This Influencer Law Just Changed Everything...
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- Äas pĆidĂĄn 8. 07. 2021
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This law is great. Much needed. All filters should be disclosed. Its about having morals.
are you actually referring to filters or photoshop that changes body shape, in general filters dont change your nose shape or waist, they just change colors and things like that.and filters are mainly about photography, not photosopping your body
@@decayedcake1245 filters actually change your features ...snapchat ig b612 can change your features to a great extent
Even if you are aware that there is a filter, the unrealistic image is still going to impact you psychologically. Maybe less so, but like you said "I still want to look that way" - a lot of people deny this because they don't realise that this impact on your perception can be really subtle.
agreed
Totally agree. đŻ
Also, I love your Zoro profile picture.đ
I agree too! They should have to make the original available for those who want to see it.
Almost like a subconscious programming
I agree, but Iâm scared this might cause a downward slope đ what if the government uses the same arguments for filters and photoshop as the same arguments for makeup usage. Yeah, makeup can be pretty obvious to notice in images, but there are also a lot of men on TikTok (of course right) who are like âmakeup is catfishingâ or whatnot or young women trying to emulate a makeup look as their natural look. Iâm probably just reading too much into it though.
as someone who grew up with acne, the media messed up my reality. it made me always question myself, "why am i the only one with acne? why there is literally no one on the tv/magazines with acne? that means there's something wrong with me" these were my thoughts.
i completely agree with you and such a big fan of your attitude towards filters/edits, love that you can go onto camera however you like and never make us forget "real life and real skin"
đŠ
It always made me feel those are the beautiful people about whom stories are written. I felt less n less a part of the world as i grew up.
@@meds6761 not anymore! we know those were all fake and toxic
@@enesfurkanaydin :)
Yes! I remember the first time I saw a celebrity I idolised with pimples (covered in makeup but still there). And I remember feeling such relief and joyâŠthat we all go through difficult things
When you were growing up not of your friends had acne? You were the only one with acne in school? đŻ
âFilters are great, but skincare is betterâ LOVE IT!
I watched James Welchâs video where he talked about this and think itâs great!
OMG I meant Welsh not Welch đ€Šđ»ââïžđ€Ł
I love his videos tooâ€ïž
LOL that's just where I came from
In my personal opinion, if all advertisements were truthful, trust would increase between brands/companies and customers. As a result of the trust, customers would never be skeptical and they wouldnât even doubt about the results/quality of the product.
I wholeheartedly agree. If they arenât filtering the shit out of their photos, it makes you trust the brand better and trust they work. Great point đđ»
Problem with your idea for companies is they don't sell good products... they sell garbage and rely on marketing to make their money. If they were honest, nobody would buy/ rebuy their products... so we get fed lies đ
I dont think so because there will always be people, like influencers to give us the real deal like cassie here. Theres a market for researchers and truth tellers
@@hithere8140 most people donât spend much time watching these videos. Also, people are mentally lazy and busy with other things. Sells are better with pretty, idealized pictures. Theyâll just get creative as it helps their bottom line. The only companies that will be truthful are the ones that includes that aspect as part of their branding already.
@@dantan1249 i just dont think itd be much different than how it is now. The ignorant will be ignorant and the curious will seek answers. Even if companies got better, there will always be those with their pseudoscience spreading fear and misinformation.
Honestly I like it. When I got into skincare I was lost... and it the constant ads and influencers who would do a fake before and after, that made it ridiculously hard to navigate as to what was real what I should actually spend my money on.
Posting fake/filtered results while claiming said product does the trick should be barred from public consumption. Literally false advertisement.
In Norway there has been multiple debates about this and it started mainly because of an influencer named Kristin Gjelsvik who has fought for this! Because of a TV show called Innafor the behind the scenes of influencers has been shown to the public. It shows how «fake» everything is and how much advertisement is coming out that consumers have no clue about. So it is being talked about much more now than a few years ago
Thereâs no specific numbers of what they can be fined, however the laws do refer to France which fines up to 44 533 UDS or up to 30% of what it cost to produce the advertisement. If an advertisement is not marked correctly the first fine is 2000 ish UDS, and for influencers that are being looked at closely can get fined for multiple ads from stories, posts, videos etc.
Amazing law, as a teen I felt like shit looking at all the billboard with such perfect silky straight hair, perfect skin and blondes which I am not. Now today I see how much it can effect self image of a child or a teen.
@@GuidetteExpert Absolutely! They have also been working on removing ads for cosmetic procedures for minors. They wants to expose children/teens less to procedures like lip injections, botox, breast implants etc. Many influencers would promote these businesses with a discount code for lip injections as an example.
Hvor kan jeg se det programet?^^
@@mariaknutsen1234 Du kan se det pĂ„ NRK, det er bare en episode men programmet er sykt bra generelt! Kan sees innenlands og utenlands âșïž
@@TheVildeStar tusen takk, ja det var interessant đ
This for me as a mom to a lil girl, is super important. I started showing her and telling her about filters and photo/video manipulation early on in hope that she would not become as damaged as I am.
I am now holding myself to stop using filters on my platform only to enforce what I keep telling my daughter, we are beautiful the way we are, flaws and all. But I am still seeing her say and do things that make me cringe, rage and loathe media and the filtered online contents.
My daughter is 8 and is already having her head filled with stupid ideals that no one can live up to.
Your channel is something we both watch at the same time. It's my hope that it will help her along with educating her.
Thank you for all your hard work!
Agreed. The pressure put on impressionable young adults is immense. đ
You seem like a wonderful mom, and I do not envy your job in this world we live in! All the best to you and your daughter :)
Norway, always ahead of what's good.
No. We're totally not. Labour just killed decriminalization of drugs. Sex workers also have next to no rights
@@DenKulesteSomFins sorry to hear that. The U.S. is not the best, so it makes Norway look great
mehh.. still a long way to go
Highest standard of living in the world, too!
If only the law can be applied globally.
Im so happy this gets international attention. :) Here in Norway we have strict laws to influencers because they have such a big impact on the young audiens. Therefor they can not promote plastic surgery, diet pills, alcohol beverages or gambling of any sorts. If they are tagging a company in the post, they have to mark it also as advertising. The influensers that have broken this law in the past have been fined 2000 dollar per post. So I guess that goes for photoshopped/filtert posts too.
Really appreciate your honesty and vulnerability saying that you post the filtered picture first and how even you are influenced by social media and the unrealistic expectations it has for women and our bodies. đđœ
Norwegian right here! đ This is so nessesery! fun to see the rest of the World has seen this and that it might help there too!
đđ» Enig! đ
Kult Ă„ vĂŠre pioner! đđ»
Even CZcamsrs don't look like they do on camera. The lighting and filters create an illusion. I saw an influencer that I watch, and she looked NOTHING like she does on CZcams! The problem crosses all kinds of platforms.
People who say "well you shouldn't let it affect you. You're stupid if you think it's real." just don't want to think of repercussions of things that benefit them (ie they use filters).
Agree, that's like someone lies to you and then blames you for trusting them. The consumers are lied to
The problem is also that these visuals impact literally ALL of us whether we "let" it or not, for some people it's just going to be on a more subconscious level. The only way to truly not let these unrealistic images effect you is to never browse social media, etc.
@@livefree7735 Yuuuup. I limit myself these days but it's like, the moment i jump on IG i remember why i don't go on social media as much.
Honestly I'm worried for kids that are becoming teenagers - the other day I heard about a 7 year old asking for a smartphone and if this is what is waiting for her on social media then we need more regulations across the board
We need this, children need this.
I grew up barely watching tv or reading magazines and my mom hardly pushed me to follow the beauty standaes of my time(look slim/skinny, low cut jeans and paris hilton stuff) but I still went shopping to a mall or department store, I still watched music videos and I was still exposed to those influences. I was mostly free from them but I was still affected by it but it was just way more subtle like wishing my body looked skinny and androgynous even though I knew it wasn't possible. I lost a lot of weight for health reasons once and many people commented how I looked so cool and pretty but something I noticed is tht besides the convenience of fitting into clothes better I didn't feel any better and I certainly didnt think my body looked pretty because unconsciously I was craving the skinny and barely any curves type of look models and parish hilton has. It's insidious and it's unhealthy.
Me living in Indonesia where influencers dont even have to disclose ad/sponsorship :đđđ
I think you are absolutely right, and you promote such positivity around your skin and loving yourself for who you are and not what others think you should be.
This is such an important discussion đ
Yaaaas. This country really needs to enforce something like this. I think disclosure is so important. I also feel people donât realize how our brain interrupts visual cues. When there is detail shown, such as pores, it indicates the image is closer. Sooo thatâs why it looks odd, when itâs clearly a close image of someoneâs face and those âdetailsâ are not present.
I donât see anything wrong with editing a photo to brighten ones face (adjusting the focal view of the image) or simply adjusting color templates. Blurring an image to an extent where there are no shadows at all, and changing the physical aspects of ones body is where I would like to draw the line (hehe).
Not everyone can tell when something has been edited or even how itâs possible, and thatâs why itâs so dangerous! I agree.
Thank you for all you do đ
Completely agree. Itâs not ethical. Thanks for covering this :)
Influencers are just advertisements with extra steps and less transparency.
Thus, they should be beholden to most of the same limitations as regular advertisement is. This is definitely a good decision.
My biggest concern is how will Norway handle foreign images. Will this law open up social media platforms to lawsuits or fines if they allow photos without a disclosure, or with Norway have to restrict these social media platforms in their country? I am all for the disclosure, but I'm not sure how effective it will be in a world where the vast majority of social media use is in the US.
Hey you Dear whoever is reading this, I wish there was a way for everyone to erase all sadness and stress and just replace it with happiness. Nothing in life is ever easy, but what's important is that YOU keep going!
Youre worthy of love and happiness, never allow anyone to tell you otherwise! I wish all of you plenty of health and strenght during these tough times. You are loved, you are strong, you got this! Never forget that!
Sending much Love over from Germany đ€â„ïž
Thankyou for this comment,I needed it today! â€ïž From New Zealand đ
Same đ
â€ïž
Progress! A glance of hope! I really don't get what's the problem with the truth and being honest.
Our mental health is extremely important, it is interconnected with our physical health. So many health problems can be traced back to untreated mental health problems. Any precautions we can collectively take to protect mental health is positive.
I appreciate your transparency and your commitment to your values very much.
I love it. We should know when things are being filtered. We need more reality.
I had to learn about food photography, specifically for menus. It takes 6 hours to get a "burger" ready for shoot, and most of it is not edible.
I just love Cas, she's so fucking real and actually gives me hope that the young girls of today and tomorrow can look up to her for something real. â€ïž
It infuriates me to no end when I see the obvious and blatant double standards when it comes to how influencers are treated differently than their traditional celebrity counterparts.
I want to see reality 100%. I canât see any advantage to the viewer in looking at a manipulated image. I can think of one though, a friend of mine put an image of me on Facebook from a Party and she made me look great, I was so grateful she did that as I hate pictures of myself usually and avoid having a picture taken if I possibly can!
I agree with Oni Girl. People get a subliminal message. I remember wondering why I would buy clothing and it never looked like it did on the model. Then, I was in NYC one day walking by a photo shoot where I saw how many pins were in the back of the dress making it fit the model perfectly. So even a boxy dress they give some form to. So, even though I now know it, I can still catch myself wondering why the clothes don't fit like they "should." I also think of the controversy surrounding Katie Couric where some magazine cover editor made her thinner--and she's not a fashion icon or anything like that--she's a professional woman supposedly on the cover because of her professional achievements. So, the thought out in the wider society is that this is what is best, this is the ideal you should strive for. I'm not sure how we go about changing that. But, certainly being upfront about the filters and airbrushing, etc, is at least a start.
I think this is amazing! I hope this takes off globally. I am 32 and Iâve noticed an uptick in how often people my age use filters on every single picture! It is like no one is immune to the pressure to be flawless. I admire the fact that you put both the edited and unedited versions of the picture. You are an inspiration to us all to love the skin we are in!
I just checked out your insta and I noticed I actually prefer all of your "before" photos to the ones you edit. đ„ș youre so beautiful and some of the images erase your beautiful skin texture. Thank you so much for promoting body positivity on your instagram and other platformsâ€ïž
These types of videos are much needed .
Thank you once again Cassandra đ
Hey Cassandra, great video, I love hearing your side of this, good points, to be honest and transparent with yâall I think anyone on the internet should OPTIONALLY choose to disclose information about editing and filters, I donât support the censorship of anyone online for using filters, although I think whether it be people filters their skin or their opinions, freedom should be open to ALL online, but I think people would be better disclosing what they have filtered/ edited. Love you Cassandra!
Iâve been critical in the past about some of your content, but this video, BRAVO!! I literally couldnât agree more. Celebrities and companies with such a large influence and platform should most definitely ALSO need to be held to the same standard as other influencers.
100% agree with everything you've said here. Everyone SHOULD be held to the same standard. Honesty is honesty and I can't help but feel bad for the young ones seeing the filtered "result" and spending their hard earned money on a product that will barely do half of what they're hoping.
Agree with this law. What you see is not reality and can have negative influence.
Cassandra always makes me realize that im not ugly such a life changing women
Social media is just becoming a place where the harmful parts out weigh the good parts. Itâs so sad. This why breaks from social media should be a regular thing to do.
We need this here, the seriousness of this topic is mind bogling.
Love your authenticity
Cassandra, thank you so much for this! I love your videos because they are not only interesting but also informative and factually backed. This video in particular, however, was just epic. I (and I'm sure so many others) really needed this right now and I sincerely appreciate every detail and query you posed. Thanks for this, big sis.
Amazing video! Thank you for bringing light to this topic đđŒ
Your necklace I need đđđŒ. Also thank u! Thatâs so great of Norway. Honestly thank god I grew up in the 90âs where it was bad? But not as bad now đ„ș.
An wonderful influencer...very much thankful to find your channel Cassandra â€ïžđđŸâ€ïž
You brought up some great point, specifically the authenticity of traditional advertisement
Great Question Cassandra!đŻ
6:10 I actually saw an advert like this one in the wild, and all the comments were calling out the poster on their bs. Not much, but it's progress!
Was it Hyram by any chance? He's always filtered his skin but his SBH ads have been getting real freaking bold
Kudos to Norway
I wish all countries do this
WOW!!!!!! When does it stop by or does it!? I agree with u Cassandra.
You went deep into the topic, it was unexpected when you compared the celebrities/advertisement world to the influencer one - very fair. I love it! đŠ
Yes! Pls, even in YT..woah, so DETAILED.
I just didn't realize that much...I also do think this is something that I really don't like online and on ads, that I know, but what about others? At least with this law, this knowledge can now circulate more...
when I first knew filters, it was definitely bec. of an app on a phone, it definitely made me wander about cosmetics, but I knew I couldn't afford them, and as I try to avoid it, I heard about it being unnecessary so then I knew how it could be degrading so up to this day I still remind myself not to use excessive filters even tho they're interesting. This law will definitely help ads as well, and build that trust again, I look forward to that and will help minimalize the modern exaggeration of the beauty industry or any other industry...'Edited Imagery' yeah...Yep, let's keep skincare better...
Filters are great but skincare is better is my new motto đ€đ€
It doesn't get said enough: you're awesome!
Also, so glad for these laws.
Honesty and transparency.
Hi I love you and Iâm just blown away with the way your brain works and tracks logic! I enjoyed this!
Absolutely agree. Thank you for this video. Very informative.
I agree completely!!!
And loooove your skin
I have zero social media aside from the youtube account that Iâm watching this video on and I STILL find myself being heavily effected by excessive filters and facetuning in casual ads, youtube thumbnails, etc. and the outrageous standards they set. I can only imagine how much it impacts people, specifically young people, who are heavily immersed in social medias such as instagram. Iâm in support of this 100%!
Youre so cool. The authenticity is refreshing đ
We are all imperfectly and wonderfully made! As a mom of two girls (one teen, one 22 yr old) I appreciate everything you are doing to call attention to this issue.
I love this definitely hope to see it for the US
Well done Cassandra ! This is a must CZcams to absorb
Honesty is the best policy.
I'm from the UK and I remember when advertisements for mascara legally had to state they were using false lashes, which was basically all of them đ€Ł and it is stated in the smallest print xx
Hi đđŒââïž friend! Thanks for being so upfront.
Secondly there is a girl I love to watch Cornelia Grimsmo. She is from Norway and lived in L.A. for a time. And in a few of her older videos she talks about expectations as a Norwegian. And her experience and I bet she may reference this new vote a bit. But đ€·ââïž. She is beautiful and vegan and well seems like a lovely person. I think youâd like her stuff too. Hugs!
Thanks for the educational contentâ„ïžđ€ your honesty and beYOUtiful face are amazing! I deleted my Instagram because I couldn't deal with these kinds of issues đ now I don't compare myself as much to others anymore. I'm glad that laws like this is being put into place though
I think you are amazing, and you make me feel amazing in my very own skin, thank you
You're channel is everything
This is soooo necessary! I hope other countries take note!
Great video Cassandra !!!
Such a great video, thank you for this!
The truth is ALWAYS the best thing âŁïžâŁïž
Finally, someone does something
This type of stuff has been moderated for a good while now in the U.K. At least in terms of TV adverts, if theyâre still a thing? (I only watch Netflix, et al)
I remember as a child realising toothpaste adverts on TV no longer had the animated representation of the toothpaste remove ALL plaque, they started leaving some on the teeth even after their product did itâs work to more accurately represent that no toothpaste is actually removing 100%.
Same with dishwasher tablets etc. All adverts started having disclaimers in them and having less âperfectâ imagery all around. More realism.
Filters should be disclosed on any sponsored content, any image manipulation or alteration should be.
I recognise when itâs there and it doesnât affect me terribly so, but thereâs a generation of people growing into these filters that have never seen content without them. Thatâs got to be tough on the self esteem and teenage angst!
As a 32 year old with extreme anxiety about my appearance caused by photoshopped ads as a teenager, I 100% stand behind truth in all editing when selling anything. I have 2 daughters that need to know what is achievable in appearance.
I'm from Norway đłđŽ I just hope this law is a step in the right direction and that more changes will be made around the world in the future
Didn't norway just nix the decriminalization of drugs?
@@parisinthe30sx I donât think it gets decided until the election this fall
Does anyone actually follow or take "influencers" seriously though? If you do, don't.
As always, you're awesome!
There's so many aspects to this. This law is very much needed. It would be pretty amazing if it was implemented in most countries. BUT... who's gonna police this? To start with, unless it's specifically stated, pretty much no advertisement is unedited. Even the ones that look raw have been edited to some degree. The sheer amount of material makes it almost impossible to enforce punishment for not disclosing it and they would also need HIGHLY trained professionals who are able to tell. Or I guess they would do audits comparing raw material with published images? But even then, it would take so much time, it's just not possible. I think that people would start to be sneaky and maybe opt for better retouchers and being sneaky, maybe even requiring them to sign NDA's so that their portfolio doesn't give away that the imagery was altered and avoid fines. This of course only works if audits are based on suspicion and not just random. However, I guess better and less retouching would sort of help with what this law is trying to achieve.
Funnily enough, CVS came out with the no retouching thing, but it still doesn't mean no retouching. There is a whole list of guidelines on what you can and can not retouch. It still allows light retouching, but to be fair, it is very very minimal and only things that could be corrected on set, plus a tiny bit more.
So yeah, all in all great idea, but I don't believe much will come out of it (especially I think you might be right about lobbying...)
I like to make a distinction between "photoshop" which is a tool that can be used very effectively by a trained individual and a "filter" which is generally applied half hazardly. This is me as a photographer talking. Photoshop is GREAT - it's an amazing tool.
Truth be told, I will almost never post a photo of somebody "unedited" (people aren't my subject of choice by any means) and that's because cameras are not great at capturing people's skin. They can make somebody's skin look WORSE than it looks in person. I think that a small amount of careful editing to even out the way that the light catches on one part of a face weirdly, mild smoothing of the skin, removing a few pimples, is totally fine. Even for influencers. (Unless you are selling a skincare product and claiming that you can get that effect - that is totally different)
When you are changing the shape of somebody's body or of their face? That's weird. But even then, it can fix a wonky camera angle where you look disproportionate.
I just think that people who don't like filters sometimes get obsessed with the idea that "out of the camera" is reality BUT it's not. The camera is only capturing light - your OG image can look VERY different from the space that she shot in. And editing it back to what you shot should be totally okay.
This is where it starts, but where it ends is anyone's guess. In can be disappointing even in none human subjects. Granted, angles do put a better perspective on pics but when you actually look at the object , rather than appreciate it for what it is , there's just disappointment.
Your channel is everything
I'd like to see the raw unedited pics posted along with the manipulated photos by law.
So true!
I think this is an amazing step in the right direction because if brands and influencers are forced to disclose filtering and/or eventually not allowed to modify content that is used for advertising purposes, then brands will face pressure to produce products that actually deliver measurable results⊠like can you imagine that kind of future? One where you wouldnât have to question the integrity of a brand before considering whether a product is worth your money
Would you be willing to provide a link to the documentary/video that you mentioned by Tom Scott? I am super glad to see you bringing up such an important and vulnerable topic for many. Thank you Cassandra!
Love you Cass , God bless you girl
Photoshop and filters mess with our brains really bad ,well done to Norway , this country is amazing đ€©
I hear good things always about it đđ»
Please Norway can I move there đ
Thanks for the tips and I wish you a great day
I think the law that you have to disclose filters, photoshop, etc are great. I canât always tell when someone is using a filter or if itâs edited unless it really obvious. As a mother of 3 girls and 1 boy I worry theyâll see these images and feel like theyâre not good enough. I know I donât feel good enough. I have no issue with people using filters, I use filters a lot. Maybe I shouldnât though, it may be adding to the problem that all us ânormalâ people are using filters a lot. As you can see in my profile pic that it is edited. Food for thoughtđ€ I love when you and other influencers bring light to this problem. I love your videos btw. You seem very relatable, which is what I love â€ïž Also, Iâve learned a lot from you. Keep up the good work girl! You are beautifulâ€ïž
You always look so beautiful! đâšâšđđ
Absolutely love your videos and your candid and straightforward no BS approach. Would love to hear what you think about Biologique Recherche and their products đ
My friends and I often say how very glad we are that we grew up and had our teen years before social media existed. We all have the usual moments of doubt about whether or not we are attractive, but we didnât have to face the barrage of online issues that youngsters have to deal with now while working towards becoming more self-confident.
I absolutely Love that you disclose when you use a filter and allow us to see your unfiltered photos! I am personally seeking out those who disclose when they use filters. I don't begrudge people who use them, just tell us that's what you're doing. Don't try to tell me it's all due to this skincare/primer/foundation you're using, when it's really just a filter. To me, that's deceitful and those who do that should be called out on it!
man, one of the few times i'm very proud to live up here in norway!
not my dumpling loving self missing another premiere because of my sleep schedule đ„șđŠâšđđ
Great law. Needs to be everywhere.