YES! Speaker Series: Laura Stein

Join us for a conversation with Laura Stein on how design needs optimism- and optimism needs design.
We all know that design is an inherently optimistic act but the current climate can curtail even the most driven designer. How do we stay engaged enough to envision and create new possibilities?
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As Partner and Chief Creative Officer at Bruce Mau Design, Laura provides overall creative and strategic direction for the studio’s brand and design output. Bruce Mau Design works across borders, cultures, and channels helping organizations at every scale to grow and transform.
Laura has grown her career at BMD, working with some of the world’s leading brands and cultural institutions. For Laura, great design is about the clear ideas and strong signals that rally communities. The way to get there is through strategic thinking, deep-seated stories, and inventive expression.
Laura has led some of BMD’s highest-profile initiatives in recent years including ASICS, ASICS Tiger, Sonos, and OCAD University. As Creative Director, she led a long-term partnership with Sonos, leading her team through the design of multiple facets of the wireless audio brand experience - digital, retail, social, packaging, and Sonos Studio content. Over the course of the 5-year collaboration, Sonos transformed from a technology company beloved by audiophiles to a globally recognized brand. Recent clients include lululemon, Department of Culture and Tourism Abu Dhabi, Great Rivers Greenway in St. Louis, MO, Shinsegae in South Korea.
Her work has been featured in books such as Dynamic Identities, and Designing Brand Identity, publications such as Fast Company, Communication Arts, Creative Review, Branding Magazine, Business Insider, as well as recognized by Cannes Lions and D&AD, among others.
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Honest Advice for Designers (from Really Good Designers): YES! Speaker Series
In a commitment to build connections and opportunities for students to engage with design’s visionaries, the School of Design's YES! features a week-long design-focused speaker series. This has been cultivated to provide dynamic perspectives and unique discussion opportunities for members of our community.
'Honest Advice for Designers (from Really Good Designers)’ aims to connect our creative community with those who have impacted design on a local and global scale through a focused thematic-based lecture.