After this, my respect for Linus has sky rocketed. Shows how he is not just some of those bandwagon plebs, he actually has a brain for himself and can think critically with it.
He is a great business owner. People are so afraid to spend money on things they have to have for business now days. They think being a cheapass is the best way to save money, and that just trudging through downtimes or losing employees is their bad luck and not their managing style.
I'm pretty sure linus has never been a bandwagon pleb. Your respect for him should already have been sky high unless you are a new subscriber and did not know his thoughts about products. Im finding your comment about him having a brain and being able to critically think about it a little offensive. You are saying that before this video, that was your assumption of him.
I get the point he's trying to make, but it still doesn't refute the fact that the stand is an overpriced piece of crap. There's absolutely no reason for that monitor to not come with a stand. It's a preposterous cash grab. Apple's taking advantage of the fact that their consumers are either brainless tards, or have money to burn, or both. That's really all it is.
"but if we upgrade your chair we will have to upgrade everyone's chair" i would just say "bring your own chair" if they werent happy with the -lead pyramids- good chairs i give them
So you think something that is necessary for life being monopolized and overpriced is comparable to a $1000 monitor stand that is completely optionable with a sea of alternatives that can accomplish the same exact thing for about 100 dollars or less?
@@Kinpil10 like most developed countries, I assume there is a national healthcare system so no one has to go without healthcare, and there is also private healthcare so people with money (or business that want to take care of their employees) can pay for premium healthcare
I work in a cleanroom. We recently bought 3 new microscopes. Each one cost over $21,000. In each system, every single part, including the POWER CABLE and INSTRUCTION MANUAL was a separate line item in the bill. I’d say Linus is right about how they’re billing this out.
Well it's a valid point to some people. If you buy 3 microscopes you may not need 3 users manuals or 3 power cables if one is a backup standby and so on. Some parts you just need more of, so it's better to make them line items and reduce the base cost for a latter overall customized price experience. Plus once you start playing above 5k it starts to get iffy on if price really matters.
@@ShepardKammander I think the counterpoint to that would be that if you're paying $21k for the microscope they should toss in the manual for free. I could argue either side though.
All they had to do was say the monitor cost $6000, or you can delete the stand and it's $5000. It's functionally the same, but when you phrase it like that it seems like a discount rather than adding a thousand to include the stand. Doesn't really matter for the people who buy these monitors but it probably would have toned down the outrage imo
I also think this as well. I think Apple royally messed by their messaging instead. If they rephrase it that they can have the monitor for $1000 less without a stand, then there will be few outrage. There are still will do but maybe just fewer and will be forgotten about it sooner. It is about the messaging. Considering that normally you can by more than 20k professional studio monitor. It makes this Apple Monitor unusually cheaper in the pro market. For us consumer, this price is beyond absurd. For bigger companies who do make money and th expenses is nothing as long as they can make more money, they can justify it.
The thing is, I don't think this was by mistake. I think that it might be a bad _choice,_ but ultimately this is precisely the type of image that they are trying to convey. Apple specifically chose to make it feel more expensive to lend "credibility" to the professional intentions of that product line. Apple doesn't want to market it as a _savings,_ because it isn't targeted at people who are price sensitive, or at least, who aren't willing to spend large sums of money on stuff they assume is worth the cost. It's targeted at people who see it as an investment in equipment for a business; think brand new farm tractor, not used car. Making the price apear more palatable would be a net negative to their presentation because the point isn't to save - it's to "invest", in Apples product line. I personally believe that that perspective is stupid for a publicly traded, consumer driven company to take, but it seems to be what they're aiming for, for whatever reason. I suspect it might be a desperate hedge against the lowered popularity Apple has endured since Steve Jobs death, and the tepid changes to existing product lines.
What would this have achieved? Only morons who (for reasons best left ignored) hate one computer company more than another computer company cared anyway, and they could barely afford the bundled Dell keyboard they spewed their irrelevant opinions from anyway.
chinqalicious well doohickey wr understand, but it probably has some weird name like f167499&1.. would u be able to understand that? Guess not. He tryna make it simple for ur unthankful ass
@@WuschelofDespair 6k for the monitor, and 6k for a base model Mac Pro so it's $12,000 total, and an additional 1k is ~8% of current cost. (Actual Maths, 1k is 8.3% of 12k and 7.7% of 13k if it's price is included)
@@ManuelSalcedo apple made a great decision from a business point of view and Linux was able to see that. But that decision is shit for the consumer. So he mocks Apple for that.
Linus started his own company and is a business man. He understands "value", not "price". I could careless about 6K, 60K or even 6M if it needs to be, if the tools were going to make back itself within a short period of time. If the ProXDR is as good as Apple's claim, then the monitor is actually under priced. ( Note: Apple even admitted they hope it brings so much value to FX Editing that everyone in the whole company chain will switch to it, making money with volume instead )
I'm better off with a Samsung or LG. Yes I agreed the display is crisp and accurate, but I'd prefer something else. Also the stand is worth a few bucks at scrap metal LOL XD
Dolphinasd Gaming the monitor is not consumer grade it is 100% for extreme high end professional work. Even professional photographers and videographers not on the extreme high end won’t need this monitor and will be just fine with a $500-3000 colour accurate ips panel at 1440p or 4K. Edit: so yes you and most people will be better with almost any other monitor that costs more than $200.
Monitor is overpriced because the excuse of the fanboys is that the cost will return ,big no if on windows side you will get 2x more money for the same investment A profesional is used to shoot on 75, 90 120 hz on red cameras like helium and mostro..lets see if the marketing genius can explain how will you display that videos not even auto calibrate Its amazing thatfanboys know how to explain why you should buy products they will never touch or test in their lived " oh it s aimed at pros not consumers" " stop.complaining about a product you will never buy" A 75k dell computer will be at least 2.5x more powerful than maxed 50k macpro
@@Teluric2 Do you even know what is a Reference Monitor? And "A professional is used to shoot on 75, 90, 120hz" pretty much gave it away. And the false acquisition of Fanboys knows how to explain you should buy a product when none of the above have been shown in any discussion just show the discussion is pretty much pointless.
Speedbird idk it depends on your workload and software, i have a macbook pro 16 but am not a huge fan of os x so i installed windows on it for my audio software because os x updates break my plugins and daw way too often
if you're actually making money with it for a business, you're also expensing the cost. I'm a programmer, so that monitor is stupid to me. I would never buy it because I have no use for something like that. If I was a professional video editor for a movie studio, then it makes sense to have 2 of them on vesa mounts. People love to bitch, it's human nature.
@@azrael6280 I love to bitch, it's fun! I use windows, linux and mac. all of them have annoying stuff, but I won't bore everyone by listing every damn complaint :)
This is how people in the capitalist system should think. Everyone acts for their own self interest, thereby acting in everyone's interest. Making your employees happy, makes you Mony. So it is in your best interest to have happy employees. So being skimpy on a handle, because it costs $600, is actually shooting yourself in the foot. You lose more by being penny wise and pound foolish.
@@harjaskhaira9711 you will be surprised how expensive gifts he gets, the computer company i used to work used to get £1000 intel cpu for free to just built pc for magazine articles
I think the thing with Pro gear is: At this level, you may already have all the accessories you need. You may be mounting the monitor on the stand you already have, on a specialized rack, on the wall, whatever. So you don't want to spend on an overengineered stand. If you are getting the stand, you don't want to spend on the VESA mount. It's the same thing with RED cameras. You buy the sensor in a box. What other accessories you need is highly dependent on the shoots you are going to do, so you buy the accessories. But since you may be coming from another RED camera with compatible accessories, you may already have those.
I understand the stand argument but not including 4 freaking holes on the back of a monitor saves how much? The display wouldn't cost more if they had vesa built in so the argument about not wanting to spend more on a vesa mount is a miss The whole idea with making support for vesa standard a separate accessory is idiotic
@@filipprucnal either way the actual monitor was underpriced so they need to make the money back somehow also making holes costs money to machine the material so it would make the monitor more expensive-- aluminum is cheap, holes are expensive.
@@bananya6020 that's just it though. They didn't not machine holes to reduce the cost so the consumer didn't buy it. They specifically went against industry standard for as far as anyone can tell minimal gain to insure that you have to purchase their adaption hardware or their stand. The same is actually true for the red camera. Red didnt not include the accessories as they assumed serious operators wouldn't have them. The specificly included multiple proprietary connections only they use
Well Sony has professional monitors for movie making and they cost 30k and already have a stand with them why does it need a £1000 stand lol the picture should be worth 30k because that’s the what you fucking see lol 😂 not the bloody stand don’t know there shit apple only cares because the future of apple professional is a clean white room no wires no nothing just a beatiful work place lol Peaple who do colour adjustments for movies need loads of tools for editing a proper stt t studio is sooo messy that you can trip over on a 30k monitor and that monitor can probably take a baseball bat to it because they are made to be durable so if you accidentally drop it it will be fine the apple monitor you can’t take to a field lol like a calibrated Sony monitor
Linus could talk to a lot of corporate jargons about not being skimpy with their employees equipment / comforts. Having been in two different companies who thought saving a buck was better than having a desk that doesn't give me leg cramps, or having a chair that doesn't give me scoliosis, or even not having fucking sandpaper-like toilet paper, or even a fucking office space that's not a repurposed meeting room where 12 people barely even fit, or giving you shit for being late or leaving early when the only thing that really matters is that your work is done. This shit has got to go. We need more people like Linus that don't think about saving money at the expense of their employees wellbeing, which in turn saves the company money by keeping the employees happy and therefore healthy and eager to work.
tommapar88 a lot of supposed ‘business people’ today understand the cost of everything but the value of nothing - it’s what a culture of ultra short term thinking and a reluctance to invest in the future gets you. As you quite rightly said, even having nice toilet paper has an economic effect.
Can I disagree with Linus? 1. Apple and Steve Jobs' vision for Apple was to make products that work out the box. The first iMac had a handle on it to make it accessible as possible. If I were to buy this monitor and it didnt come with a stand, that is a product that doesnt work upon purchase. Which leads to the second point. 2. Linus was making the argument on "Accessories" and how we would expect head phones with our phone (example). However accessories are things that perhaps enhance functionality but it doesnt mean that purchases wouldnt work without it. The headphones example is great because your phone works 100% in all ways without them, however they provide that in-ear experience additionally if you do want them (plus they are universal and can be used with anything else). If i was to receive a monitor and there wasnt a stand in the box I would call up and ask for the stand because that would be something that takes away from its core function to operate as a monitor. It would be like getting a Ferrari without the wheels. Open to discussion! :)
Exactly. I completely understand the different sides to this and where people are coming from, but at some point it's blatant corporate greed. They know people will buy it so they can name whatever price they want, just like Nvidia and their cards. If a company has the kind of money Apple does, I'm pretty sure they can throw in a stand. You know it was a boardroom of people gathered around like "Hmm, how much should we charge for this piece of that thing that goes to the other thing?" "What about an even 1k?" "Genius!" Whole thing probably took 10 seconds.
@@Pumkin932 You also have to consider that value is different than price. If the price is higher than the value, not monetary value, then people are not going to buy the product. If value is higher than price, people will buy at any price. Yes, it is to some extent corporate greed. But you also have to consider that if they price their product out of the market, nobody will buy. So the fact that the product is purchased, proves they haven't priced it out of the market. And you really can't blame a company for trying to make as much money as they can, as that is the whole point of a company.
Good point, but does the monitor work without a stand? The fact that Apple has a proprietary mount (requiring a VESA adaptor) is questionable as well. It tells me they have let aesthetic stand before engineering, therefore the value provided by the 'Pro' stand is suspect. Feelings aside, it should be noted VESA monitor arms arent far behind. Flow arms are around $400.
from what I understand it comes with a very basic stand like your cheapo monitor and just latches on, but the $1000 one has all the adjustments and needs a vesa mount
When you buy a RED camera for $40,000 you buy a body that cannot function on its own. You must buy all of the other accessories for it to record, turn on, save audio, and connect to a lens. Different ballgame.
Paul ------ You said: "It tells me they have let aesthetic stand before engineering" Actually, it sounds like perhaps you haven''t seen the stand in action. The aesthetics are very nice, but the engineering is spectacular. In real life when a company makes this type of purchase they spend about 10 seconds thinking about the stand. These are highly trained workers who produce very high revenues, the company employing them is not going to worry about 1 k.
@@bruxi78230 True, I have not seen it in action, and I agree that a company spending tens of thousands is not going to sweat $1k on a well built, ergonomic stand. What I really take issue with is Apple not using the VESA standard mount in favor of their own flaky mount and adapter....Although, I must admit, I probably wouldn't care if that adaptor wasn't $200. That just sort of adds insult to the injury caused by the high price stand I'm having a hard time seeing the value of in the first place.
@@paulskalla6845 The typical VESA mount won't work for something this beefy apparently. So they had to engineer the adapter around that fact. It's also incredibly simple to install. It's guided by magnets. It may not seem important, but if you're working for a company that just bought a shit load of these things and need to mount them all you will appreicate that extra thought that went into their installation. Even poor Bob from IT who has to do all this is being paid by the hour, so the more he can do in that hour the better for everyone, especially when the people who'll want Bob to finish up so they can get to work making the real money show up and want to use them.
Linus is right... In a commercial application, getting what you want or need, is worth so much money, you will spend the money to get what you want, piece by piece. So it's sold, piece by piece. At a very high price. But a lot of consumer stuff is just as good as a the commercial stuff. You just have to know the area that you are buying.
Maybe this is true if you are buying en masse. But if one person who runs a solo business realises their 5000 dollar monitor doesnt come with a stand I'm gonna guess they will likely be pissed when they find out they have to shell out a fifth of what they already paid just to make the product functional. Yes there are people willing to pay for it and dont care but that doesnt make this any less fucking retarted and greedy. Imagine if you bought a Bentley for 300k and then when you take delivery and try to start the car you are told "oh sorry ya you still need to get the transmission for 60k". Even if you are a luxury chauffeur who drives celebrities around you arent going to be happy with that. Just because you are a professional doesnt mean you are no longer a consumer.
hard knocklife first of all, no one running a solo business is going to even consider buying this monitor because it simply isn’t meant for them. In addition, your Bentley analogy doesn’t hold water. A Bentley is a luxury product not a professional product so the markets are completely different. The majority of Bentley purchases are personal and the majority of Pro Display XDR purchases are commercial. A personal product is expected to have everything included. A commercial product of this quality is sold differently because the other products in this category are also sold this way. The monitors this thing is competing with don’t come with stands either.
I can understand the overpriced aluminum doo-hickey Linus used as an example as it serves a purpose that performs better than its competitors... But does a $999 monitor stand, which performs like everything else out there, be a fair comparison? I don't think there's any productivity to be gained from the $999 stand, I truly don't.
Really glad a respected person said this. People are so happy to jump bandwagons and compare apples to locomotives. The real problem being that people assume that a stand should have been included. These are not products that people will use with 20$ included accessories and chances are that if you're buying a monitor like this, you already have a mounting solution for it.
@@LaLiLuLeLoX That's four times cheaper than the monitor in question, so pretty irrelevant. And judging by the fact that you're listing it's price, I'd say it's safe to assume you actually bought that stand separately, so my point stands (haha) either way. My point was that people are wrong in thinking that the stand in question should come included with the monitor. It's a premium accessory, not something you can't use that monitor without.
My monitor @ 1500 dollars came with a stand. Not without one to rather charge me 250dollars to get a stand!! I don't know your perception of what a stand should be but a $1000 is more than overkill for a potrait/landscape stand!! Does it even swivel?? like for real!! Cmon dude snap outta it!!
I agree on your point but I'd like to let you know that a Bugatti Veyron oil change costs $22K because there are 16 drain plugs and you have to disassemble half the car to get to all of them.
@@danielwayno4439 If it was a consumer vehicle yes but it's a speciality vehicle with a dry sump oil pumping system which choose this design to improve performance. "Dry sump lubrication may be chosen for these applications due to increased reliability, oil capacity, reduction of oil starvation under high g-loads and/or other technical or performance reasons"
@@johnjonjhonjonathanjohnson3559 Bottom of the barrel shop rate in my area is $150 an hour, that's 146 hours at the most. Since it's an expensive car and a high end dealership, I'm sure there is plenty of markup on that. Yes it's a ripoff but they charge what they can because they can. The showed a video online of how they do the oil change and it takes about 5 people to disassemble the vehicle so that they don't scratch anything.
Say the monitors are included and with the increased number of units manufactured they only add $200 to the cost. A company that uses their own mounts and needs 1000 monitors will have to spend $200,000 extra and then toss out the stands.
Or how bout it's a 5000 dollar monitor that probably costed 1000 or less to produce because they use chinese slave labor so you can just include the fucking stand in case it IS needed.
A great reference are also the pro dslr cameras, the canon 5D or 1D doesn’t come with a built in flash because any professional photographer would buy another pro flash anyway 😆
In fact, most DSLRs come in two kind kind of "kits" one with a single basic lenses and another, barebones without any lenses. Guess which one all but the most junior photographers usually buy.
Linus being a businessman, employing people and having to make his company profitable to pay his employees gets it. He understands "value" versus "price". He has garnered 1000% respect points from me. The haters that wish they could be in a position to understand, let alone afford actual, professional tools will still continue hating on Apple just for the sake of hating. The XDR with stand is a bargain compared to the cost of its nearest competitors. Irrelevant to haters simply because of the logo. Good job Linus. If only the haters infesting this thread could anywhere understand the elegance of your debate.
"Value" vs "price" doesn't mean that you can charge however much you want. That is where people's gripe with Apple comes from. It's a fucking monitor stand, not an expertly crafted custom made tool. In fact, you could have a machinist make one BY HAND for a fraction of that absurd price. Do note that I'm not talking about the value of the monitor. I have no idea how it stacks up to other panels in its class and I don't care; it's the stand that's the point of contention. If Apple really wanted to mark the monitor up another $1000 because they believe it's worth it then fine, I've got no problem with that, but putting that price on what is basically an aluminum angle bracket is ridiculous and should come off as insulting to anyone with a functioning brain.
@@demoniack81 I guess that's just one of those things, a professional will quickly decide the pro/cons of just eating the cost of the overpriced monitor stand, or making their own or finding a cheaper alternative.
Macbook pro has become a professional thing for like producer/artists but it also caters to normal users and is a price normal people can afford. The mac pro is purely professional, and if you buy the Mac Pro just for home use, you're stupid or so rich that it doesnt matter
The Macbook pro provides a comfortable experience: it's fast, great battery, fast. Etc. I still think it's overpriced but it offers things that other laptops don't. The Mac Pro is just stupid. It doesn't have the 'comfortable' element cause it's a desktop. I mean. I made a 2.3k Linux / windows machine more powerful than the 7k version. Why do you need a Mac Pro if not for status and luxury?
ᛚᚢᚲᚨᛋ ᚺᚨᛋᛖᛚᛗᚨᚾᚦ i completely agree with you but youtubers aren’t buying it for the status they are buying to make a video on it because they will make their money back and can write it off on their taxes as a business expense
Only take into account that a xeon processor isn’t cheap, is mostly use for professional editing, and the guy who mention de 2.3k machine he can build, I’m totally sure it doesn’t have a xeon maybe you use and i7 or ryzen 5 but it isn’t the same
@ᛚᚢᚲᚨᛋ ᚺᚨᛋᛖᛚᛗᚨᚾᚦ The main pros you gave for the Mac Pro is just OS related. You could still build a more powerful hackintosh for a third the cost. I don't know if the Afterburner card will work on a hackintosh build yet though. @andres m. Yeah, not quite the same as a Xeon, but in the end it's about actual performance, and consumer parts are outperforming the lower-end Xeons in everything, except maybe AVX-512 applications, of which most don't even use.
This is stuff ordinary people don’t think about and Linus has put it in a way that people can understand. Is well reasoned and succinct. When you own a bunnies you realise this stuff and priorities change. His line about “when it’s a thing you use to actually make money with” is spot on. The drones in the offices I often visit have no clue what their employer has to do for them just to function. Well done Linus for summing up one of the many really valid points he often makes
It's well reasoned from the eyes of a business owner. But any sane professional still probably thinks this is fucking retarted. If you use tech to make money wouldnt you want to pay the least you possibly can for the products you need? Of course. It's an increase in your profit margin. It's like buying a luxury car and then the dealer tells you the transmission is sold separately. Even if you are a luxury chauffeur that is not justified. It's just them knowing they can get away with it because people are stupid.
@@FruitchGFX even if you are making money off it most people who make money from their creations want to maximize their profit margin by getting the best value. There is 0 value in a thousand dollar stand
They'd have no market, for exactly the reasons outlined in this video. When you're a professional working at that level, you're not going to even consider Chinese knock-offs. The extra $1000 for the real thing is basically irrelevant to the total costs anyway, and for that you're getting a guarantee of compatibility, quality and, service. All that saves you time and effort compared to an alternative stand, and when you're a professional that time and effort is money.
@@dandavidson4717 Well as a professional 3D designers we at work used Dell u2410f which has 1.07 billion colour for a price of ≈450$ at that time. And as an expert and actual professional I could not justify of spending 6000 for a 'stupid' monitor. (And I will tell you by the secret look which monitors are using most of hollywood studios. Spoiler: it's mostly Dell, or HP)
@@dandavidson4717 this is what they say for iphones before chinese and korean giants took over the market few years back. Look where iphone sales ranked now globally. Sooner or later some company will provide and come out with the same things u have with better specs and at affordable price. Few years back everyone would say that, iphone is the thing, who would buy chinese product. Look what happens now? Everyone is switching their favourites to the dark side. Dont underestimate the power of affordability.
@@dandavidson4717 Simple question then, would u buy a same spec stand for $200 from china company, or $999 from apple?? Ohh just so u know, china manufactures most of iphone product.
@ufster81 well maybe we should create an example where we would profit from said car with business in mind??? Imagine you have company that rents out cars. And you have concluded from data that luxury cars would give you increase in profit with low risk. That "overpriced" floor mat with M badge would be nothing compared with people willing to rent luxury cars from you. You would get that money back and profit. Those luxury car renting customers would pay higher just to be in a car where status symbol is shown. For avarage person, yeah go ahead and choose other bare bones car. You aren't their main custumer.
@ufster81 I'm afraid you're totally missing the point here. If you're a professional, your time and effort is literally equivalent to potential money earned. If you spend $15k on a professional setup, an extra $1k for a stand of guaranteed quality, compatibility, and customer service is worthwhile. There are alternatives that could save you money, yes. But they're not worth your time to consider, when it's only $1k to just get the official version. And that's the point of view you'd have as a professional - $1k to just get what you need for your setup is nothing. Sure, you'd know it's expensive for what it is physically, you know you could find something similar for less with a bit of time and effort. But it's still at a price where its just not worth the fuss of shopping around. Get it, be done with it, move on. You'll be using it daily for a few years, that initial $1k is irrelevant. You might even think it a bargain, if your friend in the same business cheaped out and is constantly complaining that his $200 stand has some irritating quirk or issue that all could have been avoided.
This channel is so needed for quick access to these kinds of clips. PS. Why aways the same zip up hoodie? Would be fun to see more variety of LTT merch on Linus
It’s like buying headphones, i can buy a rubbish pair for $10 that comes with nothing else and no special features. I can buy a nice pair of headphones for $100 that has good audio quality and features such as noise cancelling or bluetooth. I could also buy a $1000 pair of headphones that have great quality audio but won’t come with a cable, because as a sound engineer, i already have my own.
Tbh that was a very logical and intelligent point that changed what I thought about Apple's pricing and gave me allot of respect for Linus. He cares more about his employees than he does money and that's awesome.
Honestly, it comes down to volume. These are highly engineered products, with very low, little sales. They need to be priced very very high. That's why any RED accessories are so much money, because not many people have reds, and retooling/stocking/overhead costs increase price to produce/sell/store/ship. In the case of Apple, because they have a gigantic user base, they are actually providing a GREAT VALUE because they know their sales are better than the competitions (like Sony reference monitors)
I doubt the monitor stand could ever provide it's cost back in value, I don't care how many times you call yourself a "serious professional". Let's just own up to what it is, apple seriously overpricing things because that's what apple does.
Yeah, and a lot people who can’t even really afford it will buy it as well just to flex. It’s Apple. Everything they make is a status symbol on top of being a productivity machine. I’d be curious to know how many people default on their payments when they “buy” an Apple computer.
That happened if course where I work many executives get the iPhone because they like it. Some like other things like samsung. Why are so mad about other people choice that you are making up stories like that.
@@pvc8749 "Made up story" huh? I honestly wish. Probably every other person in a big US city knows someone like this, myself included. Idk about other demographics and locations, but the ones I'm familiar with? Too common for people who aren't making enough money to justify it. Like Linus said, there's a part of this that's become a status symbol to the point that people who will only ever browse Facebook, Instagram, and CZcams will still buy it. Bless your soul for being able to dismiss this as a made up story, honestly. I wish I was that insulated from the idiots in my vicinity.
@@JDavinoM I'm actually pretty well traveled, though I don't stick around and get to know people there... which is why I don't presume to know about the demographics of anywhere but what I'm from. I can't say anything back to "finish high school." I haven't looked at my degree in years, so unless you stole it, I couldn't prove my graduation to you. Enjoy your life, bud
@@LMFAOdudeification I guess I am not from the US And we are not really used to credit cards You usually pay with a debit card if you have enough money I see your point I and I did not expect it to be so widespread I guess I minimized the stupidity of people and just plain different consumption priorities Thanks for your response :)
Před 4 lety+62
The new Mac is not a consumer product. It’s for professionals who make what it costs every day, week or month.
Its an excuse...nobody will buy it unless forced to work on macos...a dell computer at the price of a fully maxed macpro will be way more powerful..in the digital cinema forum most will buy dell puguet because macpro doesn have powerful hardware like rtx nvidia cards
Sergio Yi oh and I guess Apple isn’t!?!? I don’t get it... because they sold a product with a 5400 rpm drive 😂😂😂 at that point you’re just looking for something to be upset about. Like why even bother watching an Apple related video, you’ve always made up your mind.
@@jozef_franek I think he is saying the dell 8k monitor includes a stand and it only cost $3600. But that isn't a fair comparison because it doesn't match spec for spec to the XDR display. I do think the 1k stand is bonkers though.
Linus nailed this. I don’t know why Apple did this launch at WWDC. It was not the correct audience. They could have done the exact same presentation two months earlier at NAB and they likely would have gotten a standing ovation at the end.
Maybe it wasn't ready to show? And I'm pretty sure they had them there and were showing them off to select users in that field. They also don't announce things at other people's events any more, that stopped when they pulled out of MacWorld. They announce things on their own schedule, not to someone elses.
If you look at the way it's manufactured, cheaper won't be all that much cheaper if they go the same route in terms of production. Milled solid block aluminum construction is expensive, man. Honestly, those stands are probably sold at a break even point or potentially even at a loss with how few they'll sell overall.
@@mrosenblatt heh yeah my friend is a machinist and they make simpler stuff at crazy prices.... i blame IKEA and China for manipulating a generation....
@@mrosenblatt Are you joking? Apple selling stuff with low margin of profit? You wanna know how they got to a 1.2 TRILLION dollars evaluation? Not for a 1.6-4% profit margin like Amazon for sure. I mean, the Base Mac Pro has less than 2.1k worth in specs and it's sold for 6k (give another 1k for the case and extra stuff and they have almost a 50% profit. And I'm not talking about discount they surely had for buying in bulk )
@@JR-mk6ow I'm purely talking about the stand. There are products that companies put out known as "Loss Leaders". It's a basic economic concept that is used around the world, even by trillion dollar companies.
This is probably my favorite LMG/LTT video. Linus very clearly explains, apparently off the cuff, how the calculus changes when something is for business vs. for fun.
That's exactly the case. Equipment aimed at professional users costs a ton of money because it can. It's not being sold in a large volume, it is built to last, it's meant to be a workhorse and people who buy it for their company can deduct it from their income. Quick disconnect brackets for boom microphones can cost ridiculous amounts but if you are on a movie set and need to switch either boom or mic really fast because time is crucial, you need one and it cost can be quickly justified.
While I do understand what he's saying, it does not justify the amount of cost for the product delivered. The handle in his example, like he said, is made of simple parts that costs little to nothing in production standards. Yet the cost of it, because I'm sure it works well and no one else makes it, is incredibly high. I'm sure apples stand is great, but $1000? No.
Most design studios I've been to for work have used monitor arms because an absolute top end EIZO charges for a stand. And those guys charge more for a similar panel. A lot more.
How many accessories do you get with the RED model cameras and how much is the screen that the camera uses all the cost of the storage that the camera uses for the best performance from the camera. Anyway you can mount the screen on a wall if you don’t want the stand
He's leading a successfull media company at this point. And while he is (very) often host on the videos of the various channels - he's got to do all kinds of bullshit to lead it. A huge part of that is cost calculation and all of that crap. Sure enough, he propably got workers that do many of the tasks for him, but he still got to overseight all of that and needs to make decisions.
I agree with his outlook, the monitor IS a professional grade product. Stands, are not, they are a high volume market with plenty of options, by arbitrarily not making the monitor vesa compatible, apple has artificially created a low volume professional only market for itself to milk.
@@RR-uc1wb That's just the "he hit me first". Hitting people is still wrong. It's anti-user (pro or consumer) and creates artificially bloated margins. When you circumvent competition, capitalism stops working. Before tech, if someone makes a better car, you can just switch. Now, even if someone makes a better phone, all your apps/data/habits are back on the old one, so even if it's worse, people stay. And this is starting to apply to a lot more than phones.
There’s also cost of manufacturing. I mean, how many of those stands are they expecting to sell? It’s going to be less than the monitors themselves, for sure ... and these are niche products. It’s not cheap to open whole production line for such small quantity.
Krzysztof Bobkowski and even that doesn’t include the cost of designing it in the first place, paying the hourly rates or salaries of the people designing it, the people who approve the design, the advertising going into the product. People don’t understand how long and complex the process is!
Every monitor needs something to support it whether it be an arm that attaches via the VESA mount ($200) or using their stand ($1000). Either way, Apple will make you pay for something that you technically don't need but is required for actual use. On the other hand, the handles for the Red camera aren't needed for use, you can use a gimble, put it on a tripod or use any other mounting mechanism and because of that, they are justified for having that high of a price given that they have extremely tight tolerances and use high-quality materials. There is no need for Apple's VESA mount to cost $200, it is a $5 piece of metal that has been stamped and painted with an all-out cost of at most $7.
Dude it doesnt cost THAT much for a simple stand. Its been proven over and over Apple knows and gets away with selling things for MUCH more than it actually costed to design and make the product. Thats how the company is so wealthy; they screw over their customers. Like legit a high schooler could design a better stand within a day and get it produced no problem. The 1,000 stand is just them talking it to the next level, knowing people will still buy it anyways.
Little Waffles You are so naive lmfao. “A high schooler could design a better stand”. No, they really couldn’t. And it’s not a simple stand, get your facts right before commenting stupid statements.
Little Waffles and one more thing, apples profit margin on the iPhone is roughly 60-70%. Why r u calling Apple scummy when companies who sell water sell it for about 300 times what it costs them... 😂
he’s not defending anything he’s explaining why someone would and will buy the product and why overpriced things in the professional space are the way they are
The problem with any assertion that this is 'pro level gear' with a price tag associated would be valid.... but they never really had it in the first place. It's different for companies producting 'fleet' hardware, such as Hilti power tools, who exist as fleet level assets that are in use on a wide scale, serviced by the company, or rented out on leasing contracts. THOSE tools are ridiculous expensive for seemingly no reason, but have the long-term backing of the manufacturer so that an industrial firm is never down due to tool failure. The same applies to high level camera equipment, which is low volume, limited use, and thus very expensive. The same does not apply to computer hardware outside of ACTUAL niche uses, like IBM or other companies creating new silicon for supercomputers; a.k.a. non-consumer hardware. Similar example would be your own server networking hardware; needing very expensive new switches and special cables to achieve speeds that are not useful outside enterprise level uses. There is no justification beyond a company wanting a round number, on to of a very high priced PC, and knowing their customer base is willing to pay the traditional Apple tax for those sleek looks. If the stand was $500, no one would bat an eye, because at least that would be a LOT closer to the cost of a very nice VESA monitor arm (albeit, far less useful).
You should see the cost of some of the VESA mounts we use. The line item cost for not just the stand but various required parts for them make them more expensive than the Pro Stand, and on top of that the monitors we buy come with stands and those tend to just go straight into recycling. Sure, Apple is allowing consumers to buy these, but they're aimed at corporations that have fleet contracts with Apple much like Makita or Hilti.
If you're shooting films that will take in several hundred millions at the box office, would you care? It's a professional production-grade camera system, not a consumer-grade point-and-shoot.
@@Misterz3r0 Their storage is bullcrap. Charging 3k (as said in the video) for a cheap Chinese SSD with a fancy casing. I wouldn't say other things are overpriced, but you just can't do that to your customers, sorry.
Aqeel Hashim nah the design is easy with Solidworks. It’s not to different from 3D printing and high school kids all over the world are printing their custom designed parts. Can also use a 3D scanner as a base, and touch it up in Solidworks in places that need a precise fitment. Plenty of amateurs out there making parts on their PocketNC and Tormach CNC mills with no experience. Doesn’t take long to get a hang of using CAD/CAM and Solidworks. Or if really inept/unskilled at a task can just hire a Engineering student off Fiverr, Upwork, or Freelancer.com to do it for a few bucks. People work for literally nothing on those freelancing sites, I had some PCB circuit boards designed for a electro-pneumatic paintball gun I was remanufacturing from an out of production design and had the original PCB reverse engineered for $120. Had the PCB layout back in a week to send off to be printed by a PCB prototypes/manufacturing shop and in my mailbox within a couple weeks. Can get basically anything off there, plenty of worldwide university grads and students from all industries desperate for American dollars. If you really want a deal need to take a chance on a Chinese or Indian provider and hope the language barrier doesn’t affect the process too much, but can save tons vs contracting a North American freelancer and not having the exchange rate/cost of living benefit
Let's see a different perspective here: I agree with the point of the value of the product not the price and all that, but remember it's still and business and these things are considered as expenses and who will they remove their expenses on? Yeah that's right their clients or us consumers... Not specifically you'll but the industry mindset in general.
It also has to do with covering costs. Those items won't turn over like an iPhone will, and the development and production in total needs to be covered by the minimal amount of units being sold.
As you buy more exclusive, less accessories will be added, because premium customers want to have their own, professional products don’t assume what will you use the products for.
there are two types of pricing in the business world, one is cost based where you have a lot of competitors and you have to just charge a markup over your cost as a profit *But* the other is value-based pricing and that means there is not much competition but the buyer has so much value for the product that they can spend upto this much for the product and Pro machines at apple are priced according to value based pricing inclduing macbook pros and iphone pros.
His logic is OK but it just doesn't apply here. It's a stand and it doesn't do anything a normal computer monitor stand can't do. So it has no additional value over a normal monitor stand. That means that Apple has created a highly overpriced stand just to get money out of the fanboys who don't even need the monitor. Any business man would never spend that amount off money on a stand because there are cheaper options doing the same job or even a better one if you have a very specific need and have to mount the monitor onto some jig. To put this in perspective, you can get a $1000 monitor with it's stand included and it will do the exact same thing the one from Apple does. Granted, it might not turn you desktop automatically, but that is not worth the extra cost. There is just no argument to be made that this stand has the value Apple asks for.
I doubt the stand for my $1000 monitor would work too well with a 12KG monitor on it. It certainly wouldn't be as easy to adjust with 1 hand as Apple one. I have a $900 UltraSharp display, the stand on it is very nice. It's nowhere near as nice as the Apple one though. It still needs 2 hands to adjust properly, it's stiff, it creeks, it flexes (because it's plastic). For the monitor its holding up, it's fine. I wouldn't want something as heavy and chunky as the XDR sitting on it though. I wouldn't trust it to hold it up for long.
At the end of the day, whether the machine is being used for business or personal use the computer and monitor cost $12,000. Anyone who would actually care about the $1,000 for the stand wouldn't pay $12,000 in the first place when they could buy a balls to the wall windows machine for half, a third or even a quarter of that.
He still doesn't seem to understand the fundamental argument and justification for the pricing of professional equipment. He is not is not interested and just trying to be a defiant smart ass.
Linus is right. Healthcare is massive I just did physical therapy, each session 135$, total of 13 sessions. Not including evaluation and initial visit. All for something that could’ve been avoided with better designed equipment in my case. So if you can spend more so that you don’t have to look up at a monitor at a weird angle for hours and develop a pain in your neck, then why not. You’re already paying a lot, it’s not much more to get a specifically designed piece, that works in sync with the rest of the equipment. Also my dad used to run maintenance and he would bring stands and mounts from time to time because he said they were just throwing them out. So you could be saving money if know you aren’t going to use an included piece.
I think very few people will need the stand. Most professionals use VESA mounts I think. I totally agree with Linus. It also has another positive side to sell the stand seperately: people only buy the stand if they need it. If it would be included but not used, it would be a waste of aluminium and not good for the environment.
Agree, though really depending on the business, some people just don't want to put in the time and just want the simplest solution, if I ever have a business, I probably won't touch any apple product since they are overprice and I have enough technical knowledge to find alternative (or will to do research). As for the stand, SpaceCo made some of the best monitor stand in the business and its cost less (Wendell from LevelOne tech have one of those and 1 arm can hold a 43inch display, you can config up to 6) and I doubt that thr Apple stand can ever come close to those.
Linus is a true business man.. he knows exactly what he is doing and he is good at it. you can see the depth of his knowledge coming out on this video.
Sure, I don't think Apple has missed their audience with this one, but that doesn't make it any less stupid. They just know their customers are stupid enough and rich enough to buy something stupidly overpriced so long as they slap an Apple logo on it.
After this, my respect for Linus has sky rocketed. Shows how he is not just some of those bandwagon plebs, he actually has a brain for himself and can think critically with it.
He is a great business owner. People are so afraid to spend money on things they have to have for business now days. They think being a cheapass is the best way to save money, and that just trudging through downtimes or losing employees is their bad luck and not their managing style.
I'm pretty sure linus has never been a bandwagon pleb. Your respect for him should already have been sky high unless you are a new subscriber and did not know his thoughts about products.
Im finding your comment about him having a brain and being able to critically think about it a little offensive. You are saying that before this video, that was your assumption of him.
@@ZechMadox comment went way over your head
Madox offended? I think you’re looking for a social justice channel. This ain’t it.
I get the point he's trying to make, but it still doesn't refute the fact that the stand is an overpriced piece of crap.
There's absolutely no reason for that monitor to not come with a stand.
It's a preposterous cash grab. Apple's taking advantage of the fact that their consumers are either brainless tards, or have money to burn, or both. That's really all it is.
"...I want a better chair..."
Real Boss: "What kind do you have?
Instead of: It's not in the budget.
I'm sure he was waiting for an answer and then say "you already have a great chair, shut up".
@baby bean And the byproduct of that is comfortable employees.
He owns the company, whereas a regular manager might not have the money, depends on the situation
"but if we upgrade your chair we will have to upgrade everyone's chair"
i would just say "bring your own chair" if they werent happy with the -lead pyramids- good chairs i give them
@@DJKHOTTA Don't go around assuming bullshit.
Employee health Care part convinced me
Which is fine, until you live outside America and that excuse doesn't work
Richie 1138 They’re in canada
Are u nuts!
So you think something that is necessary for life being monopolized and overpriced is comparable to a $1000 monitor stand that is completely optionable with a sea of alternatives that can accomplish the same exact thing for about 100 dollars or less?
@@Kinpil10 like most developed countries, I assume there is a national healthcare system so no one has to go without healthcare, and there is also private healthcare so people with money (or business that want to take care of their employees) can pay for premium healthcare
"F*** you is implied"
That should absolutely be Apple's motto :D
It pretty much is
@@ryugun2.059 iSheep is old and uncreative
Come up with something new android goat
@@anarchistmaverick9507 iretard could be one
Linus: "If you buy the cheapest phone, you'd expect that it comes with no headphones"
Apple: You said what?!
Doesn't the new iPhone 12 not have ear buds or a charger heard it's just the phone and the box it arrives in.
@@shadowarez1337 same with new Samsung phones!
I think the iPhone 11 also didn't or now doesn't come with headphones and a charger.
@@LifeWulf The new samsung’s you can still call samsung and get a FREE usb plug sent to you
@@shadowarez1337 texting this on an iphone 12, after purchasing the phone, i spent a further 120 pounds on a case, screen protectors AND A USB PLUG
Apple is greedy
I work in a cleanroom. We recently bought 3 new microscopes. Each one cost over $21,000. In each system, every single part, including the POWER CABLE and INSTRUCTION MANUAL was a separate line item in the bill. I’d say Linus is right about how they’re billing this out.
Well it's a valid point to some people. If you buy 3 microscopes you may not need 3 users manuals or 3 power cables if one is a backup standby and so on. Some parts you just need more of, so it's better to make them line items and reduce the base cost for a latter overall customized price experience. Plus once you start playing above 5k it starts to get iffy on if price really matters.
Not just that but professional level equipment has to be individually repairable or replaceable
That's a bit far since you actually NEED them to use it (maybe not the instructions but come on it's paper)
@@ShepardKammander I think the counterpoint to that would be that if you're paying $21k for the microscope they should toss in the manual for free. I could argue either side though.
Was the instruction manual $500?
All they had to do was say the monitor cost $6000, or you can delete the stand and it's $5000. It's functionally the same, but when you phrase it like that it seems like a discount rather than adding a thousand to include the stand. Doesn't really matter for the people who buy these monitors but it probably would have toned down the outrage imo
I also think this as well. I think Apple royally messed by their messaging instead. If they rephrase it that they can have the monitor for $1000 less without a stand, then there will be few outrage. There are still will do but maybe just fewer and will be forgotten about it sooner. It is about the messaging.
Considering that normally you can by more than 20k professional studio monitor. It makes this Apple Monitor unusually cheaper in the pro market.
For us consumer, this price is beyond absurd. For bigger companies who do make money and th expenses is nothing as long as they can make more money, they can justify it.
The thing is, I don't think this was by mistake. I think that it might be a bad _choice,_ but ultimately this is precisely the type of image that they are trying to convey. Apple specifically chose to make it feel more expensive to lend "credibility" to the professional intentions of that product line. Apple doesn't want to market it as a _savings,_ because it isn't targeted at people who are price sensitive, or at least, who aren't willing to spend large sums of money on stuff they assume is worth the cost. It's targeted at people who see it as an investment in equipment for a business; think brand new farm tractor, not used car.
Making the price apear more palatable would be a net negative to their presentation because the point isn't to save - it's to "invest", in Apples product line. I personally believe that that perspective is stupid for a publicly traded, consumer driven company to take, but it seems to be what they're aiming for, for whatever reason. I suspect it might be a desperate hedge against the lowered popularity Apple has endured since Steve Jobs death, and the tepid changes to existing product lines.
I think the price is just a publicity stunt tbh
What would this have achieved? Only morons who (for reasons best left ignored) hate one computer company more than another computer company cared anyway, and they could barely afford the bundled Dell keyboard they spewed their irrelevant opinions from anyway.
TeddyBear Gaming how so? Only 0.01% of consumers will buy it.
Everyone: *Linus is so smart*
Also Linus when explaining $600 equipment:
*doohickey thingamabob*
chinqalicious well doohickey wr understand, but it probably has some weird name like f167499&1.. would u be able to understand that? Guess not. He tryna make it simple for ur unthankful ass
@@ahmadkhaled28 Highly doubt it. I could understand that for a graphics card though.
@@ahmadkhaled28 pretty sure chinqualicious was just making a joke...chill out buddy
who says linus is smart? that fat guy is smart.
@@ahmadkhaled28 Unthankful? Easy with your fanboy-ness buddy
Can we just take a moment to appreciate Linus's mad math skills?
Bruh, he literally just divided by 10, 100, and 50 in his head and rounded it like anyone would.
@@monsterous289 You make me feel dumb haha. I hate math with a passion
Yeah man, 1000$ is 8% of 6000$ 😂
@@WuschelofDespair 6k for the monitor, and 6k for a base model Mac Pro so it's $12,000 total, and an additional 1k is ~8% of current cost. (Actual Maths, 1k is 8.3% of 12k and 7.7% of 13k if it's price is included)
Jaded Shadow I was thinking of the 6k for the monitor as the 100% because you can use it with whatever Mac you want.
Linus is the only CEO I have encountered so far that explains things in the professional world so clearly and transparantly.
It’s really nice
You understand it well you explain it clearly
This is why I like Linus he is able to see the point and explain it well
yet he make a video trying to mock apple fro anything they do just because the clickbait
@@ManuelSalcedo and he praises them where praise is due
@@ManuelSalcedo apple made a great decision from a business point of view and Linux was able to see that. But that decision is shit for the consumer. So he mocks Apple for that.
J R it isn’t even a consumer product
Lol to buy a stand for the price of a brand new iPhone. Don't be silly man
Linus started his own company and is a business man. He understands "value", not "price". I could careless about 6K, 60K or even 6M if it needs to be, if the tools were going to make back itself within a short period of time.
If the ProXDR is as good as Apple's claim, then the monitor is actually under priced. ( Note: Apple even admitted they hope it brings so much value to FX Editing that everyone in the whole company chain will switch to it, making money with volume instead )
its no news that apple diplays are underpriced compared to the competition...
I'm better off with a Samsung or LG. Yes I agreed the display is crisp and accurate, but I'd prefer something else. Also the stand is worth a few bucks at scrap metal LOL XD
Dolphinasd Gaming the monitor is not consumer grade it is 100% for extreme high end professional work. Even professional photographers and videographers not on the extreme high end won’t need this monitor and will be just fine with a $500-3000 colour accurate ips panel at 1440p or 4K. Edit: so yes you and most people will be better with almost any other monitor that costs more than $200.
Monitor is overpriced because the excuse of the fanboys is that the cost will return ,big no if on windows side you will get 2x more money for the same investment
A profesional is used to shoot on 75, 90 120 hz on red cameras like helium and mostro..lets see if the marketing genius can explain how will you display that videos not even auto calibrate
Its amazing thatfanboys know how to explain why you should buy products they will never touch or test in their lived
" oh it s aimed at pros not consumers"
" stop.complaining about a product you will never buy"
A 75k dell computer will be at least 2.5x more powerful than maxed 50k macpro
@@Teluric2 Do you even know what is a Reference Monitor? And "A professional is used to shoot on 75, 90, 120hz" pretty much gave it away.
And the false acquisition of Fanboys knows how to explain you should buy a product when none of the above have been shown in any discussion just show the discussion is pretty much pointless.
He’s right about the MacBook, it became a non-Pro machine when they changed the design, it feels like a consumer based product at premium price.
the 16inch model is solid but the 13 inch is just a ultra book with pro at the end
What alternatives do you recommend? I was looking for a pro grade Laptop a while back and couldn't find anything
@@speedbird1598 ThinkPad lol, it's aimed between pro and enterprise users
Speedbird idk it depends on your workload and software, i have a macbook pro 16 but am not a huge fan of os x so i installed windows on it for my audio software because os x updates break my plugins and daw way too often
Consumer based product at a premium price... Have you ever heard of Apple?
When James looks at that $3k memory you can see his eyes plotting how to steel it after work.
Lol
That’s a red mag for their cameras, what the hell would he need it for?
@@silverarrowgaming1077 money
No, that's what Dennis is plotting.
@@Shrek_Has_Covid19 you seriously think anyone with enough money to buy into the red system is going to buy their cards on ebay?
if you're actually making money with it for a business, you're also expensing the cost. I'm a programmer, so that monitor is stupid to me. I would never buy it because I have no use for something like that. If I was a professional video editor for a movie studio, then it makes sense to have 2 of them on vesa mounts. People love to bitch, it's human nature.
Like you are doing right now
@@azrael6280 I love to bitch, it's fun! I use windows, linux and mac. all of them have annoying stuff, but I won't bore everyone by listing every damn complaint :)
@@azrael6280 and you too, since youre also human. And for whoever is about to follow up, yes me too
If you are a professional editing studio, ponying up $30k for a Resolve console is normal.
@Jim BoB
yes for professional studios like disney.... period.
The way linus talks about helping out his employees at the end although for his own gain it's nice that he does put thought into there health.
This is how people in the capitalist system should think. Everyone acts for their own self interest, thereby acting in everyone's interest. Making your employees happy, makes you Mony. So it is in your best interest to have happy employees. So being skimpy on a handle, because it costs $600, is actually shooting yourself in the foot. You lose more by being penny wise and pound foolish.
Alternate title: Linus defends his purchases for 8 minutes straight
He most probably got it free from Apple and he is trying to sell it his fans for Apple.
@@johnvictors8673 he gets nothing from apple it’s like they have blacklisted him😂😂
@@harjaskhaira9711 you will be surprised how expensive gifts he gets, the computer company i used to work used to get £1000 intel cpu for free to just built pc for magazine articles
@@johnvictors8673 Nah he bought the computer, he just returned it before the return window ran out.
It's a stand.....
I think the thing with Pro gear is: At this level, you may already have all the accessories you need. You may be mounting the monitor on the stand you already have, on a specialized rack, on the wall, whatever. So you don't want to spend on an overengineered stand. If you are getting the stand, you don't want to spend on the VESA mount. It's the same thing with RED cameras. You buy the sensor in a box. What other accessories you need is highly dependent on the shoots you are going to do, so you buy the accessories. But since you may be coming from another RED camera with compatible accessories, you may already have those.
I understand the stand argument but not including 4 freaking holes on the back of a monitor saves how much? The display wouldn't cost more if they had vesa built in so the argument about not wanting to spend more on a vesa mount is a miss
The whole idea with making support for vesa standard a separate accessory is idiotic
@@filipprucnal either way the actual monitor was underpriced so they need to make the money back somehow
also making holes costs money to machine the material so it would make the monitor more expensive-- aluminum is cheap, holes are expensive.
@@bananya6020 that's just it though.
They didn't not machine holes to reduce the cost so the consumer didn't buy it.
They specifically went against industry standard for as far as anyone can tell minimal gain to insure that you have to purchase their adaption hardware or their stand.
The same is actually true for the red camera. Red didnt not include the accessories as they assumed serious operators wouldn't have them.
The specificly included multiple proprietary connections only they use
Well Sony has professional monitors for movie making and they cost 30k and already have a stand with them why does it need a £1000 stand lol the picture should be worth 30k because that’s the what you fucking see lol 😂 not the bloody stand don’t know there shit apple only cares because the future of apple professional is a clean white room no wires no nothing just a beatiful work place lol Peaple who do colour adjustments for movies need loads of tools for editing a proper stt t studio is sooo messy that you can trip over on a 30k monitor and that monitor can probably take a baseball bat to it because they are made to be durable so if you accidentally drop it it will be fine the apple monitor you can’t take to a field lol like a calibrated Sony monitor
Apart from CZcamsrs, most companies will vesa mount that shit ($199).
Linus could talk to a lot of corporate jargons about not being skimpy with their employees equipment / comforts.
Having been in two different companies who thought saving a buck was better than having a desk that doesn't give me leg cramps, or having a chair that doesn't give me scoliosis, or even not having fucking sandpaper-like toilet paper, or even a fucking office space that's not a repurposed meeting room where 12 people barely even fit, or giving you shit for being late or leaving early when the only thing that really matters is that your work is done. This shit has got to go.
We need more people like Linus that don't think about saving money at the expense of their employees wellbeing, which in turn saves the company money by keeping the employees happy and therefore healthy and eager to work.
tommapar88 a lot of supposed ‘business people’ today understand the cost of everything but the value of nothing - it’s what a culture of ultra short term thinking and a reluctance to invest in the future gets you.
As you quite rightly said, even having nice toilet paper has an economic effect.
Can I disagree with Linus?
1. Apple and Steve Jobs' vision for Apple was to make products that work out the box. The first iMac had a handle on it to make it accessible as possible. If I were to buy this monitor and it didnt come with a stand, that is a product that doesnt work upon purchase. Which leads to the second point.
2. Linus was making the argument on "Accessories" and how we would expect head phones with our phone (example). However accessories are things that perhaps enhance functionality but it doesnt mean that purchases wouldnt work without it. The headphones example is great because your phone works 100% in all ways without them, however they provide that in-ear experience additionally if you do want them (plus they are universal and can be used with anything else). If i was to receive a monitor and there wasnt a stand in the box I would call up and ask for the stand because that would be something that takes away from its core function to operate as a monitor. It would be like getting a Ferrari without the wheels.
Open to discussion! :)
Like buying a house without a roof
Exactly. I completely understand the different sides to this and where people are coming from, but at some point it's blatant corporate greed. They know people will buy it so they can name whatever price they want, just like Nvidia and their cards. If a company has the kind of money Apple does, I'm pretty sure they can throw in a stand. You know it was a boardroom of people gathered around like
"Hmm, how much should we charge for this piece of that thing that goes to the other thing?"
"What about an even 1k?"
"Genius!"
Whole thing probably took 10 seconds.
@@Pumkin932 You also have to consider that value is different than price. If the price is higher than the value, not monetary value, then people are not going to buy the product. If value is higher than price, people will buy at any price. Yes, it is to some extent corporate greed. But you also have to consider that if they price their product out of the market, nobody will buy. So the fact that the product is purchased, proves they haven't priced it out of the market. And you really can't blame a company for trying to make as much money as they can, as that is the whole point of a company.
Like building a wall on air instead from the ground up
Frost Fever I think the fact that you are still using this argument makes it clear Linus’s argument went over your head.
The standalone stand.
Good point, but does the monitor work without a stand? The fact that Apple has a proprietary mount (requiring a VESA adaptor) is questionable as well. It tells me they have let aesthetic stand before engineering, therefore the value provided by the 'Pro' stand is suspect. Feelings aside, it should be noted VESA monitor arms arent far behind. Flow arms are around $400.
from what I understand it comes with a very basic stand like your cheapo monitor and just latches on, but the $1000 one has all the adjustments and needs a vesa mount
When you buy a RED camera for $40,000 you buy a body that cannot function on its own. You must buy all of the other accessories for it to record, turn on, save audio, and connect to a lens.
Different ballgame.
Paul ------ You said: "It tells me they have let aesthetic stand before engineering"
Actually, it sounds like perhaps you haven''t seen the stand in action. The aesthetics are very nice, but the engineering is spectacular. In real life when a company makes this type of purchase they spend about 10 seconds thinking about the stand. These are highly trained workers who produce very high revenues, the company employing them is not going to worry about 1 k.
@@bruxi78230 True, I have not seen it in action, and I agree that a company spending tens of thousands is not going to sweat $1k on a well built, ergonomic stand. What I really take issue with is Apple not using the VESA standard mount in favor of their own flaky mount and adapter....Although, I must admit, I probably wouldn't care if that adaptor wasn't $200. That just sort of adds insult to the injury caused by the high price stand I'm having a hard time seeing the value of in the first place.
@@paulskalla6845 The typical VESA mount won't work for something this beefy apparently. So they had to engineer the adapter around that fact. It's also incredibly simple to install. It's guided by magnets. It may not seem important, but if you're working for a company that just bought a shit load of these things and need to mount them all you will appreicate that extra thought that went into their installation. Even poor Bob from IT who has to do all this is being paid by the hour, so the more he can do in that hour the better for everyone, especially when the people who'll want Bob to finish up so they can get to work making the real money show up and want to use them.
Linus is right... In a commercial application, getting what you want or need, is worth so much money, you will spend the money to get what you want, piece by piece. So it's sold, piece by piece. At a very high price.
But a lot of consumer stuff is just as good as a the commercial stuff. You just have to know the area that you are buying.
Maybe this is true if you are buying en masse. But if one person who runs a solo business realises their 5000 dollar monitor doesnt come with a stand I'm gonna guess they will likely be pissed when they find out they have to shell out a fifth of what they already paid just to make the product functional. Yes there are people willing to pay for it and dont care but that doesnt make this any less fucking retarted and greedy. Imagine if you bought a Bentley for 300k and then when you take delivery and try to start the car you are told "oh sorry ya you still need to get the transmission for 60k". Even if you are a luxury chauffeur who drives celebrities around you arent going to be happy with that. Just because you are a professional doesnt mean you are no longer a consumer.
hard knocklife first of all, no one running a solo business is going to even consider buying this monitor because it simply isn’t meant for them. In addition, your Bentley analogy doesn’t hold water. A Bentley is a luxury product not a professional product so the markets are completely different. The majority of Bentley purchases are personal and the majority of Pro Display XDR purchases are commercial. A personal product is expected to have everything included. A commercial product of this quality is sold differently because the other products in this category are also sold this way. The monitors this thing is competing with don’t come with stands either.
Hearing Linus said this, massive respect to him. I salute you Sir, for taking good care of your employees.
This was an incredibly well articulated explanation of why “pro” equipment costs “pro” prices and why companies really still buy it.
I can understand the overpriced aluminum doo-hickey Linus used as an example as it serves a purpose that performs better than its competitors... But does a $999 monitor stand, which performs like everything else out there, be a fair comparison?
I don't think there's any productivity to be gained from the $999 stand, I truly don't.
MQNguyen you can rotate it with little effort to make it tall for programmers or coders.
This is why I dislike this video. I like the point he made, but it's not comparable at all with the monitor stand.
@@topkek7003 and? I hope you're not assuming other monitor stands than comes in the box of most monitors couldn't do the same.
i dont actually care
@@topkek7003 ¯\_(ツ)_/¯ k
For $999 you could get:
Literally just a Stand
Or
14 years of Brazzers membership
Choose wisely
Brazzers is overrated, bangbros is better
ok coomer
Georgi Georgiev I'll take 4000 copies of frog the jam
@@bigmoisture743 bangbros is overrated, realitykings is better.
What a coomer, gross
Really glad a respected person said this. People are so happy to jump bandwagons and compare apples to locomotives. The real problem being that people assume that a stand should have been included.
These are not products that people will use with 20$ included accessories and chances are that if you're buying a monitor like this, you already have a mounting solution for it.
I have a $1500 monitor on a 30 dollar stand!! What was your point again?
@@LaLiLuLeLoX That's four times cheaper than the monitor in question, so pretty irrelevant. And judging by the fact that you're listing it's price, I'd say it's safe to assume you actually bought that stand separately, so my point stands (haha) either way.
My point was that people are wrong in thinking that the stand in question should come included with the monitor. It's a premium accessory, not something you can't use that monitor without.
@@CanIHasThisName do your math again!!
@@LaLiLuLeLoX 6000/1500=4
There you go, you're welcome.
My monitor @ 1500 dollars came with a stand. Not without one to rather charge me 250dollars to get a stand!! I don't know your perception of what a stand should be but a $1000 is more than overkill for a potrait/landscape stand!! Does it even swivel?? like for real!! Cmon dude snap outta it!!
The monitor is expensive so it's okay if the stand is $1000.
My car was $20,000 so an oil change should cost $1600. Great logic.
I agree on your point but I'd like to let you know that a Bugatti Veyron oil change costs $22K because there are 16 drain plugs and you have to disassemble half the car to get to all of them.
@@imzjustplayin sounds like bad engineering
@@danielwayno4439 If it was a consumer vehicle yes but it's a speciality vehicle with a dry sump oil pumping system which choose this design to improve performance.
"Dry sump lubrication may be chosen for these applications due to increased reliability, oil capacity, reduction of oil starvation under high g-loads and/or other technical or performance reasons"
22000 is something you should only have to pay if you waste a year of someone's time
@@johnjonjhonjonathanjohnson3559 Bottom of the barrel shop rate in my area is $150 an hour, that's 146 hours at the most. Since it's an expensive car and a high end dealership, I'm sure there is plenty of markup on that.
Yes it's a ripoff but they charge what they can because they can. The showed a video online of how they do the oil change and it takes about 5 people to disassemble the vehicle so that they don't scratch anything.
Say the monitors are included and with the increased number of units manufactured they only add $200 to the cost. A company that uses their own mounts and needs 1000 monitors will have to spend $200,000 extra and then toss out the stands.
Joe Brig I’m an IT guy that tosses monitor stands because we have VESA everywhere!
Or how bout it's a 5000 dollar monitor that probably costed 1000 or less to produce because they use chinese slave labor so you can just include the fucking stand in case it IS needed.
A great reference are also the pro dslr cameras, the canon 5D or 1D doesn’t come with a built in flash because any professional photographer would buy another pro flash anyway 😆
In fact, most DSLRs come in two kind kind of "kits" one with a single basic lenses and another, barebones without any lenses. Guess which one all but the most junior photographers usually buy.
Linus being a businessman, employing people and having to make his company profitable to pay his employees gets it. He understands "value" versus "price". He has garnered 1000% respect points from me.
The haters that wish they could be in a position to understand, let alone afford actual, professional tools will still continue hating on Apple just for the sake of hating. The XDR with stand is a bargain compared to the cost of its nearest competitors. Irrelevant to haters simply because of the logo.
Good job Linus. If only the haters infesting this thread could anywhere understand the elegance of your debate.
I still hate Apple but agree with everything you said.
"Value" vs "price" doesn't mean that you can charge however much you want.
That is where people's gripe with Apple comes from. It's a fucking monitor stand, not an expertly crafted custom made tool. In fact, you could have a machinist make one BY HAND for a fraction of that absurd price.
Do note that I'm not talking about the value of the monitor. I have no idea how it stacks up to other panels in its class and I don't care; it's the stand that's the point of contention. If Apple really wanted to mark the monitor up another $1000 because they believe it's worth it then fine, I've got no problem with that, but putting that price on what is basically an aluminum angle bracket is ridiculous and should come off as insulting to anyone with a functioning brain.
Stop shitting on people who can't afford it. Bragging about your riches
demoniack81 arent there like 3000 dollar stands?
@@demoniack81 I guess that's just one of those things, a professional will quickly decide the pro/cons of just eating the cost of the overpriced monitor stand, or making their own or finding a cheaper alternative.
Wow Linus, i mean, you got my respect already for years, i really love the way you were explaining yourself and your thoughts about everything. Nice!
Macbook pro has become a professional thing for like producer/artists but it also caters to normal users and is a price normal people can afford. The mac pro is purely professional, and if you buy the Mac Pro just for home use, you're stupid or so rich that it doesnt matter
The Macbook pro provides a comfortable experience: it's fast, great battery, fast. Etc. I still think it's overpriced but it offers things that other laptops don't.
The Mac Pro is just stupid. It doesn't have the 'comfortable' element cause it's a desktop. I mean. I made a 2.3k Linux / windows machine more powerful than the 7k version. Why do you need a Mac Pro if not for status and luxury?
ᛚᚢᚲᚨᛋ ᚺᚨᛋᛖᛚᛗᚨᚾᚦ i completely agree with you but youtubers aren’t buying it for the status they are buying to make a video on it because they will make their money back and can write it off on their taxes as a business expense
Only take into account that a xeon processor isn’t cheap, is mostly use for professional editing, and the guy who mention de 2.3k machine he can build, I’m totally sure it doesn’t have a xeon maybe you use and i7 or ryzen 5 but it isn’t the same
@ᛚᚢᚲᚨᛋ ᚺᚨᛋᛖᛚᛗᚨᚾᚦ The main pros you gave for the Mac Pro is just OS related. You could still build a more powerful hackintosh for a third the cost. I don't know if the Afterburner card will work on a hackintosh build yet though.
@andres m. Yeah, not quite the same as a Xeon, but in the end it's about actual performance, and consumer parts are outperforming the lower-end Xeons in everything, except maybe AVX-512 applications, of which most don't even use.
ᛚᚢᚲᚨᛋ ᚺᚨᛋᛖᛚᛗᚨᚾᚦ i completely agree i’m so happy someone else isn’t just pissed off because they think their 2k gaming rig is better than the mac pro
I love when Linus talks to us like he is explaining something to his child for this first time
Those Shape handles are amazing btw. Fantastic quality and the push buttons are so functional.
This is stuff ordinary people don’t think about and Linus has put it in a way that people can understand. Is well reasoned and succinct. When you own a bunnies you realise this stuff and priorities change. His line about “when it’s a thing you use to actually make money with” is spot on. The drones in the offices I often visit have no clue what their employer has to do for them just to function. Well done Linus for summing up one of the many really valid points he often makes
It's well reasoned from the eyes of a business owner. But any sane professional still probably thinks this is fucking retarted. If you use tech to make money wouldnt you want to pay the least you possibly can for the products you need? Of course. It's an increase in your profit margin. It's like buying a luxury car and then the dealer tells you the transmission is sold separately. Even if you are a luxury chauffeur that is not justified. It's just them knowing they can get away with it because people are stupid.
@@FruitchGFX even if you are making money off it most people who make money from their creations want to maximize their profit margin by getting the best value. There is 0 value in a thousand dollar stand
You don't make money with stands
@@MrImaWizard You aren't a professional then if you don't understand.
@@dhkatz_ if buying a $1000 stand makes me a professional then I'd rather be an amateur tyvm.
*Also Linus : Spends $1,000 on a piece of aluminum with magnets on it*
FlamingKillerMC
A Lamborghini is just a huge chunk of metal, plastic, glass and leather...
Hydro Sheep Yes, but actually no
FlamingKillerMC
Same to your original comment then,
Yes but actually no
0:45 Out of context perfect
Let the Chinese stand replicas commence!
They'd have no market, for exactly the reasons outlined in this video.
When you're a professional working at that level, you're not going to even consider Chinese knock-offs.
The extra $1000 for the real thing is basically irrelevant to the total costs anyway, and for that you're getting a guarantee of compatibility, quality and, service. All that saves you time and effort compared to an alternative stand, and when you're a professional that time and effort is money.
@@dandavidson4717
Well as a professional 3D designers we at work used Dell u2410f which has 1.07 billion colour for a price of ≈450$ at that time. And as an expert and actual professional I could not justify of spending 6000 for a 'stupid' monitor. (And I will tell you by the secret look which monitors are using most of hollywood studios. Spoiler: it's mostly Dell, or HP)
@@dandavidson4717 this is what they say for iphones before chinese and korean giants took over the market few years back. Look where iphone sales ranked now globally. Sooner or later some company will provide and come out with the same things u have with better specs and at affordable price. Few years back everyone would say that, iphone is the thing, who would buy chinese product. Look what happens now? Everyone is switching their favourites to the dark side. Dont underestimate the power of affordability.
@@dandavidson4717 Simple question then, would u buy a same spec stand for $200 from china company, or $999 from apple?? Ohh just so u know, china manufactures most of iphone product.
not gonna happen. Covid-19 gets in the way of that.
Perfectly explained. For us regular people that stand maybe a stupid expense but if for someone who pays 20K for everything else that's nothing.
@ufster81 well maybe we should create an example where we would profit from said car with business in mind??? Imagine you have company that rents out cars. And you have concluded from data that luxury cars would give you increase in profit with low risk. That "overpriced" floor mat with M badge would be nothing compared with people willing to rent luxury cars from you. You would get that money back and profit. Those luxury car renting customers would pay higher just to be in a car where status symbol is shown. For avarage person, yeah go ahead and choose other bare bones car. You aren't their main custumer.
@@Nyxem That's not the point ufster81 was making.
ufster81 ah assumptions, see you like them very much. Shame they are not always aligning with truth of the opposing person...
@ufster81 I'm afraid you're totally missing the point here.
If you're a professional, your time and effort is literally equivalent to potential money earned.
If you spend $15k on a professional setup, an extra $1k for a stand of guaranteed quality, compatibility, and customer service is worthwhile. There are alternatives that could save you money, yes. But they're not worth your time to consider, when it's only $1k to just get the official version.
And that's the point of view you'd have as a professional - $1k to just get what you need for your setup is nothing. Sure, you'd know it's expensive for what it is physically, you know you could find something similar for less with a bit of time and effort. But it's still at a price where its just not worth the fuss of shopping around.
Get it, be done with it, move on. You'll be using it daily for a few years, that initial $1k is irrelevant.
You might even think it a bargain, if your friend in the same business cheaped out and is constantly complaining that his $200 stand has some irritating quirk or issue that all could have been avoided.
Still stupid because you can invest that money in more useful things.
People think a $20k Mac Pro or $6k display are expensive. You don't want to know how much a high bandwidth oscilloscope costs...
They don’t want to know about anything about movie making, people bitching about things they don’t need really gave me cancer.
Cp B
BuT cAn It PlAy GaMes
Games are literally made on such powerful computers lol, even more expensive machines than the mac pro
This channel is so needed for quick access to these kinds of clips. PS. Why aways the same zip up hoodie? Would be fun to see more variety of LTT merch on Linus
For a few seconds I thought the dots on the hexagons in the background were water droplets on my laptop screen 😂
It’s like buying headphones, i can buy a rubbish pair for $10 that comes with nothing else and no special features. I can buy a nice pair of headphones for $100 that has good audio quality and features such as noise cancelling or bluetooth. I could also buy a $1000 pair of headphones that have great quality audio but won’t come with a cable, because as a sound engineer, i already have my own.
This^^
Tbh that was a very logical and intelligent point that changed what I thought about Apple's pricing and gave me allot of respect for Linus. He cares more about his employees than he does money and that's awesome.
Lmg clips was a magnificent idea but it only works because of how great Linus is at explaining things.
linus the dad: linus the manager: "Well, what kind of chair do you have now?"
Honestly, it comes down to volume. These are highly engineered products, with very low, little sales. They need to be priced very very high. That's why any RED accessories are so much money, because not many people have reds, and retooling/stocking/overhead costs increase price to produce/sell/store/ship. In the case of Apple, because they have a gigantic user base, they are actually providing a GREAT VALUE because they know their sales are better than the competitions (like Sony reference monitors)
nooooooooo fucking apples monitor stand is a fucking scam you could legit get a god tier stand for like $500 not 1k
Highly engineered. Fucking lol it's an aluminum stand.
Linus just bought my sub to this channel with that sound, argument.
Wow. Linus, you surprise me every day more and more.
I doubt the monitor stand could ever provide it's cost back in value, I don't care how many times you call yourself a "serious professional". Let's just own up to what it is, apple seriously overpricing things because that's what apple does.
Yeah, and a lot people who can’t even really afford it will buy it as well just to flex. It’s Apple. Everything they make is a status symbol on top of being a productivity machine. I’d be curious to know how many people default on their payments when they “buy” an Apple computer.
That happened if course
where I work many executives get the iPhone because they like it. Some like other things like samsung.
Why are so mad about other people choice that you are making up stories like that.
@@pvc8749 "Made up story" huh? I honestly wish. Probably every other person in a big US city knows someone like this, myself included. Idk about other demographics and locations, but the ones I'm familiar with? Too common for people who aren't making enough money to justify it. Like Linus said, there's a part of this that's become a status symbol to the point that people who will only ever browse Facebook, Instagram, and CZcams will still buy it.
Bless your soul for being able to dismiss this as a made up story, honestly. I wish I was that insulated from the idiots in my vicinity.
jablue Lmao. Grow up bro. Finish highschool first. World is a bigger place than which phone you have
@@JDavinoM I'm actually pretty well traveled, though I don't stick around and get to know people there... which is why I don't presume to know about the demographics of anywhere but what I'm from.
I can't say anything back to "finish high school." I haven't looked at my degree in years, so unless you stole it, I couldn't prove my graduation to you. Enjoy your life, bud
@@LMFAOdudeification I guess I am not from the US
And we are not really used to credit cards
You usually pay with a debit card if you have enough money
I see your point I and I did not expect it to be so widespread
I guess I minimized the stupidity of people and just plain different consumption priorities
Thanks for your response :)
The new Mac is not a consumer product. It’s for professionals who make what it costs every day, week or month.
Yeah, business expenses. A similar loaded Mac Pro on the Dell Website (Precision Tower Workstation) is around 70,000 USD
Its an excuse...nobody will buy it unless forced to work on macos...a dell computer at the price of a fully maxed macpro will be way more powerful..in the digital cinema forum most will buy dell puguet because macpro doesn have powerful hardware like rtx nvidia cards
Sergio Yi LMAOSKSKSKKSKS
Sergio Yi lmao thats why the mac has better specs at the top tier. again, 56k vs 70k
@@Teluric2 Who the hell is using RTX cards in their workstation? They'd use Quadro's at the very least. Those things are also NOT cheap.
3:00 Isn't "F U, Pay More" basically Apple's business model
And for worse, and maybe once in a while better (I'll cut a tieeny tiny amount of slack, nothing more) it works.
A bit too late uploaded, but still rather late than never. This is wholesome.
the dell 8k has a stand for $3600
Tigerex966 yea, but that’s Dell... not Apple. It’s not trendy to make fun of Dell, it don’t get the views.
@@just_jeff4839 because dell has a reputation of selling good products they dont sell 2019 hardware with 5400 rpm drives
can you send me link for that stand? I found stand only for $2,173.99 US on official Dell site
Sergio Yi oh and I guess Apple isn’t!?!? I don’t get it... because they sold a product with a 5400 rpm drive 😂😂😂 at that point you’re just looking for something to be upset about. Like why even bother watching an Apple related video, you’ve always made up your mind.
@@jozef_franek I think he is saying the dell 8k monitor includes a stand and it only cost $3600. But that isn't a fair comparison because it doesn't match spec for spec to the XDR display. I do think the 1k stand is bonkers though.
Linus nailed this.
I don’t know why Apple did this launch at WWDC. It was not the correct audience.
They could have done the exact same presentation two months earlier at NAB and they likely would have gotten a standing ovation at the end.
Maybe it wasn't ready to show? And I'm pretty sure they had them there and were showing them off to select users in that field. They also don't announce things at other people's events any more, that stopped when they pulled out of MacWorld. They announce things on their own schedule, not to someone elses.
That was really insightful, I never thought about it that way.
This is how the Pentagon spends thousands of dollars on bolts.
and somewhere in china someone reverse engineering the stand for cheaper² clone.
If you look at the way it's manufactured, cheaper won't be all that much cheaper if they go the same route in terms of production. Milled solid block aluminum construction is expensive, man. Honestly, those stands are probably sold at a break even point or potentially even at a loss with how few they'll sell overall.
@@mrosenblatt heh yeah my friend is a machinist and they make simpler stuff at crazy prices....
i blame IKEA and China for manipulating a generation....
@@mrosenblatt Are you joking? Apple selling stuff with low margin of profit? You wanna know how they got to a 1.2 TRILLION dollars evaluation? Not for a 1.6-4% profit margin like Amazon for sure.
I mean, the Base Mac Pro has less than 2.1k worth in specs and it's sold for 6k (give another 1k for the case and extra stuff and they have almost a 50% profit. And I'm not talking about discount they surely had for buying in bulk )
@@JR-mk6ow I'm purely talking about the stand. There are products that companies put out known as "Loss Leaders". It's a basic economic concept that is used around the world, even by trillion dollar companies.
@@mrosenblatt did you actually just say that apple probably sold this at a loss holy fucking shit.
any wild guesses how much replacement apple cleaning cloth will cost? 🤣
probably 400(?) is that too much?
Its not cloth
This is probably my favorite LMG/LTT video. Linus very clearly explains, apparently off the cuff, how the calculus changes when something is for business vs. for fun.
That's exactly the case. Equipment aimed at professional users costs a ton of money because it can. It's not being sold in a large volume, it is built to last, it's meant to be a workhorse and people who buy it for their company can deduct it from their income. Quick disconnect brackets for boom microphones can cost ridiculous amounts but if you are on a movie set and need to switch either boom or mic really fast because time is crucial, you need one and it cost can be quickly justified.
This is GOLDEN!!!!
While I do understand what he's saying, it does not justify the amount of cost for the product delivered. The handle in his example, like he said, is made of simple parts that costs little to nothing in production standards. Yet the cost of it, because I'm sure it works well and no one else makes it, is incredibly high. I'm sure apples stand is great, but $1000? No.
You did not understand what he's saying. He literally explained your problem with this near the end of the video
Most design studios I've been to for work have used monitor arms because an absolute top end EIZO charges for a stand.
And those guys charge more for a similar panel. A lot more.
How many accessories do you get with the RED model cameras and how much is the screen that the camera uses all the cost of the storage that the camera uses for the best performance from the camera. Anyway you can mount the screen on a wall if you don’t want the stand
He’s more correct and 100% in his element. I did not seen him this comfortable talking about GPU, I think Linus should go to marketing! Great video
He's leading a successfull media company at this point. And while he is (very) often host on the videos of the various channels - he's got to do all kinds of bullshit to lead it. A huge part of that is cost calculation and all of that crap. Sure enough, he propably got workers that do many of the tasks for him, but he still got to overseight all of that and needs to make decisions.
I agree with his outlook, the monitor IS a professional grade product. Stands, are not, they are a high volume market with plenty of options, by arbitrarily not making the monitor vesa compatible, apple has artificially created a low volume professional only market for itself to milk.
And there is nothing wrong with that.
@@Casual_Cthulhu read the bottom of the comment, dumbass. You probably own every Apple device made within the last three years
Rip Curl 69 the bottom of the comment is what I was referring to dumbass.
Rip Curl 69 There is really nothing wrong with securing a pro market. Imagine cameras, imagine lab equipments, imagine weapons.
@@RR-uc1wb That's just the "he hit me first". Hitting people is still wrong. It's anti-user (pro or consumer) and creates artificially bloated margins. When you circumvent competition, capitalism stops working. Before tech, if someone makes a better car, you can just switch. Now, even if someone makes a better phone, all your apps/data/habits are back on the old one, so even if it's worse, people stay. And this is starting to apply to a lot more than phones.
They talked about a $600 handle, they made that back in adsense talking about it.
He says: "I paid." And he doesn't even remember the approximate price. Perfect Apple customer.
There’s also cost of manufacturing. I mean, how many of those stands are they expecting to sell? It’s going to be less than the monitors themselves, for sure ... and these are niche products. It’s not cheap to open whole production line for such small quantity.
Krzysztof Bobkowski and even that doesn’t include the cost of designing it in the first place, paying the hourly rates or salaries of the people designing it, the people who approve the design, the advertising going into the product. People don’t understand how long and complex the process is!
Every monitor needs something to support it whether it be an arm that attaches via the VESA mount ($200) or using their stand ($1000). Either way, Apple will make you pay for something that you technically don't need but is required for actual use. On the other hand, the handles for the Red camera aren't needed for use, you can use a gimble, put it on a tripod or use any other mounting mechanism and because of that, they are justified for having that high of a price given that they have extremely tight tolerances and use high-quality materials. There is no need for Apple's VESA mount to cost $200, it is a $5 piece of metal that has been stamped and painted with an all-out cost of at most $7.
Dude it doesnt cost THAT much for a simple stand. Its been proven over and over Apple knows and gets away with selling things for MUCH more than it actually costed to design and make the product. Thats how the company is so wealthy; they screw over their customers. Like legit a high schooler could design a better stand within a day and get it produced no problem.
The 1,000 stand is just them talking it to the next level, knowing people will still buy it anyways.
Little Waffles You are so naive lmfao. “A high schooler could design a better stand”. No, they really couldn’t. And it’s not a simple stand, get your facts right before commenting stupid statements.
Little Waffles and one more thing, apples profit margin on the iPhone is roughly 60-70%. Why r u calling Apple scummy when companies who sell water sell it for about 300 times what it costs them... 😂
Pretty solid defense of the camera arm doohicky. Didn't sound like he defended the monitor stand though.
he’s not defending anything he’s explaining why someone would and will buy the product and why overpriced things in the professional space are the way they are
the fucking launch of this stand was such a shocker the whole world is still in recovery
The problem with any assertion that this is 'pro level gear' with a price tag associated would be valid.... but they never really had it in the first place. It's different for companies producting 'fleet' hardware, such as Hilti power tools, who exist as fleet level assets that are in use on a wide scale, serviced by the company, or rented out on leasing contracts. THOSE tools are ridiculous expensive for seemingly no reason, but have the long-term backing of the manufacturer so that an industrial firm is never down due to tool failure. The same applies to high level camera equipment, which is low volume, limited use, and thus very expensive. The same does not apply to computer hardware outside of ACTUAL niche uses, like IBM or other companies creating new silicon for supercomputers; a.k.a. non-consumer hardware. Similar example would be your own server networking hardware; needing very expensive new switches and special cables to achieve speeds that are not useful outside enterprise level uses.
There is no justification beyond a company wanting a round number, on to of a very high priced PC, and knowing their customer base is willing to pay the traditional Apple tax for those sleek looks. If the stand was $500, no one would bat an eye, because at least that would be a LOT closer to the cost of a very nice VESA monitor arm (albeit, far less useful).
You should see the cost of some of the VESA mounts we use. The line item cost for not just the stand but various required parts for them make them more expensive than the Pro Stand, and on top of that the monitors we buy come with stands and those tend to just go straight into recycling. Sure, Apple is allowing consumers to buy these, but they're aimed at corporations that have fleet contracts with Apple much like Makita or Hilti.
OF course RED hardware costs a fortune and is grossly overpriced.
it might me overpriced.. but that's what you paid in professional world
Whether something is overpriced is a matter of perspective. Can you objectively define why RED hardware is overpriced?
If you're shooting films that will take in several hundred millions at the box office, would you care? It's a professional production-grade camera system, not a consumer-grade point-and-shoot.
A express p2 card (1.8k) vs a red mag card (1.5k)
P2 is raid, Red an msata adapter.
@@Misterz3r0 Their storage is bullcrap. Charging 3k (as said in the video) for a cheap Chinese SSD with a fancy casing. I wouldn't say other things are overpriced, but you just can't do that to your customers, sorry.
Should buy a little CNC mill like a Tormach or HAAS mini mill and crank out overpriced aluminum parts.
Go Haas 🇺🇸🏎️
Aqeel Hashim nah the design is easy with Solidworks. It’s not to different from 3D printing and high school kids all over the world are printing their custom designed parts.
Can also use a 3D scanner as a base, and touch it up in Solidworks in places that need a precise fitment.
Plenty of amateurs out there making parts on their PocketNC and Tormach CNC mills with no experience. Doesn’t take long to get a hang of using CAD/CAM and Solidworks.
Or if really inept/unskilled at a task can just hire a Engineering student off Fiverr, Upwork, or Freelancer.com to do it for a few bucks. People work for literally nothing on those freelancing sites, I had some PCB circuit boards designed for a electro-pneumatic paintball gun I was remanufacturing from an out of production design and had the original PCB reverse engineered for $120. Had the PCB layout back in a week to send off to be printed by a PCB prototypes/manufacturing shop and in my mailbox within a couple weeks.
Can get basically anything off there, plenty of worldwide university grads and students from all industries desperate for American dollars. If you really want a deal need to take a chance on a Chinese or Indian provider and hope the language barrier doesn’t affect the process too much, but can save tons vs contracting a North American freelancer and not having the exchange rate/cost of living benefit
Apple dropped them prices like a drive-by then the announcer quickly jogged off stage
Now I love Linus even more.
This is from a very old episode of wan show
Let's see a different perspective here:
I agree with the point of the value of the product not the price and all that, but remember it's still and business and these things are considered as expenses and who will they remove their expenses on? Yeah that's right their clients or us consumers... Not specifically you'll but the industry mindset in general.
It also has to do with covering costs. Those items won't turn over like an iPhone will, and the development and production in total needs to be covered by the minimal amount of units being sold.
As you buy more exclusive, less accessories will be added, because premium customers want to have their own, professional products don’t assume what will you use the products for.
there are two types of pricing in the business world, one is cost based where you have a lot of competitors and you have to just charge a markup over your cost as a profit *But* the other is value-based pricing and that means there is not much competition but the buyer has so much value for the product that they can spend upto this much for the product and Pro machines at apple are priced according to value based pricing inclduing macbook pros and iphone pros.
His logic is OK but it just doesn't apply here. It's a stand and it doesn't do anything a normal computer monitor stand can't do. So it has no additional value over a normal monitor stand. That means that Apple has created a highly overpriced stand just to get money out of the fanboys who don't even need the monitor. Any business man would never spend that amount off money on a stand because there are cheaper options doing the same job or even a better one if you have a very specific need and have to mount the monitor onto some jig. To put this in perspective, you can get a $1000 monitor with it's stand included and it will do the exact same thing the one from Apple does. Granted, it might not turn you desktop automatically, but that is not worth the extra cost. There is just no argument to be made that this stand has the value Apple asks for.
Completely Agree
I doubt the stand for my $1000 monitor would work too well with a 12KG monitor on it. It certainly wouldn't be as easy to adjust with 1 hand as Apple one. I have a $900 UltraSharp display, the stand on it is very nice. It's nowhere near as nice as the Apple one though. It still needs 2 hands to adjust properly, it's stiff, it creeks, it flexes (because it's plastic). For the monitor its holding up, it's fine. I wouldn't want something as heavy and chunky as the XDR sitting on it though. I wouldn't trust it to hold it up for long.
At the end of the day, whether the machine is being used for business or personal use the computer and monitor cost $12,000. Anyone who would actually care about the $1,000 for the stand wouldn't pay $12,000 in the first place when they could buy a balls to the wall windows machine for half, a third or even a quarter of that.
Remember when the Wan Show had a good background and James was the only member of the Beegees.
The screws in the background make my screen look broken
That guy keeps cutting in Linus trying to sound smart, but it didn't work...
He still doesn't seem to understand the fundamental argument and justification for the pricing of professional equipment. He is not is not interested and just trying to be a defiant smart ass.
Yep. What I learnt from this (apart from Linus' arguments) is that James is a dick and is ill-suited for the WAN show
Linus is right. Healthcare is massive I just did physical therapy, each session 135$, total of 13 sessions. Not including evaluation and initial visit. All for something that could’ve been avoided with better designed equipment in my case. So if you can spend more so that you don’t have to look up at a monitor at a weird angle for hours and develop a pain in your neck, then why not. You’re already paying a lot, it’s not much more to get a specifically designed piece, that works in sync with the rest of the equipment. Also my dad used to run maintenance and he would bring stands and mounts from time to time because he said they were just throwing them out. So you could be saving money if know you aren’t going to use an included piece.
wish my employer had the same attitude as linus,, well done linus
Basically the steakhouse principle…cheaper ones include everything on the plate, but fancier ones nickel and dime for the sides and sauce…
I think very few people will need the stand. Most professionals use VESA mounts I think. I totally agree with Linus. It also has another positive side to sell the stand seperately: people only buy the stand if they need it. If it would be included but not used, it would be a waste of aluminium and not good for the environment.
Agree, though really depending on the business, some people just don't want to put in the time and just want the simplest solution, if I ever have a business, I probably won't touch any apple product since they are overprice and I have enough technical knowledge to find alternative (or will to do research). As for the stand, SpaceCo made some of the best monitor stand in the business and its cost less (Wendell from LevelOne tech have one of those and 1 arm can hold a 43inch display, you can config up to 6) and I doubt that thr Apple stand can ever come close to those.
nothing apple makes is good value. lmao
Linus is a true business man.. he knows exactly what he is doing and he is good at it. you can see the depth of his knowledge coming out on this video.
Linus is being held against his will. Blink twice for backup
From 2:00, my Dad's view on hookers
@@Misterz3r0 Divorce is a real thing btw
A monitor stand that cost about 2 times my gaming rig =)
Nice one Apple
Might as well just buy a console
Man I love light machine gun clips
Sure, I don't think Apple has missed their audience with this one, but that doesn't make it any less stupid. They just know their customers are stupid enough and rich enough to buy something stupidly overpriced so long as they slap an Apple logo on it.