Alex Hormozi's Advice on Branding in 2023

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  • čas přidán 13. 07. 2024
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Komentáře • 413

  • @pipspedia.
    @pipspedia. Před rokem +247

    I can't believe we live in a world today where such advice is for free. Losing is an option, PERIOD.

    • @ManicMillions
      @ManicMillions Před rokem +10

      Love your mindset, yes! That means winning is a choice.

    • @grantog123
      @grantog123 Před rokem +2

      1000%

    • @ReligionAndMaterialismDebunked
      @ReligionAndMaterialismDebunked Před rokem +1

      :3 Good video. It's just unfortunate that he practices and promotes bad posture with his mobile phone that he looks down to. That ruins your health, and in return, it hurts your productivity.

    • @ReligionAndMaterialismDebunked
      @ReligionAndMaterialismDebunked Před rokem

      Yeah, that's what I tell plenty with cognitive dissonance towards veganism because they're too occupied with being unhealthy, uncaring about world hunger, uncaring about 70+ billion land animals r*ped into the world each year and tortured, the main reason for deforestation and pollution, etc. The same goes for near-death experience consensus that thankfully debunks cancerous religion and material atheism dogma. Besides the two-party puppet show in America that the Founding Fathers fought against having when they were against having any political parties to avoid the divide.

    • @vicunhar
      @vicunhar Před rokem +15

      @@ReligionAndMaterialismDebunked I think you're focusing on the wrong thing here xD

  • @allencrawley9867
    @allencrawley9867 Před 11 měsíci +218

    🎯 Key Takeaways for quick navigation:
    00:00 🌼 Branding is about cultivating associations with your company's intangible ideas that you want people to connect with your brand.
    04:28 🎯 Prioritizing strategic moves is crucial for business growth. Identify the constraint of your business and focus on actions that maximize output.
    06:08 🚀 Focusing on brand building might not be the best strategy for local businesses. Concentrate on product quality and service to strengthen your reputation.
    09:08 🎯 Strategy is simply prioritizing your actions to get the most return for your effort, making sure to allocate resources effectively.
    12:02 💡 Identifying the constraint of your business is crucial. Spend your time and effort on actions that overcome the limitation and bring the most significant growth.
    15:34 🤝 Leveraging your time and resources strategically is essential for business success. Prioritize actions that offer the highest return on investment (ROI).
    19:31 🔍 Ask why you can't 10x your business and identify the constraints. Focus on actions that increase customers, increase customer lifetime value, or decrease business risk.
    22:16 📈 Focus on building valuable assets, not just increasing income, to grow net worth.
    22:46 👩‍💼 Transition from having a business dependent on you to building a valuable business with a skilled team.
    23:14 🏆 Big businesses maintain higher standards by hiring and retaining top performers (A-players).
    24:11 💬 Confront discomfort and have hard conversations with underperforming team members to ensure growth.
    28:42 🎯 Prioritize tasks based on their impact and ease of execution (impact-ease matrix).
    36:10 📈 Focus on improving the product or service to encourage organic growth and referrals.
    44:48 💪 Solve the root issues in your business rather than searching for quick marketing hacks.
    45:27 🏢 Branding means associating tangible elements with intangible ideas. Build a brand that reflects the values and ideas you want your prospects to believe about your business.
    46:44 🌟 Translate sadness into a lack of options and ignorance. Combat sadness by becoming informed and attacking the problem with strategies.
    48:26 🧠 Intelligence is the speed of learning and the ability to change behavior in the same conditions. Measure intelligence by how fast you adapt and change.
    51:42 🎯 There are only four ways to get customers: warm outreach, cold outreach, paid ads, and content creation. Quantify your efforts using the rule of 100 to drive leads.
    54:22 📈 To scale a local brand, simplify and streamline operations to increase profits per facility. Focus on efficient capital usage and reduce operational drag.
    58:30 💡 Ensure your business has strong margins and operational efficiency. If you can survive without new customer acquisition for a few months, you'll have a solid foundation for growth.
    Made with HARPA AI 👍 Upvote to improve video surfing

  • @thehungrydotart
    @thehungrydotart Před rokem +143

    17:38 “If your business is not growing as fast as you want it to, you’re working in the wrong stuff. “
    The reality check I needed.

    • @John-wc9gp
      @John-wc9gp Před rokem

      same and its funny cause right when i saw the comment he said it in the video lol

  • @Super_BeastGirl
    @Super_BeastGirl Před rokem +47

    Key Takeaways
    Play the long game
    Invest in high performers and forth mediocre people
    Don't just advertise hoping to make your company better - if you suck why would you want more people to know?
    Doing the boring work is what matters most
    Talk shit to peoples face and make sure they know they need to be better
    100 minutes per day on ads, content, cold outreach or warm outreach. Pick one and put in 100 minutes. Do the work.
    Spend two years creating something that your customers will be thrilled to advertise for you, or you'll spend two months creating something you'll spend years trying to advertise yourself struggling.
    Make better sandwiches.
    Then scale.

    • @areez22
      @areez22 Před rokem +1

      I think it was 100 of each, not 100 minutes of any.

    • @jake.presents
      @jake.presents Před rokem

      NOT 100 minutes of each.. That's 400 minutes or 6hr 40min per day ON TOP of the business they're already running... No.
      It's 100 minutes on ONE. For a period of time, to test. It was either this video or a different one where he said he put out like 500 flyers. And his mentor said they do 5000 to test... per DAY.

    • @theyashveeryadav
      @theyashveeryadav Před rokem +2

      100 mins of content
      100$ on ads
      100 Dm/ day
      Do any one of them everyday for the next 6 months and you'll easily make 100k/month
      -Alex Hormozi

  • @paveltantsiura
    @paveltantsiura Před rokem +86

    Alex you are unbelievable in simplifying things. You explain the business as a rules of the game.

  • @YasirKhanCoaching
    @YasirKhanCoaching Před rokem +620

    No tank? This must be AI generated Alex

  • @justin.popovic
    @justin.popovic Před 10 měsíci +13

    51:30 8 Ways to get customers. This lesson is ABSOLUTE GOLD!! I've been an entrepreneur for 14 years and I've never seen such a simple, actionable and useful way of explaining how to be successful as this. He literally reverse engineered how to be successful in business into a single flip chart sheet! Amazing

  • @LucianoDevoto
    @LucianoDevoto Před rokem +102

    Thank you Alex for making this content available for the rest of us.

  • @talyshalabuza
    @talyshalabuza Před rokem +8

    “If you print money on the backend, you can get silly on the frontend” 🔥 I love this channel!

  • @MitchellKeahey
    @MitchellKeahey Před rokem +37

    I’m actually blown away he dropped this for free. So many gems 🏆

  • @user-mb4bf2qh7s
    @user-mb4bf2qh7s Před rokem +40

    Only person I can listen to who genuinely makes me do the actions I need to. Whether it's side quests or boss levels. Thankyou Mozination!!

  • @meetseanbrown
    @meetseanbrown Před rokem +50

    These videos are a Godsend. 🙏🏾 Thank you Alex and Leila!

  • @keysncoffee7733
    @keysncoffee7733 Před rokem +3

    CZcams knows me too well.. I was looking at another video thumbnail and low-key judging their logo design then retold to myself that logos don’t matter, it’s the value that you give to your audience.
    Literally 2 scrolls down was this video and now I’m watching this 😆

  • @dannyquiroz5777
    @dannyquiroz5777 Před rokem +7

    This video hit me right in the gut, specifically the ‘more and better’ vs ‘new’

  • @jordanau8756
    @jordanau8756 Před rokem +5

    Thank you for uploading an hour long video, totally worth it…more of these!

  • @anarguedas
    @anarguedas Před rokem +8

    Thank you Alex.The best class I received in a long time! Really to the point that works for having better results. Great content and very usefull.

  • @danijcruz
    @danijcruz Před rokem +7

    i pray that everyone who watches this video reaches success!

  • @petesoleet
    @petesoleet Před rokem +7

    Rewatching your lecture. I’ve had the opportunity to learn from some of the best doctors in the world at emory university. This was an amazing lecture, loved this style over powerpoint

  • @Christopgneuhaus
    @Christopgneuhaus Před rokem +2

    It’s unbelievable that this content is available for free. That’s basically consulting and its insanely valuable

  • @oriol11
    @oriol11 Před rokem +5

    So much value here, Thank You Alex learned a bunch of stuff in this one!💪

  • @cxa011500
    @cxa011500 Před rokem +3

    Great talk. Loved the definition of strategy as allocating finite resources against infinite options. (Completed: 6/30/23)

  • @nickb193
    @nickb193 Před rokem +1

    Sadness Vs Anxiety. Loved it! An hour of great information.

  • @LaynoProd
    @LaynoProd Před rokem +5

    so much value in this, thank you Alex, will apply these things to my current music business to make it better and myself a better boss

  • @charlesrobert4146
    @charlesrobert4146 Před rokem +4

    Alex's always looking out for the community. Godbless you Brother.

  • @PeterShev
    @PeterShev Před rokem +11

    21:18 You become wealthy for the shit you own, not for the shit you do & the importance of delegating to A players
    28:33 Out of #customers, LTV and increasing enterprise value - how do you know what to work on?
    45:57 Summary

  • @DanielaKingdom
    @DanielaKingdom Před rokem +279

    At this moment, it is crucial for individuals to prioritize investing in alternative streams of income that are not reliant on the government, particularly with the existing worldwide economic crisis. Investing in stocks, gold, silver, and digital currencies can still be profitable during this period. Therefore, it is advisable to explore these investment options to secure one's financial future.

    • @user-dx4sc3vg9y
      @user-dx4sc3vg9y Před rokem +1

      You're correct!! I make a lot of money without relying on the government. Investing in stocks and digital currencies is beneficial at this moment.

    • @user-rb6jg6bj2i
      @user-rb6jg6bj2i Před rokem

      Starting out with a with a professional that knows the ropes of the choppy but profitable market is the best way to achieve getting a well structured portfolio. That’s why I have been working with Yuval Eric Brokman‘ and that doesn’t make me daft because in financial dealings one have to be prudent. Most traders enter exit with a quick 10% profit which is not bad in a general opinion but why not aim higher, it doesn’t necessarily mean to be greedy.

    • @olgageorgsen9654
      @olgageorgsen9654 Před rokem

      That's fascinating. How can I contact your Asset-coach as my portfolio is dwindling?

    • @olgageorgsen9654
      @olgageorgsen9654 Před rokem

      please help me,

    • @user-rb6jg6bj2i
      @user-rb6jg6bj2i Před rokem

      google his name

  • @valentineekesi184
    @valentineekesi184 Před rokem +3

    Thank you so much for putting this out. Such good content.

  • @HuseyinMehmet-ox5vd
    @HuseyinMehmet-ox5vd Před měsícem

    Having an icon like Finch associated with 4ra makes every event feel premium and top notch 💎👏

  • @GreenMochi420
    @GreenMochi420 Před 9 měsíci +1

    These videos give me so much encouragement! I have no idea what to do and this guy lays out real smart gameplans!🤯
    Thank you so much!💚💚💚

  • @julesv2914
    @julesv2914 Před rokem +2

    22:37 you become wealthy from what you own not what you do

  • @Thetinyhouseguy101
    @Thetinyhouseguy101 Před 5 měsíci

    Decided to get a coffee instead of going to bed to listen to this whole thing and Thank you, I learned more tonight than I have from multiple others! You know your shit and you know how to teach it!

  • @carmendavids6856
    @carmendavids6856 Před rokem +4

    literally phenomenal and all actionable and immediately implementable for myself and my business. Thank you

  • @Jim-nasium
    @Jim-nasium Před rokem +1

    I can’t believe that this is free. Thank you immensely.

  • @kushpush2724
    @kushpush2724 Před rokem

    Crazy ! Thank you man for all that free content.

  • @elr3y
    @elr3y Před rokem +2

    Real value in this one. Loved it!

  • @mahirahmed3502
    @mahirahmed3502 Před rokem +1

    The BEST content of Alex so far 💯💯💯

  • @EmineMuhammed-vi8qk
    @EmineMuhammed-vi8qk Před měsícem

    4ra having Finch as an ambassador adds a layer of trust and class to their events pure quality 👌⭐

  • @trevorholmeyer7022
    @trevorholmeyer7022 Před rokem +1

    I can't tell if the crowd audio is silenced or they're all zombies. Content was standing ovation-worthy ⭐⭐⭐⭐⭐

  • @davidondrejek8947
    @davidondrejek8947 Před rokem +2

    This might be the greatest keynote I ever saw. Thank you.

  • @WOok2a
    @WOok2a Před rokem +5

    Just acquired a business last month. This couldn’t be better timing.

  • @shishirwadhvan2849
    @shishirwadhvan2849 Před rokem +2

    thanks for putting out this video ... loved it

  • @JigsawPiece
    @JigsawPiece Před rokem +2

    "Ah man, I've had my head up my ass, that's why it's so dark..." Put that one in the arsenal. Thank you Alex. Haha!

  • @brockwrichards
    @brockwrichards Před 6 měsíci

    So much gold here. Great talk!!!

  • @ChildCustodyUniversitycom

    In a meeting one time I told a guy that he has 2 weeks to get it together or hes fired and he said that I might as well just let. Him go now then. Everyone laughed including me, then I fire him. Alex speaks truth and his experience is valuable. Thanks for the videos.

  • @SampsonRoofing
    @SampsonRoofing Před rokem +2

    Thank you Alex once again worth more !!!!!!!

  • @giuseppedantzelo2531
    @giuseppedantzelo2531 Před rokem +1

    amazing advice, thank you so much Alex!

  • @rochellevincentevonk
    @rochellevincentevonk Před rokem +1

    Such great value, thanks for making this available to us

  • @yangmuming
    @yangmuming Před rokem +2

    grateful. from the bottom of my heart.

  • @mihaelstrnad
    @mihaelstrnad Před rokem +7

    This is literally How to run business 101

  • @olayetunde3485
    @olayetunde3485 Před rokem

    This couple ❤GOALS…… imagine them having dinner…. They’ll be talking about business, but they love it!! Brilliant power couple

  • @TaraBaklund
    @TaraBaklund Před 7 měsíci

    I’ve watched this 2 times already and am already implementing… thank you so much for such practical information! Big ahas!

  • @danielmandoki
    @danielmandoki Před 10 měsíci

    I've given me so much clarity. Thank you so much!

  • @dranipani
    @dranipani Před 7 měsíci

    Awesome! Thanks for sharing it.

  • @HereForChess
    @HereForChess Před rokem +1

    The value is so real, thank you

  • @escueladeartesemocionales

    thank you so much for all your knowledge man! very inspiring

  • @D0XX0
    @D0XX0 Před rokem +8

    GOD BLESS YOU ALEX

  • @fueledfranchise
    @fueledfranchise Před rokem +2

    Love this bro! Thank you

  • @junglerealtor
    @junglerealtor Před rokem

    World of knowledge, thank you Alex!

  • @edujyoung
    @edujyoung Před rokem +10

    Hormozi with the Brand Broquet 💐 I do brand strategy and have a done a bunch of courses on it and this is probably one of the best and most simple ways I’ve ever heard it communicated.
    Solid! Love from Western Australia 🤙🏽

  • @ashleycreighton9114
    @ashleycreighton9114 Před 10 měsíci +1

    Love Alex's definition of strategy

  • @RottenMelonProductions
    @RottenMelonProductions Před 10 měsíci

    Great speaker and content. Love following his videos.

  • @mywifebuys4434
    @mywifebuys4434 Před rokem

    Excellent advice and very timely for me and my business!

  • @Laflaqua-hg5yx
    @Laflaqua-hg5yx Před rokem +1

    Alex! Dude! You are actually funny and made me laugh so hard at times 😂 love it!!

  • @johnferruolo7807
    @johnferruolo7807 Před rokem +2

    Alex Your humor , is a perfect dryness to work for all audiences, call it "business dad" jokes

  • @ArtByHazel
    @ArtByHazel Před rokem +1

    Thank you Alex for the hard talk.
    One of the best business talk that throws all the other business courses to the bin.
    Simplified, direct and effective.
    Focus on strategy aka what to prioritize everyday.
    M-oney
    E-nergy
    T-ime
    Gotta talk to the one who sucks. ❔❔❔

  • @abubakerhamid3543
    @abubakerhamid3543 Před 11 měsíci

    Wonderful..Alex was literally Spitting Huge bars That Can build an Self Embire Business...Many Thanks Man❤.

  • @allisonwetig
    @allisonwetig Před rokem

    absolute fire! thank you for your wisdom.

  • @SelfdisciplineFr
    @SelfdisciplineFr Před 10 měsíci

    Amazing the value shared on this video. Thx a lot

  • @JaredJacobsonLaw
    @JaredJacobsonLaw Před rokem +1

    Love this content re priorities and strategy 👏👏👏

  • @jaybsvisualscontentcreator9058

    My 5th time watching this thank you for all this value free game

  • @Antifragileathlete
    @Antifragileathlete Před rokem

    Thank you, Alex. I'm getting better results in my personal training business.

  • @jamiehenrybrown
    @jamiehenrybrown Před 11 měsíci

    Absolute gold once again Alex.

  • @alimuzzammil7965
    @alimuzzammil7965 Před rokem +7

    This is so much better than paid content

  • @aaronjaggers3117
    @aaronjaggers3117 Před 4 měsíci

    I like this guy ! Hes sharing the tools to succeed for free

  • @iDalisMediaTV
    @iDalisMediaTV Před rokem

    STRATEGY is just PRIORITIZING. . Omg so true . ❤

  • @Migaexch
    @Migaexch Před rokem +1

    alex you are so smart.... you simplify stuffs so easy

  • @rolandconstructioncompanyl8110

    Great video thank you for your time and knowledge longest video I have ever watched could've kept going

  • @getfinfab
    @getfinfab Před rokem

    Most business advice is crap Most businesses can’t separate the stellar advice from the crap This is Fabulous
    Nails it ❤
    He Nails It

  • @donspradley6912
    @donspradley6912 Před rokem +1

    So powerful!!🔥🔥🔥🔥

  • @Justin_Beaver564
    @Justin_Beaver564 Před rokem +1

    Excellent advice!

  • @dnawormcastings
    @dnawormcastings Před 8 měsíci

    I like listening to your videos because u talk about real stuff not sugar coating it like most 🇳🇿❤

  • @andreagiordano1778
    @andreagiordano1778 Před rokem +1

    Amazing content. Thank you

  • @midwestfinestrealty622

    This video is so underrated…might be best sales/business mastermind out there

  • @Opmsu
    @Opmsu Před rokem

    Why did it take me 10 days to find this. This was absolute fire. Wow

  • @andrewyuen6632
    @andrewyuen6632 Před rokem +1

    Alex the Goat!
    🐐🐐🐐

  • @BerfuZekiye
    @BerfuZekiye Před měsícem

    Aaron Finch as an ambassador for 4rabet really raises the bar he brings that star quality to events 🎤✨

  • @vicroque909
    @vicroque909 Před rokem +1

    Literally just hearing what strategy actually means makes this so valuable. Had to pause and comment lol

  • @Kitavibez
    @Kitavibez Před 11 měsíci

    Thank you so much for this video ❤️❤️❤️

  • @europeanbrows
    @europeanbrows Před rokem +1

    Tysm for sharing

  • @katielowen
    @katielowen Před rokem

    Thank you Alex Whoremozi🥰

  • @christianalvarez5780
    @christianalvarez5780 Před 11 měsíci

    Appreciate this immensely.

  • @s.omarfarooque1486
    @s.omarfarooque1486 Před rokem +1

    Thank you!

  • @jzk2020
    @jzk2020 Před 10 měsíci

    Thanks for another amazing lesson.

  • @richardr.notice8755
    @richardr.notice8755 Před rokem +4

    Love it

  • @julesv2914
    @julesv2914 Před rokem +1

    36:36 huge list of should dos. But also some new stuff. Instead write the should dos and execute on those and play the long game. Not the shiny new things. Back to prioritizing as part of strategy. Limited time. Limited resources.

  • @kjy05
    @kjy05 Před 5 měsíci

    God bless you man

  • @richardasimba5867
    @richardasimba5867 Před 10 měsíci

    incredible mate

  • @mauricepryce393
    @mauricepryce393 Před rokem +2

    Excellent!👍🏼

  • @RefaettinMehmet
    @RefaettinMehmet Před měsícem

    With Finch as an ambassador 4ra always feels more premium and reliable great vibes every time 😜🎗

  • @etherealradar
    @etherealradar Před rokem +1

    Invaluable stuff!