Google Discovery Ads Tutorial : Step by step guide for beginners
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- čas přidán 26. 07. 2024
- Create Google Discovery Ads with ease. Follow this simple campaign template step by step so you can tap into the power of having your ads everywhere your prospects are.
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📔 Table of Contents:
0:00 - Intro
0:27 - Discovery Difference
1:31 - Campaign Structure
7:06 - Ad Group Targeting
11:56 - Ad Copy Craft
16:40 - Outro
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Google Discovery Ads Tutorial 2022: Step by step guide for beginners
Reach customers ready to engage and take action on your campaigns using the Google Discovery Ads. This video will show you how to create discovery ads with a step-by-step process so it's easy to follow, easy to create a discovery ads campaign in google ads and some best practices to be successful.
If you're not getting the results that you want from your Google ads then it's probably because you don't really know what you're doing. That's why we created this complete guide on everything there is to know about Discovery Ads. Discovery ads are a new way to reach people across google properties in the moments when they’re open to discovering your products and services - whether they’re browsing videos in the CZcams home feed checking timely offers in the Gmail promotions tab or swiping through discover to catch up on the latest news...
Now Google Discovery Ads are very similar to Display ads in that they allow you to target audiences of potential customers interested in your specific product or service and the ads are displayed across Google's products instead of websites. While they appear to be similar to display campaigns discovery ads are actually their own campaign type in google ads.
What’s fast about Discovery ads is you only have to worry about 3 different dimensions unlike discovery where you have to make like 20 per campaign, although responsive display is fixing that for us.
To achieve your Google Ads performance goals, you can use Discovery campaigns to reach up to 3 billion customers across Google feeds. This campaign type allows you to deliver highly visual, inspiring personalized ad experiences to people who are ready to discover and engage with your brand-all through a single Google Ads campaign-thanks to Google's audience and customer intent signals.
Also, the CZcams placement is different from display. Whereas display ads will be a banner at the bottom of the video, the discovery ads can appear at the top of the suggested videos.
So if you are interested in utilizing Google Discovery Ads for your business, then this tutorial is perfect for you.
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Comment down below your questions about Google Discovery Ads.
Golden Information, I love it personally ❤🤞
Thank you so much for this great video. I have been searching for this topic for a long time, and your video is the only one that solved my problem. Thank again.
Awesome to hear! Wish you the best with your Google ads campaigns and driving some leads!
Is there a way to see what platform impressions, clicks, etc. are coming from? For example, seeing how many came from CZcams, Gmail, or Discovery.
You can look at placements but the data isn't that great
You can go to 'where ads where shown' but the data isn't that great at all
Hey Jason, great video, love the content! Quick question: When using keyword targeting in YT Discovery ads, are match types used? Or do you just enter the keywords without any modifiers?
There aren't match types with Discovery or Display. So just enter them in without modifiers and your all set!
@@JasonAWhaling Thanks!
Hi! Thanks for the video! it was really helpful for me to understand what the discovery ad is. One quick question! What is the difference of setting just United State vs. State+City+Zip? Isn't it same eventually?
You are targeting the same locations. The difference is how it's reported to you. When you don't add those individual details, you don't get that detailed data. So if you just put US and not the states, you won't get the state by state traffic numbers
Hello. Can I manually select the advertising platforms I'm interested in in the advertising campaign settings?
The only platform you behave is Google display...if you want to only run ads on a certain site that's somehow you can do with your targeting options....if you mean somehow like Gmail ads only then yes
Hi! Thanks for the video! One question: Do you have the template of that sheet you show in 3:14 that you can share? Best!
That's one of our paid tools for building Google Search Ads campaigns... Not so much for display but link in the description of you want to learn more. Thanks for watching
I had followed one of your old videos on Discovery Ads but this is no longer available. Is it possible to just promote a video through discovery ads with a goal of getting subscribers not driving them to an external source?
Discovery ads are now 'in-feed' ads. All the settings for running them are the same; Google just changed the name on us.
You can set Display ads like this guide shows to go to your videos but I wouldn't recommend doing it. Stick with the 'In-feed' youtube ads to promote your content
@@JasonAWhaling Oh OK! Great thanks. The terminology was a little confusing! I appreciate you answering me. PS very well explained and detailed videos!
what does in-market and custom intent and "remarketing only" all mean?
These are different types of audience targeting. Its how we tell Google who we want to show our ads too
Hi. My discovery ads spend entire budget within 30 mins after the day starts. This is happening even at very low target CPA
Please let me know what could be the issue
There's not much to do there. Google will spend the daily budget as it sees fit based upon the campaigns goals
Which is better _ discovery with product feed or discovery without product feed?
I would start without the product feed
I followed the recommendations you made in one of your videos and it completely messed up my ad conversions.. Had to retort back to original method....
Oh yikes :( Sorry to hear it made things worse... Glad you have a campaign that is already working and wish you the best in scaling those campaigns