Google Shopping Ads Best Practices | Learn for FREE
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- čas přidán 21. 07. 2024
- Want to know how you can beat your competition and scale up your Google shopping campaigns profitably? I’m going to give all the Google Shopping Ads best practices that will help you win in your niche and scale your e-commerce store.
📅 Let us grow your Google Ads account for you. Book a free strategy session with Sam here: keycommerce.com/strategy-sess...
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Google Shopping ads, once also called Google Product Listing Ads, are one of the most effective ways to showcase your products to online customers, increase conversions, and drive sales to your e-commerce store. In this video, I will give you the complete Google Shopping ads best practices guide. These strategies and practices include structuring effective campaigns, setting your bids to generate more clicks, and optimizing your Google Shopping campaign strategy to achieve your marketing objectives.
📕 Click here to read my in-depth blog post about Google Shopping Best Practices: keycommerce.com/google-shoppi...
🔗 Here are the links to the videos I recommend here:
⦿ Fixing Disapproved Products in Merchant Center - • How to Fix Disapproved...
⦿ The Best Google Shopping Bidding Strategy - • The Best Google Shoppi...
⦿ Google Shopping Product Title Optimization - • Google Shopping Produc...
⦿ Best Google AdWords Campaign Structure - • Best Google AdWords Ca...
💁 HELPFUL LINKS:
📕 List of Google Product Categories - keycommerce.com/Google-Produc...
📕 Install stamped.io - apps.shopify.com/product-revi...
📕 Image Optimizer - apps.shopify.com/partners/ima...
🕘 Timestamps:
0:00 Intro
0:43 Optimize your Product Feed
1:02 Optimize Your Titles
2:16 Optimize Descriptions
4:28 Choose the Best Image
6:53 Add your Product’s Google Product Category
7:45 Maximize the Feed as Much as Possible
8:40 Keep Products Approved in Google Merchant Center
9:30 Optimize Google Ads and Campaigns
9:35 Campaign Settings
11:07 Effective Bidding Strategy
14:33 Use Negative Keywords
17:03 Improve your Website and Product Pages
18:40 Get Reviews on your Products
20:32 Use High-Quality Images
21:22 Improve Your Descriptions
23:09 Add Videos to your Product Page
23:31 Mobile-Friendly Page
🎬 Watch my most recent videos: / @keycommerce
🔎 Want to see me audit a REAL e-commerce Google Ads account and provide REAL strategies?
Check out my e-commerce Google Ads Audit - Shopify Jewelry Store - • Ecommerce Google Ads A...
My popular videos:
🎥 Build a Brand on Shopify Dropshipping • Build a Brand on Shopi...
🎥 How to Set Up Google Merchant Center Feed Rules • How to Set Up Google M...
🎧 Listen to the Mr Sam Baldwin Podcast:
🎙️ Apple: keycommerce.com/apple/mr-sam-...
🎙️ Spotify: keycommerce.com/spotify/mr-sa...
🎙️ Amazon Music: keycommerce.com/amazon/mr-sam...
🎙️ Audible: keycommerce.com/audible/mr-sa...
🎙️ Deezer: keycommerce.com/deezer/mr-sam...
🎙️ Gaana: keycommerce.com/gaana/mr-sam-...
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#GoogleShoppingAds, #ShoppingAdsBestPractices, #MrSamBaldwin - Jak na to + styl
![Google Shopping Best Practices [3 Best Ways To Optimize Google Shopping Campaigns]](http://i.ytimg.com/vi/pHKDtBkgn1I/mqdefault.jpg)
Hey guys, if you have any questions about scaling up those Shopping Campaigns to the moon then please let me know here in the comments! I hope this video was helpful to you all
My Google shopping ads suddenly stopped working . It was working well and good for a long time but it all stopped at sudden . Now it's running only on 10-15 Products out of my 1000 Products , not even utilizing 1% of my daily budget . Please can you tell what's wrong here ? Help will be appreciated .
@@pritam1047 did you get answers to your written question, my friend?
@@marlomm.5085 NO Not yet , I even hired a employee of Google ads but he is also not able to fix it . It again happened to my another ads Account . Please help me out if you can .
Iv'e come back to this video over 5 times now. haha You mentioned a video on maintaining and improving the product feed. The product feed and optimization is one of the most time consuming steps. A video specifically on Optimizing product feeds ie. clever title practices, too many capital letters, great additional fields to add, etc. I think this would go a long way in reassuring people that they have an optimized product feed and their "ducks are in a row" when it comes to efficient bidding. As eager as I was, I would not allow myself to spend on bids without knowing I've tried my best to first optimize my titles and feed. BTW I did watch the "Title Optimization" video linked in the description.
Wow! Sam, I am now is busy with my first print on demand business with Google ads.
Fantastic video! I know that is almost impossible to cover everything in a single video, and you cover a lot of topics! But something very very important, are the most advanced steps of the funnels, the cart and checkout pages! I´m reformulating my checkout page, and I putting some reviews also there! In that steps inspire confidence is key. Traffic -> Landing Page -> Checkout.
So much value in just one video. Absolutely awesome.
I cannot fathom not having negatives. We currently have over 2.5k in the Shopping campaign alone. In fact, that and no search data is why we refuse to use smart shopping. Lots of good stuff in this video. Can't rely on Google account managers for this sort of detail, thanks!
Great content, I'm planning on going through a lot more videos. I'm sure this channel is going to blow up in 2021
Thank you, the video was precious. I'm glad I found your channel and you as a mentor 🙂
very useful tips, thank you!
Amazing! Thanks a lot. This is so helpful!
Great video. Quick tip on adding negative keywords that saves a step: no need to copy the search query and then navigate to the negative keyword tab. Just select the search query you want to block and click to add to negatives without ever leaving the search query page (choose ad group level, campaign level, or add to negative keyword list). Be sure to add brackets for exact match negative keywords or quotation marks for phrase match. This way also allows you to quickly scan the search query report and select multiple terms you want to block. I believe you can add up to 50 negative keywords at a time. :)
Great tip!! Thanks Alison
Great Content, Thank you. Lot more things to learn from your channel.
This is seriously amazing. Thank you
Super valuable video, Thank you very much!!
Great video! Thanks
Jedi info dude! Appreciate the high quality content
so helpful thank you!
Amazing video ... Really nice content very helpful... I had cleared many doubts through this video. Thanks Sam😊 plz keep putting all the videos related shopping ads
Damn this channel is the best. Answers all my questions
Great Video, with great detail discussed
Hey Sam, great content you are pushing out there!! ✌️
If more people are selling the same product, who’s product description is being displayed? And does the info in the description help on ranking for more keywords?
Thanks again Sam!
Thank you for sharing these useful tips! One quick question. I am running shopping ads for $20 per day. Not a single conversion so far so it wouldn’t be possible for me to scale the ads. Should I increase the budget?
really helped me so much! Thanks!
You are master
All respect man ❣️
And you really share a value information to people
Subrscribed! Looking forward to seeing more good content
@Sam Great video mate! I'm so blown away. Can you please help me finding your email marketing playlist as mentioned in the video.
Love and supporr from Melbourne!
Hi Sam, I was wondering if you use any specific third-party tools for your shopping campaigns? Hope to hear from you.
Hi, do you suggest putting a competitor name in the product description so the ad appears when someone searches the competition?
Great value! Thank you Sam!
Thanks Marcin! Glad you found it useful
Great vid, ill give it several watches while at work this next week!
Awesome!! Thanks Aron
email marketing course coming soon I hope? Thanks for the help!
Great video and very helpful, I’ll definitely by taking some advice from this
Thanks Jesse, happy to help!
Really helpful review, thanks Sam!
No problem! Thanks!
Great video! DO you have a complete course about Google Shopping ads on Udemy ? (specific for Google Shopping)
16:40 - Negative keywords. Negative broad match
This type is the default for your negative keywords. For negative broad match keywords, your ad won't show if the search contains all your negative keyword terms, even if the terms are in a different order. Your ad may still show if the search contains only some of your keyword terms. - Broad match will typically suffice.
Hi, is it possible to split test the Google shopping product feed?
omg I just checked a product catagory of mine, it was under laundry baskets instead of gifting :| haha
Hi sam, first thanks for such an informative video. My products in merchant are eligible for ads but not eligible for enhance free listing will it effect my ads performance because now I am getting zero impression.
Hi Sam,
Thanks for the great content!
For multiple product variants in terms of different sizes. Would you recommend syncing each product variant as a single product to the feed? Or would you recommend to only sync for example the cheapest variant?
Thank you in advance!
we like to put up each product that has highest interaction. Often, let's say it's a color variation, having the red and blue (your best sellers) listed is enough to get people to click and shop to see if you have white (your least sold) Our findings have been that Google seems to grab onto a few products and pound those out there. So, show 'em your top selling stuff, especially if you have 1000s of items.
We had items that sized in diameter, 3", 4", 5", etc. Mostly, we went with the less expensive 3" versions. Well, search terms and product sales showed that 4" and 5" had way more orders. Our experience is that when we get the more "popular" product out there, we all win. Buyers want to get to what they want asap.
The other course of action is listing a master in some instances. Your master listing image could possibly convey that there are variations, such as color swatches included.
I probably don't know what I'm talking about, so take it with a grain of salt, as they say.
Hey Mr Sam, i really need your know how on my shopping campaign. Do you have a website? Thank you!
you share the e-mail flow and marketing link?
Hey Sam, How can we lower our Average CPC in shopping ads?
I have a serious issue mate, appreciate if you can shed some light on this, I want to run wines on shopping, but its getting rejected straight away, but it is eligible to run with restrictions in Australia, how do I get it working?
Hey man,
I have processed my product feed into my merchant account but somehow my feeds are getting partially active. I donno if this has something to do with the quantity of the products I am uploading. Kindly let me know if you have something to say about this issue. By the way your videos are awesome and it's really helpful
I have created a shopping campaign, But I accidently selected (Include Google search partners
and
CZcams, Gmail and Discover) under network setting. Can you please let me know how can I remove that. Because I have checked all the options possible, And could not reach there.
Thanks in Advance
Hi !
I have a question regarding Google negative keywords.
So if I want to add multiple Shopping add (low priority with high cpc, and high priory with low cpc). But I want to add negative brand keywords to a shopping add how does it work?
For example I add the to my Low CPC, high priory ad the negative keyword "Nike" :
He search for "shoes" only.
A) Will it work only for the specific search
Like if he search for " shoes" my Nike shoes add will get filtered out from my Low CPC and high priority add and Google will choose my second ad?
OR
B) since he didn't searched for "Nike shoes" only "shoes", my high priority, low cpc add with the negative keyword Nike WILL show up since he did search for shoes not "Nike" or "Nike shoes"
So which is it?
Thanks.
How to get your help or get my store audited by You thanks
Hey Sam, thanks for your video! Great one. May I ask you which tool you use for your Screenrecordings to show yourself aswell?
Hey Amara, I use Loom to record the screen recordings.
On the negative keywords example you used a Search campaign... Which is wrong, Shopping Campaign battery has any data for conversions on Search Terms.
4:12 - how do you incentivise your customers to leave a review?
Hi Sam! Thanks so much for all the incredible content! Do you have any tips for a new product (from a new business)?
Find all the similar products being sold on Google Shopping already and look to see the filter options shown on the left side (if you're on desktop). Make sure to include the relevant info of your new product into your feed, keeping these filter options in mind.
Hi Sam. Brilliant video. 3 quick questions: 1) how do I link my feed to the best product photo? 2) when you set up the campaign on the video you unclicked all the Network options - is that correct? 3) Most of my websites are on the Shopify platform. They recommend pulling the SEO title & description into the feed, rather than the product title & description - is that the best option to optimise the feed. I tend to write the meta description as more aspirational copy rather than descriptive & they also often repeat the keyword for SEO purposes so I am not entirely sure this is the best info for the feed but interested in your take. Brett
Use a title that makes sense and is easy to read, while also hitting the main keyword/s as early as possible. That is interesting that there are 2 forms of title there. We often rewrite titles for the shopping campaign as the viewer sees a very limited amount of characters. Plus, if you have very similar products, use some creative variations to assist in covering more searches.
Email marketing content ? Thx good stuff
Hi Sam, maybe you can answer this question, I am sure others are confused by it as well as me. If you have shopify and you are using content API with merchant center as I am, what part does the "manage availability" bulk editor in shopify google app play in all this?
Can you use this? Is there any point?
Does it cause any issues given that you will be manually editing the feed here, rather than in the product which is obviously what content API pulls from.
Your thoughts would be appreciated, thank you.
It only goes one direction, right? Any changes to the spreadsheet you upload should only go forward to the shopping campaign, and not be collected in your store. If that's not what you meant, my apologies.
Thanks Sam. That was very useful. I have a question: When your Shoppings ads have been running for a while and you see some search terms that have been performing very well I guess you should put them into your description in the feed, right? And if they were already there, probably put them further up in the feed, right? Does the feed need to sound natural and use marketing psychology for the people who read it in your experience or can it just be keyword stuffed?
yep, work them into titles if not there in a readable sensible manner :) Also, it's a great place to grab some keywords for your search campaigns.
@@strange-universe Ok, thanks
10/10
where is the email course?
So what's better? Use the template to break even or use Target ROAS?
Also how so I compare the "old" enhanced CPC vs the new Target ROAS? If I make a duplicate the data is lost.
I wonder, can you set up an experiment? say 50/50 with the experiment using Target ROAS?
Hey sam wheres the email course?
excellent informations.
exactly. what. we need. the real practic informations
do you have please. model of legal pages ?
isit possible to put discount prices ? or just. put the price. we sell ?
do knew any sites. how we import good images for our products?
Great video, thanks a lot.
It's pronounced "gif", not "gif"
Great content. Made a bunch of changes to my feed. BTW, you can optimize your video for user experience by leaving out the 20+ min. of repetitive monotonous music.
Valuable content Sam.
I have a question. What time period do you recommend for optimising stuff like negative keywords & unprofitable products? Is it like a month?
It depends on how much traffic you’re getting. I recommend checking every week (at least) and usually every day or every few days.
@@KeyCommerce I get around 2k visitors a week since the cpc is really low in my country. Would you recommend optimising it every week?
I think Google prohibits background images. Product has to be on white or invisible background.
You are right. They prefer the white background but I’ll usually try other backgrounds because they can often lead to higher click through rates. I have never seen an account in trouble for this. Google will sometimes give warnings and you can then just fix it without an issue.
Hi, can a store of 5000 products works with google shopping ads?
Yes you can!
Hello. What is a Smart campaign?
Hey Moira, it’s a type of Shopping campaign where Google runs almost all your settings and optimizations for you. Sometimes they can perform well, for many Ecom stores it’s better to retain the control (by using a regular shopping campaign) to save money and get better results.
Email course ?
🎯🎯
Did I see keywords set as "broad modified" in you negative keywords? That does not exist for negatives. You might be lucky they do "something" but it's not best practice.
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