Interview with Author and Marketing Expert David Meerman Scott

David Meerman Scott is an author, speaker and marketing expert. His latest book Fanocracy is a Wall Street Journal Best Seller focusing on creating an organization that puts the needs and wishes of fans ahead of every other priority.
David covers a lot of topics including writing a book and how it can help you, what strategy works if you’re only focused on a local demographic, where you should start if you’re at ground zero and why websites are still extremely important in today’s market.
0:00 Introduction
3:30 Write your own Book
11:00 Self Publishing?
18:30 CZcams
28:00 Paid Adds
35:00 What is David most excited about
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