Why Ram Trucks Aren't Selling
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- čas přidán 3. 03. 2023
- Today I talk about how Ram is selling fewer trucks and why!
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. At a dealership I saw a 35 thousand truck with a sale sticker on it said 65 thousand. Ha.Ha.Ha = that's y they not selling.
It also has to do with not being able to get what you want due to parts shortage
I mean nobody wants an unreliable v6 truck for the price of a new corvette.
Ben, what's your take on this Ford for under 45k since Ram has discontinued the single cab short bed for 2023.
czcams.com/video/5ZL_R9yAOCY/video.html
It's the greedy dealers, all their BS markups, $699 for Mopar protection, $299 for wheel locks, $2,500 for Millennium package $799 for spray-on paint protection. And $1,200 for Doc fees. I hate all dealers!
Well said .Once the dealer got a customer they like to squeeze you for money ..
Never met a dealer that had my interest in mind. It is all about how much money they can get out of you.
Well said.
lol yeahs the wheel lock "package" for $299. lmfao. you can walk over to the parts counter and buy them for $59
Granger Motors, Inc (Ford, Jeep, Dodge dealer) in Iowa is EXCEPTIONAL...PHENOMENAL. Granger is ALL about the customer. I purchased a 2022 Ford F350 Lariat 7.3L - UP - BAP - Tremor Package with Warn 12,000 LB winch at 2% BELOW invoice......when most all other dealers were selling these trucks at MSRP or an additional $5,000 to $10,000 above MSRP. The truck is awesome!!! I live in a remote scenic area...Rocky Mountain state and it was well worth the plane fare and 865 mile drive home. Granger operates with bottom line pricing, no add-ons or markups and great service!
I agree, the biggest issue is the price increases on these trucks. It's beyond ridiculous.
Well the consumer will determine if the prices are ridiculous or not. I’m not buying!
Price increased 7k on the bighorns from 2021.
Went for 38K to 48K to 58K to 61K to 70K Same truck.
@@tomfrantz I remember you could get a fully loaded super duty for $60k back in 2014
One word….GREED!!! The dealership will try to get as much as we the consumer will allow them to go…don’t buy and pay the amount they are asking…a year of no sale will speak louder than words!
I drive a '94 Ford F250, full load, 7.3 turbo diesel. I paid $4500 for it about 5 years ago. It has about 150,000 miles on it. Other than some minor things, it's been a pretty good truck. I look at the prices of these new trucks and I have no idea how people can afford to own them. I certainly can't afford it, and really have no desire to buy one. I like my old truck.
I sold my 2007 F-350 6.0 turbo diesel with over 500,000 miles on it. Got $12,000 for it. Maybe should have kept it because I see prices are not coming down. I’ll have to get by with my F-150 for now. I refuse to be ripped off so badly by these dealers.
most folks never own them outright they just rent them forever and keep trading up
the last of the real trucks
Congrats.
I'm glad I bought mine when I did. These prices are crazy! I bought my '21 Big Horn in November '21 for 34k. It did have higher mileage on it at 21k, but I don't put a lot of miles on a vehicle so I figured it would balance out over time😄
There is a large percentage of owners that replace their vehicles after 4 years or less. I believe alot of these buyers are thinking about keeping their vehicles longer due to the insane prices.
Bingo. I have a 2018 F150 and I am in no position to buy a new one. It just doesn't make any sense.
@@Sorensenator86 I’m the same, I have a 2019 F150. I’d like to get a newer model (mostly for the wireless instead of wired Apple car play), but I can’t justify it given the prices, plugging my phone in occasionally is a first world issue.
Yep. I’m keeping my 2017 Ram 1500, which drives like brand new.
Agree.... I am one of them! Want a F250 Power stroke but I'm keeping my 2019 tundra with 63K. It will last for 20 more years! I paid 48K for my limited in November of 2018.
I’m 27 have had 27 vehicles 6 brand new 2500 diesels/ show trucks. I worked in the oil field now in vehicles sales management. But currently own an early 2022 2500 Big Horn Cummins who is heavily considering keeping my truck to just see what I can get out of it with its CNA UNLIMITED TIME AND MILEAGE LIMITED BUMBER TO BUMBER WARRANTY. Should I? Or should I jump on the Ram REV I’m a confused sales manager.
I think interest rates and Rams high pricing is a big factor
A vehicle at 1/3 or 1/2 the cost of what a house used to cost + todays interest rates… It’ll be a mortgage to pay off the truck.
@@richardj163 lets go Brandon
Bro in australia where i am from its like 160k with on road taxes.
@@xnatov2334I'm glad you told that broke punk azz off.
@@richardj163 Our BRAND NEW mobile home was $50,000!!!
The interior is beautiful. Doesn't need to change every 2 or 3 damn years.
Yup. Pricing is a huge factor. Also, the known issues with the transmissions that people keep blowing out at 2-3000 miles that RAM either can’t or just won’t fix.
It’s the price jump more than anything. When I bought my 2020 Ram 1500 Classic Tradesman I got it for $32k. Now it goes for $41k with the exact same options. No way I could afford to get it now.
Shit I bought a 2018 power wagon lvl 1 for 46k otd, with heated seats and steering wheel. Now that won't even buy you a tradesman 1500
You're right, it's the price jump. Here in Canada presently, you can have a 25% rebate on the MSRP of a new 2022 Ram. At the end of 2022, I bought a used (10,000 km) 2021 Ram Classic Quadcab 4X4 3.6l with many options (electric driver seat, heated seats & streering wheel, towing package etc...) and accessories (hood & windows deflectors, tunnel cover, bed sprayed, rustproof etc...) for 40,500$ (CAN) and the previous ownwer paid 51,000$ (new) including a 9,800$ rebate at the time. I would have never paid the MSRP price of just over 60,000$ (CAN) for the Ram I bought used. 😁
Same with Ford. I got a 19 f250 xlt for $46k. The same optioned truck today is $61k. No way I could afford that.
I bought a 2019 level 2 power wagon loaded for 57k. I think they are about 70k now,, oh BTW I got 0% financing for 7 years, may 2020
@@jeffro582 I regret not buying a Cummins 3500 back then. But that's life
Great video Ben. Myself and two friends leased 2019 Ram 1500’s. Two Big Horns and mine was a Limited. All of us are buying out our leases due to the high prices. That’s a reason you’ll see trucks sitting on the lots. Great trucks but no big changes that would make you even think about spending all that money. The regular guy can’t afford these trucks.
Honestly I love my 2017 Ram 1500. It’s a v6, great gas mileage and drives like brand new. I’ll spend the money getting a stage 5 icon shocks.
@@abdullahal-shimri3091 save your money for a new transmission
Congratulations with the Italian truck you've got. Ram/Fiat is an Italian truck.
@@colscott5016I'm glad you told Osama bin laden off. Never trust a muzzlam......
You are spot on about pricing. I have a few Rams,from 1500s to 3500. My last 2016 3500 big horn , I paid $59.000 dollars 3k below msrp .sold it 5 yrs later for 55k. I had to replace it in 22, First I couldn’t find one for months and when I found it, it was a tradesman base truck Cummins HO. I paid $74.000. Msrp the dealer wanted $9k over. After hours of negotiation. I paid msrp. $74k I have seen others in the upper $90s Thank your videos, great job
I got a 2021 Chevy Silverado 1500 Z71 LTZ with just about every option. Spray in bed liner, technology package, heads up display, rear view camera mirror, heated and cooled seats, adaptive cruise control, etc it was listed for $65k and I walked out the door $57k with an additional warranty. Today that same vehicle basically but a 2023 is MSRP'd at $71,000 with an $8,000 market adjustment. Not to mention my interest rate then is half of what it would be now. SO that's a difference of my truck that I got in December of 2020 for $57k at 4% interest rate vs now $78,000 at 8 or 9% interest rate. It is freaking insane
I got a 21 GMC AT4 in August of 21. Sticker was about the same as yours but I don't have all the bells and whistles, just the 6.2 and standard AT4 stuff and we paid about the same. At that time, where I live, there was no negotiation because they couldn't keep trucks on the lot. I now have just under 12k miles on it
You still got bent over 😂
@@zackzander425 nah it's a great truck and you couldn't find cheaper within 1000 miles. I checked.
@@slagdemon He can't afford the truck because he couldn't pay cash for it. $57,000 + interest is foolish to pay for a 1/2 ton truck. They are not made for serious work. If you don't make money with a truck you don't need it.
@@zackzander425 😅😅
Price, price, & price of trucks plus gas prices. The crazy MSRP scares away most buyers. From what I’ve seen through the years, Ram and other FCA/Stellantis products get the biggest market adjustment off MSRP if you do your homework and find the right dealership.
The top of the line ram well optioned is still much cheaper than ford or Chevy. It also has a much much nicer interior than the other brands and absolutely more features. Too many to list. The one aspect I can agree with this video is that the engine is a bit lacking, but it’s honestly not by much.
All trucks are overpriced by like 25K. A ram limited should be about 45K.
The reason they aren’t selling is because of a FED induced recession.
Not just that they are raising prices to show evs comparison to raise the price so ev can fetch a higher price
40k is the top price I will pay for new ram
I have owned my 2019 Ram 1500 Laramie for 4 years now, and it has 34,000 miles on it.
I literally searched from coast to coast for it, and I found it in Alexandria, VA. The dealership had it in their showroom for 6 months when I bought it. The list price was $57,200, and a similarly equipped 2023 model is $67,125. The dealership let me have my Ram for $45,000 plus tax, tag and title. I hated to pay that much for a fully equipped crew cab 4 X 4, but it was $6000 cheaper than I could buy a comparable Chevy, Ford or Toyota.
About every two weeks, I get an offer from the selling dealership for $35,000 trade-in credit on one of their new 2023 models. This sounds good, but I would have to pony up another $32,000 to buy a 2023 model. I have no inducement to trade. My 2019 Ram is the best truck I have ever owned. It drives like a Mercedes, and it gets the best mileage I ever experienced for a big V-8 4 X 4 truck . I drove this truck roundtrip on a 4000 mile trip from Virginia to Arizona averaging 72 miles per hour and got 22.0 miles to the gallon. I had only one problem with the truck in 4 years of ownership. I had to have the overhead console replaced, and the dealership did this at no cost to me.
Bought my Ram Big horn crew cab 4x4 in July of 19.
MSRP was $52,000. After negotiation and pitting two dealers against each other I got it for $41,000 out the door.(sale prices was like $38,000ish)
Traded a paid off equinox and cut them a check for $26,000.
Bought. Bumper to bumper 8 year warranty a week later for $1300. I’m keeping this thing for a while and it’s had no problems
I also get the texts and calls begging to trade it in for $32,000
Plus all the new models have e torque which was stupid
@@kyleamerica5522my 19 has hemi w etorque and runs fine, i turn the stop start off but the etorque helps the transmission shift. Its legitimately a great truck and set up. I drove from Northern CA to Southern CA and the coast i averaged 22-23 mpg. I have exhaust and a drop in intake plus oil catch can.
@@robertsoria9293 shouldn’t force ETORQUE. MANY don’t want it and don’t want to pay for it.
Yep, a few years ago, my dealership offered me $45K for my $43K 2019 truck with 20K on it. They couldn't jeep trucks on the lot. Glad I kept my 2019 Ram Big Horn.
Ram has always been the "Value Choice". but since they started competing with the All in options for interiors, they are actually more expensive option, and the 5.7 Hemi is now lagging behind in the towing end of things.
What about the 6.4 hemi
If you're towing, it's the cummins.
I bought my 2022 2500 Laramie almost one year ago exactly for 61,600 MSRP/Sticker was 62,600. I had to drive 500 miles to get it but saved a good 7K vs my home dealer who was marking them up a few K and offered less on trade. It had been built like Dec. 2021.
I continued to "build" that truck at the Ram website until they shut down the 2022 ordering on the website. The last time I built it, sometime in Nov, the price was up pushing 71K... So, my truck went up over 7/8K during that time. When I bought, I got 7K equity on my 2021 1500 traded in over what I owed and one K for trading at the dealership off MSRP.
The 1500 wasn't cutting it for towing... Well, all in all last March, I thought I got an OK deal with no mark up and a couple K more on the trade in vs home AND, that was just when gas went up AND interest rates were...getting ready...to go up. I knew I was in a window for purchase. I KNEW interest rates were going up and was able to get a 3.24% loan so, I made out like a bandit there as they went up over a percentage point by April/May 2022.
Right now in a 2023 2500, a roughly equivalent Laramie to mine is window stickered between 72K and 73K...
So, in retrospect, I got a killer deal if you are comparing now with then, one year ago almost exactly... today is March 7, 2023. This is getting outrageous.
Ram shot themselves in the foot. Especially in the heavy-duty market, they are selling a 2010 truck with 2023 prices, yes the interior is different but the old cab, no telescoping steering wheels, pulling options while cranking prices. Also along with the interest rates now you're looking at a 1000-1500 dollar payment and most people can't float the payment for a 6 speed truck with significantly worse specs than Ford.
You are 100% spot on. Price, design, power all need to be changed. The design is really boring to look at. HD needs at least 8 speed transmission. However, the most crucial problem Ram has is leadership. It's been awful for several years.
The Power Wagon, Rebel, Limited Night Edition are not boring to look at. The more base models are, but that applies to all the brands.
GMC is selling a lot of trucks, but buyer beware that they’re one of the most unreliable vehicles you can buy. I learned the hard way. I live in Texas and a bunch of coworkers are having issues with theirs.
One of my local dealers is not marking up the price but is giving discounts. This is interesting to me; while other dealers is still marked up.
I got a 2022 Big Horn Crew Cab quite a few options for 20% off sticker a couple months ago. There are deals to be had if you shop around. It’s a fantastic truck for the right price
Luckiest man in the West!
Pickups have become nothing more than a rolling mortgage for the middle class. Add on gas prices and insurance and it’s not worth owning one.
They really aren’t built all that well either. CUVs seem to last a lot longer. I see 10 year old CRVs that look brand new. All 10 year old pickups are rusted up junk. They are full of rattles, get poor mpg, dangerous turning circle, poor handling, can’t park, and have low cargo capacity for their size.
I think they're selling fine in my region. But I agree that the prices are getting crazy. Part of this is due to normal inflation and the other is the bewildering array of options that are installed in these trucks.
i have a very cherry 09 ram Laramie i paid 5k for with now 413k on my last oil change. highway driven. runs like new. replaced front struts and got new front fenders because of the rust. best 6k total i ever spent.
You made some good points. There are many people who only keep their vehicles for a few years and then trade them in for the new model. So why would anyone want to do that with the Ram truck right now? It is basically the same thing!
Last year I bought a new Ram, but my previous Ram was a 2012. Because of that, I never even considered getting a Classic because it is basically the same thing.
It’s time for a change.
The “price adjustments” dealers put on their vehicles is a huge factor also.
Those are now gone except for Toyota and Honda.
@@user-tb7rn1il3q Wrong they have them at my local chevy dealer still
These greedy dealers totally deserve it all the hate
25% market adjustment, my a33 … and they want to finance it at 9% APR for 7 years . “For these amount of money I can F myself, Thank You very much, greedy a holes” , that’s what I’m straight telling them when they try to sell me their overpriced junk
Any RAM dealer with addendums on their trucks is ignorant to the facts of the market! WOW!
Hi Ben. This is my first comment. Love watching your videos. Love my Limited. It's a bit pricey, but damn, it's better than the others right now. Agree with you that it could use a bigger refresh, but it's still the best truck out there right now. It's a very luxurious truck. Can't believe that ride quality in a truck is this good.
Does anyone know when the recall will be finished, are the 2022.. 2500 cummins part of it? Not seeing the availability on bighorn cummins that I'd like to see..
Here in Qc, the RamClassic represents 60% of all Ram trucks sold. No wonder why Stellantis keeps offering them.
I own a ram, and I do have an issue with the price being as high as it is, but not being able to hold its value more than likely because of the MSRP being so high in the first place. Luckily I beat this market back in early 2021 just barely.
You and me both. I got a 2021 Chevy Silverado 1500 Z71 LTZ with just about every option. Spray in bed liner, technology package, heads up display, rear view camera mirror, heated and cooled seats, adaptive cruise control, etc it was listed for $65k and I walked out the door $57k with an additional warranty. Today that same vehicle basically but a 2023 is MSRP'd at $71,000 with an $8,000 market adjustment. Not to mention my interest rate then is half of what it would be now. SO that's a difference of my truck that I got in December of 2020 for $57k at 4% interest rate vs now $78,000 at 8 or 9% interest rate. It is freaking insane
If you can't run with tha big dogs stay on tha porch. Papaw always said only a man writes a check for a truck.
I had the same thing. Got a 2020 Ram 1500Limited with almost every option on it. 2.2 interest rate and 54k out the door. Right before we hit the huge interest and price hikes... now I was a 2500 and I cant justify the price, they want almost 100k. I just cant do it
@@jonsatvoutdoorchannel6686
I'd be interested in a 1500 now that they have better Consumer Reports reviews but the price is prohibitive and I'll keep rolling in my 2006 Tundra with 347,000 miles on it.
absolutely the pricing! I was looking to trade in my Diesel for gas cause I don't want to keep paying the high prices, but I don't see the logic in paying more for a 1500 than I paid for my 2500 when the inside is more or less the same as when I bought my truck back in 2017. Ram is going to be in some deep doo doo if they don't straighten up, if I find a cheaper truck I may end up getting that instead of a Ram.
100%. I have a 2017 2500 Limited Cummins and I couldn’t afford to replace it with not even a 1500
Years of vehicle redesigns are a big factor as well. When Ram introduced the new model, people flocked to it. now that it has a few years under it's belt, the sales figures are probably more accurate.
Its because RAM used to be the cheaper truck . A truck for the average customer. But they got greedy.
It's a beautiful Truck though, I really love the styling.
Can't fit it in my garage though so
I agree with you but I’ll do you one better. I’ve been shopping in my area of NC for about a month now, and the biggest culprit in my region are the dealers and the dealer installed options and excessive prices for them. 98% of the new 1500’s coming on the lots and the remaining 22’s all have these dealer options installed and they refuse to NOT put them on. I even inquired about some in transit and they still refuse to not put these option’s, modifications and lift kits on trucks coming on the lot here. This is pushing the pricing up substantially once they hit the floor. It’s mind blowing to me how greedy the dealerships are getting. You can go to most any Ram dealers in and around my surrounding area and they are full of trucks with these options. I spent 5 years in the car business and this is something we never did.
Try Ourisman Ram in Alexandria, VA. They saved me $12,000 off the list price.
It was worth the 900 miles roundtrip to make the purchase.
@@ronwinkles2601 thanks, I’ll check them out
Yeah, I love the ram trucks, good- looking and luxurious. I really wanted to get one but the price scared me off. Also, some lagging mechanical issues with the 5.7 hemi made me a a little worried. I didn’t wanna spend that much and have my truck in the shop all the time. 😳
Thanks Ben I appreciate your analysis.
I got my 2017 Ram 1500 SLT Quad Cab with the 3.6L V6 end of May. It had 98k when I got it and it's now at 104k. It was $22.5k so I still feel like it was slightly above value but good for today's market. It's my first ever Ram and I love it.
Who can afford an $80k truck? That's crazy.
I could go out and buy 10 tomorrow.
@B ohhh big boy. Proud of you
My Biggest gripe with all 3 is the prices are going sky high yet quality is barely acceptable... hell half of em if you look under the body they are rusting before they leave the lot
Ford is aluminum body, no rust
i owned ram since 1998 (8 new trucks)the other day i bought a gmc because of price
I have a 2017 1500 big horn with only 35800 miles on it. The local dealership keeps calling me trying to get me to trade it in. I keep telling them that even if I wanted to I can't, the prices and interest rates are still outrageous at this point, plus most of the trucks still don't come with step up bars or spray in bed liners, tow mirrors etc.. all stuff I would have to put on a new truck.
I had a 2015 RAM 2500 Limited Mega Cab with the 6.4 Hemi. I really liked it at first...nicest interior on the market IMO. Unfortunately the truck did not hold up well. I had it for 6 years and put 136k miles on it but it was plagued with problems and very expensive repairs.
I agree. I have a 2014 RAM Limited and I really love the fit and finish, but the air suspension fails me in the winter, not the summer (and I like that it can raise or lower), and it just cost me almost $4,000 to get brakes all around,rotors ( only on the front), and a tune up (16 spark plugs for the Hemi). I love the ride, but the truck is 9 years old and I think it is time to upgrade. I just cannot justify $70k+ for a new vehicle. Heck I found a great 2019 3500 RAM Limited, but it still is about $45k, with over 100k mileage. Prices are just crazy.
@@toddcarroll2277 With my 2015 RAM I spent about $10k in out of warranty repairs in years 3 thru 6. These included the solenoid valve, heater core, fuel pump and a variety of brake and suspension problems. Not to mention interior stuff that broke. at 136k miles the "check engine" light came on. The dealer told me that the transmission had to be rebuilt and the torque converter replaced...cost: $4600. I got rid of the truck. If you're staying with a half ton truck you might want to consider a Chevrolet/GMC. They've come a long way over the last 3 years and their pricing is much better...at least here in NW Illinois.
@@METALITHrevetments I pull a 7x16 enclosed trailer. The Limited with the air suspension has been good for that. My real desire is a 3/4 or 1 ton Ford crew cab with the 8’ box. Hard to go from the top of the line to near bottom, so I would like a fully loaded Lariat or a King Ranch. I had a ‘99 F250 crew cab 8’ box with the 7.3 powerstroke. Should have never sold it. I don’t need the diesel, but wouldn’t mind the new 7.3 gas engine. If I got the GMC or Chevy, it would be the past generation, because I like that look better. My main desire is the 8’ bed and crew cab. I hate that trucks became toys. People that need them for their business or to haul have been priced out of the market.
@@toddcarroll2277 I have a feeling that within the next 5 or 6 months we are going to see dealer lots full of unsold trucks of every brand and trim level. Here in Galena, IL (across the MS River from Dubuque, IA we have 3 dealerships : Ford, Buick/GMC and CDJR that have seen building inventories over the last 8 weeks. Business is slowing...as a result of the high prices of these truck and the rising interest rates. There will be deals I think, this Summer.
@@METALITHrevetments I agree, the truck I mentioned above has been on the dealer lot for over a month. 6 months ago, that would have sold in a week, even as a HEMI.
It's simple really, it's because these manufacturers are pricing out the everyday American, making it nearly impossible to find a real deal, and making it so your average person cannot justify buying or leasing a new truck. The price jumps, dealerships charging over MSRP, and manufacturers halting production in order to keep supply low, thus keeping demand high is all making buying or leasing a new truck a commodity only for the "rich". These manufacturers are literally to blame for this.
I work a day job. Then I eat dinner, then I stand on the street corner most of the night turning tricks.
I almost had enough to finally buy a new truck, and they jacked the prices again. Back to the corner of 6 ave and 4 st
When I turned 20 years old I went and got a used 2019 ram 1500 for 36k with 28k miles I thought it was a great deal only had it for 2 months got rear ended and it was totaled been thinking about getting a new one but prices are outrageous 😩 got a new 23 Camry xse instead love it but I lowkey miss riding in a truck 😮💨😂
Big issue with Ram is also the way they group the packaging. Spending thousands just to get a few things that are important to you is a hard sell when other manufacturers allow you to add them individually.
Ford does the same IMO
People who buy these get 84 month loans @ $900 a month. 😂
The average loan on a new car in 2023 is $750 for 72 months. $900 for 72 months on a loaded Ram is actually market correct💯✔️
@@24james 60 months is the max. Anything over 60 months = you shouldn't be buying it.
@@Baebon6259 yup
People who buy typically finance. Period. No matter the brand. No news there unless you want to drive around in a jalopy or save your Pennys for decades to get one.
84 months at 300$ a month you have to put money 💰 down I'll pay it off early 🛻🛻
They are popular with the working class because they were affordable, I price checked a crew cab shortbed base model tradesman it was over 60k. Priced out of my range.
I was looking at a Dodge a few months ago, everything checked out except the turn dial gear shifter. I believe Trucks should either have the console or at least the column gear shifter. A turn dial for a car or mini van OK, However a truck, sorry could not do it, will stick to the 302 A Ford package.
Ford is starting to do that too. My boss bought a Maverick with that “feature “.
Solutions:
Re-price. They are not a premium product.
Hemi V8 and shitty V6 need to be replaced with high and regular output versions of the new hurricane inline 6.
Kill that goddamn rotary dial shifter and put a console shifter like the TRX.
Kill the classic and go all in with the new body style.
Finally bring the heavy duties into the new body from the classic body.
New transmissions for the diesels.
Needs a mid-cycle restyle.
Get rid of the ugly base level headlamps.
Thanks. Now I'm just going to wait until they come out with new engines. Nice moment when you said $10k more but not $10 worth of excitement. My problem is my wife does not want to take another trip in the Tacoma.
You are so right brother I have owned a dodge for 40 years and now I have a Chevy because I can’t see paying so much money for a truck
Full disclosure I’m on my 4th GM truck. With that said I really wanted a ram this time. For me it was all about infotainment. Ram was first to put in that huge display. I was very jealous. But GM has caught up with the 2023 refresh. Not only is it better looking…..it’s available in every trim level except the custom! Ram wants to bait you into a high trim level for something that is no longer unique to just Ram. The GMC Sierra elevation gave me just what I needed and they still give you the same infotainment center the Denali gets. Ram needs to just make the damn big screen standard across the line and for Christ’s sake LED headlights are not a luxury item anymore.
In all sincerity, you shouldn't use God's name to make a point. Christ is one of the name's of GOD.
I agree. It is the price!
Definitely the pricing. I’m active duty with great credit and no real debt and I couldn’t justify swinging the price for a truck. I’d love a new Ram Rebel but I’m gonna end up buying used and saving myself $20,000.
I was looking to buy a Ram Rebel at the end of this year/beginning of next as my first truck. Might have to wait a bit longer until these prices come down or buy secondhand.
I think by adding the turbo 6 cylinder will make it worse for Ram. Anyone that understands towing knows that the bigger displacement engine is more reliable than turbos on a smaller displacement engine.
I agree. Have the Hurricane turbo 6 as an option but keep the Hemi and keep improving it also. Toyota dropping the 5.7L V8 completely for the twin turbo was a mistake on their end.
4&6 cylinder trucks are easier to meet the new emissions and mileage standards.
@@doncarty786 The mileage is comparable. It’s the emissions which is a completely artificial construct. If not for EPA intervention, no one would be buying small displacement turbo engines in full size trucks.
Pretty sure the Ford 3.5 Ecoboost is proving that wrong. Turbos are the future of gas engines. They increase volumetric efficiency and therefore overall efficiency. 20 years ago you would have been spot on but the technology has far surpassed that old way of thinking.
Agree. I ordered a 23 with Hemi Etorque because I believe it will prove out to be better than the six.
Interest rates high even for someone like me with over an 800 score, then add manufacturers increasing MSRP for typically less features because of “supply chain issues”.
The biggest issue is that manufacturers raised prices too much too fast... there was never a shortage of anything it was profit taking at the expense of the consumer after 2 years of lax sales
It’s the lack of new powertrains. Having two options is kinda disappointing. Im holding off until they put the hurricane engine. I live in high elevation so having the turbo is a must.
"Market adjustment" is bad word! A trick of theirs to rip you off more they used last year... this year they need the rebates just to get people to look at them. As far as I'm concerned these dealerships can close their doors. They don't care when they rip you off I don't care if they aren't selling. It's called karma!
And get rid of that digital display. Ram had the most beautiful gauges!!
Been saying the exact same thing since last October when I order a 2023 Ford SD had RAM trucks for over 10 years actually since my first 1972 Power Wagon but their pricing and available options at the Laramie trim level made me switch to a Lariat which is better equipped for 5K less. Only problem right now Ford is slow on building them and from what I hear limited availability on certain options but I have a built date.
Good HONEST commentary…. Also didn’t they take SOME items off vehicles that USED TO BE STANDARD and just put them on the upper price point trucks ? Such as the ram box !
This was recently !
It's the pricing... over $60k for a 2023 2500HD Tradesman 6.4 ! That's just insane !
A fully loaded ram Laramie in 1997 had beautiful cloth seats, good infinity stereo system for the time and a lot of effort into the design. If you want a cheaper truck today it comes with interior afterthoughts and anemic engine options. What I’m saying is the truck companies only put real effort into volume sellers and upper trim levels but all that standard equipment costs and arm and a leg, these companies need to create a basic yet thoughtfully beautiful interior people can afford and be proud of. The starting price of these trucks is out of reach for what you get. No one wasn’t to spend 50+ thousand on a basic afterthought of a truck. Also no one can afford a fully loaded new truck
I'm in 97 1500 Laramie. My first pickup and I love it. Simple and works. She's old but easy to work on. 264k purchased from original owner about 3 years ago and come with a plow.
@user-tt1lp1lz7t. I wish I could've seen your 1997 Laramie. In 2006 a friend of mine needed to sell his pickup that Grandpa had bought for him. This was a 1997 Dodge Dakota 4x4 extended cab with the infinity stereo with four 2-way speakers. It sounded really good with my CDs, plus believe it or not it was a boss in snow, during our Minnesota winters. And I still have it, with very little problems. The rust was getting to it, so a local businessman had his wife's almost new Laramie for sale. Now I kinda feel like I'm someone important driving this beautiful truck, all customized with a steel bed cover with gas struts; black Ram carpeting inside the entire box professionally installed, and lighting. She only drove it here in my rural town delivering flowers, but then right after they sold their business. It attracts a lot of attention here, since I see more Chevys around than anything.
Been looking at Ram Truck for the past 3 years. So I know the price was jacked up $20,000 since 2020. Some of the blame is on the MSRP. But the dealers tried to pull a fast one. They took a lot of options off and put them in "packages" in an effort to boost the price. However, they might have a package call "electrical" and have power sears and power rear view mirrors. But if I wanted fog lights, I had to get another package. And to get cruise control I had to get even another package. How about the "safty " package with the parking assist and the sonar protection...another package. Something that ticks me off is the price of the paint job or the limited selection of colors. You pick out a truck or car and get to pick from 4 colors. If you pick a different "trim" there is 4 other colors to pick from. And if you want red it's a $1000 more while blue, green, and brown are $700 more. While black is $500 is white is free. Such a scam.
But what they've done is FORCE you to pick out all the packages and drive around a white pickup truck like 1000's of other frugal truck buyers. But if I am going to buy a pickup truck I want the options I want and not some bozo at the dealership picking the trucks to sell to you.
Just purchased a Laramie 2500. There was only 1 in my large city that had the gasoline engine, and there were 3 available in the capital. I’m not sure, maybe there are a few more state wide? Going by availability, I’m definitely not seeing a lack of sales in HD trucks. This is probably more accurate for half ton trucks, there were plenty of those on the lot and they are only $10k less than what mine cost.
I think also affecting trucks of all 3 is that they are all much bigger, heavier and fuel guzzling than those of the past. For many, fixing their trucks, not having payments for a few years, are still good working trucks is a lot cheaper than going into debt for a new one. I also suspect fleets, government agencies are not buying or changing leases on light trucks as often due to also issues with higher costs.
Too expensive to put to work
I disagree with that Leon. I get 20 mpg highway with the 6.2 in my GMC truck on average and have gotten up to 24 mpg on longer flat trips. The addition of the 10 speed transmission really helps economy. I looked it up and a 2014 Sierra 5.3 was rated for 16city/23 highway and the 2021 sierra 5.3 is 16/21. Not much difference, better technology and safety. Curb weight is less for the 2021 vs the 2014 also.
So much to like in the Ram1500. I'm looking to buy now, but can't get past the lack of modern driver aids at this price level. I don't need lane centering, but at almost $90,000 out the door, I want it. Not sure what I'll buy.
Would like a 1500 but getting up in price, i might as well settle for a 2500
The lack of driving aids a reason why I like it, I like to mod my trucks to suit my needs so having less tech and sensors to deal with is a plus, but to each their own 👍
@V R Great point! I'd be terrified to mess with the F-150 with any engine but the 5.0. The Ram 5.7 seems solid and should have plenty of room for tuning. Best wishes with your build!🙂👍
@@got_to_rollthanks! Now that you mention it, when you are spending $90k on a luxury truck, you expect to have those features included.
@@vr4787 I doubt I'd use it much, but I do often drive 8-10 hours a day. It'd be nice to have the option.
In Ontario Canada, I am looking at a Longhorn with a bunch of options included and it prices out at 96,000. Currently, there's a 10% manufacturer reduction and the dealer is knocking 5,500 off which brings it to around 80,000 CAD. A comparable Ford or Chevy is significantly more expensive. They aren't offering the same discounts. If I look at a Ford King Ranch, or Chevy AT4 it's way more money.
Paid off my 2017 RAM 2500 a couple months ago. Paid about 42K back in 2017. Has been a good truck until a few months ago. Anti Skid light came on. Service Brake light came on. Check gas cap light came on which made the Service Engine light to come on. Then change oil light came on. Whew! I don't think I have too many lights left!!! Changed out the fuel cap. Didn't fix that issue. Hit a bad spot in the road and Anti Skid/Brake lights go out then come back on when I hit another bad road spot. But I figure fixing these issues will be a whole lot less $$$ than buying a new truck.
You list many of the reasons I ordered a GMC 3500 Denali. It took 1 1/2 years to get! Local dealer treated me very well on trade, etc. I have been a di-hard Ram/Cummins buyer many times over. Ram has failed to keep up in many ways. Transmissions, mirrors were big for me. BTW, Love my GMC with now 18K miles. A great report Ben!
Traitor 😂
Morgan & Morgan will only take cases where liability is clear. Also. They will take 40% of your settlement yet they claim insurance companies are evil?
The worst Law Firm to deal with, I live where most of them live, I can remember when they had former President Obama, as a guest @ John Morgans home residents, in Lake Mary Florida, very political family, would be my last choice of law firms if needed.
My 2021 Ram 2500 Tradesman in May of 2021 was $44k brand new. 2022 Ram 2500 Tradesman, same model and spec, was $53k a year later. Same color and everything. Wild.
Inflation.
Yep, I just went to an auto show and was shocked that new 1500 Ram Limited was over $80k. The same truck 2 years ago was $20k less. They also have a stigma is being problematic. Tons of videos online of malfunctioning screens and mechanical problems not to mention frames snapping in half. Ram will have to go back to offering massive rebates to get the numbers up.
They are about 100-120k mile vehicles, then you start to get major problems with them.
Ram boosted the price of the trucks also. And the Dealers adding on top of MSRP and add ons. So, the Dealers aren't the only cause of the HUGE prices.
Maybe do some updates,,, would love a more modern v8 that is more reliable and better fuel mpg than the hemi. Also,,, better driving assist features, you can’t buy extra lives but I would like to be able to buy a safer truck. There lane departure blows. I would like as much self driving assistance as possible as I like taking long fishing trips of 24 hours plus of driving!
I love the RAM brand, actually considering a TRX. What they need to do is keep prices the same for 2-3years as Ford and GM will be increasing prices so the field will be even. A refresh is needed with an engine update, nothing crazy 10% more power and just 1-2extra mpg will grab people.
I can't agree with that unless it's considerable for the gen 6. Untill then what you're asking for is kind of laughable.
I was just at a couple of Ram dealers and looking at anywhere from $530 to $700 a month on a 39-month lease with 15,000 miles a year. Honestly, it's the prices, and these trucks have less on them compared to my 2020 Big Horn. Got an estimate for an F-150 XLT, and they wanted over $800 a month with the X-Plan. Luckily, my camper is on a seasonal site, so I think I'm just going to get a beater for now until certain investments take off and order a heavy duty from either Ram or Ford.
I was at a dealer yesterday and ask why everyone is selling at msrp. 3 years ago it was common to work off invoice price. The dealer showed me the invoice and it was only 1200 difference from msrp on a loaded 40k vehicle. I think the manufacturers are offering more in hold back and dealer incentives to the dealers because we as car buyer were doing too good of a job haggleing prices.
I was considering a ram. But the price hikes killed it for me. I ended up getting a new Tundra, it was roughly the same price I would have gotten the ram for, but had some more features. And honestly, between a Toyota and ram at the same price I went with Toyota because it’s a Toyota
You'll make up the difference in trips to the gas station. A Tundra can pass everything on the road...except a gas station!
I’d still rather have the Toyota
Couldn't give me a TOY yoda..
@@TheFalcondan95705 oh shiii- got em //sarcasm
And in 15 years that tundra will be worth 20k and that ram will be on craiglist for $1200 with slipping trans and needing 16 spark plugs and coils to maybe stop its tick.
In 2021 I was torn between a Tundra or a nicely equipped Ram 1500 Big Horn. For me, I couldn’t get past the rear window leaking issues on the Ram that they refused to address. Reliability and quality was a huge factor in my decision. I went with the Tundra and couldn’t be happier
My cousin's last two pick up trucks were Rams, both of them had so many issues the engines ended up breaking down, so the quality and reliability are still a problem with these beautiful pick ups.
What kind of price difference between the Ram and the Tundra?
@peacefrog0521 Don't worry about the difference. Get a v8 Tundra and you will not regret it.
@@craigslist7437 must be looking at a ‘21 or older. Toy hasn’t put a v8 in a truck since then.
@Craigslist you can't get a V8 in the Tundra anymore. I wanted a new Tundra but with the lack of motor choices, I bought the ram. I actually love my Ram more than I thought I would
I hope that one day they get rid of dealership franchise laws. Without stealerships vehicles prices would be a lot cheaper, too.
There is a total of 7% markup. So on a 100k truck, the dealer is awarded $7k. Out of that, they pay fuel, detail, interest, lights and power (overhead). Most dealers sell at invoice (about 2.5-3% total profit). The dealerships are NOT the reason the prices are high, I promise.
I purchased a loaded Limited in '21 and plan to keep it for a loooong time. Maybe others feel the same after laying out almost $80k for truck!
Price. Plain and simple
I got over $10k off my limited midnight. Never owned a truck before in my life. Probably the nicest interior that I’ve ever seen for a vehicle that isn’t an ambassador level luxury car. The air ride suspension is unreal. Plus it looks amazing with all the black accents.
$10k off? Wow. I know you are enjoying your gem.
How did you do that???
What state was that in.
Yeah i bought one in 2018 and got around 15k off I believe, they were offering a 5k incentive alone if you were coming from a chevy.
Incentives right now across the board are much lowerfor every brand. I just bought another truck this year and only got 2k in incentives.
Not until those airbags shit the bed immediately after the warranty ends.
Pricing is an issue but I’m not seeing a ton of inventory where I’m at. Most half tons being sold have after market items added and now they want $100k for a lifted black widow edition big horn
My son was left at the side of the highway with catastrophic engine failure from a 1500 Ecodiesel. I consider Ram in the same category as syphilis and gonorrhoea.
Make all the excuses you want for why they aren't selling it boils down to price. They are all tremendously overpriced and beyond the reach of buyers.
No everyday vehicle should require 5 years to pay it off, much less 6, 7, 8 years or more to pay off. It is absolutely criminal.
I agree they are too expensive but man this is just basic free market capitalism. They can price that truck however they want and the market will dictate the price over time
@Carbb I question if it's truly Free Market Capitalism as we have so much market manipulation and such. I dint think we have had free markets since before WW1 as President Woodrow Wilson intervened and the interventions and manipulations have continued unabated.
Truck prices in some dealerships are starting to drop. I just got a 2022 ram 2500 power wagon for 5k less than sticker, and someone at work said he checked last year and saw the truck marked up 15k which made him and his wife pass on buying one.
Strange how the Canadian market differs. Up here GM is the most expensive and Ford and RAM are kinda tied price wise. The RAM dealer in my town has a ton of stock to the point they needed an overflow lot BUT I see the trucks in the overflow disappearing. Also, there's nothing wrong with the 4th gen. Just got OUT of a 5th gen Laramie and went back to a new 4th gen almost fully loaded (only missing leather and sunroof) Warlock 4X4. More truck like, has all the features I want and NONE of the tech features I don't want. Picked it up for the USD equivalent of about $42,000. The Laramie rode really nice, but almost TOO refined for me. As far as engines, I personally prefer familiar and tested powertrains.
They are selling in my neck of the woods especially 2500s. I opted for a 2020 2500 with 61k miles. Big horn night edition with loaded up options closer to a Laramie pkg. $38,900. Not cheap but 30k less than a new one
Ugly looking truck for that price. $76,000 holy sh*t!
To much money
I think you mean ~ too
the dealers are stocked up on heavily optioned top tier crew cab trucks. There are very, very few lightly optioned Quad Cab trucks available. You have to really hunt to find a nice Longhorn Quad Cab.
I'm guessing they'll be shipped to Australia as there's an order backlog for them here!
Maybe it's because people are seeing all the reliability, quality and durability issues they are having.
I have a 2016 1500 outdoorsman with 237,000 miles on it. Not one issue other than a new water pump at around 160,000 miles. I pull a 8,500 lb camper with it spring through summer and have put over 35,000 miles on it pulling the camper. By far the best truck I’ve owned and I’ve owned all of the big three.
Sales started going down for EVERYTHING in 2020. Hmmm…. What else happened in 2020??? Hmmmmm…….FJB!!!
From eggs to home heating oil, everything has gone north in pricing since this bird came to office. Let's Go Brandon!
Huh? Car sales were dead from Covid and once people came out from the trump lockdowns people bought everything they could find. The issue was they couldn't keep up with demand. Bro you draft dodging master trump (who has 7 bankruptcies) and who lied about Mexico paying for a wall, lied about showing his tax returns, lied about not giving tax cuts for the rich, lied about balancing the budget, lied about ending the war in AFG, and lied about middle class tax cuts aintt he hero you think he is. I am not even a D or an R. DT spent like a sailor in a whorehouse while cutting taxes on the rich. Blew deficit higher than any potus in history. If you just worship trust fund rich kids then whatever. I don't worship any man.
Socialism baby!! We got a lot of bad days ahead coming from someone who is optimistic.
@@danielrn133 I've got a question for you: how do you keep drinking the Koolaide with your Covid mask on? I don't seem to remember Brandon going to Vietnam when it was his turn.
@@danielrn133 You’re just plain silly. Keep watching CNN. How long have you been waiting to post this? All I said is that it’s coincidental that a majority of this happened in 2020. I never mentioned President Trump. This is about the price of trucks being out of reach. That’s all.
I just picked up a 2020 Ram Limited, has 30k miles, original window sticker was in glove box, listed at 88k, i got it for $56k, this is in Canadian $, it was an average price where i am, some were a lot more but none were less.
The interest rates are like 7-8%, a cummins diesel truck is like 88K that you might get a 3K rebate on a 2023 if you can find one. They are extremely expensive.