Google Ads Optimization Strategy Guide: Scale Profitable Campaigns
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- čas přidán 30. 07. 2024
- Copy these optimization strategies straight into your own campaigns to profitable scale and cut wasted ad spend.
🔥📕 Google Ads Playbook: blueprint.jasonwhaling.com/sg...
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🔥📃 Google Ads Copywriter: sales.actmarketing.io/google-...
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3) Optimize your campaigns: • 5 Tips To Run A Profit...
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5) Google Ads Campaign For Beginners: • Set Up Your First Goog...
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📔 Table of Contents:
0:00 - Intro
0:18 - Optimize Setup
6:02 - Optimize Ad Groups
12:55 - Optimize Locations
16:01 - Optimize Device
18:14 - Optimize Calls
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Google Ads Optimization Strategy Guide: Scale Profitable Campaigns
Google Ad Optimization is vital since it ensures that you're consciously targeting the correct buyer with the right product at the right moment. In this video, you will discover how to do proper google ad optimization, and not only save you money, but increase the revenue that comes in too...
Google Ads (formerly AdWords) is the most popular and powerful PPC advertising platform in the world. It is also one of the easiest ways to drive traffic from search engines like Google or Bing directly to your website or landing page for free!
However, most of the time, business owners don't know how to run an ad on CZcams or with Google Ads and end up wasting hundreds of dollars on clicks that do not convert into leads or sales. With Google Ad Optimization your business will have a higher chance of making a sale and you can be sure that you’re doing it for the least feasible cost.
That’s why we created this video tutorial on CZcams so that anyone who wants their business to grow can do it with ease! The goal of this video is to show you the step-by-step process for creating high-quality google adwords campaigns that are optimized and driving you conversions and revenue.
In a nutshell, Google Ad Optimization is the process of ensuring optimal performance of your ad base on your account. Your advertisements are the face of your company's products and services. They're more likely to deliver results for you if they're relevant and engaging to your customers. Learning how to do adwords optimization is key to the success of your google advertising campaign.
Even for the most experienced advertisers, Google Ads optimization can appear to be a massive mountain to scale. You can, however, gradually improve outcomes by streamlining your Google Ads marketing plan if you start with the most important Google Ads optimization strategy on this video.
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Comment below your questions about Google Ad Optimization.
Underrated explanations. Every video I see says " Just turn on quality score, exp ctr, blah, blah, etc." but they never explain what those things actually are. I need to understand why I'm doing things, not just how to do things. This video was awesome for that. Can't wait to explore the rest of your channel!
Thank you for your feedback 🙏... it's hard to know if we over explain at times.... wish you the best with your optimizing 🚀
just feeling thankful for what he shared for FREE.
2 questions
1. Why would you want to increase your cost per click?
2. Does location level bid optimization work when the campaign is running on smart bidding?
1)If your seeing conversions for a keyword then increasing your CPC can get you more clicks. When you know a keyword works, spending more can help you beat out competitors.
2) You can still set your locations even when using smart bidding so yes.
wow! thanks a lot (again) your my main go to guide for google campaigns, you just simplify and make everything look clear and easy
Humbled thank you! Hope you crush it with your Google ads campaigns!
Good work
Very systematically explained. Thank you!
Crush it with your Google ads!
Thank you.
Awesome!!!
Crush it with your Google ads campaigns!
Thanks for the video! Can I ask how many ad groups should you have per campaign? If you have multiple keyword themes, I would imagine it's best practice to have multiple ad groups so that you're able to make the keywords as relevant as possible to the ad copy (to avoid low quality score). But how many ad groups is too many? Would this cause the AI to allocate more budget towards only the top performing ad groups and little to nothing for the others?
Great question - 7 would be the max for a campaign. As you mentioned it's possible for the AI to miss allocate the budget and 7 can help ensure that the budget isn't spread too thin. You've got this!
Muchísimas gracias, excelente tutorial
Crush it with your Google Ads Campaigns!
This was suuuuppppeerr helpful!! I have a list of ideas to implement. I want to dig more into ad copy optimizations. When setting up my campaigns I used Responsive search ads. While it's easy to create, I'm not sure how to optimize them. Did I set up the wrong kind of ads? Or is there a better strategy? Thank you!
Happy to help, and awesome it gave you some other ideas for optimization!
In terms of optimizing your responsive search ads semicolon there's not a whole lot we can do anymore 😑... But what you can try is pinning a different headline and position one and then have the other forehead lines the same and see which one does better. Far from perfect, but at least you'll know which headline and position one gives you the best performance and you can move forward from there. 🔥
thanks for video!
Crush it with your ad search campaigns
Thanks for the information.
Happy to help and hope this helps with improving your Google Ads campaigns!
Thanks!
Crush it with your Google ads!
Thanks for the video
Good luck optimizing your Google ads campaigns! You've got this!
perfect
Hope this helps with optimizing your campaigns!
Interested in your google ads builder optimiser $25 , but the info is so rapid and difficult to grasp why this is so helpful. I'm doing my first ads and after watching many CZcams videos it's very confusing and now after you video, feels like I, up against professionals. Ahhhhh does everything have to be so dam hard. I need only 10 customers a week, not ,uch
It is a lot of work to get started and the good news is even a lot of "professionals" don't bother with some of the suggestions here....you've got this 🚀
Muito obrigado por compartilhar seu conhecimento. Abraço desde Brasil.
Thanks for watching
I love your content respected sir, but pls make one detailed video of google ads audit, for all campaigns ---A series of audits for search, display, shopping, youtube, etcs with google sheet access.Thanks Dear Sir
Thank you for the suggestion sorry we don't have anything like that yet
Can you pls share the google ads checklist with guide lines Thanks
The link in the description to the Google Ads Playbook with for our latest ad recommendations.
hi do you have a video about keyword optimzation
No, but the methodology is the same as this guide.
Hej, hvor skal man vælge et publikum? og hvordan man laver dit eget skab til reklame?
Thanks for watching; sorry I'm english only
Google says bid adjustments are for manual bidding only. Smart bidding does optimisations on its own...are your bidding adjustment suggestions for maual bidding /or maximize click/ only? I don't think this makes much sense for maximize conversions, target roas or cpa... second question: as it happens for increasing or decreasing bids, do you have to do it little by little as it happens in budget optimisation?
Start with manual so you can find the keywords/ad combos that work - then get fancy with the automated bidding.
For the bid changes that's a tough one - normally I go little by little unless I know the keyword is really good or really bad
Thank you. Are your bid adjustment suggestions for the manual strategy only? I don't think it works for automated bidding.
hello, does the site traffic affect the place of my ad?
The placement of your ad is based upon your keywords and bids
Hi!) Can I have an advice? How much budget should I use per target account?
Your budget should be equal at the start to see which campaign is performing best. Then when you find one that's working put 40 - 60% of your budget towards that while you keep testing others to find more options that convert.
@@JasonAWhaling Thank you for reply!
I would like to know from you what cross-minus is, is it necessary at all?
Not sure I follow... You'll want to pause the ad groups, keywords and locations that aren't getting as good results
@@JasonAWhaling Yes, I just don't quite understand how to identify them correctly yet
good afternoon) how effective is such advertising?
Quite
How many keywords per adgroup? is there a limit?
You can have as much as you want, but I recommend a max of 7. Remember that the more keywords you have per ad group, the less targeted your ad copy and the harder it is to optimize your click through rates
@@JasonAWhaling Do you mean different keywords or sum of phrase march and exact matches of the same words?
If you have a smart bid optimization for a campaign bid adjustments don’t do anything. Google just wants you to think you have more control
True; once you use CPA or Target ROAS they begin to ignore the other settings to focus on the conversion
@@JasonAWhaling Hello, My main goal is to get phone calls should I use a Manual bidding strategy for that or could you please suggest what kind of actions would be better? Thank you in advance!
hello, is it possible to launch an advertisement on a page in the social network. networks? or will they block you for this?
No, you need to use your own website for ads like this