Roche Diagnostics | The power of knowing

Diseases raise difficult questions. Roche empowers laboratories, doctors and patients with the information they need to answer these questions. As the world leader in diagnostics, our vision is simple: We believe that by providing the power of knowing, we are enabled to deliver accurate diagnostic results that allow doctors to determine the right courses of treatment. Ultimately, this leads to disease prevention and the ability to predict the care that patients need.
To learn more information about Roche Diagnostics, visit www.roche.com/diagnostics.
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Roche has been committed to improving lives since the company was founded in 1896 in Basel, Switzerland. Today, Roche creates innovative medicines and diagnostic tests that help millions of patients globally.
Roche is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and neuroscience.
For more information and insights visit: www.roche.com/

[@oomahuntressprotectress848]

I like the 2nd half, the first half is simply too "typical cheesy pharma add" as well with some wierd moments in this one, one needs to step out from the crowd, the intro to a pharma add that breaks from the tired old standard we see so often from so many companies, something unique & new in style, that will attract attention to the company, and interest, something that feels real, and natural, something that gets the viewer to think about a new idea or in a new way, something that shows new possibilities thru skill mixed with effort&work, something that stirs the viewers own ambitions... While there were a few clips & scenes I enjoyed in the first half, such cannot make up for the overall disappointing quality, however, luckily pharma advertising to the public is not the most pressing issue faced, and much sales go thru medical staffing instead, yet, some quality public presence is important for a company too, and something to work on

[@barbie5251]

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