The secret of instant likeability

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Study: Brooks, A.W., Dai, H. & Schweitzer, M.E. (2013). I’m Sorry About the Rain! Superfluous Apologies Demonstrate Empathic Concern and Increase Trust. Social Psychological and Personality Science, 5, 467-474.
Music: cameronwattmus...
Intro and outro animations by Cognitive www.wearecognit...
Based on the following research: Rui (Juliet) Zhu & Jennifer J. Argo, 2013. "Exploring the Impact of Various Shaped Seating Arrangements on Persuasion," Journal of Consumer Research, Oxford University Press, vol. 40(2), 336 - 349.
Richard Wiseman is based at the University of Hertfordshire www.herts.ac.uk
The presenter and producers not responsible for any adverse effects resulting from the use of the information presented in this video and this information is not intended to be a substitute for consulting with a healthcare professional.