What Does Affordable Mean In The Bike Industry? | GMBN Tech Show 325
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- čas přidán 2. 06. 2024
- In this week's GMBN Tech Show, Owen Coutts is joined by Rich Payne to talk about what they think an affordable bike is and compare it to the industry's idea of what affordable is. In the rest of the show, we let you know about a new One Up Components giveaway and your usual favourites including this week’s Quiz question and much more!
Details for the competition are here! 👉 gmbn.eu/WinOneUp
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⏱️ Timestamps ⏱️
00:00 - Welcome to another GMBN Tech Show!
00:18 - Topic | What Does Affordable Mean In The Bike Industry?
08:05 - New | New 5Dev Handlebars | Crank Brothers On Bike Tools | New Deviate Claymore | New Fox Shoes
14:00 - One Up Components | Competition
18:28 - Quiz Question
19:24 - Top Mods
23:07 - Comments
27:14 - Out This Week
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What is affordable to you? What would you expect to get for that money? Let us know in the comments below! 👇
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What is affordable to you? What would you expect to get for that money? Let us know in the comments below! 👇
Both Trek and Specialized have plenty of sizes. That's not a unique feature. My Trek is a M/L. The Atherton bike does look awesome! But calling it affordable is ridiculous!
On the similar note, why is bike market so global and seemingly one-fit-all oriented? Looking at cars, every country or at least region has own market with local production, every big company offers different models for different regions. Say, Toyota have Hilux Champ for Asia and Land Cruiser 70 elsewhere, Chinese and European Audi Q6 are completely different, what is Dacia in some places, Renault in others, and so on. Yet Trek Session is just Trek Session everywhere and Marino as boutique as they are shipping worldwide too.
To me, 'affordable' is what I am willing to spend and my affordable is other people's budget or expensive. I prefer to live by 'value' and no matter where the decimal point is in the price that I paid, if I get high quality for what I was willing to spend, then that is good value to me. The bottom line is, to each their own.
Not sure how to define it, I could afford much more expensive bikes than I ride.
Affordable should be something that everyone could theoretically buy, so let's say take your country's average salary and figure out what you can buy with that without sacrificing any primary need.
So I guess most people would have a budget of 5$ or something...😂
Affordable means what disposable income you can sacrifice without it impacting your day-to-day life. But I think good value for money also joins this.
All that was needed was to say - a MORE affordable Atherton
Or less expensive?
Rich makes a great point that a more expensive production method doesn’t automatically make a better bike
No, but it does make it more unique
@@GHinWI and more expensive
@@richardpayne5176 : for some, lowest price isn’t the goal
yeah, so why carry on using that method??? BS!!!
too many "options" actually turn off buyers bcoz there is a point where it starts to get confusing...boutique brands like Atherton bikes will never be considered as "affordable"
Yup, need more economy of scale.
Push more frames, sell a bike in two specs and 4 sizes
Boutique brands are usually not trying to get ur avg weekend rider to buy their frames so tbh i don’t think they care.
no clue why they even bother spec some of their bikes with entry level equipment.
Affordability tests…
Test #1 - Using a debit card or paying off the credit card balance as soon as you get home.
Test #2 - Nobody at the shop is pretending you’re likely to earn a yellow jersey at the next TdF.
Test #3 - You are 100% comfortable rocking up to the shop with whatever you happen to be wearing.
Test #4 - Happy to secure it up with an average lock.
Test #5 - A single cynical utterance if the bike gets nicked… begrudgingly buy a replacement of comparable value.
Test #6 - Comfortable checking it in for a flight… in the box it came in.
Test #7 - Use is not necessarily restricted to dry and sunny days.
4-6 aren’t valid. Most people wouldn’t know what an expensive bike brand is by the name on the box, and I wouldn’t even leave my $2000 bike locked outside.
So in the mid 2000s I got a full suspension bike with hydraulic disc brakes for about 2.000€ (3.000€ with inflation now)- at the time an "enthusiast level bike" way above the average hardtail with V-breakes but not a race bike. When I look at something comparable today I see prices between 5-7.000€. And the actual "affordable" bikes below that are in the price range of what used to be high spec/enthusisast level. A Yamaha YZF 450 motocross bike was about 9-10.000€ 20 years ago- and is now about 11.000€. Something doesn't add up here
Thanks for the feature!
Great show and topics! Really like how Owen is fitting in with the GMBN team.
I think 2024 will go down as the year the bike industry learned a new skill: backpedaling. Backpedaling on price, backpedaling on marketing budgets, and backpedaling on definitions of value.
Wooo there.
When I sold my Rolex sub 5513 in 2021 we did replace almost all the house windows...
Can't have that resale value with bikes. You just lose to depreciation and use, it's a guaranteed outcome with MTB's 😂
Try to buy a Yeti Ultimate bike from the '90s and you'll talk different. But generally speaking, yes. Bikes depreciate.
for 5k there are so many options...but i think we need to get rid of the idea that 5k is acceptable and the entry into a sport that should not cost a lot....riding a bike is like walking or swimming ... everyone can do it and it should be accessible....i bought a 2nd hand Giant X Trance because in my country bikes are very expensive due to being more a niche market and import cost...so for 1-2k it is hard to find a new bike with great components...people use creditcard etc which i do not like....so 2nd hand market is only option....i personally can afford a 5k bike, but choose to not to spend that much....i believe a bike is only as good as the rider is...
Affordability is in the eye of the beholder.
Crankbrothers first product was the speed lever
As an older rider(60) I have different needs than a young up and coming rider trying to turn pro. Affordable depends on your needs as well as your bank account. What I consider affordable others might consider a piece of junk just because of the difference in the way we ride.
It's like saying an affordable Porsche. Because you are buying the lowest-cost model and not buying the highest-priced model.
One thing I noticed on another video a few days ago...the motocycle comparision is dead as mtbs are now often more expensive than dirtbikes. We now compare to the ridicoulus prices of watches 😂
Well obviously you haven't done your homework because a CRF 125 is 3500 a 250 IS $6,000. A 300 CFL is 3,500 from Honda. And there are a few more motorcycles under $10,000 that are a far better by than a mountain bike so before spewing garbage sonny boy do your research
Looooove how Rich asks very good questions without being afraid touching the subject. Outrageous calling that bike affordable, it was far from Super bike. Affordable could be about 3k, no more and not GX/NX... 95% of people do not care about 5-10 cm difference in sizes. I did not know that Propain are so affordable! I will keep that in mind for my next bike!
P.S. Rich's microphone or something there was way too loud, mic was resonating
#quiz - Crankbrothers first product was the really clever Speed Lever - 1996 - a life saver for crazy tyre rim combinations back then.
I get it ! Affordable super bike . There’s plenty of other options out there that are affordable and really good bikes . If you can buy a super bike , fair play 😊
Love your honesty Rich 👏
Thanks dude 👊
Good point about Atherton bikes!!! Good to see GMBN not just sit on the fence! But another con of Atherton bikes is are would they not also be really hard to sell with that many sizes? As surly the sizes become extremely specific which surly narrows the market when or if you want to sell it on…. But no way you can call a non ebike that’s over 4K that’s got rockshox dominion forks “affordable” more like a complete rip off seeing there also technically a direct sales brand lol
We accept that mountain bikes can be expensive
We know what we are buying into
But if I am buying a £6000 bike I would love one that came with pedals
Affordable for a full suspension in my opinion is 1800-2500 usd. That number fluctuates according to components and the manufacturer.....
#quiz Crankbrother's first product was a tire lever called the Speed Lever in the late 90's
Affordability is always subjective. It's still cool to see new bikes, technology and components. It's up to each person to decide how much they want to spend or not.
ur bang on there!
That bottle cage seems affordable 🙃
Atherton's affordable superbike is neither affordable nor is a superbike. Almost £5000 for an alloy bike with RS Dominion/Deluxe select, a mix of NX/GX groupset, A4 Dominions and £600 Stan's wheels? Get out. Even if that frame is some sort of industry-breaking miracle of engineering (which it's not) a top end suspension, drivetrain and wheels on any other frame will make a lot more difference for 99% of riders. It's just a boutique brand for snobs.
Another informative Tech show!👍Great shout at 22:51 a vid where Owen rebuilds a bike from Ritchs youth and sends present day Ritch down a Hill in the Afertons back yard!....just the back to the future puns alone would make it a good vid!
I think you were looking for 'entry level'. That allows you to qualify it as a lower end super bike while not abusing a word that can be devisive. Affordable means different things to different people. Is $5k an excellent value? Possibly. But I'm struggling to justify $1200 as affordable for my situation of being a new rider wanting to experiment with the sport/hobby
Buy a used bike, you can get so much value on an older bike.
Man alive one up is just killing it in droppers. They are my favourite. Cheap enough to just replace even though they are easy to service.
Affordable really depends from where you live, here in Portugal the minimum wage it's around 800€ if you compare it to Switzerland or something like that, a 5k bike is affordable, here it is not, it's sad but it is what it is
What about living costs though? All relevant isn't it
@@michaelgoodwin593it's still a bigger chunk of change whatever what, also importers in less developed countries or where the network distribution are poorly established they'll sell bikes with a mark-up..
@@michaelgoodwin593 Well we also have some of the highest prices of housing in Europe.
@@-meganeura I don't doubt it. I bet the cost of living is high there.
in all south europe salary is shit,i live in Greece and i was at UK for 7months,at north uk the prices was the same at rent and supermarkets but the salary was 10$ per hour 🤘😃 in Greece is 3$, @#&🤨😤 and this is the fucking base ,most of people can't afford a 1500 bike..
@gmbntech Bike value completely depends on your use case imo.
I bought a base spec Megatower v2 for hard enduro riding and I destroyed/wore out stock parts and some parts were no where near up to the task - ending up costing me much more to replace everything with good parts that can handle it.
Where as someone who is trail riding an light build will be perfectly fine and be fit for purpose.
Affordability really comes from a comparison from near peer products. If Bike A is "Affordable" and Bike B is "Average", there should be a relative scale for reference. Like if a 100% custom built bike with similar spec parts is $5000 and you're getting that same custom fit for $3000 with a similar spect of parts, then I'd agree that's "Affordable" for a custom built frame. But it really does come down to frameset for frameset cost in my opinion and Affordable is a relative term and really does need a frame of reference.
If you guys want a bike to modernize the 2009 Demo 8 is the one to do it. It already is really close to how today bikes are and it's fairly common used for okay prices, some fresh suspension or even just refreshing the old one gets you some great performance
In layman's terms Type 1, 2, and 3 anodizing are MIL spec terms which in the simplest terms determines thickness. Anodizing is a chemical conversion of the outer layer of the aluminum (or other base metals) Type 3 is deeper and more resistant on wear items.
as a new/used parts bargin finder nearly £5k on a bike that has the same driveline as my gravel bike which cost me £750 i find rediculous. (yes my gravel bike runs sram eagle nx cranks/cassette, but gx chain and rear mech with ratio converted apex hydraulic levers)
The average person isn’t looking at an atherton bike tho the ppl looking at these are probably very invested in the bikes geo. I think the longer list of sizes is cool
17:29 I got the One Up carbon bar, it works well, great damped vertical flex, so takes the edge off, but horizontally stiff. So set up at wrong angle you will feel how stiff it is. On mine at least the hole is not round, so slightly tighter to fit bar end plugs, but no big deal.
#quiz Crankbrother first product was their Speed Lever tire lever at 90`s. Great product but I haven`t seen one live :D
Talking about affordability and then brings out the £100+ bottle cage and multi-tool 🤯
$100 bottle cage made in Asia for $2
It's surprising what is affordable when they sponsor you.
I definitely can appreciate the niche for boutique bikes that have a lot of thought put in them, but to say as of recently to shop for a bike à la cart so to speak, makes things way better in my opinion to pick a bike that you like, source the parts that you want, versus the only options you are given by the manufacturer
I would of the went for the Tyree, got my Norco Sight through CTW so couldn't resist the savings, plus the bike rips and looks mint!
Affordable =within a budget of discretionary income proportional to the median income in your area minus living expenses. Affordable can also be something you've saved up for years hoping to get and can finally "afford" it. Affordable never means getting into debt over an overpriced commodity, that is what these bikes generally are.
I think its cool that right now you get a really really good bike for different budgets.
Even NX and entry leven suspension gets the job super well done in my opinion
14:49 Fox uses SKF seals, and I see Rock Shox some years ago said they use SKF too. Their seals work well. They also make bearings.
As the GMBN ambassador to the USA,Rich, you are required to pronounce "keela waya" the correct way. 🤣
I apologise to yourself and the USA as a whole. must try harder 😂
@@richardpayne5176 🤣
#Quiz "Crank Brothers first product was The Super Lever" Love the show!!
Crank brother first product was a clip pedal. That is the old cage around the toes type of clip.
Is the crank brothers first product a tyre lever I want to say it was speed lever. I have a memory of a friend talking about them as we struggles changing tyres with my cheap plastic tyre levers . I was impressed with my levers a great improvement over my mum's fork collection
#gmbntech can you run shimano mineral oil in Magura, TRP brakes and visa versa? Manufacturers of course say no! But what problems have actually risen. What about Sigura brakes?
yeaaah it´s freaking expensive... but it´s also a wet dream made from aluminium.. Maybe it´s also just the engineer in me going crazy about this beauty 😅
I think we are missing the point here, that Atherton bike is special and looks soooo sick. I want one!! Yes, you can get an alloy bike with similar spec and geo for considerably less, but it won't be as special or turn heads quite the same. The Atherton won't necessarily make you ride faster or shred harder than similar spec reasonably priced bike, but if you want something to make you feel special, turn heads in the bike park and have strangers stop you to say "nice bike dude!!!" then it's going to cost a little more. You can't have both. Usually a special bike like this would be upwards of £7,000 so this is a reachable dreambike for anyone who has been drooling over the carbon Atherton bikes thinking they are out of reach. I think we should be a little less negative towards what Atherton are trying to achieve here and take for what it is. I think the crew at Dyfi have smashed it! It is arguably better looking than the carbon versions. It is bad ass and I'll say it again, I WANT ONE!!!
I’d say the term ‘affordable’ is both subjective and very much context specific. The price of a very expensive bike is seen as affordable when it comes to a car.
In that sense you can’t compare something like an Atherton to a mass produced bike, saying they’re both bikes. Considering the costs to build a (semi) bespoke bike it can be considered affordable while a mass made bike of the same price would be seen as at least mid tier.
Think how much bigger then mtb sports would have been if all the companies actually manage to produce good bikes much cheaper.
More sponsor money for prof. the list goes on forever. Maybe those new upcoming could afford the insurance when competing abroad.
Most people dont ever bother even trying because the entry level bikes are so expensive to give it a shoot and hopefully get hocked.
Roughly 3000 usd (+taxes for lot of people) for entry level bike with bottom spec it a NONO for most people.
A bit unlucky with a crash and your bike is basically worthless.
#quiz Crank Brothers first product was the "speed lever" a tyre lever 👍
Crankbrothers first product was the Speedier Lever.
Its so much easier to call it a value bike. Most people cant afford shiiiiiii****. We can all see the value in something at its price range. The again rage bait drives engagement, intentional or not.
@gmbntech where’s Doddy been ??
Like seriously we all miss him 😢
No offense to you guys but he’s the reason why I watch gmbntech
(**well not so much lately**)
I made the point in the comments in the last video, that 'custom' was not fully taken on board. But you guys did throw the word 'affordable' . I think a rethink on how you would categorise affordable may need to be undertaken. The Atherton bike is THEIR affordable one in their range of what are really mega-bikes. I would guess that this is a marketing/sales strategy to ensure an income stream from fans who haven't got £10k+ to spend.
Affordable according to both the Oxford and Cambridge dictionaries are inexpensive/not expensive. If they are doing it in a more expensive way, it is definitely not affordable. Being value for money also doesn’t mean it is affordable.
I agree that the value of a bike is subjective. To be honest. I didn't need to buy Blake's old bike. I bought it because it was in my LBS and I wanted it. I even bought Blake's bike 2 days after buying new forks for my hardtail.
#quiz Crankbrother first product was their Speed Lever
Owen owns a bank anything is affordable 🤣
Maybe its the point is Made In the UK.
When making a statement like affordable in this context. Preface it with, for "bikes in this category, made from this type of manufacturing technique" this is an affordable bike.
It then, maybe so, that the Atherton bike is affordable "relative" to other bikes in its category.
However, i dont know this for certain.
And as demonstrated in this video you can purchase a similar bike for much less.
Therefore it is down the purchaser to determine whether their specific manufacturing techniques, the brand etc are deemed valuable enough to pay additionally for it.
Therefore, affordability in this context is subjective. But it is not subjective when considering the whole MTB market because riders as whole dont have a choice whether a manufacturer decides to charge the consumer.
The only way manufacturers will reduce their prices is if collectively we stop purchasing overpriced MTB components.
cranckbrothers first ever product was a new tire lever: Speed Lever
Affordable is good but I don't mind paying more for something that lasts and feels more substantial.
The main problem is that when you sell something as affordable, you just can't justify the extra cost for the super variable sizing since most people will be more than happy to have a close enough one to their size. It's particularly sad to see theese guys genuinely tryng to do something great for the MTB community and have it fall out of grace for a mere wording mistake, if they succeed they'll bring custom frames closer to the average market wich is great for everyone, we should be rooting for them not tryng to get them off the game.
Its like comparing a hand-build sports car from a small manufacturer to a international car brand. allot goes into making the manufacturing cheaper, outsourcing work and parts to other countries and so on. Who ever got a custom anything, knows it is expensive and righly so. Here you are buying an almost hand made bike from people you know, trust and admire - that comes with an extra value and price. May not be a Super bike because of the components but a Dream bike - unaffordable for most - non the less. Components can be changed over time the frame is for a lifetime - literally.
Crankbrothers started with tools manufacturing.
Deciding difference, "Superbike vs. Premium (regular)-bike.....
It's not apples to apples....
Almond milk... because no-one can say nut juice with a straight face
🤣🤣🤣🤣
Yah, the Atherton seems like a fair value given its pedigree. However… Bernard Kerr just made look at bonded frames in a different way.
Type 2 anodizing is presumably better than type 1 was proper funny.
When saying "affordable" you should really preface it with the word "relatively" as being relative to other bikes in this category. When you fail to make that clear you really are opening yourself up to a lot critique about what affordable really means.
#quiz Crankbros first product was tools 🛠️
A tyre lever called the speed lever
Crankbrothers first products were tools!
That Giant does look very Abdullahesque, if you know what I mean...
Absolutely 💯
I'd lose the tan walls at least ...
@@LaurentiusTriariushahaha come on boys
Brilliant bit on affordable, £4800 for that Atherton bike was bonkers. The top one is only £950 less than the carbon one for a similar spec... so dumb.
Affordable to me is nowhere close to that range, however, I’m not in the market for a super bike. If you are in the super bike game, then affordable means something completely different to you than it does me.
I’m always drooling over bikes at your show so at the moment can’t afford any bike. Otherwise I would be riding it and not be able to be on CZcams.
I thought that actually 😆 and affordable atherton? How? 😂
Pedals!
Anything under $1500 USD is affordable. Especially for those new to the sport.
A little perspective, Formula 1 car, $12-15 million, MotoGP bike, $1-4 million, top MTB race bike, $16 grand or less. I'd say the bike is a bargain. Nobody ever complains that they can't afford a Bugatti but they want the Bugatti of bikes.
Fmb! but i wish i cd afford t buy a bugatti! i really need one right now...
What is Affordable is extremely subjective, irrespective of whether something is a good value or not. In the case of this Atherton bike, it doesn’t really seem like it is affordable or a good value.
I belive marketing descriptions on bike parts have become a bit ridiculos
For 4k£ you can get a full sus Canyon neuron Ebike with xt drive train, Bosh cx motor, Rock shox pike, Dt swiss whells etc etc.. Now please tell me where is a 4grand worth of aluminium on that Atherton frame???Custome sizes blablabla ...Nobody cares or knows what chain stay, seat stay lenghts they need or want !! It's a stupid gimmick. People just buy M or L sized frames and that's it... Another cool looking bike made for literally No one.
Affordable.... Something that you do not need to sell your organs to buy, whatever that works, dont break under normal and proper/intended use and will be warrantied or recalled for replacement with no questions asked in the event of defect..... 😅
Custom Super Bike. I haven't gotten on with understanding them or why? A non "custom" fitted bike is customizable in literally every way for, id dare say, 95% of riders. In the world. The other 5%, that those very small changes are for or matter...they get paid to ride so...Even geo changes can be customized, on a non custom bike. Perhaps, its just one of those "things". Needs / Wants?
$5000 Maximum, no consumer bike should cost more than that. Bikes shouldnt cost as much as motorcycles.
bike tools first product of crankbrothers..
No bike that costs $3k or more should come with any NX components
Affordable is completely personal! If you can’t afford a bike then it’s not affordable to you, it’s that simple really! Some people people can afford the bikes otherwise they wouldn’t be in business!🤷🏼♂️
No it's not that simple, it's an objective measurement.
@@tl924 explain?! I can’t afford a Lamborghini so I don’t own one as it’s not ‘affordable’ to me but plenty of people do buy them that have the money to spend on a car that costs that much! Affordable is the same for everything we buy be it eating out, holidays, clothing etc. I don’t moan about something I can’t afford!🤷🏼♂️
"Affordable SuperBike."
I don't care what sort of bike you call it. Words are fun but they only mean whatever meaning we collectively give them. We could call it an "affordable BadAssBike." Or an "affordable HyperDescenderBike." Or an "affordable BougieBike." Or an "affordable BestPossibleAlloyBikeInTheWorld." All those are titles that have a similar grandiosity as "SuperBike."
No matter what that second descriptor is though, "affordable" has a fairly-agreed-upon meaning and the S170 is not accurately described by the meaning "affordable" has held. Not now and not ever in the history of that word.
"Worth it?" Potentially. That's a much different concept that requires some teasing out.
Great warranty
Sizes aplenty (which I think IS a big deal)
Unique geometry/build/features that satisfy some of the most capable downhill bike racers ever to race a bike in a bike race down a hill
Stylized look (which I don't really care about but aesthetics are valued by many so they command a price)
Unorthodox manufacturing method which has yet to prove itself to be superior to other methods (though novelty also commands a price).
I could ALMOST see my self buying one of these bikes if it came in a travel size appropriate for my much more flat part of the world. It would be the only bike I bought for at least a few years. A great warranty and a great fit go a long way to making something "worth it." No more worries in the bike department. Keep the tires in good shape, drivetrain clean and lubed, and suspension maintained and you'll ride your legs, ass, and wallet off for the next handful of years. If I didn't have to worry about a bike because a brand backs it up and it fits me well then I also don't have to be looking for the next bike.
Something that is worth it - "it" being the cost of getting it - I think could be called a "good value." This bike seems fantastic and I trust that it is based on the people who made it. This bike seems ultra-capable. This bike seems sturdy and like it's going to be functional for "the long haul."
This is a Good Value SuperHyperDescenderCrusherExtraordinaireBike.
It is not affordable.
good shpiel buddy!
@@fugoogle9757 Sorry for the long rant, lol.
I had been thinking' a lot about this sort of stuff...and then this conversation came up in this video. It kind of all rushed out of my hands before I had too much time to think about trimming it down.
I work (more than) full time in music production. It's an endless thing to make it work. There are a lot of parallels between music production and mtb. Things can get crazy expensive for no apparent reason other than "it IS expensive."
Reinforce that with a dose of "you have to constantly upgrade" and my frugal ass starts to feel surrounded-by-consumerism (at best) and assaulted-by-predatory-marketing-and-product-design-aimed-at-creating-incompatibilities-to-force-extra-purchases-in-order-for-the-user-to-still-be-able-to-participate (at worst).
Fuck. I just want a good handful of microphones and a good short-travel trail bike that fits my wonkily-shaped ass (and rest of my body).
...and there's another long one. I guess there are still a lot of thoughts bubblin' away in my brain on this subject!
@@DontWorryImAPilot Are u a pilot..? on the side.. As many people keep noting, the bike is only as good as you.. if uve out skilled ya bike, upgrade. personally i like the Atherton yoke, but afford it i cannot.
I don't think anything was affordable in this show...
#quiz speed lever in 1997
Bigbird2451 broke the fist rule about fight club... tsk tsk
People will pay more for a Ferrari over the equally better and faster alternatives. Are we seeing this in bikes will Atherton be the Ferrari of bikes. The test is done they sell bikes to go racing or do they go racing to sell bikes