424 x Arsenal. A short-film into the journey.
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- čas přidán 2. 07. 2020
- 424's partnership with Arsenal showcased through a short-film developed by B-Engaged giving the audience an insight into the process from idea, through to delivery.
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LONDON, JUNE 2020: 424, in partnership with Arsenal Football Club, are delighted to release a short film detailing the full artistic process behind their historic collaboration.
424 became Arsenal’s Official Formal Wear Partner earlier this season for both the men and women’s sides. The two-year partnership will see the Los Angeles-based fashion brand work with the club on several exciting projects throughout the duration of the deal.
The 12-minute film profiles 424 founder Guillermo Andrade, his friendship with Arsenal vice-captain Hector Bellerin and Arsenal’s positioning as a global club.
Created and produced by London-based sports marketing agency B-Engaged, a company co-founded by Hector Bellerin, the film was the work of 12-months unrivalled access to the journey.
424 co-founder Guillermo Andrade said: “We are so proud of this collaboration with Arsenal, if you were going to pick a club that you would want to design a suit for, it would be them.”
“As a fan of the club, the whole process was so special to me. I’m glad I can share it with all of the other supporters across the world and hopefully inspire them to follow their dreams.
Hector Bellerin, Arsenal player and formal wear co-curator, said: “To be involved in the whole creative and have the opportunity to design the suits for the club is one I will always be grateful for.
“It was an incredible moment seeing it all come together, to do it for Arsenal, a club that represents a lot for everyone connected with the club is an honour. I really hope fans enjoy what we have put together. Our aim through this short-film was to showcase that this isn’t your typical advertising campaign, there’s a lot of passion and reasoning behind why we are doing this.”
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At this point he might as well design our next kit 😂
Fr 😂
He has time to do it from the bench now....CEDDDRRIIIIICCCCC
@@princeabs247 bro why you muggin you idiot just let him do his thing do you really have to take the piss right now like shut up man
@@judahkennedy4772 I'm just one of many who's tired of his average performances 🥶
princeabs247 why have you used the cold emoji, its not hard to find out where to use it properly
🙌
Buy better players and I’m not even an Arsenal fan.
How I admire Hector! What an interesting, hard-working, passionate, fashionable and cool guy he is! Everything he does is filled with incredible beauty and energy! He studies fashion, photography, draws, does charity work, and is concerned about the environment! What a man!
If only he didnt forget that he is a pro footballer and work harder in training.cause he is going backwards with his football career and performance in the pitch.
@@unbeaten4934 exactly 👍👍
Imagine pogba dances the Instagram but gets so much hate but Bellerín is heavily into fashion but gets praised. 🤔
@@wandsworthgeneral8513 must possibly be a subconscious racial bias
@@wiseguy8705 I don't think so,Pogba situation is a bit different from Hector, he was a record breaking transfer and a top top player when manutd buy him.which means a lot of pressure n expectation on him.His poor performance + his flashy lifestile normally leads to those type of criticism.meanwhile, hector cost nothing compare to pogba so,less pressure,which means less criticism.
Love the fact that this was done for both men and women teams. And now I recall during the season in the pre march show seeing the players come out of the bus and were looking sharp and stylish. Cool stuff. Nuff said!
its so crazy how hec now has a full on English accent. the Spanish accent sounds about 15% there and the rest is 85% English
Speaks better than Harry Kane. Period.
Good methematics
@@alom1807 😂😂😂
he has been through more than half his age in UK
@@abualexmathew3887 literally hearing this joke makes me cringe now because its all people can think of- its like using YEAH WELL YOUR MOM as a comeback for anything
Brilliant work Hector! Can see you did a lot of work to get the club looking smart and promoting this guys brand. Class act!
The old suits didn't even fit properly
Hector, that's superb how you take part in a life of our club outside of the pitch. A truly unique player in a history of football from the point of view of your versatility and involvement not only in football, but it also touches the life of society in general. Huge respect.
If only he had end-product in the final third
Great to see how far Guillermo has come. This man has always humble from the beginning. He would come and assist in coaching my highschool futbol team. A lot of the guys had so much respect for this guys knowledge of the game. He was all around such an amazing person to be around and work with. Congrats Héctor and Guillermo.
Amazing journey and story. Well done to Hector for his perseverance and showing how much he cares for the club. Big up to Guillermo and his 424 team for making Arsenal FC look daper as ever.
Orgullo guatemalteco Guillermo! Gracias Hector por ser cómo eres.
Guatemala 🤝Arsenal
Thanks for your involvement in the development of the 424 kit Hector.
Hector, you really are something special. Not only on the pitch, but also outside. A classy and pretty nice young lad. I love watching you play, and I love how you care about people and stand up for a good cause. This short film is the real thing - And so are YOU! 👌🏻❤🙌🏻 #COYG #fourtwofour
PASSION, ALWAYS PASSION 👌🏻❤
@@MissLoveLife not "something special on the pitch" anymore.
@@unbeaten4934 stop the hate if u watch the games u can clearly see how injured he is
why does that guy with hectr remind me of tommy from The Room lol
Yooooo I was about to say the same
it's too early 😂😂😂😂😂😂😂
I've thought a lot about this and I think it's because they share a physical resemblance to each other.
@@BenBjork wow nothing gets past u
Ohhh hi Mark
Finally some fashion related content. Lesgo Heccyyy
You guys are both such genuine guys and I admire you. I love the fact that Hecci simply does what he loves and that he wouldn't let anything stop him from pursuing his dreams. And as a girl who plays football I feel so much appreciated by the fact that you also designed a suit for the women's team. I live your passion for fashion and I love you as a football player. Thanks for being here man you are one of my favourites football players on and especially off pitch. And I think that at the end of the day the off pitch really matters. You're doing great work and your so open and supportive for Minorities. Again, thank you
❤❤
It was a partnership I never expected to happen, two truly genuine and inspiring figures in their respective fields
I like that how inclusive Arsenal is, they would openly collaborate with them. Kudos to 424 as well for making a cold looking suit!
This has been a while in the making what a legend. It was so well executed too, class stuff. Also love the inclusivity as well 👏🏽👏🏽👏🏽
This is Brilliant Hector!! Proud that you’re part of Arsenal!!!
this is was a awesome and interesting to hear nice short flim and i liked the suits
When this dude say football instead of soccer, u know he is legit
Cmon hec! This is the content we LOVE to see! A class act as always and a beautiful suit
Hector Man, brilliant video loved it you should be so proud for what you have done, on one else has ever done or even thought of doing something like that for there club why because your more than just a footballer you have ambition and dreams outside of this world of football. What people can see from this video is that it doesn't matter what you do even as a footballer you can still have the desire to go and fulfill your passion as a designer in fashion not only did you do that you helped design the whole Arsenal Club with there very own 424 Suit with the designer, that is just incredible I really am so proud of you and proud to have your name be called out over an game, its an honour. Psnot forgetting everything that you have done for everyone and the club through out these dark times. UP THE Gunners 🔴⚪ 🇮🇪💯
Wow!
Hector is the man. Great collaboration with Guillermo.
Loved the way you guys were talking about the comfort and style of getting to the ground and leaving the ground. I always thought “man how can they be bothered wearing the suits after the game.” Mad respect for the detail and work put into it. Looked cool and comfortable.
i love everything!! the suits, the video and seeing the passion and effort put into this!!
also heard you speak about you loving the supporters in LA, you should come to South Africa🇿🇦❤
This is really awesome to see, I see how happy you are being part of the creative process.
This was such an insightful watch. Genuinely enjoyed that, can't wait to go through the rest of your content!
This was such a cool project. Integrating football into other industries!
Wow...this is incredible!
Football truly reaches far and wide inspiring dreamers and validating their aspirations.
this is great
!!
Thank you, for putting the name of Guatemala on high
i really do appreciate the effort and passion u guys put into it! Wish you all the best and hope you stay healthy and happy! I admire you and hope to see you playing in the emirates stadium soon (i‘m from austria, kinda hard to visit london)
Brilliant one Hector...., believe me this message will go a long way to keep doing that good deed... and soon enough the light will shine at the end of the tunnel.. I'm so proud to be part of this family... @Arsenal
Welcome on board Guillermo #424 #Afc #COYG
Beautiful video hector, your aspirations on and off the pitch are very inspiring to me. Thank you
THIS IS FIRE!!🔥🔥 OMG!! you've created history!! i'm so proud of you!!
Nobody:
Bellerin:I'm fast boyyyyyyy
except he isnt anymore...lost all his pace
@@adventurerwannabe no he just doesn't have his opportunity to let it fly ⚡⚡
Congratulations Guillermo and Hector!
My guy Hec on this documentary ting!!! Love this bro, we need more!
Sick video, great ambassador for the club and love the suits and 424!
i love you even more because of this. its amazing work, hector well done :)
Yes! Hector 💪 This is wonderful.
I like the fact that yall went the 90's era styled suits, with the trench coats and all.
Looks like it something straight out of the Tarantino movie RESEVOIR DOGS, LOVE IT ALL.
Thanks for sharing. Great to see other passions mixed with football!!
11:21 - Malfoy just casually in the locker room.
i was shocked when i saw him there. was not expecting that lol
Such a nice guy and talented too. I hope that one day he can get his game back, maybe the new right backs can push him. Cedric and Ainsley.
Dope and well done homie. Props for all the hard work on and off the pitch.
Honestly, can’t wait for Hector to do more design things in future. Class bro ✨
The classiest club of them all.
9:53 Arteta walking in with that suit on got me hyped man. LETS GOOO. COYG!!
Fantastic Video and what a classy design suit 👌🏽 Always on point Heccy
absolutely love this! super cool❤️🔥
This is too sick 🔥🔥 fashion & football are one in the same.
You are so great, Hector
This is sick, hopefully next year he should have a influence on the jit design because he has a really good eye for fashion and good quality, those suits were classy
All the best Heccy!
Love this documentary
So inspiring, Hector.
Truly inspirational
WOW Amazing talent and all of em designs were really good
Inspirational 🔥🔥🔥
Hector, youre a real one. This is quality content.
I absolutely love this! So ispirational and beautiful stuff😍
Suits looking amazing, such a cool project! Well done
Really cool, what an inspiration
Love from Hector From Nigeria 🇳🇬
ARE YOU MAD SON
I would be hype AF to wear this
You a club legend already fam
And when it comes to that time my guy
SIGN DA TING!!!
Great performance in the NLD Hector.
Hector we love you. We are Ethiopia arsenal fan
inspirational!
This is excellent Hector. Well done mate.
Beautiful work
You’re an inspiration hector 🥺🔥
Mans on that fashion designer tip. Yeah everything is straight up fire that you are doing but don’t forget, football comes first my guy.
You & your colleagues did a great job hector! Love the content. #coyg
Love Hector old fashion Men in Black ⚫ keep up the hard work 😊
Hell yes, those suits are sharp.
This is hard!!! 🔥🔥🔥🔥👌🏿
This is an interested watch. You can tell Hector has a massive passion and enjoyed the process of making the suits. Personally don’t like how the badge is in colour and but the suit still look smart
wow wow! so inspiring✨
miss that haircut 😩
This is a super well-made video!
Hector trying to be Tommy wiseu going back to school 😂
Ethan Chichester 😉😂😁😂😁😂😁😂
Inspiración🇬🇹
Love this hector
Great stuff Heccy ❤️
very inspirational
Icon 🤩😍
Amazing, the boyz look awesome in those suits. And the ladies as well. Good job Hector, BUT don't forget your football hehe.
Keep going heccy!!! Nice job
Hector love from Kuwait 🇰🇼🇰🇼 COYG
Mi capitánnnnnn
My El Capitan Bellerin! Never leave us mate.
Very neat and sharp design...i like it...👍
dope to see Guillermo getting some credits
Never change Hector! :)
Love it heccy - get yourself designing some kits ❤️🤍
big win today hector same again on tuesday and sunday
Could see the swag dripping off, good job man #coyg
its a good piece Hector
We love you Heccy