Grand Opening and Tour of The YT Mill Bentonville
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- čas přidán 17. 06. 2024
- #loamwolf #ytindustries
Come along for a look at the brand new YT Mill
In Bentonville! We were lucky enough to spend a few days there for the grand opening ceremony and more.
Founded in 2007 by Markus Flossmann with one goal in mind: make a very good bike at an affordable price. Fast forward 17 years to 2024, and that goal has made a huge impact on riders around the world. Now with more than 200 global employees, YT’s vision remains the same.
Enter the Mill. @YTIndustriesTV has developed a brand center to showcase the bikes and ethos they bring to the cycling world. There are now 4 different locations around the world, with the Bentonville, Arkansas location being not only the newest addition but also the largest. Designed from the ground up, this 9,000 sq ft showroom is aimed at being a landing spot for local riders as well as the many visitors Bentonville attracts. Kick off your ride with a free coffee and end it with a free beer, oh yeah did we mention that the bike demos are also free?! YT has 120 bikes in their demo fleet in this Mill location, featuring every model except the Tues. Their goal is to grow this number closer to 300, to ensure locals and visitors will always be able to ride the bike of their choosing.
The Mill is not only a visually stunning building, but the massive product campaign displays show the true dedication YT has for its brand. They source display items from around the world to really showcase what each bike is about. These displays do not disappoint!
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this place looks so damn awesome!! so excited to get my Jeffst Uncaged 13 tonight!!
I don’t think I’ve seen another bike brand take it to this level…? I have a YT Capra and it’s awesome to see them pushing the brand to new heights! 🚲🚲
YT will be my next DH bike
I was there during bike fest. This place is amazing.
Love repping YT and Loam Wolf 🤙🏼
Thank you!
I've owned both Jeffsy's and Capras, great bikes, looks fantastic and congratulations, however there is another place on earth like Bentonville where the community all pulls together around MTB, it's called Tweed Valley in the Scottish Borders, UK.
Pretty sick!
It is a rad spot. Thanks for watching.
Sick!
Really cool great work YT. I better make that 5 hour drive real quick. I have always wanted to see a Capra in person . Free demo is unbelievable yet a brilliant business move.
Love my Izzo
Can't wait to crank beer and ride bikes! but, most importantly talk w/ Jeff!
One more reason to visit Bentonville sometime in the future.
Absolutely is!
Just bought a Jeffsy, can't wait till it gets home in Missoula, Montana!
That’s awesome congrats and enjoy.
I visited during Bikefest. Cool spot. I had the original Decoy for a couple of years. I’d like to give the Izzo a go. Maybe next time.
Right on. Thanks for watching.
💪🏆💪
Thanks for watching.
What was brand and model was that pink tire?
Ya Jeff ❤
Let's hope the experience stays good , unlike the guildford UK one I went to when looking for a jump bike the guy at the counter looked up from his laptop when I walked in and then just kept his earbuds in and carried on watching the film / video on his laptop . So after walking around and no interest from the staff i just left to buy from a place that actually cares they have a customer.
I owned a Decoy in the past and unless YT moves away from the Block Lock headset, I'll never buy another one. One small fall and the Block Lock rotates on the steer tub and then you lose the steering radius on one side and it still damaged my frame. Their response, "Yeah, it can do that sometimes"
Who is the guy on the mic at 15:00?
First!
Thanks for watching.
A new Decoy coming up soon?
Sounds like he teased some “new stuff” coming soon. Decoy or maybe even an SL??
Hope it is a Decoy@@TheLoamWolf
I live in the area and visited before their grand opening, I was pretty set on getting a Capra or maybe a Jeffsy. Seemed like great spec for the price but the goat man thing on the wall kind of put me off. Then a buddy seen a reel of one of the tattoos they did during bike fest of beelzebub, definitely not cool but someone getting a tattoo of that is their own choice. What really put my off on this company as a whole is when I found the video from 2018 of the Capra release. A demonic creature kidnapping people just isn’t right, and in my opinion is not how to introduce a new model. Their claim was they wanted something unique and out of the norm to introduce the bike. Why go dark and demonic?
I’m sure I’ll get some flake from a lot of people but that’s ok. I just don’t understand why that kind of stuff would be brought into such a cool and enjoyable sport. Maybe I’m reading too much into much into it and some would probably say I am or that I’m crazy but as a Christian you have to be careful and sometimes things just sit with you wrong and this very much did. Others out there might be oblivious to YT in this sense but if you happen to read this comment do your own research and make your own judgement. I’m not here to sway anyone one way or another just sharing what I found.
Thanks for respectfully sharing your opinion. We firmly believe in everyone’s freedom to choose and speak for themselves.
Thanks for the info Orbea it is
Jesus rides for YT🤘🏻
Satan finds his way into everything in this world, even church, you are standing up for Christ and the Lord will reward you.