How A&R Evaluates Your Songs - Sr. Director of A&R - Andre Herd - APG
Vložit
- čas přidán 7. 06. 2024
- Get into the mind of how A&R evaluates your music with Andre Herd Sr. Director of A&R at APG Artist Partner Group / Artist Publishing Group.**** Use code MUBUTV10 to get 10% off of your order with the Music Business Registry here ➡ musicregistry.com
This episode of the ‘MUBUTV Insider Video Series’ is brought to you by the Music Business Registry musicregistry.com. The Music Business Registry is the leading music industry publisher of the most up to date contact information for major and independent record label A&R, Music Publishers, Artist Managers, Attorneys, Music Supervisors and much much more.
Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.
Here are the ways to work with us here at MUBUTV:
⚡️FREE A&R Guide: Download our FREE A&R Guide mentioned in our video here:
www.mubutv.com/contact/mubutv...
⚡️MUSIC CAREER COACHING & CONSULTING: Learn about our music career coaching and consulting by talking to Ritch & Eric. Grab a spot on our calendar for a 15 min discovery call: calendly.com/mubutv
Books & media mentioned in this video:
📕 When I Stop Talking You'll Know I'm Dead - amzn.to/3lSFi8X
📕 The Operator - amzn.to/3kkHvcJ
Contact Andre Herd on Instagram: @andreherd
Connect with MUBUTV, Ritch Esra & Eric Knight on Social Media:
MUBUTV Socials
➡︎CZcams: @MUBUTV
➡︎Linktree: linktr.ee/MUBUTV
Eric Knight Socials
➡︎CZcams: @EricKnightOnline
➡︎Linktree: linktr.ee/ericknight
Ritch Esra Socials
➡︎Facebook: / ritch.esra
➡︎Linkedin: / ritch-esra-2498b
➡︎Instagram: / ritchieesra
➡︎Twitter: / ritchesra
🎙️ Music Business Insider Podcast: www.mubutv.com/podcast
The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in depth conversations with today’s leading experts in the Music Industry including: A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring and much much more. You can find it by searching “Music Business Insider Podcast” on any podcast app or platform [ie: Apple Podcasts, Google Podcasts, Spotify, Stitcher etc].
For Advertising, or Business inquiries, please go to:
www.mubutv.com/contact/support
QUESTION? - Have a question about this video, your music career, pursuing a career in the music industry, or anything else? Post in the comments section of this video!
Subscribe to our CZcams channel and get more great content on the Music Industry: czcams.com/users/mubutele...
⏰ TIMECODES ⏰
0:00 Intro
0:31 MBR Advertisement
1:46 APG’s A&R philosophy for signing artists and songwriters
2:40 What has to be present in order to be signed to APG
3:42 Typical day in the life of Andre Herd as an A&R Executive?
5:08 How do you evaluate signing a Songwriter
6:40 NON-Creative qualities you look for
9:32 Hit song that a debut artist can break through with vs. an established act
11:20 Take us through finding the right artist for a song
13:02 When you’re signing an artist to APG, how much of a factor is their songwriting ability
16:15 Are you placing other writers into co-write sessions
16:57 Books and media mentioned
17:44 Advice in pursuing A&R as a career
18:38 Question of the Day
🎥 MUBUTV Video Gear Checklist:
kit.co/MUBUTV/mubutv-camera-kit
🎵 Music provided by Disciples of Babylon. Check them out here ➡️ spoti.fi/3kSY0wR
#MUBUTV #musicindustry #MusicBusinessTips #A&R
About:
In this video, Ritch Esra sits down with Andre Herd who is the Sr. Director of A&R at APG Artist Publishing Group to discuss what is APG’s A&R philosophy for signing artists and songwriters today, as well as what has to be present in order for an artist to be signed to APG, and how do they evaluate signing a Songwriter (who doesn’t want to be the artist) vs. signing a Recording Artist and much much more.
To learn more about Andre Herd visit:
www.mubutv.com/andre-herd-a-r
Video Credits
Produced & Created By: Ritch Esra & Eric Knight
Directed & Edited By: Eric Knight
Cameras: Nathaniel Siri
Production: Ronen Gordon
Production Asst: Daniela Galindo
Transcripts: Raleigh O’Brien
MUBUTV Logo VFX: Maddie Hong
Special Thanks to our partner MUSEXPO. To attend please visit: www.musexpo.net/
DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, we may earn a commission if you click through and make a purchase and/or subscribe.
Copyright © 2023 MUBUTV™ Media. All Rights Reserved - Hudba
Awesome, I have the next 5 years planned out, 3 albums, and the ultimate goal of selling out Red Rocks amphitheater. You heard it here first. I have it all drafted and mind-mapped out on my whiteboards, but I'm posting it here too.
Great! That’s the way to do it. Planning and vision casting are crucial to achieving success. Congrats on mapping out your plan. MUBUTV
I will be signed to APG as a Producer this year (2024)
Great!
Yes this is about to be great
Thanks for your comment and we hope you’re getting value out of the videos. Don’t forget to subscribe and click the notification bell when new episodes arrive. Thanks for being an ‘Insider’ MUBUTV
Pretty valuable.
Signed with a couple of labels myself, already and whatever he says, he's on spot!
Congratulations on having signed with labels over your career! It's great to hear that you value the input and advice you're receiving. Keep up the hard work and best of luck with your musical journey! Thanks for being an 'Insider'. MUBUTV
thanks for another great video!
You’re quite welcome BB. Andre was a great guest to have on the show and were very thankful for him to take the time and speak with us. MUBUTV
When you asked about what types of songs for new artists vs. established artists, I expected him to say the debut artist needs "The Best and Catchiest Song Ever", but he didn't. I was surprised.
@Tin Whistle & Music Yeah, but that was 4 years ago. TikTok was in its infancy. I wonder if his philophy has changed.
All A&R are not created equal. Although they have very similar traits in certain areas, there are differences out there for what they look for etc. Great comment though. As far as Pete Ganbarg, we hope to hopefully do a follow up with him for either the podcast or another on camera interview. We'll keep you posted. MUBUTV
Great point! Pete Ganbarg Link: czcams.com/video/YBr6Ny1nyFI/video.html
I went through their artists they got bazzi and we all know he had a great run. They also got 2 techno style dudes who are mid to decent max and each got more than 6+ million monthly listeners. They also have some run of the mill rappers with good numbers as well. That tells me they definitely know what their doing in APG
They are jokers, keep well away
It's cool to see you've done your research on APG's lineup. Bazzi definitely made waves, and it's impressive that the techno artists are pulling in over 6 million monthly listeners each. Seems like APG has a solid grasp on the industry, balancing both popular and emerging talents across different genres. Their ability to recognize and promote talent with good numbers, especially in the rap game, just adds to that reputation. Thanks for watching. MUBUTV
@@MUBUTV you guys do a solid job at bringing us great information 🙌 so thank you so much
Thanks so much for watching. We're so glad that you're enjoying it. Be sure to let us know what other subjects, topics or areas you would like us to cover. Thanks again, Ritch Esra / Eric Knight - MUBUTV@@og951
So for an up and coming artist.. are you saying.. don't hop on TT and try to go viral because it may not do anything for you? or get a major label's attention?
Thanks so much for your comments on our interview with Andre from APG. I think trying to be authentic with what it is that you're doing as an artist is paramount. It all starts with just writing great songs first and building the rest of your story as you go along your journey. Decide on what platforms work best for you and your brand as an artist & audience. Not everyone has to be doing TT's to go viral. The music is what needs to grab peoples attention. MUBUTV
Their job can be very tedious. Good advice and I’ll subscribe to that.
Great! Glad you got some value out of the video. Thanks for watching, subscribing and being an 'Insider'. MUBUTV
@@MUBUTV you’re welcome
very discouraged, i've written over 300 songs, and i genuinely enjoy listening to and playing all of them. i play guitar and drums, but do not have a band. no one wants to sign me, i only have 100 monthly listeners on spotify and i feel so stuck. if any a & r see this please reach out, i know we could do great things together.
We're sorry to hear that it's been a struggle for you. Keep plugging away and don't give up. Your dedication and passion will surely pay off in the end. Keep creating and sharing your music, and the right opportunity for you will come your way. Thanks for being an 'Insider'. MUBUTV
I have a vision too..its about art..u repeating constantly artist artist artist..when u take a song from a song writer and give it to a singer (u call artist )..isnt it like choosing colors for a painter..or the ingredients for a dish...that singer is so limited ..if he succed with a dish..it wont do with another..it even makes the cooking hard..guess what? Forget about cooking its like sculpting, u come with the rock he scuulpt it ...
😅😅
Absolutely, your vision paints a vivid picture of the creative process, and we love the analogy you've used! It's true that in the world of art, whether it’s music, painting, or culinary arts, every creator brings their unique touch to the materials they're given. A songwriter's lyrics and melody being interpreted by a singer is indeed similar to an artist choosing their palette of colors or a chef selecting their ingredients. Each artist, in their own medium, sculpts, paints, or cooks something that's uniquely theirs, influenced by their personal experiences, emotions, and technique.
This perspective beautifully highlights the collaborative nature of creativity. Just like how a piece of marble holds the potential of countless sculptures within it, waiting for the sculptor to reveal what's hidden inside, a song carries various possibilities that come to life through the singer's voice and interpretation. Success in one piece doesn't guarantee success in another, which makes the journey of creation both challenging and exhilarating.
The process is indeed intricate and personal, much like sculpting from a block of stone - it requires patience, vision, and a deep understanding of the medium. Each artist, whether they are writing a song, singing it, painting, or cooking, contributes to the beauty of the final masterpiece in their unique way. Thank you for sharing your insightful thoughts! MUBUTV
Mr. Herd _ said; he_ only_ sign _ act
That _ he_ believe _ in_ i_ like_ dat!!!!!!_(lol!!!!) 😁😁😄😄😃😃😀👌👌💢💯💣💣❤❤😀😃😃😃