Nike stock sees worst day on record, prompting CEO criticism

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  • čas přidán 1. 07. 2024
  • Nike on Friday saw its stock prices plummet 20% after the company warned its current quarter sales would see a steep decline. Hope King, a senior business reporter for Axios, joined CBS News to discuss what has led to the falloff for the shoemaker.
    #news #nike
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Komentáře • 233

  • @GeeNee13
    @GeeNee13 Před 6 dny +147

    It's falling back because there greedy $120 for joggers $60 for shirts? I can buy another brand joggers and shirt for $30 total...🤨🤨

    • @Totalpckge
      @Totalpckge Před 6 dny +8

      Facts!

    • @TheRokaphella
      @TheRokaphella Před 5 dny +3

      BINGO!!!!

    • @rmfinance1781
      @rmfinance1781 Před 4 dny +7

      Walmart. Some of my best workout shirts are Russell Athletics. Whenever I go visit El Paso, TX (usually veterans Day weekend) I take a trip to fort Bliss. There they have an under armour store where there always have sales plus an additional 10% military discount. So I get their gear for a fraction of the cost. The only time I buy Nike shoes is when I see em at Ross for $40. I'm not buying that expensive ish from the site.

    • @mvil
      @mvil Před 4 dny +2

      EXACTLY!!! When ppl hear nike, they only think about the hyped sneakers. Ppl keep forgetting they have apparel and non hype sneakers sitting too.

    • @mokaLARE
      @mokaLARE Před 3 dny +2

      And they will last longer. I used to be addicted to Nike. Not anymore from the moment I decided to try other brands. You have beautiful and more durable but cheaper products out there. At times, I still buy Nike but not as much as I used to buy them before.

  • @adidas3s506
    @adidas3s506 Před 6 dny +70

    This is what happens when your entitled senior staff s buys the inventory for their kids to sell and make a 2000% profit for the last 20 years

    • @RayNLA
      @RayNLA Před 2 dny +1

      Old news…

    • @bblwarrantydepartment981
      @bblwarrantydepartment981 Před dnem

      Destroyed respect for the company and is a good reason why people stopped messing w Nike

  • @ThumbdownMan
    @ThumbdownMan Před 6 dny +149

    Nike has flashy design but shoe doesn't last long. New Balance is more durable.

    • @dutchberry
      @dutchberry Před 6 dny +9

      Switched to adidas

    • @aleffush
      @aleffush Před 6 dny +2

      This is soo true.

    • @angelcuriel19
      @angelcuriel19 Před 6 dny

      Who wrote this haha puma

    • @michaelc5019
      @michaelc5019 Před 5 dny +12

      Clearly you don't buy Nikes. They're shoes last plenty long

    • @reezyb
      @reezyb Před 4 dny +1

      Adidas yeezys way better

  • @JClovestha80s
    @JClovestha80s Před 6 dny +67

    Nike's quality has gotten cheaper and cheaper.

  • @day8day
    @day8day Před 5 dny +26

    Nike has raised prices, lessened quality and has failed to innovate as they rely heavily on retro models like Jordans, Dunks, Air Maxes and Air Force 1s

  • @JWSpaceX
    @JWSpaceX Před 6 dny +26

    Buy the dip, sell the rip. Obviously a strong buy

  • @nickjones3860
    @nickjones3860 Před 6 dny +50

    Nike started focusing on fashion , sneaker culture . Their shoes aren’t even made for athletics anymore.

    • @rayrobelo7262
      @rayrobelo7262 Před 5 dny +3

      Their QC has been in the dumpster too

    • @huckfin1598
      @huckfin1598 Před 3 dny

      It’s bc they went woke and forgot about innovating

  • @MightyMouse11
    @MightyMouse11 Před 6 dny +62

    I’ve always said Nike are not comfortable but fashionable

  • @JayLifts
    @JayLifts Před 6 dny +16

    You can blame losing bids on SKNRS app! Do better Nike!

    • @jamesbrowne7601
      @jamesbrowne7601 Před 4 dny

      SNKRS app is a joke having to enter a raffle to buy a pair of shoes that cost £200 plus then if you can’t get them you have to go on reseller sites

  • @Zoomerland
    @Zoomerland Před 6 dny +28

    Nike is too expensive even on sale. I’ll never buy another Nike again.

    • @RigginTheRod010
      @RigginTheRod010 Před 13 hodinami

      I just bought some Nikes 😂 they were on sale

  • @wolfthornhawkridge5705
    @wolfthornhawkridge5705 Před 6 dny +19

    Nike is going to continue to put out Jordan’s, Retro-Jordan’s and Jordan CLASSICS. The issue is there is only a certain demographic that purchases Jordan’s. Kudos to the new shoe companies for taking on the giant.

    • @tucool2c
      @tucool2c Před 4 dny +2

      With Jordan retros starting @ $200 🤦🏾

    • @wolfthornhawkridge5705
      @wolfthornhawkridge5705 Před 4 dny

      @@tucool2c that part

    • @LamarA-bq1zz
      @LamarA-bq1zz Před dnem

      I'll pay the 200 versus paying 600 or more to greedy sneaker companies using bots to get them

  • @kengvang3062
    @kengvang3062 Před 6 dny +37

    No one got money to buy expensive shoes. Inflation got everyone hurting.

  • @khon6339
    @khon6339 Před 6 dny +25

    rather go to the store so i can physically see the product. online shopping is risky if you're looking for a certain. returning the product can be a hassle when you really need to use the product or not what the picture is showing

    • @SarimAllah
      @SarimAllah Před 4 dny +1

      Not really… there is plenty more options online store inventory is the same recycled products. When I purchase online I can return the item at any physical store. Not a hassle at all.

  • @loveormoney786
    @loveormoney786 Před 5 dny +5

    Buy Nike stock. Leave it alone for a few years prolly make a 33% return.

  • @bboyizzy
    @bboyizzy Před 5 dny +12

    They're failing because lack of innovation. They have become overpriced and overrated

    • @huckfin1598
      @huckfin1598 Před 3 dny

      They focused on going woke over innovating

  • @bonniebob2802
    @bonniebob2802 Před 6 dny +13

    I don’t even wear a lot of Nike but the company is a beast and will bounce back.

  • @shauncobbs6155
    @shauncobbs6155 Před 4 dny +4

    Nike is losing money because of these people buying on these shoes in bulk and reselling it with a mark up

  •  Před 6 dny +15

    Their toe boxes are not designed for human feet. I've never felt such tight and narrow toe boxes in any other brand.

  • @ybemad
    @ybemad Před 5 dny +6

    It's not about the marketing it's about the PRODUCT! Their design has focused on the wrong aspects instead of function.

  • @henryzhao4622
    @henryzhao4622 Před 6 dny +41

    Time to buy some Nike while the idiots panic

  • @dantrevino4166
    @dantrevino4166 Před 6 dny +10

    New Balance makes wide shoes that are supportive and comfortable. Nike's wide and extra wide shoes are a joke. I would love to buy some of nike shoes to try them out, but they are not marketing to me, they are marketing to the under-aged kids that know no better about their feet or arch support. Nike used give you little arch support inserts with their running shoes.

  • @kpckutsum
    @kpckutsum Před 6 dny +7

    Nike constantly wastes an unusually loyal fan base by making constant marketing and strategy mistakes. They seem to always act from a reactionary standpoint and that's what's pushed them behind some of the smaller brands. You mean to tell me nobody high enough at Nike understands that consumers want affordable, available, quality products? Also, it's kind of ironic that they put a pair of Kobe's as the thumbnail for this story, but the story was about running shoes. Lol

  • @albertosayas
    @albertosayas Před 6 dny +19

    Translation: Nike stock is on sale! Buy! Buy! Buy!
    BTW Hoka and On are only running shoes, Does either have a basketball shoe or a skateboarding shoe? No

    • @jpcios47
      @jpcios47 Před 6 dny +2

      That’s what I got from this! Buy the dip! Wait till NBA and NFL season start

  • @edwarddapra7674
    @edwarddapra7674 Před 2 dny +2

    $140 for new Pegasus says it all. For a entry level type daily trainer. Much better running shoes at that price point. Glad to see Zegama 2 went to Vibram, but still $180. Hoka Speedgoat $123 this past weekend. That’s one of the issues why Nike struggling.

  • @joshshapiro175
    @joshshapiro175 Před 6 dny +7

    Quality. They lack in quality. Cool design but …

  • @bloodspartan300
    @bloodspartan300 Před 2 dny +1

    The short answer is its not... just because investors have bailed on nike doesn't mean nike is going anywhere

  • @Autotad
    @Autotad Před 6 dny +3

    The sad part is that the workforce is going to pay. Hopefully not another round of layoffs…

  • @bigbertha8
    @bigbertha8 Před dnem +1

    Can't remember the last Nike product I bought

  • @JimmyJamesBlueFlames
    @JimmyJamesBlueFlames Před 6 dny +4

    Nike still dominates the running shoe market....just not as much as it has in the past. It is tough staying number 1.

    • @AK-qo6tx
      @AK-qo6tx Před 6 dny

      Nike running shoe materials aren't the same after 2019. My go to running shoe the Pegasus has never been the same since 2019. Material feels cheaper and less breathable.

  • @DistrustHumanz
    @DistrustHumanz Před 6 dny +11

    'Athletic' shoes for a 'running culture' in a population that is 45% obese and another 25% overweight. Thanks for the laugh.

  • @katyrebel18
    @katyrebel18 Před 6 dny +12

    The sneaker game is down

  • @jamesgilarte2793
    @jamesgilarte2793 Před 3 dny +1

    As a Nike basketball fan I want to buy Kobe shoes but I can’t get a pair as Nike make all these exclusives which resellers get and are killing the market by increasing the retail value, making it hard for everyday people to get them.
    Make the shoes more accessible for people no matter what their financial terms are

  • @ProSePlaintiff
    @ProSePlaintiff Před 5 dny +1

    When fake Nike shoes are better and last longer than real Nike shoes, there is a problem.

  • @randomkevinislasok
    @randomkevinislasok Před 5 dny +1

    Online sizes fluctuate a lot from shoes but still like them

  • @Novilicious
    @Novilicious Před 5 dny +1

    ON is the new Nike and I switched completely to ASICS. Nike toe-boxes are so narrow and they have had no new innovation in their shoes in over 10 years. You can only rest on your laurels for so long because nobody cares about high dollar sponsorships anymore.

  • @aaronjones8094
    @aaronjones8094 Před 5 dny +2

    I only wear Nikes. Shoes are dope. Shirts and clothes quality are a littlest low and overpriced

  • @DomViktor
    @DomViktor Před 6 dny

    Bought a pair of AJ1 Lows at the height of it’s popularity a few years ago when it was always out of stock. I’ve since bought a few more pairs of the same shoe but they are not as well made. Looks like nike cut a lot of corners just to keep up with demand.

  • @nicholassealy251
    @nicholassealy251 Před 3 dny +2

    skechers, new balance, under armour, adidas is cheaper and more comfortable

  • @icharus
    @icharus Před 3 dny

    I have a pair of shoes made by Columbia that I’ve been wearing for almost 30 years and they still look brand new. A pair of Nikes that I bought for $200 a year ago has holes in both toe meshes and the bottom back sole is peeling off. Just from walking and wearing them to the office. Complete garbage.

  • @HaveyoumetKen
    @HaveyoumetKen Před 3 dny

    Nike keeps making bulkier soles to compensate for uncomfortable designs. Their older stuff was so much better. And these prices are outrageous when the quality is downhill

  • @plpa8250
    @plpa8250 Před 4 hodinami

    Haven't bought Nike in a long time. They fall apart easily, expensive, and not too comfortable.

  • @jimmyjones416
    @jimmyjones416 Před 6 dny +3

    stock buy backs will help...the shareholders

  • @smrk2452
    @smrk2452 Před 6 dny +1

    I could never wear Nike bc their cuts don’t fit my body type. Looks good on other people tho!

  • @alexx1713
    @alexx1713 Před 4 dny

    And Nike's customer service is the worst. They are not investing in customer service, don't check their outsourcing centers and are defrauding consumers. Forums are full of complaints.

  • @Schoolboy-Q
    @Schoolboy-Q Před dnem

    All of the Air Jordans that I brought did not last.

  • @NoNo-wy4rj
    @NoNo-wy4rj Před 21 hodinou

    In my opinion, they haven’t done anything for me to switch from new balance to Nike. And in my personal opinion, New Balance is on the rise , they have insane color combinations. It’s the only shoe for me.

  • @tubefreeeasy
    @tubefreeeasy Před 5 dny

    The one reason I wear Under Armour is because my shoes sole wears evenly.
    Nike tends to wear on my outer heel and inner toe.
    UA wear like Crocs which wears down properly and evenly.

  • @Agnifilo
    @Agnifilo Před 6 dny +46

    Has anyone started combining these market ratios with crypto data? Ive always felt like i could see the future of stocks by watching btc. I rarely pay attention to the stock market but I keep my eye on bitcoin whie actively trading all the time and I always find myself saying well this is different right before something big happens in the stock market. I give Bitcoin credit for the soft Landing. Not the Federal Reserve....I've engaged in active trading and managed to grow a nest egg of around 2.3Bitcoin to a decent 24Bitcoin....At the heart of this evolution is Francine Duguay, whose deep understanding of both cryptocurrency and traditional trading has been instrumental. Her holistic approach to investment and commitment to staying abreast of market trends make her an invaluable ally in navigating this new era in cryptocurrency investment.

    • @Agnifilo
      @Agnifilo Před 6 dny

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      @MariaOrru Před 6 dny

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      @SusanHyde4 Před 6 dny

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      @supersayen12 Před 6 dny

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      @JasonLowe-xq8lx Před 6 dny

      It was quite challenging to understand the different trends on my own until i found out about Duguay. Trading made easy.

  • @ShoeCrewTV
    @ShoeCrewTV Před 6 dny +2

    Nike use to be innovative and they sat back and stopped for 10 years becoming a catalog company plus their production line has been out of wack since 2020. They also invested in the snkrs app that gets botted and Nike don't care cause they make money but you have to build community something Nike use to do back from 85-2017. Once kanye Virgil left they aren't pushing the culture anymore and it shows. If they don't turn it around they will fall in 15 years especially with the internet age speeding everything up good and bad. You got to build community and do it genuinely so people can talk good about your brand. These companies are becoming out of touch with the people and it shows that's why alof of businesses are failing you can't put humanity on the back burner and take there money the fall is inevitable.

  • @peewee3030
    @peewee3030 Před 4 dny +1

    Nah, I still only buy Nike/Jordan

  • @tj3806
    @tj3806 Před 4 dny

    £200 for an average pair of shoes is why they are struggling

  • @senorc4416
    @senorc4416 Před 3 hodinami

    They dropped Kyrie….now they’re tanking

  • @tlapace
    @tlapace Před 6 hodinami

    i twisted my ankle a few times in vapormax. i only where them casually. i got rid of them and bought on cloud shoes.

  • @backupdancer3720
    @backupdancer3720 Před 3 dny

    It's marketing...
    Some people do not want to be seen wearing the same Nike products as certain demographics.
    So they opt to wear brands like On, so they can appear to belong to a certain other demographic.

  • @MikeBoss303
    @MikeBoss303 Před 4 dny

    I used not like Nike a lot. Still do to an extent. But my wife and I are now big on Puma. Better priced and good quality shoes and clothes for us.

  • @SheLoveSports
    @SheLoveSports Před 4 dny

    I am not a sneakers/tennis shoe person. Normally, I only have 1 pair at a time. Recently, I was looking for a pair of sneakers and found that they were soooo expensive and over-designed for a person like me. I wanted something simple, basic, and reasonably priced. Ultimately, I found a pair of Under Armor shoes that had been reduced in price, with an extra 50% off on top of it, I paid $30.
    I had never considered Under Armor before but walking into their store, I liked the simplicity of their designs. They just switch up color combinations but their shoes are not too bulky looking. The shoes are very comfortable, too. I don't know when I will need another pair of shoes again but I would certainly put Under Armor above Nike in my search.

  • @mikesnowleopard
    @mikesnowleopard Před 4 dny

    i bought an uptempo recently, and the quality is just off. the new balance i have, which is 75% cheaper than the uptempo has better quality.

  • @pushslice
    @pushslice Před 6 dny +1

    Fast-fashion foot-candy, but sold at high-fashion prices.
    those who want (but aren’t pros & thus have to pay for it) actual athletic gear, go elsewhere.
    Horrific labor practices don’t help either.

  • @musicspider911
    @musicspider911 Před 6 dny +3

    They need to start selling Kobe’s in mass retail again. Make them more accessible and not behind an invisible paywall.

  • @richardpauly1635
    @richardpauly1635 Před 6 dny +2

    Oh no nike shoes are not the best no more

  • @jaquansmith1461
    @jaquansmith1461 Před 4 dny

    I think its because theyve made it a challenge to get a sneaker. How can you possibly make money if the consumer cant get what they want

  • @superbackyardbreeder1084

    Nike is pretty strong shoes though.

  • @macoyupadoodle
    @macoyupadoodle Před 5 dny

    Nike running has been getting too expensive with less than stellar reliability.

  • @oscargonzalez9656
    @oscargonzalez9656 Před 3 dny

    It's falling because of innovation 💡, people are asking to create comfortable shoes that fit well. Also help relieve pain from being on your feet for long periods of day. With price in mind

  • @PolarBimbi
    @PolarBimbi Před 6 dny +1

    against similarly priced shoes from adidas, new balance, asics, etc. nike's shoes are lower in quality overall. they are very easy to tear even from daily use.

  • @Beeman2892
    @Beeman2892 Před 4 dny +1

    they deserve that for supporting Botters resellers scalpers backdoorers

  • @drezc5444
    @drezc5444 Před dnem

    re-sellers, cheap material to maximize profit and fashion instead of purpose is to blame

  • @thomascamus3136
    @thomascamus3136 Před 4 dny

    They used to be the leader in innovations. Now, they'd rather focus on the nostalgia of their products, throwbacks and make insurmountable collaborations that don't even make sense most of the time. Plus, their durability issues.

  • @alexx1713
    @alexx1713 Před 4 dny

    The quality of Nike shoes has also become worse. They fall apart at the seams or the outsole is done after less than 50 miles.

  • @infallibleblue
    @infallibleblue Před 2 dny

    Yeah, they need to go back to the basics of just making a really good pair of walking, running shoes. Keep some of the fashionable stuff but the core market should get some attention.

  • @OILDHANS8841
    @OILDHANS8841 Před 4 dny

    They shot themselves in the foot with outrageous price and poor quality. Now independent brands can get footing in athletics. “He who wants all gets none”

  • @irvinp3224
    @irvinp3224 Před 5 dny +1

    Nike never helped me get back my $50 gift card from scammers so…karma!

  • @BOSSenjoyer
    @BOSSenjoyer Před 2 dny

    Along side the track segment, LeBruh James isn't exactly popular right now lol

  • @aceocean3450
    @aceocean3450 Před 4 dny

    Nikes are hard to get they became to exclusive period

  • @MiguelRodriguez-ry9wg

    Quantity over quality that’s what it is look at the baseball jersey 🤦🏻‍♂️

  • @FEARGod1988
    @FEARGod1988 Před dnem

    Nike, just do it, or maybe it's like don't do it

  • @_CPerk
    @_CPerk Před 4 dny

    Failing because they leaned too heavy on the Retro designs and stopped innovating

  • @Skillkrong1027
    @Skillkrong1027 Před 6 dny +1

    I tried to buy Kyries and couldn't find them. Hmmmmm. Was he not one of the best selling shoes? I found them on ANTA. They are called the Kai. Great looking and comfortable.

    • @lyinbobbycottonseed
      @lyinbobbycottonseed Před 4 dny

      Um Kyrie was dropped from Nike over a year ago so they no longer sell those shoes

  • @dool1002
    @dool1002 Před 2 dny

    Nike has a lot of capital to acquire other brands and companies and maintain their market dominance.

  • @LordOtorai
    @LordOtorai Před 5 dny

    Adidas has always had the best running products for athletes. The only thing Nike really had going in their favour was the marketing and hype. The quality of their items have always been inferior. Easily since 2010.

  • @Dats_dope
    @Dats_dope Před 3 dny

    I’d rather wear hoka for running when I use Nike shoes for that my feet hurt.

  • @SantoineBethel
    @SantoineBethel Před 5 dny

    You have to spend at least $400 for a complete Nike outfit. $200 for shoes, $100 for pants, $80 for a shirt, $10 for a pair of socks, and the underwear is $30 for a 4”3 pack. I switched to Puma and Under Armour for their deals and fit, though UA’s shoes don’t last as long.

  • @cristiancardenas6832
    @cristiancardenas6832 Před 6 dny

    Gotcha running dept Nike , that makes sense I’ve been seeing a lot of hookak’s on feet. Why is a Kobe basketball shoe the thumbnail then? lol

  • @sp123
    @sp123 Před 6 dny +1

    This is why i buy ETFs, I wont buy a stock and hope it goes up forever

  • @FlytoCloudCity
    @FlytoCloudCity Před 19 hodinami

    Why is Kobe shoe the thumbnail so this B.S we know why Nike ain’t selling….

  • @mikeswan9832
    @mikeswan9832 Před dnem

    Goofies.... Nike was 1.52 Dec 1994 up 61%, for that yr. So when it got to $175 per share😮....who in their right mind would not sale??? It's quite a War Chest for new acquisition and manufacturing. Toast to Nike and the Future. Might go to 30 bucks and not go past 50 for a long time. Creating affordable shoes eventually. ❤❤❤❤❤

  • @chrisandrade03X
    @chrisandrade03X Před 4 dny

    Nike all my life. Switched to hoka… never going back to Nike

  • @mailonwilliams6864
    @mailonwilliams6864 Před dnem

    Every second all over the world nike sells something 😂

  • @wkdlama
    @wkdlama Před 6 dny +4

    nike dominates the athletic appearal market no one is close. It dropped 20% making it a good time to invest.

  • @vixola9268
    @vixola9268 Před 6 dny +1

    Cut thr price of their shoes

  • @hkhk5241
    @hkhk5241 Před 4 dny

    Cos they make all those Kobes so damn hard to buy, serves them right!

  • @estevesmartins7935
    @estevesmartins7935 Před 6 dny +4

    If they bring in Yeezy their stock price will skyrocket…

  • @Muzzlecrowe-li9kt
    @Muzzlecrowe-li9kt Před dnem

    Don’t bring kobe into this

  • @user-kv2mj8lq3x
    @user-kv2mj8lq3x Před 6 dny

    make in Vietnam, "good" quality

  • @F22dtmer
    @F22dtmer Před 2 dny

    New Balance is a better overall shoe.

  • @HaveyoumetKen
    @HaveyoumetKen Před 3 dny

    The shoes are uncomfortable, ugly, overpriced, breakdown quickly compared to their past models, just lost touch with customers.

  • @leobardogaribay1764
    @leobardogaribay1764 Před 13 hodinami

    Nike is losing its innovation. Nothing unique on the SNKRS app anymore. Jordans and dunks are sitting on the app, not even the resellers are buying them lol.

  • @raya472
    @raya472 Před dnem

    Heres another big reason nike is failing. What period would you say has nikes peak? I would say from the 90s to the early 2000s. Basically the customers in this period would be in their 40s. Nike is not capitalizing on nostalgia, they refuse to retro many of their best stuff and when they do retro anything, it not to original specs. We are living in a time where we will witness the fall of nike.

  • @boon58
    @boon58 Před 6 dny +2

    Many brands come and go. Nike is an icon it will never go away. ON and Hokka will not last. I have full faith in Nike

  • @loitersquadX
    @loitersquadX Před 5 dny

    Nike use to be solid. But they are now focusing on design over qualities. Adidas , New balance. Vans . All last longer. But im wearing boots so it doesn't matter 😂