🧠 PMAX Secrets: Feed-Only Asset Groups - Chat With Cory Lindholm

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💥 Feed-Only Asset Groups may be the most powerful way to use #GoogleAds Performance Max/ PMAX Campaigns.
➡️ Deeply understanding this can dramatically improve the performance of your account.
💥 Today, Cory and I chat about some VERY SIMPLE & POWERFUL ways to set up and use feed-only asset groups in PMAX.
Once again, this is PRACTICAL.
➡️ So if you are watching, make sure you action them!
🧠 I am always happy to give away secrets because I constantly discover more through implementation, execution, and analysis.
Enjoy!
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#googleads #pmax #performancemax #advertising #smartshopping #shopping

[@chrisbruwnetas]

Thanks for video! Here I really find some secrets))

[@ionvitan8964]

It took me 9 months! I've blamed the economics, I've blamed product saturation, I've blamed everything except google. My business was doing AMAZING with smart shopping, yet PMAX only had half of the results but I didn't understood. I actually stopped running ads for months (lost a lot of sales) because it made no sense to continue, yet every now and then I would try again to see "if the market" has bounced back :))). I've checked the data and I was shocked that 80% of my budget was spent on partner websites which enraged me and I've switched to standard shopping only to get just a bit better results. I finally stumbled across feed only strategy and It looks like I'm getting my business back, I'm in the first week but already had 2 days with 670% which I haven't seen from 2020 to be honest. 1st- Google shouldnt never take out smart shopping but probably it was too effective and people didn't spent that much.

[@joeybidner]

Thanks so much for the great video! Are you turning off audience expansion for the feed only pmax campaigns?

[@saeedwaddo3975]

Thanks for sharing
Such Amazing stuff

[@corylindholm4904]

Always a pleasure, Michael!

[@MarketLead]

You are the best human alive!

[@AkshayeMadhokGeeked]

Excellent point Feed only VS Std... QQ - is query filtering working in Std now? I mean negative keywords still work as they used to. But I'm not a 100% sure if query funneling is working in most of my ad accounts. Any experiences with this?

[@FlyffDeveloper]

Fantastic video and break-down on how Performance Max Feed only functions like. Could I kindly ask, do you guys have enough data now to say if audience signals make a difference to feed-only campaigns? Or is it better to prospect broad and let the algorithm do all the work? Thanks

[@waleedmasood]

Hi great stuff!
A quick question, For completely new ad account ecommerce niche, would you recommend starting with feed only pmax campaign or should i also run standard shopping campaign first. Websites was created last month and all pages are not indexed on google. Any suggestions? Thanks

[@MarketLead]

I recommend standard shopping first, just to review search terms and overall feed performance

[@TWEQDvideo]

Have a few Feed-Only PMax campaigns - why am I still seeing search terms insights

[@MK-lj2rm]

This little trick doesn't seem to be working anymore, making a new second asset and just saving it still prompts you to input pictures and headlines, has anyone in-counted this? Im doing this on a brand new account, all my other accounts it worked.

[@prestontoor9057]

Great stuff.

[@MarketLead]

Thanks!

[@billluo6170]

is possible to change call to action to shop now for feed only asset?

[@MarketLead]

Yes

[@ceeswals8323]

I am trying to remove the images from the asset group but it says it's mandatory to have at least 1. Is there a workaround? Love your content btw

[@TWEQDvideo]

Create a new campaign without the assets

[@neilwalters9233]

@@TWEQDvideo This doesn;t seem to work, I am trying to create a f/O asset group and can't push it out.

[@AdrianBold]

@@neilwalters9233 If you create an AG in a campaign, I suspect the brand logos automatically populated for you there implying you were going to do display and therefore neeeding all assets.