How To Optimize Product Titles for Google Shopping
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- čas přidán 21. 07. 2024
- In this video you’ll learn how to optimize the product titles in your Google Shopping feed.
I’ll show you a bunch of examples and also give you tips on how to make your own product titles more effective.
0:00 Intro
0:48 Why improve product titles
3:23 How to improve you own titles
4:15 Difference between optimising for known or unknown brands & products
7:14 Case study of Ready Set Judy
12:15 Outro
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Great video! Thank you for the content🙌
Good Explanation through examples...Currently using same website titles but now I WILL IMPLEMENT IN THIS MY FEED...thank you
Glad it was helpful!
Great video! Have you done any tutorials on segmenting or managing shopping campaigns with a large inventory?
Not specifically for large inventories. But you'll be able to find a lot of tips that apply in this video: czcams.com/video/IvqrNkoccho/video.html
Great video and very useful as there aren't many videos or blog posts which break down titles in this way! If we were to let you know the product titles we have gone with for our products, would you be able to give your opinion on whether they have been optimised / can be improved?
We don't really offer this as a standalone service. But if you've worked on your titles to improve them, you're probably in a good spot already :)
Hello. Thank you for the video! A doubt from Brasil... Use several keywords or just the enough? Even if it's only one term
Oi Gabriel, for most titles I pick one main term. But sometimes I will also add synonyms later in the title.
@@StoreGrowers Show de bola meu amigo. Thank You!
Dennis - brilliant website. Thanks for all the resources you offer. Incredibly helpful. Had a question - my product feed is integrated through Shopify: will changing titles in merchant center have any negative consequences for my shopify store? Will it compromise the feed integration or effect it in anyway?
Thanks for the kind words.
Short answer is no. The Shopify -> Google Merchant Center integration is a one-way street. If you change things in GMC (like your titles), the values in Shopify remain unchanged.
@@StoreGrowersah okay. To play it safe, i integrated a supplemental feed yesterday
Thanks for sharing great value with us. One quick question on google shopping and product titles. Does working on secondary feed has the same importance of working directly on editing titles on website?
I mean, if I don't want to edit product titles on website, I may work on secondary feed. Can this help google performance? Thank you
💯
You're going in the right direction. Using a supplemental feed in Google Merchant Center allows you to create product titles in your feed that are different from the ones on your website.
Your content is awesome! Can I ask you something?
If a search term is loosely related to the product but it's quite broad (e.g. you sell red dancing shoes and it shows for shoes or stylish shoes), how long do you let it spend without a sale before negating it? Do you go until your break-even point or you check other benchmarks like cost per add to cart for example?
Thanks CSE!
First up I would segment my Shopping campaigns based on search queries to make sure you're not spending too much on queries like "shoes" or "stylish shoes". So overall, that term shouldn't cost me too much.
That said, I will take a longer time frame (how long depends on the budget) to check exactly what you're saying. The actual cut-off also depends on how tight the budget is, but if you've spend 3-5x CPA on something and it hasn't resulted in a sale, it's probably not going to.
@@StoreGrowers Thanks for your reply! What do you mean by segmenting the Shopping campaign? I thought it's not possible to have the same product run in multiple campaigns? Or you meant just checking the search term report to make sure you're not burning money on these terms?
By CPA you mean break-even CPA or average CPA?
Have a look at #5 in this video czcams.com/video/IvqrNkoccho/video.html it describes exactly how to do that.
Starting out, I'd try to hit break even and then slowly improve the CPA.
Hi,
do you know if there is a way to extract the google shopping ads product categories from competitors ads?
Good question! Sometimes the category will appear as a filter on the Shopping tab.
That’s for searches that aren’t very specific and were it isn’t 100% clear what a searcher is looking for.
When users are looking for very specific products, the categories usually don't appear.
Would you recommend to max out the 150 character limit in the title as long as you have enough well-performing and relevant search terms for it? Seems like Google is recommending to max out in their best-practices.
I would go longer rather than shorter. If you're above 75-100, you usually have a lot of good keywords in that title already.
very interesting again...
is there a difference between the title "t-shirt Ariana Grande" and "tee shirt Ariana grande" ?
I compared both in the google keyword planner and I got conflicting results according to the "Discover new keywords
" search and the "Get search volume and forecasts" search.
Thank you
Hi Tweetshirt.
Google is pretty good at picking up close synonyms. So while you might find different search volumes, using phrase in your title either will also trigger the other phrase.
@@StoreGrowers okay thank you :)
Excelent content! Just one quick question. Can i use a supplemental feed in Google Merchant Center if my pruducts are uploaded with a .xml url? And if the answer is yes, how? Thank you very much.
Yes you can!
The method with which you've uploaded your main feed is independent from how you configure your supplemental feed.
So if you've set up your main feed through XML, you can add a supplemental feed using Google Sheets.
In the feed overview in GMC, just click the "add supplemental feed" button.
@@StoreGrowers Thank you! So, if i want to change my product feed title, i just have to upload a new Google Sheet with two new columns: "id" and "title" , and this will automatically change the title of my product on the google shop search? Again, excelent video and blog.
@@juliomota7289 That's 100% correct!
@@StoreGrowers I've been struggling for some time on how to optimize my titles, and this video and comment are perfect. Love the idea of a supplemental feed! My question is, do we need to create a feed rule to pull the titles from supplemental feed?
@@HamsabEr no, you can link the supplemental feed with any primary feed you have in GMC. If you’re using Shopify or something to connect to GMC, you can use the Content API ( which is sort of like a feed)
Hi buddy. Thanks for the video. I'm new to shopping. Do you suggest starting with maximize clicks to start? Also what starting bid? Thanks man
Hi Ben, you can use maximize clicks for a few weeks to get data on search terms + CPCs. After I would suggest taking more control with manual / enhanced CPC
@@StoreGrowers hi buddy thanks for the reply. Yup I'll start with max clicks for now.What is a good starting bid for USA you recommend? Do you pay attention to top of page bid in google keywords planner? And is product type in the feed important? Cheers . Sorry for all the questions. You've been a good help buddy 😊
@@benvb8457 With Maximize clicks you don't need to add a bid. In other cases, you first bid will always be a guess. Never start out with what Google suggests. My usual strategy is to start low: $0.1-0.15 and then increase slowly. product type is not important :)
@@StoreGrowers thanks for the reply buddy. Sorry I meant max bid per click option. In my case I've put it to .75 AUD which is around 0.56 USD. I increased the daily budget from 30 to 50 AUD , I'm getting impressions but still no clicks after around 600 impressions across 2 products. Is this normal? I've activated this campaign around 3 days ago now
How to fix low ctr in shopping ad its lower than 1
did you test other pictures?
Are you showing up for the right search queries? I would start by having a look at your Search terms report to see if these are relevant to your products.
Good suggestion. Have a look at what other advertisers are doing. If your pictures are sub par, you need to fix those as well. If they are similar in style and quality, there might be better things to try first.
@@StoreGrowers How would you properly split test an image? I know that it's hard to dissect which terms each product showed up for separately which can ultimately lead to an invalid A/B Test since they could vary a lot on which terms triggered which ad. I would LOVE help with this subject as I've been researching this part for over 3 months
@@mxncjdosm94 AFAIK there aren't any tools that support this. My best thought would be to do sequential testing during a time when things are steady.
So week 1, image A - week 2 - image B - you would need a lot of traffic for this tough.
An alternative would be to test a whole batch of product images. Like lifestyle shots vs just the product.
how to optimize titles if you have 1500 products? is there any tool or excel is enough
Hi Himanshu,
you can use Excel/Google Sheets and add the new titles as a supplemental feeds. Downside to this approach is that you have to keep things manually updated as you add new products.
To get around this you can also use a tool like Channable or Godatafeed to create rules to put together new titles based on what's already in your feed.