What The Hell Is Happening to Coach?
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- čas přidán 29. 03. 2024
- Beware, folks! Coach has new marketing techniques, and one of them utilizes FOMO, the fear of missing out. Be careful before you fall into the brand's traps. Here's what has been going on with Coach, the luxury brand you have been seeing everywhere recently!
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I used to work for coach years ago. They use quality leather and the craftsmanship is equal or better than higher luxury brands…
I still have many of Coach bags 20+ years that look like new. My while Hampton bag is incomparable, 20 years old bag recognized by the store manager at Carmel by the Sea. He can't believe what he sees. I also washed my bags in the washer and air dry, then apply coach conditioner. Color does not fade, stay vibrant off the washer like brand new
Better
I noticed the difference in quality (Coach was better) when I was a teen in the 80s, and I definitely didn't know anything about "luxury" brands.
I like coach bags but hate that they put their logo or a big C on everything! I’m sticking with my old ones.
Yeah that C monogram is hideous.
Same
Currently, very few Coach bags have the C logo everywhere. Most of the boutique items don't. On the other hand, LV is even worse. They have their logo everywhere and in big letters. I mean come-on! Please step back and look at it objectively. Just because something is more expensive doesn't mean it's classy. Just look at that miserable Chanel espadrille that Dacob was talking about. Everyone keeps insulting Coach when Coach is giving everyone excellent quality for much less. Why?
Yes it's a little too big :(
I agree! There are some nice Coach bags that I like but I hate the big C on it so I won't get it. I don't like logos. If they are there then I want them to be as small as possible.
Coach has to get out of Outlet Malls. It cheapens the brand and made for outlet pieces aren’t as good quality as regular products, which again, cheapens the brand.
I would love it if they would do a re-launch of their vintage classics from the 70’s and 80’s
Right? The outlet store stuff is pure trash. Plastic, cheap, and the store is filled to the gills with too much junk.
I see your point but being honest, there’s outlet stores for Gucci, Prada, Versace, and other luxury brands. Way less than Coach, but they’re there.
@@jenniferbond7073Eh, for me it really depends item to item. Outlet items (made for outlet, that is) are never on par with full price in materials and construction complexity, but they are put together well, and honestly many of them really last. I wouldn’t buy an item from there as an heirloom staple piece, but I like them as a way to try a trendy new silhouette or a bolder color or pattern without the investment of full price. I have never had a Coach bag crap out on me, outlet or otherwise. I cannot say the same thing about a couple of French luxury houses, sadly.
@@MannheimerPorell nice plug 🤣 very smooth
@MannheimerPorell lol m’kay 🙄
I was impressed with the lavender Coach Quilted Pillow Tabby I looked at in my local Coach boutique today. Lambskin leather, very sturdy brass hardware, a thoughtfully designed bag. I am impressed with Coach’s recent resurgence.
Same
Lamb skin is a no.... You have to baby it.
The same marketing strategy is used everywhere, even in lower end consumer goods. not just Coach. There’s nothing wrong with Coach. There’s everything wrong with inflation and disappearing lower middle income classes.
exactly, its called advertising
My leather Coach bags are better quality than my Louis Vuittons. They also don't show wear as soon as my LV. They are also a much better value.
People hating on coach also buy into stupid elitism. Coach is a great affordable high quality brand with actual heritage.
Totally agree.
Umm not really affordable... but yes Coach does indeed created nice quality pieces
Coach was quality back in the 90’s and early 2000’s now they are flimsy and poorly made. So I stopped buying them. Paying $300 plus for threads to come loose is ridiculous.
Coach is always a winner, and they are killing it right now! Some people snub the brand because it's American. But the brand is always talked about in relation to luxury because it doesn't fit neatly into the contemporary category like MK, Tory Burch, etc. and some European "no history" brands. Some people cannot digest the fact that Coach is unique. The brand is its own category. It's who it is-- with its own history, heritage, and legacy.
I know and I agree. But we can still criticize it, right?
@@perspectiveofme Yes, but nicely! 🤣
This
If the biggest worry in your life is buying a too common Coach bag I feel sorry for you
Why do you feel sorry for very fortunate people with no worries?
If I were Coach, I would increase/quadruple my prices and start speaking French! It seems that that's what the masses fall for.
😂😂
Oh, accents are a huge marketing ploy!
Exactly! @@dawnlovescouture2644
Like, Coaché?
@@oophelia46 LMAO!! Exactly! 🤣🤣🤣
Coach make the best bags in my opinion, I have so many, all second hand.
Based on quality of leather, Coach is very well priced. Labour and Leather based. Louis Vuitton, if you you’re really into the leather, it’s should cost you around $400-$500 after labour. You’re paying $2,5k on status, not for the leather. Both are top quality leather.
I wish they would return to the days when it was about purchasing a high quality leather bag. I don't really want just another trend and will continue to buy vintage.
In the early 2000s wasn’t Coach only slightly cheaper than Gucci? I remember a Gucci monogram bucket bag being around $500 and coach was around $300. I haven’t priced them in a long time but I feel like Gucci is WAY more expensive now.
@ashleylala4293: some how, Gucci elevated their brand to be more exclusive therefore more expensive. Coach decided to go the discount route for more affordable options.
What would help Coach is getting rid of made for outlet items. It diminishes the brand to sell cheap crap with their name on it. It’s also shady - they try to make people think they are getting a deal by having a fake higher price on the item making people feel they are getting a deal. Nope - that item was made for outlet and never the original price on the tag.
Coach sells their products on the Coach Outlet site after some time. They have a shearling full length coat that is over $1800 that is now on the Outlet site. There are some items that are specifically for the Outlet but they aren't fake. They're just not for the premium Coach store. But there will be some items from Coach on the Outlet site if you check often enough. I thought I was seeing things when I saw the coat on there
Whats wrong with re-releasing it when a lot of people wanted it? It's the exclusivity that people wanted while still remaining approachable.
I've been sleeping on Coach, the quality of their bags and their style is unlike any other brand. Honestly, I think some of their bags are better than LV, YSL, and Chanel etc. in quality, price and style. The type of bags they're producing is timeless. Unlike other brands you can customize the bag how you want it by switching the straps and adding charms to it. I love how I can express my own individuality using their bags without having my bag look like everyone else's. All the other luxury brands make one fits all bags but not Coach. As a new customer, I love the versatility of their bags and and quality that goes into making them! So happy to have found this brand :)
Coach is forgetting that they are entry level luxury and not luxury brand like LV.
Lol LV uses PVC coated canvas. Coach leather is softer. They use whole grain leather in their products.
It’s delusional for them to think that I’m going to spend thousands on a bag from a brand that also puts their name on things that are $30. Not to mention the $30 stuff is good quality. Hey I love coach but I love the quality versus price ratio.
@Literallyarealhuman Well the thing is that due to quality going down in traditional European luxury houses, your competition for bags has become the luxury girls who wanted a leather Coach Cassie over a canvas LV Pouchette Metis due to the LVs peeling and having other quality issues.
Same for the girlies who see Chanel lambskin double flaps going into Hermes pricing territory when they can get Coach Nappa leather Quilted Tabby 33 (basically a double flap jumbo bag) for $850...and though soft don't have to worry as much about scratching or quality issues.
Their most expensive bag that I saw sell out were the $5k usd alligator Rogues. Right now they have a $7k alligator Idol bag. It will likely sell out to.
Heck, I'm in the market for the $2.8k python bag, but they won't ship it to my state. This is not a bad price for exotic skins.
I don't mean this in a mean way, but Coach is not worried about losing you, because they see a void in the market for quality pieces and they want to be the first American luxury heritage brand.
So while I think they will keep some of the lower priced bags for quite some time and just change up the prints and materials...innovation will be going to bags in the higher price ranges.
LV is tacky.
And thank goodness for that! LV has turned to garbage but still expects people to pay thousands for their products. I can’t believe people are willing to spend hard earned money on bags and slg’s with hardware that loses its finish in a matter of months. I’ve seen many videos of poor sewing jobs as well. Imagine having to order three of the same bag to get one that’s sewn together decently. It’s ridiculous.
All I can say is buy vintage.
Coach has been doing this since the 90s. I remember being in middle school and the “It bag” was limited edition, especially during the holiday season. As we got to high school and worked summer jobs we were saving for a bag that was “sold out” by the time we could afford it which always seemed to be around the first day of school. Now that I am a parent, this video makes me wonder how my parents made it happen without internet wars and after sellers. Crazy how some things don’t change they evolve.
Coach putting random animals and things on their bags is equivalent to finding a cute jacket at forever 21 but it has some weird catch phrase on the back.
Omg, right!
This is the exact reason why I will not be wasting my money on Coach anymore.
I've always respected Coach from the very beginning but they just weren't my style. Until the SWAGGER was released. I have 2 of them, black anc navy. Then later, when they released the Tabby, i fell in love with those. The regular ones, not the quilted or pillow ones. Have 2 of those, black and grey. Now, I've got my eye on the BROOME in silver/blue.
You have exquisite taste!! the Broome looks so chic!1
The only problem is there is no brand identity. It jumps around a lot. The thing with higher level luxury brands is there is usually a brand identity and if coach had a perfect one, they could make it very far.
Regarding Coach Outlet increasing their prices. They do it when there is an extra 15-20% off site wide promotion. When the sale ends they normally return back to 60% off.
Didn't know that! Thanks for sharing
Thank you for the shout out! ❤️
Of course!! Thank you for that wonderful video 💖💖
I still have many of Coach bags 20+ years that look like new. My white Hampton bag is incomparable, 20 years old bag recognized by the store manager at Carmel by the Sea. He can't believe what he sees. I also washed my bags in the washer and air dry, then apply coach conditioner. Color does not fade, stay vibrant off the washer like brand new. That's the old version of Coach used to see as luxury products. Randomly they stil have some high quality models like the Cassie that look better than the LV pochette metis.
Remember that Coach knows who their audiences are... tht's why the FOMO marketing works for them 😊
I think you have to understand the context in which they release snd not use terms generously. I’m not saying that they’re guilt free but a lot of bags that are limited especially with quantity numbers or runway they actually are or something they might do a prerelease with bags before they come out the following season. It’s all about the fine print and what type of item you’re buying. The quilted tabby and pillow tabby are brand staples as well as the rogue so of course your going to see them everywhere
The last coach I bought was a swinger bag and the first version of the pillow tabby bag. I’m just going to keep what I already have
Had the same thing with Prada…got told a certain colour was limited edition and I suppose it was for a couple of years until it popped up on their website as a standard option. Learnt pretty quickly to be aware of such advertisements since then 😂😂 I don’t regret the bag or colour, and I was new to luxury purchasing so should have questioned why it didn’t cost more than the standard.
We always learn it the hard way 😂
Coach is my go to, but LV is my guilty pleasure
I didn't really care for any of the limited edition releases because they weren't my style, but seeing the price for the Broome 36 made me pause & wonder if Coach will try to price out certain customers (ie, become more exculsive because they're expensive).
The price for the Broome 36??? That's not any higher than previous similar quality Coach bags. This is nothing new for Coach. Not all of their bags are below $500. There are regular Coach bags and then there are more luxurious Coach bags with prices from $600 to $1600, and few even higher than that. That's been always the case for decades. Bags like the Urbane, Borough, Rogue, Caroline, etc were always more expensive and have existed way before the Broome. There's something for everyone at Coach, but I don't expect to get the Broome 36 for $150.
@@MtOlympia Coach is a Brand of the American people, by the people and for the people. 😃 I love Coach!🥰
Totally agree!! @@anastasiaromanov3737 🥰
I love, buy and own Coach, and I don’t consider it lux, just branded 😂
I think they will. Unfortunately, that's my guess as well... We may see more and more increased prices soon
I love my coach bags. I love the cute seasonal prints, the quality, the colors. My husband makes fun of me and says i live in the 90s, but I'm so glad theyre getting popular again ❤
Love that!
Idc how they try to market to me imma still buy it 😭 I especially love the “ C” logo and monogram 😫
the tabby 20 in denim was sold out. i got it from macys
I get its your perspective but this is my opinion....i dont really care luxury, contemporary whatever label people wanna put on items! I just buy what i like whether its on cheaper side or very expensive! I own lots of handbags...chanel, LV, gucci and coach and i love them all. 2 me coach is just as good in my opinion. If i like it and i paid for it by working hard i don't teally care what others think. Keep in mind this is my opinion which others might not share the same thoughts...
Lol I had a coach ad play before the video 😂
I’ve noticed the increased prices. Coach also increases the original price when it does have a sale, so that the extra 15 or 20% discount doesn’t really reduce the price to below its usual selling price.
I love Coach bags and have several but I don’t know whether I will be adding more to my collection. It would have to be a very special piece.
elyssiah: I hear you on that! Coach is fast fashion at this point! Every two weeks, there is another new product drop. I can’t keep up anymore.
i like coach, very well made, beautiful and affordable.
That ad got me. I don’t even like bags
I think the heat stamp style looks classic. . sold few of my LV bags months ago and bought a toy poodle dog and a coach bag. I wish I could share photo of my new puppy here, looks more luxury than these crazy CC and LV bags.
I love the old glove tanned leather bags the new , whatever they are, bags are not that great to me some even look cheap. I would never have a fear of missing out on a Coach bag!
i got a coach ad before this video lol
LV duped me into buying a navy Artsy in the first edition because during the height of the Marc Jacob’s days they did limited edition collections and colors. When they put the Artsy in heavy rotation I gave mine to my sister in law. I have vintage Coach from my mom from the 70’s. My cousin got us lots of bags when Sara Lee owned them so other than my mom’s bags I haven’t bought Coach since the 90’s.
coach is killing it i admit
Agreed! I’m not a fan of Coach, but I love their quilted tabby’s.
One of the bags that I regret not buying was a silk satin Coach top handle evening bag from the early 2000s. It came in black and a light pink and it had a big crystal encrusted buckle on it. That thing was so stinking cute. I don’t like the brand at all anymore. Actually I find all of the fashion of this era to be abysmal.
Plus the amount of Chanel and Hermes dupes.
The new Coach bags the leather is much thinner. Not the same quality at all.
Boutique launches 10 months later outlet shoes almost the exact color ways and look.
Coach is notorious for that 😅😅… I’ve bought there bag for years… Key is don’t jump on it for the hype… Wait it out.. it’ll go on sale.. But if you loose sleep over it.. then that’s something you need to work on or just buy it …
lanaava: that’s a good point! It’s easy to get caught up in the hype! But some bags are not going on sale if they are sold out.
I love learning about marketing but I’m not against any type of marketing. I’m ok with it mainly Because I probably don’t have a weakness for FOMO. It’s either I want the product or I don’t/ am unsure. I think the younger generation will struggle more with this strategy though
You're one of the strong ones!
Most luxury items are ugly. People just buy it to belong or simply because they want to. I find most Coach bags too busy. Just like the Louis Vuitton with the gazillion little vuittons stamped on them.
I like the simplicity of their vintage leather and their solid color bags
Btw sending a free bag to review isn't free avertisement 😂
A good point 😂😂
FOMO is real unfortunetly for some it's like a desise.
Coach will never be luxury as long as they have outlet stores
What wrong with outlet store?
As far I I see, they are not forcing anyone to buy. They are not hurting anyone by strategizing their sales.
It’s the buyers that need to check themselves. 😂
The creative director at coach worked at lv, Marc jacobs, etc so I'm sure he has influenced marketing strategy similar to luxury fashion houses.
You can tell because I see a lot of duplication going on down to the packaging.
I was chatting with a former Coach bag owner and she hated the way her black leather bag wouldn’t hold its color. She sent it back to be restored and it still only lasted a few months. Made me skip on buying one
Coach has the cutest styles, however I have noticed quality issues over the past few years. With these price hikes the really need to keep quality in tact.
Right on all accounts!
Thank you!
I think I saw that bag, but honestly, I didn’t know it was some kind of famous brand. Quite frankly, those bags do not wow me, but hey, good for them if they now make oodles of money on the stupidity of people. Good for them.
Like a coach bag baby this is what you want
My friend gave me one on my birthday. I thought it was pretty good.
I see so, so many Coach bags every day. I’d say where I am, I see every second woman with a coach bag. It seems super popular. So, the marketing seems to work.
Yes, it is definitely working but I wanted to question whether it has been working for the right reasons...
Store management does this “trick” to increase sales. 😅
Let’s just say, I am old enough to remember when Coach was a luxury brand!
Exactly. Now they sell cheap and shoddy crap at the outlet.
Me too. They were so sought after in the 90s. I remember begging my mother to get me one when I was in high school. They were THE accessory.
If people are stupid enough to fall for FOMO marketing and other advertising tricks who's fault is that?
I think I’m done with all these materialistic channels and vlogs. Im also done with buying expensive things.
Legacy classics or bust. Sorry, but to me the classic City bag is the pinnacle of classy
they legit did that with my pink quilted tabby. 1/200 my butt lol
sorry :/
I used to work for the brand - trust the store associates have no idea how many pieces will be made available. We just have to say what we are told. 🤷♀️
What is your opinion about Dooney&Bourke 💼?
I really like Dooney & Bourke and its designs. They're timeless, affordable and good quality. It's definitely worth the money if you ask me. I earlier compared its pebble grain tote with other tote bags in a video, here's the link if you want to know more about it! -> czcams.com/video/inNlE_moXQE/video.html
They should stop selling their stuff in outlet first
Can we stop normalizing spending 500 dollars on a BAG?! The average American spends 150 usd on a bag. It’s ridiculous. There should not be a demand for such ridiculous items
What’s absurd to you is another woman collecting designer bags.
Lillypad-ix7sv: I’m glad you brought that up. For me, I need CZcamsrs to stop acting like spending $5,000 plus on bags is normal…
If I want a cheap bag, Coach is too much expensive…. If I want a luxury bag, Coach is too much cheap.
Coach ruined its name and luxury status by making cheap bags for Outlet Stores
Oh
Maybe they could add some dust bags before we call them luxury.
Coach (Tapestry) is poised to buy Michael Kors
I hate that thick fake creed patch...if it just hurts you not use leather...please just thin it out.
they need to change the model..
jlo makes everything looks cheap as if eberyone in bronx wears coach
@ehl2616: I don’t think she makes it look cheap. I think she is a poor choice as an ambassador because she is not believable. She is photographed around town with her Hermes Birkins and Chanel but some how, we are to believe she carries coach because she loves the brand so much?!
@@idaranwa4370 yeh maybe..
but her usual street look and red carpet look are both look cheap overwhelming boring same old same old jen style..we can tell by no media talks abt her style after how sthlish she is..
😂😂😂
Is this video computer generated? The voice seems too steady to be natural
No, it's not. I think it's the tone of my voice. I sound like a professional
Yes, you do sound like a professional! I thought you worked at a news outlet.
No
So happy I’m not into these overpriced items😢
Bro. I put in a 1k order from Coaches outlet and it was suck a cluster I never wear the stuff and vowed to never shop there again. It was like 4 calls, 3 separate deliveries, 2 trips to the ups facility re: allegedly lost package, a trip to a physical coach outlet store, and a call between a mall store and them and the dustiest crustiest packaging I’ve ver gotten from a retailer. Customer service was a battle because my order was so large they needed to go to the next page on the screen but didn’t realize it. I still have a credit I think but I’ll never use it!
I Hate coach dose not relase all their bags on usa web site like Denim collecation
Coach is the best lux leather you can buy..not fron China ...NYC SINCE 1941. great quality just too many sales at dept. Stores. They pulled out of many stores. The Co is getting pricier..but what else is new.😢
Umm.. they are TOTALLY made in China. WTF ?! They used to be made in US.
They’re from China - not to say it’s bad.
New Coach is made in China but depending on the style is still very good quality, though not as good as their Made in USA bags.
Boycott Coach. They gave into the republican not zzzs and are hiding their Pride line.
Isn’t fomo marketing another word for “HYPE” culture?
Very similar yess
If you aren't a Model its best to leave it to the Professionals cuz aint nobody buying your movies FLOP and aint nobody buying your Shoes LONDON SCHOOL PASS . Ain't nobody running out to buy these bags because you happen to be on the Cover.
Don't be a hater, limited release does not mean limited edition, Coach is killing it rn and you can't stand to see it, sad!
I don't think you watched the entire video. I'm not a hater at all. I just shared an observation on their marketing technique
I buy preowned. I’ll buy from someone else
coach is NOT a luxury brand. it is a contemporary brand.
It's literally been around since the 40s. That is older than brands like YSL. It is not contemporary.
it’s not being old in the industry, i like coach but they are far from being YSL. just look at the price point.
Coach is not "contemporary" either. Coach is not like Kurt Geiger, Tory Burch, MK, or Rebecca Minkoff, etc either. Sorry, no!
Vintage coach bags are like tanks. Now, they've revived the brand and people are responding. Good for them. This video is unsubstantiated.
Are they ever going to get rid of that chain attached their label? So cheap.
You can remove it if you don’t like it. Quit hating.
@@cecilyerker hating?
😂
Quit buying this trash.
That 'Tabby' is overrated, especially that denim one.
I actually love it...
Duped.
I miss the 1941 collection those bags were so good and cute they need to bring those designs back 😭
I know what you're talking about! But the Idol bag is just like that and it's 1941.
They had an Italian collection that was ahead of its time. It was fabulous. Coach has lost their way. The leather is inferior; manufacturing if offshore; customers support for quality was the best! The bean counters and MBAs ruined it.