Marketing For Electricians
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- čas přidán 25. 07. 2024
- Marketing For Electricians
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Marketing For Electricians - How to Advertise, what works and what doesn't?
Many Tradesman who are starting their own business struggle to know where to spend their advertising money, to get real results. In this video I discuss my own experience as an electrician , how to advertise as an electrician and the specific advertising methods I have used successfully as well as the advertising mistakes that I have made. I discuss the merits and disadvantages of services like Checkatrade, MyBuilder and Rated People.
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#Electrician #Advertising #SparksLife - Věda a technologie
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All credit for this post Jordan, genuinely first class informative advice delivered in a very al truistic manner. Your work is always to a high standard and I applaud your seeking the discerning client, it takes a lot of courage to hold firm to your prices and core values.
Thanks very much your comments are very encouraging
Thanks very much. Very helpful.
You’re welcome!
Superb video as ever. Keep em coming!
Thanks a lot
Apart from the van signs never had to advertise fortunately. Keep it up
Thanks
Hi Jordan,
So recently after sub contracting to one Sparky for the past 18 months he had his 1st quiet spell which has left me out of work for 2 weeks.
I joined my builder and in 4 weeks I've had 3 jobs completed and tendered for about 15 ish. I like my builder but it definitly takes time and I say to create urgency and call first definitly helps win the work. I've had a few time wasters who pretend there interested but probably are just using your quote as a base.
I advertised on gumtree theres about 5 other sparks In my area who do, its £10. I've been on for 2 or 3 weeks and had one job but been bumped down due to others bumping there advert.
I'm going to go in face to face with letting agents I do know someone who is quite well known in the local one so believe this could be a good start.
Also I think that local showrooms ie bathrooms kitchens could be good so will be giving them a knock.
In the next 12 weeks I'll tally up my profit over advertisement and find out where was my best return.
I dont know any Builders or many other trades but feel with persistence I can get there.
Thanks for video
Good comments thanks for sharing!
I’ve just read your comment and would be very interested to hear how you have got in in the last year. I’m in a very similar position to how you were last year. Thanks
Hi lee,
Since this comment I’ve managed to sustain a heavy work load. I no longer pay for any advertising and I’d say 85 percent of my work is through word of mouth.
I’ve had a full time subcontractor on now for 9 months and had numerous subcontractors over that time along side us 2 most times enough work for 3 people. How have you managed?
thanks for the tips
Glad it helped!
Great video mate really helpfull I'm just in the process of setting up on my own and have been looking for a vid like this for some valuable information 👍
Great thanks for your comment I’m glad it helped! Please share! I might make a new channel with all business talk etc separate from this channel what do you think?
Artisan Electrics Definitely think there’s a market for it but I would just keep it all under the same umbrella on this channel. Other sparks do the same and just keep it all as one channel that encompasses it all. Keep up the good work fella
Jay Harding ok thanks!
Thanks!
Ideally you wanna be working in your own manor, so remember to advertise locally newsagents, local newspapers, libraries, DIY merchants etc
I’ve had the same problem as many others will Yell.com...The sales people will not take no for an answer!
Yeah it’s a nightmare
Totally agree. I've used yell. I'd have had more use just lighting my cash. They're really push salesmen too. The worse I've had are "charity magazines". No return and really vague terms. Also they refused to produce a contract. What do you use for your tracking numbers?
Checkatrade give me a tracking number that’s the only one I use
@@artisanelectrics I'm with them I'll have to ask them about that. Cheers buddy
I've found Gumtree can be a good source of enquiries but it does tend to be people who want jobs done cheaply, so probably won't suit you.
I always ask every new caller where they got my number from. I then input that into a spreadsheet chart of all the places I advertise, so I can see at a glance the number of calls from each source, which is also compared to the cost of advertising for each source, so I get an average of the cost of each call. This may seem a bit OTT but it shows me quickly how much it costs per call from each source and overall. This is all after the fact, of course, so is simply descriptive of the sources. The real trick is knowing where to get the biggest bang for your buck in the first place, which is the eternal bugbear. The enviable position to be in is where all calls come from word of mouth, which costs nothing - here's hoping. 😀
Good information. 👍
Thanks!
When you do a job leave the customer with a couple of extra business cards so they can give them out to friends or neighbours.
John Dufton I do this too, I also use my builder but I haven’t found it quite as successful as others have been but then I do notice not many leads get posted in areas I’d prefer to work so that doesn’t help either I’ve noticed a lot of time wasting customers that just wanna know prices or aren’t prepared to pay realistic prices I already have a 5-9 roofing job so to speak but I try to get myself a few little private jobs for the weekends so I don’t mind going a bit cheaper on the labour however some literally expect you to work for peanuts I had one guy who expect a skilled experienced roofer to work for less then £120 a day and claimed he just wanted a good deal 😂
Good tip thanks!
Yeah some people just take the Mick!
Only tried advertising once in them local free magazines. Waste of money. The company I used to work for did council work mainly in municipal buildings. It worked fine on day rate or pricing for years. Then it went onto national schedule of rates and the gaffer called it a day. He was over 70 and had made his money though. I just work for private landlords now. Nothing at all for end users and therefore no need for advertising. Excellent videos thanks.
Thanks for sharing your experience!
Brilliant video thanks I have been working for other people thinking of going on my own could you please recommend with the best certification scheme to go with
I'm with NICEIC if thats what you're asking but I use Vespula to make my certificates.
So, with Checkatrade, if you are new, you go to the bottom of the list. You don't get leads so you stay at the bottom of the list?
I'm a Google 360 virtual tour photographer and constantly find spending some time working on their Google My Business presence is gold. Most haven't even claimed their own business, they haven't updated their opening times, etc. and this would also apply to sparks. Google is the first place many of your customers will find you and you need to make a good impression. Facebook advertising is also an amazing place to start and it doesn't cost much.
Yeah I agree google my business is the best for me! Many don’t know about it tho.
@@artisanelectrics it keeps me in business which is good and I absolutely love helping out, particularly small businesses who don't know how powerful it can be for them. Keep up the good work. Had a wee whisky myself last night. Could you perhaps do a video on what equipment you use to film the videos and maybe ten/twenty minutes on how you edit them, what you use etc. ?
Karl McClelland, 360Spaces it’s a very simple setup! iPhone X with mini tripod and iMovie to edit, I do everything on either the iPhone or my iPad!
@@artisanelectrics I should really just 'do it'. Tonnes of ideas. Thanks for your time. I'm learning loads through your channel and the two Toms.
I use rated people and built up a large customer base from it. Tip is to never buy a lead which has already been bought, never buy a lead thats over a few hours old... if you buy and the customer doesn't give you the job you can request your money back on Maybe 4 jobs per month...
I recently started using my builder and found that only the people with reviews get the job and its a race to the bottom. If 5 tradesmen get short listed they race for the cheapest quote...
I think its an amazing way to build customers.
I know other gas engineers who can not fathom the idea of paying for work!
But I see it as changing £5 lead for a boiler swap into a job I can mate £900 for the day then you would be stupid to not do it...
Great vid mate . Have you tried google SEO ?
Fight Disciple9 thanks! Yes google electrician Cambridge you will find me!
Giving you a like for Yell!
In my opinion, the only decent online trade directories are...
Checkatrade
Trustatrader
Which Trusted Trader
I’ve only tried Checkatrade, but I guess the others are similar
Great video! Have you tried google adwords at all?
£80 per day for 100 leads a month. Way too expensive
Do you use a CRM like jobber?
also have you tried google ads?
Yeah I use Tradify
I never advertise , I rely on word of mouth recommendations and several bonafide British builders that I do regular work for and this has kept me busy for the last 20 years or so , I think that these lead company's are a waste of time and they are just out to milk as much money out of tradesmen as they can and from what I have been told by other guys that have used them is that most of the work is going to unqualified east euros that will do the work for next to nothing as they have no overheads and the punters use them because they are cheap , and when things go wrong the east euros are gone and just re register new details with these lead milking company's that are springing up all the time , this is the way it is and until the government Bring in some legislation to combat the problem then it will continue and more and more of these Micky mouse lead company's will be setting up with the sole intention of making as much money as possible for very little effort , it's a pity that all the unions in this country went down the pan as they would have stopped this happening in the first place , the USA is a good example of how it should be done with only bonafide qualified traders that are licensed in there local region to be able to tender for work and any home owners that are found to be using unlicensed traders get hit with a $ 10.000 fine or 6 months jail time , we should adopt this method in the UK and that would give all legitimate traders an even playing field in which to operate and do business in.........end of rant.
Cheers mate......👍
Yeah I know what you mean. Although personally I choose not to work for builders! But agree that things need to change in the industry!
Sites like RatedPeople.com and MyBuilder.com don't ask for any qualifications and so the trademen they have on their books are unqualified and not registered with any CPS provider... No overheads mean they can quote cheaper than those qualified.
@@ashmanelectricalservices4318 they asked me for my gas safe information when I signed up
how do u get into the field without doing an apprenticeship? I am 29. Thanks :)
You can do courses, but you should get practical experience working with a time served electrician as well, you might have to work as a labourer first or even for free to prove your willingness.
Apply for your CSCS card and sign up with some construction agencies, big site aren't too fussy about who they take on, have a keen attitude and things will just fall into place.
Never done any of these solely built up my business from recommendations and returning customers. Team of 4 sparks now.
May see you around Cambs sometime my main area is saffron walden area but I am often in Cambridge, Harston etc.
Thanks, a lot of people say that but surely you had to advertise to get some work in the first place? It takes a long time to build up enough of a client base to live solely from recommendations, how did you get enough work up to that point?
I had contacts from the people I had worked for when I was employed I do a lot of work with builders doing extensions, loft conversions, new builds, barn conversions etc I don’t really do too much of adding a socket here and there or replacing light fittings I can’t be bothered with the hassle that comes with the little jobs clients don’t always understand that you have regulations to follow with regards to rcd protection, bonding etc. So having the contacts and starting out with bigger jobs helped And kept me busy I now do a lot of new builds from big one offs for clients to developments of 6-10 houses.
Nice one on the van by the way we have the customs and they are fantastic vans I would find it impossible to work out of a smaller van.
Ah ok yeah I used to do a lot of work for builders in my previous company but avoid that now as they usually want to pay you peanuts and they always want you there yesterday... now I only work directly for customers, no sub contractor work. But that does mean spending a bit more on advertising to keep the work flowing in.
I don’t really have a problem with the prices side of it we are not the cheapest either like you said yourself but when people know you and know what they are getting in return they are happy to pay for your service. Private customers pay up on time though don’t they where builders generally don’t. I tend to specialise a bit in rako smart home lighting systems as well so these sort of things you can charge good rates for.
Stay away from any site that wants money to bid for jobs,you will find yourself competing against unquailified handymen & 5 week wonders.also customers who seem to think they can tell you what a job costs its like dealing with the worst kind of eBay scum. Checkatrade & word of mouth seems to work best
can confirm yell are still a nightmare and have a claim against them for their tactics
Love the pictures - dc4 ?
Thanks! Yeah I think so!
probably about 90% of your work will be from word of mouth recommendations from people you have done work for the only advertising i do is about £30 per month on yell. In my opinion all these advertising websites like my builder and check a trade etc is just a money making racket best places to pick up work is local trade pages on facebook etc. Also when you first start it can be tempting to go in cheap with quotes just to get a job but you never make money doing that but it is hard to get your name out when you first start but if you do good work it will get more and more over time. Everything has its down side but on the whole i say go for it i have never looked back
Good advice, and I agree about pricing, you want to develop a reputation for being good, not cheap!
Adverts in local papers was ok for hitting the elderly for me , do mybuider too plus word of mouth
Yell.com is crap,