How Louis Vuitton CEO Squashed Tech Moguls To $200 Billion
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- čas přidán 2. 07. 2024
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Over the past couple of decades, tech billionaires have dominated the top of the billionaires' list as the tech industry boomed. However, recently, Bernard Arnault who is the CEO of LVMH overtook the biggest tech tycoons in the world and claimed the title of the world's richest person with a net worth of just under $200 billion. Unlike his peers though, Bernard didn't found any of his companies. Rather, Bernard Arnault slowly but consistently acquired company after company building himself an empire over several decades. Today, LVMH owns a total of 75 different brands ranging over a variety of different fashion and luxury sectors from Christian Dior and Celine to Louis Vuitton and Bulgari. This video explains the story of how Bernard Arnault built LVMH and how Bernard Arnault became the richest person in the world.
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Timestamps:
0:00 - Bernard Claims The Crown
0:28 - Construction Company
2:33 - Christian Dior
4:25 - LVMH
6:19 - Failed Gucci Acquisition
10:01 - The Relentless Rise
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Best quote from Arnault; The luxury business generate luxury margins.
Well it’s a little different, lol. “Luxury goods are the only area in which it is possible to make luxury margins.”
Luxury business is not sustainable and his net worth will have shrunk considerable within 10 years after the great reset kicks in
Costing chinese and taiwanese prices, sold at italian and french prices.
and luxury marketing
@@microfarming8583 it will only sink if he doesn’t liquidate his shares in his luxury company so all this is easily avoidable.
He's a true businessman. Not a tech genius or maybe not even an expert in fashion industry, but a true businessman.
Nobody is a tech or fashion genius lol....
Every person at the 'known' top in any/every feild is jus from ultra rich background already (by rich i may not necessarily mean liquid money rich(like elon Musk/Donald trump/jeff Bezoz these were already born in super rich family (3million$+)) i may even mean that they had luckily got parents/neighbours/family ppl/hot drop experienced coach/childhood friends/environment/era of time etc etc who were somehow related to spontaneous interest (slight standard deviation fro. Avg people dur to luck and rich environment, coz in rich environment ur exposed to exponentially more things right at the birth , and the mind and body is most plastic and hardened for age 0-7 so they automatically grab that rich environment and hence jus zoom that 'wealth' in next 50yrs to make it 1000× or more
Like if u were born to the rocks dad... U would be close to rocks wealth (given that all conditions were almost similar including the time of concievement) or be it anyone's dad/mom be it ed Sheeran/dua lupa /justinb/eminem/cr7/Neymar/Virat Kohli/Trump/biden/obama/hemilton/kobe/musk/buffet/bezoz/nadella/Rafael Nadal/the rock/robert Downey or some Olympic champ /or some anybody
It's just about the liquid (extreme wealth/extreme values when the child is 0-7)that matters nothing else
environment of parents
So the so called legends are not due to there classical :efforts' just lucky to born in rich wealthy/value-based family
hes a pretty ruthless businessman
@@parimtm excellent overview
@@parimtm they also had good parents as well. Most kids won’t work hard without parent intervention
@@parimtm Absolutely wrong analysis with wrong facts lol.There are plenty of billionaires and even millionaires who literally cam from nothing,no connections no family money or background.Nothing.There are plenty of examples like these in India.Many from middle class, lower class ,etc.The word rich is very misleading.How much money you have to have to be considered a rich person?According to certain governments that number varies from country to country averaging if you earn 1 to 10million dollars a year.Other than Trump none of the people you mentioned belonged to rich family.And even if someone already belonged to rich family.The journey from 10dollars to 10billion and 10000dollars to 10billions and 10million to 10billion required you to be smart and hardworking.Plenty of billionaires here in India from zillas and poor villages which doesn't even have electricity.Yoyr whole stats is false information and just a result of your own frustration and insecurities within yourself lol.Get a life or a job.Ranting on successful people who reached the top beating the system through their hardwork and innovation is lame.You can have a million dollars and still become like some rappers who spends on clubs and girls and Gucci and later in life becomes broke.You are devoid from reality to think current billionaires all were born in so called "rich"families and therefore it was easy.
Bernard and Warren are the only people in our modern society who is in the 10 top richest people in the world that is mostly non tech-related
Except that Warren's single biggest portfolio is on Apple at 41% i believe...
Tech is a bubble already.... And is overrated
40% of Buffet's portfolio is Apple...
@@jacobday3826 I'm aware of that
@@jacobday3826 that's why I said most
Bernard Arnault = Math + Art
Unlike tech businesses that can loose value, his will only gain value with time. His brands are characterized by desirability and timelessness.
Bernard is actually grossly underrated.
well, clothes are like FMCG people in 1950's were wearing clothes people today are wearing clothes people in 2050 will be wearing clothes. But people in 1950's were using a different Phone people today are using a different phone, people in 2050 will be using a different phone. that's the difference between technology and FMCG goods.
Bernard Arnault is a smart but vicious businessman. A real wolf
he was in building development which is in the business of acquiring a new plot of land, and building on it. I suppose he got used to the idea and went on acquiring businesses one after another.
Indeed. He assimilate people's money with class differentiation in very vicious way. Those brands provide influences to poison society for their profit.
@@insideinfo1556 most billionaires, politicians, and huge companies think people are like dogs that need to be managed. We are consumers to them. We just consume things.
I am pretty sure he paid his way getting into Ecole Polytechnic
That degree makes you a demi God in France
The way he carried out buying companies tells a story itself.
Also the lady which is seen with him is a French reporter who is also seen interviewing lot of time none other than Emmanuel Macron
I see a bigger picture here...
well in the end , the workers at LVMH get quite nice work conditions, he revived french craftmanship and made a point on only hiring qualified workers from sinistered places in France as long as they had the "know how" that was fading away (did the same with his american line, hired only true texan lether craftmen-women ), he created way more jobs than he destroyed , he funded Notre Dame rebuilding and got Macron to renounce his ridiculous idea to have it redisigned by a muslim architect ... he might be rough, but he's not completely cynical. HOnestly he saved France's luxury fashion production, from the seamstress to the designers. He's surely not my most hated billionaire. (the woudl be Bezos or Soros)
I actually met and had a conversation with Arnault and Marc Jacobs in 2011 on his birthday. I was working security for the four seasons hotel in Washington DC, he held his party there and I was assigned to his security detail. Funny thing was I never really knew much about him or who he was at the time, very cool guy.
So basically he did businessman stuff
Yep basically
@@LogicallyAnswered You're good at this internet research stuff and things
WOW
Amazing insight.
This is what I like about luxury goods - you'll never run out of sales. If your target demographic is the poor to middle class, your business is cyclical. If the economy is good, you make good money. If there's a crash/recession, your sales drop because your customers tighten their budgets.
The rich class don't have cycles like this. They have a lot of money sitting around if there's a recession or not. So they keep buying your items no matter what the economic cycle is.
He always had a robust long term investing strategy. Bought or invested in almost all the large vital luxury companies creating a household investment firm of luxury brands. It was just a matter of time before LVMH became really strong in it's market cap.
renault tried to force nissan to sell to them with this same type of sneaky strategy. Carlos Ghosn the ex renault, and ex nissan ceo is sued by nissan. It seems like European companies have a tendency to steal companies..
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How did Bernard overtake the biggest tech tycoons? by not getting hit with a divorce settlement.
hahah facts
Sigma Male moments
He actually divorced his first wife
Lawsuit and envious family members 👪 destroy most of the wotld wealthiest entrepreneurs...
Or buying twitter
First impression on Arnault was I thought he founded Renault 😂😂😂
Me too 😂😂😂😂😂😂😂
Then he wouldn't be as rich as he is today.
The Renault family was scammed out of their company by the french government after WWII.
The Gucci acquisition sounds like a story right out of the Billions show.
The fact that a non-essential product selling company can be at the top , sums it up on how people just run behind getting the classy status
People with out God equal ignorance and shallowness
It's called new money
It doesnt work that way.
Handbag market are estimate to be around 49.35billion dollar while food market is 11.7Trillion dollar.
The only different food market is distribute among many company around the world while this guy dominate the handbag market. He buy off many of his competition.
@@josefsaldivar9172 Yeah tell that to the Pope that sits on a golden throne lol
@@prumchhangsreng979bruh his companies are luxury fashion brands, mostly selling ridiculous price handbags which general public don't buy.
It's always the broke people buying these tacky luxury brands as well, as people say Gucci is what poor people think rich people wear
Gucci is very popular amongst social media influencers and rappers, so lower income people aspire to buy more affordable pieces eg bags, purses, hata
yeah, i will never get that!
damn
Rich people usually don't care about that until they have to hang with other rich people to make deals... even then they dont really care.
as to how Bernard knew that the creative director of Gucci could walk away from his contract as long as 35% of shares are purchased, either you can do amazing research when you're rich, employment contracts are publicly accessible or word really gets around in those circles...
Nice battle with Gucci. Lesson learned - show no mercy.
The gucci acquisition was quite interesting
Ah yes, it was quite a fight
Tiffany also nearly failed in Jan 2021, beautiful corporate battle
He doesn't own Gucci
Gucci is owned by kering not LVMH
@@mugishagabriel6074 he owns kering
*Top Richest People*
💲: Bernard Arnault
👽: Elon Musk
👴: Jeff Bezos
🤓: Bill Gates
🦎: Mark Zuckerberg
bernard arnault should be bag
Accurate !!!
Cringe
💻: Bill Gates*
😂: Jeff Bezos
Tech moguls vs Leather bag seller
Hahaha
😂
No no
Leather bag seller vs guys who run pump and dump schemes with bitcoin
Look who is making fun of a leather seller.... A broke online troller
@@narc7885 poopoo peepee
why so serious buddy?
Even though I don't care much about fashion, he was a great businessman and quite a tough one as well.
Lol, i m trying to understand fashion industry but as some one who dont understand fashion, I always think "no one is buy a bag for $50k" but ppl actually do.
@@prakshijain6861 that's crazy
Nicely done video. Had me at the edge of my seat and didn't realize 10 minutes had already gone by.
Facts, his rise to the top was intense.
Thank you so much for this knowledge
Subscribed!!! Good job
Let's break this down a bit more. Bernard picked some of the best people to be on his executive board and leads. He invested heavily in poaching execs who were NOT in fashion. His digital department is one of the best in the industry.
The higher you go up in LVMH the more you see geeks and financial eagles in the team!! Bernard is a G!!! He had the freedom and autonomy to make decisions and test his ideas. Not many Ceo's have that. Very rare!
Problem now is, who will take over from him.
I will take it from him.
His son
Bernard did with fashion just what facebook is trying to do with social media.
zucker and mask are rubbish
@@art_means_artificial you people are so annoying.
He sells the idea of prestige. Especially in the social media world where everyone wants to look good and successful. They buy those stuff like LV.
This is the video that I have been looking for! Thanks CZcams
It's very surprising how fast he grow his wealth.
I know right, I would’ve never expected a luxury company’s stock to grow so fast.
I've heard people compare luxury stocks to tech stocks in the way that they can both command higher P/E ratios than average market because they are considered to have particularly high potential. Though it might just be in France.
@@thomasmineo price to equity🤔
NOT REALLY. WITH A TON OF MONEY ITS EASY TO MAKE MORE MONEY.
@@toxicloner5694 hell no. Growing millions to billions is more difficult than growing thousands to millions. Arnault is very impressive, but envious people hate on his success because they're so poor they do their shopping at a garbage truck
Suddenly I want to quit my CS program and start a fashion brand
I love these types of video. Great job @Logically answered
Thanks man!
Thankyou for not wasting time and avoiding silly jokes !!
I like this style. He has many trade secrets that we may never know. He is passionate that we know
Making money is a good thing. But knowing when to stop is a skill many do not know. Having a lot is no use if you do not have peace of mind and serenity.
if people want to buy luxury items why would he stop selling them ?
GTFOH with that schnit.
No such thing as too much money.
Amazing video 🙌🏻🙌🏻
Good video, liked the easy to follow structure, at the same time it was not repetitive
Thank you Svein! Really glad to hear that!
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He probably saw the opportunity and thought; if I don't do it, somebody else will, So he took full advantage.
awesome video!
Thank you Sanskar!
Well in regards to the long term business skills he is a masterclass manager. It is hard to make decisions when you have to make cuts or layoffs though, as well buy other companies, but overall it seemed that he was a super successful with his career.
I mean he bought basically all his competitors that's how. Where are the antitrust laws?
Antitrust when LVMH, etc. buys 10 companies: kalm
Antitrust when microsoft, amazon, etc. buy 1 company: P A N I K
Luxury is a very competitive industry especially in Europe. In France LVMH is faced with Kering for example. In addition, the luxury industry is dominated by Luxury cars, so the fact LVMH doesn’t own a single car brand means their share on the luxury market is relatively small compared to other industry leaders (around 25%).
@@antoine1696 No way anyone views bags, clothing and perfumes in the same category as cars. Luxury cars are a different category all together.
Great video about a great man, thank you!
Thanks for watching man!
What he did great?
That's a ruthless vicious game out there. Amazing for an elegant fashion brand.
Appreciate and ecstatic to you succeed
Getting rich by making money from the rich seems like dream come true.
It's technically still making money from the poor because those rich people are buying luxuries, which are purely selfish, instead of helping poor communities, investing in social infrastructure, giving to charity and so on
Underrated comment! This is my #1 suggestion for how to become rich. Sell goods or services that rich people want. For example, boutique dog grooming.
@@athenaeum4030 its their money they can do whatever they want with it
@@athenaeum4030 its the government job to take care of its citizens not the rich
@@athenaeum4030 hypocrite
A shrewd business man.
Shady businessman imo, too bad for the Vuittons - you should talk about how Racamier really brought LVMH to it's heights and then lost LVMH to this shady guy.
3:15 he fired 9000 employees for company he not care
Here comes the moralist because the content is out of their depth and reach.
@@lycheesack they literally went bankrupt so he had to do something…
@@lycheesack but he created way more jobs than he destroyed and the working conditions for the smalllest seamstress are very good. He actually helped revive the center of France giving oportunities to young people who were doing really bad. He always refused to outsource or relocate. He did great things , honestly.
Just goes to show how marketing dominates... even in a low tech industry one can surpass them all
Would like to see a video on real production cost of the products from these luxurious brands just like u made one for iphones😂
Hahaha, it’s prob like 5% of the sale price
Doesn’t matter since lower prices might result in lower sales as prestige gets lower from being cheaper.
probably less than 1% of the sales price. imagine producing a regular t-shirt but charging 1000x the cost of a regular t-shirt.
@@LogicallyAnswered as some one whose in the industry, its around 1200%-1500$ profit margin after material and labor expense.
@@johnmichaelcornett3598
I am having a PTSD after seeing "1200%-$1500 profit margin"
You didnt have to give me PTSD but thanks
What would be an interesting twist if someone like him owns % of manufacturing bootleg items under using the names.
Given how hard it is to stop fakes and how much money it brings in at times it's more than what the true brand makes, the smart move would be to find the factories and somehow own some % of them or at some level own a % of the sales. And keep it unknown then the same time when they try to stop the fakes they make money again regardless if it's not sold.
Probably few other ways to handle it, just have to be creative about it given no point in trying to fully stop it given never stop. Just like so called war on drugs good luck fully stopping it will never happen. Will all ways be someone willing to take the risk given how much they will get paid.
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That is true
The greatest glory in living lies not in never falling, but in rising every time we fall. That was Paul Jones told me the first time I contacted him.
Rich people plays the money game to win. Poor people plays the money to not lose. The goal of the truly rich people is to have massive wealth and the poor sees it as surplus opportunity for consumption instead of investing it. change your mindset and do what the rich does, which is investing, investing and investing..
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So all you need to do to succeed is be born into a rich well connected family! Of course, why didn't I think of that.
Stocks is pivotal to be among the richest.
@@ikmalhafiz2865 It is, but most of them get born to already wealthy and connected families. If your dad can afford to send you to "one of the best universities in France", you're guaranteed to meet other rich kids, network with them, and get a head start in life. If he was born to a working class family, he would still have done well, but he would not be the richest man alive. If he was born to a broken abusive family, he probably would not have done well at all.
despair and resentment towards other more fortunate people is more comforting then taking responsibility for improving your circumstances in life.
@@whimsy3408 Recognizing the extent to which success is based on luck is important. Nobody should die of exposure on the streets while these people compete for who can waste more money on a yacht, but as long as people believe wealth is always earned and poverty is deserved, that will continue to happen.
@@Zanator1 adopting an attitude of passivety and helplessness to lifes circumstances doesn't help. all (with maybe the exception of the most ultimately dreadful) circumstances can be gradually improved upon if we create a plan and make all the necessary sacrifices to see it through.
Imagine building up an empire worth 200 million dollars, and then increase it by a factor of 1000!
the answer is simple...... sell a 10 cent bag for 10,000$
Find a LV bag which cost 10 cent to produce. Good luck.
He is more of a ruthless corporate raider rather than a delicate fashion genius
very well!! end those tech greed
While these people spend money on things that holds no significance, the other half of the world is struggling to make ends meet. Its interesting the people themselves have given them this power.
Putin is richer secretly
Through corruption yes
@K P. bitcoin is the key sollution to everything
@@polso7 ya its just a correction😂
Xi Jiping has entered the chat
So is chinas "president"
I’ve always wondered this actually
I respect the man!
isn't what made each of these companies unique is not being owned by the same person, seems like it's becoming luxotica which is the eye wear monopoly.
Learned a lot about him from You and Jake tran.
Glad to hear that!
Does anyone know what type of career handles these type of acquisition strategies?
What a brand!!
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"You're comparing a brand that has existed for 200 years to a brand that only existed 20years ago 👀"
hi, what are you sources on this, this really interesting.
Intresting vid
Bill, mark, jeff etc. Deserve the money, they made something thats actually useful to many of us and innovate, this guy is basically getting charity from rich people and selling products that are purposefully overpriced, and the worst part is, the products are not even made *That* well
tl;dr he hasnt done something "useful" for humanity
That’s a fair point. He didn’t exactly invent anything.
Who you talking about?
@@webdev8284 Bernard arnadt
Bernard Arnault
Everyone knows everything made by the fashion industry is made by slaves (not actual slaves but they may as well be for how little they get paid)
Basically he did nothing productive he is a professional executive
Thank you. Silk, watch, perfume and Hennessey. 👍
Thanks
and that's how he created people with poor body image and low self-esteem
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his net worth will dramatically drop once inflation catches up and consumer discretionaries tank.
I dont know but this guy basically saw the future. The future where you have the ultra rich buying anything with a logo on it.
This segment will be the first to take a dump in a shifting economic landscape. Necessities such as utilities and tech would be more resilient.
"How a leather seller beat The Great Elon Musk "
Meeting the Chinese consumers' demands 😁 is the secret
Is there any measure to report more effectively the people spamming fake investment brokers under CZcams videos. They are ruining the comment section in so many economic channels. It's a shame.
You’re right, it’s really quite sad. There’s no better way than individually reporting them right now.
this is like the story of the guy who started with a nickel and kept trading up for things until he had a porsche
Great video. But how many times are you gonna say Bernard. Lol like how many time bro
I don't think he's any different from tech gurus, trying to make a monopoly!
the way i love capitolism
I'm not sure he'd squash tech giants but I admire him
Yeah there were stories that indian companies who did their embroidery work didn't get paid
i see no account how he squashed tech moguls?
...as a hundredair myself, I can honestly say, the differences between us is marginal, just a few billions...
He is not Louis Vuitton's CEO. That's Michael Burke. BA is LVMH's CEO and majority owner.
wow , wow Such amazing amazing
Atleast he had a head start
I don't have dreams, I've goals!
- Unknown Billionaire
Pure businessman
Burner burner burner burner burner burner burner burner
All what I'm hearing about Bernard
Basicly he beat Both Elon musk and Jeff bezos
Is this new dethroning can be a proof that Luxury companies is still a good investment or maybe even better than others ?
I would love to know how good the Luxuries company have done these years.
Yeah it’s actually really surprising, luxury company stocks have skyrocketed over the past few months. I think it’s just reopening hype though, so not sure how long this growth will last.
The rich are getting richer, and poor are getting poorer. So luxury brands will always be thriving.
@@alexzombi2104 exactly
@@alexzombi2104 the thing is that both rich and poor people buy luxury brand
Luxury is perceived to do relatively well in high inflation, since it's target customer base is less affected by rising prices.
|📹 this video is very well explained, helpful, interesting and insightful. 💡
Muito obrigado for sharing 🤝
Well dang, will i ever pass them, will i ever reach them
His name is not "Bur Nerd Arnold" it is "Bear Naar Arno" In French the "d" from Bernard is silent, and the "lt" from Arnault is also silent
Thanks. Also felt my ears bleed hearing the man's French.
Also, "Hermés" is pronounced like "Ærmé" because H is silent and stress falls onto the last syllable.
As well as Henessy is pronounced "ænessí" - same thing applies
We can all agree French is an unnecessarily complicated language
@@giovannip8600 , nah, can't agree with that fully. I don't know a lick of French apart from a couple of phrases, but I don't find it complicated. But the spelling though...
On the flip side we have German with 99% straightforward spelling and pronunciation, but with grammar that's giving me nightmares.
@@UndecimeBeatitudo Yeah, I was referring to the spelling haha. Yeah, German is also complex, I prefer it over French though haha
@@UndecimeBeatitudo Hermès is actually pronounced Hermès, you're supposed to hear the S like in Serpent, but I often hear Hermiz, which is wrong.
By underpaying his staff duh. How many employees from the LVMH umbrella do you hear making good money and getting good benefits. It’s not like working at google.
@@billiecharms4767 no one's gonna fall for this bs
I like how you try to frame vicious and evil cutthroats into touching success stories. It's comedy in its own right.
What bgm are we running in the background?