Declassifying Product and Pricing at Ather Energy
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- čas přidán 19. 07. 2024
- How does a product get built based on pricing? What are the considerations on what goes into a product based on target pricing? How does a hardware product in the market evolve? Milind Kothekar, Chief of Staff and Head of Product at Ather joins in to discuss everything product, and the evolution of that journey.
In this Episode:
Milind Kothekar: Chief of Staff & Head of Product
Abhishek Balaji: Community Manager
00:00 Introduction
01:51 Why are Ather scooters so expensive?
04:20 Building the Ather 450
10:37 The expensive parts
13:20 Compromises
16:22 Range, Range & Range
23:08 Charging Infrastructure
28:00 Cost of changes
36:16 Software, connectivity and smarts
43:05 Product value vs Profit
46:34 450 Product Roadmap
The entire contents and design in this video, are the property of Ather Energy Private Limited (“Ather”) and shall not be used by anyone apart from Ather including, without limitation, reproduction, re-transmission or editing, without the prior written permission of Ather.
By viewing this video, I acknowledge that Ather makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information provided in this video and shall not be held responsible and liable in any manner . The information, opinions, and recommendations provided in this video are the views of the individuals involved in video and for general information only.
All rights reserved. Copyright @ Ather Energy Private Limited. 2022. - Auta a dopravní prostředky
I’ve booked an Ather 450x gen 3 and I’m glad to take this decision❤️
Me too Got my RC number too nd alsot gt mail from fame India 🙂
Good but it is an overpriced scooter not worth the money not a practical scooter. Ather owners initial feelings are like a Newly wed couple feels happy but later on realise what huge mistake they have done🤣🤣😂😂
@@prashwin0917 you are absolutely right! Never buy one for yourself. 👍
@@karnisingh9628 I will receive my 450x Gen3 today.😄✌️
Just been 15 days having bought Gen 3, i tell you best decision i ever took. Love driving it on dehradun roads. Thanks
I am the biggest fan of ather scooter
Ather i booked ather 450 +
This is my 2 ather scooter
Ather Energy any plan to launch rear mudguard for current vehicle?
Still no reply
Halllooo
Still no updates
Rear hugger is already given
Can we exchange to new gen 3
Revolution in Ather Charging Station In Whole India is Expected from ather
And It should be Ather's High Priority !
I am a biggest fan of ather.may kolkata se hu. ather gen 3 ka sab kuch thik hai, par cruise control hota toh aur bhi maza Ajata. Ather team I request ki cruise control ko update kijiya. baki sab jakas👌👌👌
Dual channel abs bhi
In gen 4 they have warp mode u will find thrill there
It's your baby, for everyone their baby is special, not necessarily for others!
31:45 So its not just me who hates music speakers in ola!
The amazing team maintains the Quality of the scooter and service it will take you more levels to achieve.
Please introduce an upgrade offer for previous Ather users !!
Very insightful discussion. Working on physical products is a different ball game altogether.
Ather is just like iPhone in Ebike sector 😀 Love it ❤
That's a Myth of ather Andhe bhakt.
They live in there own fantasy 🤣🤣😂😂
@@prashwin0917 If you have any other better company let us know.
@@prashwin0917 bruh
@@prashwin0917 Chinese Ebike seller? Lol
I think its a best scooter from safety pov because wen i saw the battery manufacturing .. was really amazed they actually care for your life the the safety parameters are unmatchable
Need traffic advisory on the maps similar to Google Maps.
I am proud of AETHER Of Real Indian Great .
I purchased ather on 26sep2022
Half part of the video: Great info about the product, the future of it and the pricing/economics. The other half: "RIGHT AGHHH"
Old 450x to new gen 3
Why you stopped producing black colour(series 1 ) most of the people looking for it since it is not available they moved to ola. Please do consider my comment
मिलिंद कोठेकर, कृपया हिंदी/ मराठी आवृत्ती सादर करावी मुख्य अंश/सारांश.✌️👏🙏🏿
No plans, they have to make proper mud guard for ather
Ys
The question i wanted to ask the fellows of ather that why not abs is introduced in gen 3 ? Because as of my personal experience the rear tyre locks quite a bit which can be dangerous
When will you open a single store in punjab ?
I'm going to buy this bike i need only a little better battery. And little more ram 💎 atleast 4gb and Spotify to work on it so that I can connect my airpods and last feature MAKE THE BIKE START WITH MY APPLE WATCH SE...........
And make ather trucks please
Wtf
@@hmm9962 I'm opening a business and for logistics if I use electric trucks for transportation it will be cheap to transport everything. If I brought a diesel truck cash will go for diesel
Right? Right? Right? Right? Right? Right? Right? Right? Right? Right?
Oh my God! 🤦♂️
Ather - let me suggest you something.
Brand , country and customers too are Indian so plz use Hindi language so that your valuable customers can also understand your words and your priorities.
Thank you - Namaste .
BTW - i am also planning to buy Ather soon ( hope so Happy customer ).
All indian don't know hindi only 58% of indian know hindi😂
Watched the video at 1.5X... Too slow discussion..
I ride 450x completed 16 thousand km.
upgrade your mudguard design for Back, in rainy days We cannot ride ather 450 X. GIVE A MUDGUARD FOR EXISTING CUSTOMERS
Time pe delivery nahi dete...
Hey There! Could you please write an email to info@atherenergy.com along with your order ID? Our team will get back to you.
Ab yeh motu 3x ho Gaya
Your product is too much overpriced not worth the money considering current EV market. Your sales are also very very low considering your existence for last 6-7 years it is too low in fact.