows a very useful charging curve graph. If you're new to EVs, understanding the charging curve is helpful in spending the least possible time at charging stations when travelling.
drivers seat and Frunk look Really well designed - Great to see from a big 3 -- Thanks for showing
Frunk will be awesome for locking/hiding things you dont want stolen!
Excellent review. Sue and Jordan work well together.
Sandy is a lucky man!
He is indeed, to have a wife that's both extremely intelligent and beautiful.
The F150 lightning gives me so many Nokia vibes. Like Nokia, Ford has tons of experience and has great execution. They also got the “first mover advantage”. However, like Nokia, they lack the software know how, the EV know how, and thus it’s clear it’s basically an old truck design into which they shoved in an EV power train, and that EV power train is using 10 year old tech (it has slow charging speed, equivalent to what was available in EVs 10 years ago). Like Apple, who completely rethought the smartphone, Tesla (and others) have the opportunity to rethink how EV trucks should be built - and clearly the CyberTruck is a significant departure from classic trucks - but out of necessity to improve aerodynamics, reduce weight, increase space for batteries and take advantage of EV structure for improved clearance.
Many said iphone had no chance. All those Nokia and blackberry people were laughing at no keys. For the first 3-5 years many had doubts. Today, nothing except iPhone clones (I’m looking at you android) have any chance in the market. Granted, a few still use flip phones and some use blackberries, but it is negligible market share. Once CyberTrucks and other trucks that are clean slate EV design get some market traction it would be clear to everyone (including legacy automakers) that EV truck design is a better product - and is needed to make EV trucks a reality. Too back Ford/GM/etc did not realize it - they could have had a more significant advantage- but they were skeptical EV trucks would have any demand and no balls to make something different that actually takes advantage and optimizes for EV trucks. Kinda like the “Kodak moment” which invented the digital camera yet fell behind due to their addiction to film. Legacy will see a lot of market erosion due to them sticking with classic truck design and those who would not make the shift early enough, would suffer significant financial impact - maybe not in the next 3 years but very likely in 5-10 years. Going to be interesting to see if legacy makes the adjustment early enough
Ford buyers are not perspective Cyberscam customers. The company that will see its market share disappear is Tesla.
Model E brand will let them do more radical designs. This is a bridge vehicle. I'm not bullish on any legacy OEMs, but I think Ford has a chance. Only auto company other than Tesla that has never gone bankrupt.
@@DanielZajic I sure hope so. More competition is good for everyone including Tesla and Ford.
Auto pilot and fsd are banned here in Oz and in many other countries. So, meh. Most people just want to be able to drive a good vehicle that suits their needs are an affordable price.
Software ? Wtf ? Just drive mate.
Really well thought out, lotsa user features and space and a super nice interior / exterior, gonna sell a lot of them for sure!
Great start to the day on the West Coast! Looking forward to the episode.
That frunk is really great!
Slippery front end? It has all the aerodynamics of a house brick. I get that Ford has tried to keep their traditional buyers given the F150 is their major cash cow but a little more attention to wind resistance could have made a good vehicle into a great one as well as increasing the range.
It would have been a slight risk but there are still many who would never consider buying a brick with a lid so a little styling would have been a good thing. Definitely good value for money.
‘Take that Elon Musk’ still waiting for the take jim
THANKS JORDAN AND SUE…FOR SHOW CASING 🤩🤩THE FUTURE…AND 🤗 WHAT IS NOT TO LOVE 💚💚💚
THANKS ERIC AND THE REST OF THE MUNRO TEAM ."looking forward to seeing the rest of the vehicle
Great review you guys very impressive... I look forward to seeing you guys do more reviews your ability to communicate and describe things is very eloquent.
Much appreciated!
She's so smart. Man, Sandy lucked out!
very nice content. its a pleasure to watch you two.
Thank you Michael!
Boy! You two know how to sell a truck. I want one!!
Did he say that companies like Tesla are going to have trouble competing with Ford and GM , making EV's that people wish to buy? Ford just understands that cupholder position so well.
Ford was able to source the Ford decal for Sandy 🙃
Looks great, looking forward to seeing if this model might have what it takes to handle the rough roads and heavy wear of industrial contractor use. Not needing gas for a work truck might make it much more profitable to run.
Yes, it will be interesting though what will happen to the price of electricity.
Great job! Love seeing Sue’s opinion. I could drive this truck. I’m a lady that loves trucks! I wish they thought of a place for a purse.
When the phone rings on a Tesla, the other sounds are automatically muted, so no need to manually turn things down; a nice truck nonetheless.
I’d rather have easy control of it, as I don’t answer every call 📱 I get. As I’m sure a lot of “regular” people do.
Sue was talking about putting groceries in the rear seat area, forgetting about the huge frunk! 😎
Very Honest Review By Sue & Jordan! This is indeed the Most Utility based EV pickup Truck hands Down! Looking Forward to purchase one
Makes me wish I needed a truck -which I don't. But I've referred this review to my bro-in-law and son-in-law, who are truck aficionados.
Relatively easy solution for Ram's headlamp issue, and keep a similar aesthetic: have half of the light cluster rise with the hood/grill. Those would just need to be the DRLs attached to the hood, instead of the main lights.
nothing like a nice Ford truck! super duper! lots of potential in there! good luck!
The thing that stuns me continually is that they keep missing the opportunity to have DC points. I.e. a standardized tool connector that has adaptors for DeWalt, Milwaukee and more for whatever tools you have. All of a sudden you go from 80% or less efficiency to over 95% efficiency.
Same in the back. Work with the tool manufacturers to provide DC air compressors etc. with a standardized plug.
Then we can get rid of all of the insane chargers and all of the massive waste converting from DC to AC to DC again.
2022 battery power tools use brushless ac motors.
@@nordic5490 they are DC switched 3 phase AC.
There’s a large difference. Their controllers are fed DC.
They are NOT induction motors. They’re permanent magnet motors.
Ie these motors go from AC to DC at max 94% efficiency and most under 85% (if battery powered it charges the battery, if direct like a heat pump it just creates a 384vdc bus). Then DC to AC at about 94% efficiency.
You get back 15% on average instantly by deleting the AC to DC conversion.
Sounds like a perfect vehicle for a local contractor towing a trailer of equipment around a city. The truck charges all the batteries of the battery powered tools and recharges it self overnight at the shop. Expended tool batteries plug right into the truck. Even if the range is only 100 miles with all the extra drains, it means the daily route to sites means no more gas station visits or giant charging tables in the shop.
You are exactly right. All these so called truck experts say how bad EV's are at towing when the exact opposite is true. These things tow like a champ. What they are bad at is towing range, not towing. BUT.... Most contractors, don't travel over 100 miles a day and you start up with a full tank every morning. Then you have the lockable frunk where you can leave your plugged in tools and chargers so that everything is ready to go the next day.
If you use your truck for a lot of long range towing, then for you, EV's are not ready yet. Check back in about 5 years and maybe? but for the rest of us, this truck will revolutionize your job site. Now all they have to do is get the price down because the current pricing is out to lunch.
F150 Lightweight is so outdated, it has a Start button, control stalks and a Gear shift.
this and more can be DELETED.
Where is the Cybertruck then?
I like all of those things and won't really consider a vehicle without them.
Surprised that they didn't incorporate the tailgate ramp that CT will have--seems like a simple yet very functional capability.
@@johnbuchman4854 because they used the standard ICE F150 bed and tailgate setup, there is a huge aftermarket that already exists to provide solutions like this to anyone who needs them.
Always great to see Sue giving expert opinion. Ford came out swinging with this truck and I think really shocked many of us who never expected FORD of all companies to end up not only being first to market, but to come out with a true pace setter. Cant wait to see the tear down, it will be an interesting contrast to the Rivian I am sure!
Expert opinion? What are her expertise qualifications? Being married to Sandy?
@@jcwiggens She is an experienced engineer. If I recall, in a previous video Sandy mentioned that Sue has additional degrees. Just a suggestion, review the previous videos to find a direct answer.
Dr. Sue has a Master’s in Manufacturing Engineering and a Doctorate degree in Engineering and Manufacturing Systems. She is also the COO of Munro & Associates!
@@MunroLive Thank you!!!
@@MunroLive DR lol, Is that like DR Jill Biden? Of please.
It’s interesting how vehicle size represents the size of its environment and available space , a bit like a goldfish. We in the 🇬🇧 have smaller vehicles representative to the narrow roads and smaller spaces .
I am sure there are thousands of reasons this is the case. Driving in the USA is more required than in most places on earth. and we like toys. and have lots of cash to burn.
I like the design of the Cybertruck, but you just can't beat the utility of the F150 with that frunk.
Another fantastic appearance by Sue. Can this truck be towed 4-wheels-down, for instance, behind an RV?
Nice overall but even though the "shifter lever" folds down, why do they need it at all on an electric truck? Are Ford buyers who are buying the new technology of EV's really incapable of adjusting to not having shifter in the center console?
Ford is walking the thin line between technology and getting traditional pickup buyers on board. I have a Tesla S and still miss resting my right hand on a physical shifter...
I agree.. Why have it at all.. RAM has the dial shifter, my escape has the dial shifter... get rid of this and give me more cup holders or something.
I look forward to the day when you can actually purchase this truck. I've been trying just to order one for months.
Hell yeah Sue back 🙂
An excellent vehicle with a big future. I can hear the sigh of relief from Sandy's retirement fund from here.
Thanks for the great review. I want mine NOW!
I really hope you guys take the time to review the mobile app the MCU and the technology stack not just the hardware engineering it's really important that you talk about the software development as much as the hardware.
Monroe doesn’t seem to have anybody to review the software. Their review of fsd was laughable(;
@@greenageable I agree with you, and its a huge miss. Vehicles are becoming consumer technology platforms and software design and iteration will become the key metric to successfully leveraging good engineering.
Yup. As EVs are becoming more "computers on wheels", and heavily dependent on both touchscreen controls and tech especially smart routing to chargers, you have to review not just the car features but also the infotainment UI and routing.
My parents are suffering a bit thru Ford MachE UI and menus, it is better than VW etc but still too complex for them, with too many sub-windows, options, cluttered screen, and limitations on things like backup camera and nav changes while driving... navigation map isn't always available on most of the screen, but only when you activate the nav app (ford or android/apple, also options but confusing), and takes top 3rd of screen only.
@@cgamiga I own a couple Tesla's and a Lightning, and I can say first hand how bad the software is on the Lightning. Not just the in car UI but the mobile App. Its beyond embarrassing for the teams at Ford. The hardware is useless without quality software to drive it.
I had a 2016 F150 and at first I really liked the flat floor in the rear but it makes for slightly less comfort for adults in the back. If you notice Jordan's knees are up when he's sitting and you don't have much thigh support. This is the compromise. If you sit in the back of a truck without the flat floor (my 2014 Sierra is like this), your feet will be lower, more thigh support, but you have a tunnel bump and you lose the flat floor. Don't get anything for free.
Thank you!
Sure would be nice if Ford made the Mustang Mach-e in the USA……if they can fix the current battery issues which stopped sales in June….Hopefully not an issue common to the Lightning’s battery?🙄
Ford nailed it , the thought/execution is unreal. OMG being in business so long makes it so much nicer.
Ford knows more about trucks than everybody else knows about anything. They totally crushed this design. I want one, and I'm not even a truck guy.
Most of these trucks won’t actually be used as trucks for the initial owners so second hand in 3-5 years old model will be great
Most truck owners don't use them for towing - which is why this will be popular - the form factor is why they are purchased.
Great video as always.... Nice see Dr Okray getting some screen time.
Thank you Sue for pointing out the knobs and buttons! Manufacturers need to stop putting every single thing inside a menu on a touchscreen
This model is for urban soccer moms and grocery getting; local driving in areas with charging stations established. If you tow or haul heavy or are rural or travel for moderate or far distances or go off road into the backwoos, buy a gasoline or diesel powderd truck. AND, the money you save on that purchase will buy a LOT of liquid fuel.
A great truck! Very nice! We probably will never see it here in our little country (Finland) - or maybe only with an outrageous price badge... But you never know!
Really well built! Nice curves with just the best touches and features - attractive and inviting. The truck is nice too.
Enjoy her impressions as coming from a true Engineer !!
I have not even watched it yet, but so excited to se Sue's Opinion.
Just enough cues that potential audience knows immediately that it's a Lightning.
Objective was met!
Fighter pilot designers have found buttons and knobs are important over touchscreens.
Hopefully this will come back in cars also.
There are design aesthetics that work no matter how it is powered, as designers learn this you’ll have better designs that don’t try to be weird because it’s a new power plant. People will love the design no matter.
Agreed. Everyone says things like "more crap to break", but in nearly 40 years the only "button" I've had break is a turn stalk, one time, after 400k miles it was worn out.
Buttons with tactile feedback for any common item are a safety addition. No need to look at it, you can feel what needs to be changed to do it.
Interesting point. Personally, I think buttons, and eventually even screens, will disappear. (All input is error.)
It looks like it could carry a 12-14' board if it could extend through the cab into the frunk. Is this possible? I can get 12' boards into my '99 suburban passing them over the front arm rests into the passenger foot rest. It needs to be a feature.
Thanks for the detailed overview! It really is a sad thing when they put together a truck like this that struggles to make 80 miles towing a camper and uses the worst charging network on the planet. These won’t be a money printer for Ford but a nice attempt at getting into the EV truck market quick.
90% of all truck miles are driven as a regular car. Most owners will have no issues with this truck and will charge at home.
Looks like there will FINALLY be a Viewable back up camera.
I'm not a fan of the Cybertruck, but I do like the F150 and the Maverick. I reckon Tesla should have taken the X's frame and built a simple pickup like the Maverick on it. Call it a El camino copy if you like ;-)
They would capitalise on the dev already spent on the X. The Maverick market is well established and from what I have read, it is still undeserved by other manufactures.
Interesting thought, but Elon has said several times that the Model X is like a Faberge egg. The CT will be made at 10-50x the volume, support 2-3x the loads, use a structural pack, etc. We'll see if Elon learned his lesson. I bet he did.
@@DanielZajic I see several probs with the cybertruck.
It's too big. It's bigger then the F150 and that is why the Ford is a niche product most places outside the US. I think Tesla knows that because all international orders have been returned. I also think that is why it was delayed and spec'ed with all wheel steering. It probably had the turning circle of a super tanker.
Basically everything is powered, so no power no nothing. I'm talking about the automatic door opening here .
If you are anywhere but an urban area, and for any reason you lose power, your truck will become a semi permanent landscape fixture.
They are probably going to fix the visibility issues with lots of cameras which means no power, no visibility..
The thing I hate the most about the design is the sharp angles all over the place. Guaranteed that there are going to be injuries incurred.and the thing won't even be moving.
The cyber truck is fundamentally urban
Its design philosophy is to be cool. Not useful. Much like the new GM Hummer.
This thing is this thing is the antithesis of the maverick which is small and useful
@@DaveTimperley We'll see! It could be a total flop, even Elon admitted that. I'm betting the exact opposite will be true.
@@DanielZajic ha ha, I don't do gambling :-) I like 'sure things' ha ha
Awesome. Looking forward to further breakdowns
Sue has a great eye for customer-facing features. Munro's business is analyzing and optimizing fabrication and assembly efficiencies, things that really matter to OEMs. Panel gaps, weld spacing, and efficient sealant application have little value to the people actually buying these vehicles. For the general audience Munro Live now attracts this channel needs *More Sue* !
We are starting to see more analog (or analog-looking) controls included in EVs, especially at the higher end of the market. People like knobs and buttons. Using a touch screen for the PRNDL or to adjust ventilation louvers has lost its novelty and feels like a gimmick.
I like Lucid's approach where most features have traditional tactile user inputs that can also be done on the screen. This makes the vehicle very approachable, without the steep learning curve of some EVs, but still gives highly detailed controls (seat bolster firmness, massage settings, hold/coast) through screen inputs.
Power a worksite / a house / charge BEVs this is pure genius on wheels.
Sue (as a woman) shows what a real engineer/designer thinks like. She needs to start her own design/engineering CZcams channel!
@@bobtheviolin1 Because Sue sounds like a real engineer /designers. She is quick and smart. Many tech companies are being forced by the government to hire people simply to make them seem 'diverse'. We need real smart engineers/designers.
I must say I'm impressed with the truck and the review.
"Utility"? The bed lift height is 36.7"- Ford totally missed the opportunity to make a "kneeler" rear suspension for easy loading, and include integral pull out loading ramps underneath the bed. Tesla Cybertruck will have them- how hard can it be to design it in when starting with a new platform?
There are lots of videos that complain about the mileage range being cut in half when towing. But if there were enough working charging stations , range wouldn't be so much of an issue.
My 2014 f150 mileage range is cut in half when I'm towing, but that doesn't seem to be mentioned by the people complaining. Personally I'll be using my lightning locally and charging at home. Much cheaper than the DC fast chargers.
I LIKE this truck. THANKS !!
Should be nice, the Platinum is almost $100K. I have a 2023 Lariat ER on order, don't know that I will actually take delivery. Want to see what Tesla has for hard numbers on the CT. I own a Y so I know that ecosystem. Having driven a Lightning I can say Tesla's tech is way ahead.
Apple CarPlay and Android auto in the Tesla? Build quality better in a Tesla. Heck no.
Great job on the walk-through, Mrs Munro! Truck looks decent.
Can’t wait for the tear down analysis !
That compartment under the back seat perfect for stashing your guns
What did the sticker have for cost and options? It is to bad we contractors did not get first dibs on this ride!
It is always interesting when Americans are talking about EVs. Especially for me since I have lived in the USA for 15 years, and now I have been in the EV capital of the world Norway. When it comes to trucks. Most trucks in the USA are personal vehicles, not working trucks. So going EV will for most users NOT be a problem. But maybe some think their manlyhood is in danger?? Most people can live with an EV. I have had no problem going on trips, driving in the snow, or going on road trips abroad.
Maybe for some but for many they own trucks for versatility and then occasional "real truck stuff" not just a bag of potting soil from Home Depot. The issue is though the EV trucks can do these things well but the range isn't even close to being there yet. If you need to pull a boat to a lake within 50miles (100mile round trip) you are set. If you want tow your track car to a distant race track upstate you could run into some serious issues unless you can factor in recharge times. Best answer might be to own the EV but keep a 2nd cheap diesel tow hog if you have distance needs.
It's definitely about image and in many cases "manliness". In more generic cases it's that people tend to overestimate the edge cases of work; how often they need a truck bed or large amounts of storage.
Also, there truly are a lot of independent contractors that work out of a truck.
@@nycLPplayer I agree EVs are not suited for towing yet. I also think that towing is more of an edge case; many many people do not tow at all. Even those with trucks, many do not tow.
I think we see more overlap with prospective EV owners and those that tow right now because EVs are so expensive. You gotta have money to own one and those with money tend to also have toys to tow
Yes green eco vags love evs we get it ,let the men do real work.
@@nycLPplayer uhhh maybe 30 yesrs ago but today MOST people buying trucks literally just want a big car that they can occassionally throw dirty stuff in the back. Hell, a ton of people just want the fashion of owning a truck and mod it so it can never haul anything. Every single soccer truck mom and truck lowrider or wacky stance truck owner and the vast majority of weekend warriors could go EV tomorrow and it would be an improvement for them. The number of people who ACTUALLY NEED to haul or tow with thier personal truck is miniscule compared to total truck sales. And I say actually need because there are a TON of truck owners who tow around a trailer simply because a truck is actually completely the wrong type of vehicle for them and they should own a van or even a minivan. The number of times Ive seen giant ass trucks towing huge trailers just to pick up an handful of 2x4s at Lowes is staggering. Stuff that even a small minivan would easily haul. Thats the REAL problem with truck ownership in the US, most people who own trucks or even SUVs shouldnt, because what they actually need is a minivan, but Americans decided that trucks R kool and minivans R lame. So here we are.
Worst LED lights are "projector" ask any one that had to be the victim.
i dream of having Jordan's composure
that center console folded down is where my puppy will sit🐕
6:54 it's not going to be mass produced, just listen to Ford's own statements about it. Mass production of an EV Ford truck isn't going to happen until Gen 2, which will be a ground up EV design, in 2025-2026.
Love it. Hope the Expedition comes soon.
Im English so not a truck buyer but if you painted this black it would be a nice new version of the truck at end of back to the future. Very masculin.....very nice
Quite a few "truck duty evals" that are far from praising this vehicle. How about a real review!!!
Excellent
I am not a truck guy, but this is very impressive--a tour de force, if I could risk a superlative. Really enjoyable video presentation.
Seemed like lip service to Ford and assurance to people that this is a "real truck" ("don't be afraid that it is electric").
But the frunk is impressive.
Wow. Didn’t think I’d be that impressed. Good job, Ford. One point for the legacy OEMs… only one. 😂😂
Well done boys! Ford made a perfect car that fits to all Gen Z & A dreams. Freedom, safety, eletrified dreams.
The more I see the Lightning, the more I want one. If only they would get rid of that knob on the screen and wish the screen was horizontal. People can complain that it has a limited towing capacity with range but they forget this is still only and F-150 truck. If someone wants range with towing, then they'd get an F-250 or above.
Ford did a great job with this EV truck and while yes, they will be able to reduce manufacturing costs for it, I doubt the price point will come down for consumers.
Just looked up this truck and that bed liner coating is an option and not included with the truck. And so are those floor mats. Add up all the extras and this trim will easily reach $100,000. I'm so disappointed.
I see the tailgate is level as it should be. Not the case with my 2022 Ford maverick, 1 inch drop from horizontal when tailgate down. Cables wrong length or incorrect mount locations?
@8:11 Jordan, you might be on to something: _'PRINDLE'_ should be the industry standard word if that goes into the future vehicles!
Tesla 'Swipe' doesn't quite have the same sound!