Kendall Jenner Pepsi advert: Why did it wind people up? BBC News
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- čas přidán 5. 04. 2017
- The firm pulled the advert starring Kendall Jenner after a social media backlash.
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they want to "spread" a peaceful message when Coke and Pepsi can't even be served at the same restaurant
I want a sprite we only carry sirre mist
Daniel C
Thanks bro. Finally somebody made some sense out of this so called "controversy". I was thinking, it's just a Pepsi commercial lol, but you right though lol.
Hahaha. Good point. Everywhere I go they insist I take a Pepsi when I really want Coca Cola and I end up drinking something weird to avoid Pepsi. So where is the world peace if Pepsi blocks the way for me to buy Coca cola by buying all the food chains?
k page Lol! Yah you can't imagine! I once had a blue coloured drink, a pink drink then another time a horribly bitter minty lime thing and I can go on and on (although I sometimes buy Mountain Dew or 7up, but most of the time I don't have apetite for those). And thus, those weird drinks.
k page yep. :)
The worst is that she give the officer a regular Pepsi and he is drinking a Pepsi max, that’s the real issue here…
WHERE DID YOU GO KENDALL.
WE NEED YOU TO END RACISM.
More like ending racism the bad way, why would you just go and make an advert of A *POLICE OFFICER* who kills black people, that’s ending racism huh ?
It starts with you
I don't understand why so many people disliked this video... It just explains other people's main criticisms of the ad, it doesn't actually criticize or give any opinion itself on the ad.
Cause you're a d(_)mb
No one disliked it
I don't get why's there so many dislikes. BBC just simply answered the question with an unbiased answer and factual information.
It's just an AD ! Everyone is getting offended by everything!
ikr
IKR
Yall must be white then
People are way too over sensitive nowadays
Not cool
I wondered why people got so mad at this advert... And then I read the comments and saw idiots from every single political group.
Why is Kendall receiving all the hate? Is she the one who conceptualized the ad?
Full disclosure: I've never drank Coke nor Pepsi in my entire life.
You are probably 10 years old and not allowed lmao
The generation of the ofended. Why is this a concern? If other brands like coca-cola,sell happiness, and you guys continue to buy the soda and don't make a big deal out of it.
dang so people actually mad cause Pepsi tried to do something good.....smh they acting like the commercial is spreading a bad message SO EXTRA TBH
It's marketing a product that's bad for your health, most health conditions stem from poor diet/consumption. That's just the tip of the iceberg, another reason is that Kendall has never had to worry about middle class issues, she has never spent a day in the trenches so to speak. Also, the idea that Pepsi can solve racial conflicts on a global scale is as politically incorrect as it gets.
It's just a pepsi ad...when did this get deep ?
Ikr. People nowadays act so sensitive that's getting on my nerves
@@n.g.6442 how are ppl nowadays so sensitive?
@@n.g.6442 people don't act so sensitive nowadays. people were just insensitive before. now, those people that have never received backlash because of the insensitive things they've done are now mad that they can't just trample all over other people. people are mad of bullying or k!lling other people and not getting away with it.
1.2 million subscribers.. 70 views. LOL
PwnPiez fake subscription numbers, its quite easy to buy bot accounts and such.
Corporate media is watched by dinosaurs. They are irrelevant online
Its fake news
CNN=BBC
Make that 2.09 mil
People need to calm down I didn't even think the ad was bad.
I was waiting for Coke to make a parody advert.
I really don't see the problem with that Pepsi advert.
is the wig for sale on eBay yet?
Smh people nowadays will stop at nothing to make and issue out of anything.
Gtfo.. it's not offensive now, now it's just annoying/saturated/stupid.. the Kardashians will stop at nothing to mk a buck lol
People get butt hurt way too fast.. people should chill for once and stop trying to get the worst out of something
yep totally agree, they are overreating.
Speaking of "butt hurt", didn't Pepsi also endorse Micheal Jackson ?
overreacting to this kind of thing, because people are TIRED. everyday this same sjw BS with different clothing feminism antifa etc u name it all the same even individuals in it
SJW started it
Quentin de Wilde Exactly!!!
This is what happens when you don't have adversity in marketing. Someone that can say I know what we're going for but from this perspective I see this or that may not be received well. You don't know you have this blind spot if no one is there to point it out.
When the world needed her the most she vanished 😔
Ohhhhh now I get it
Technically it’s not a protest, it’s a movement of peace or something
Is it messed up that I’m drinking a Pepsi rn
no
All I gotta say is people need to calm down. I think everyone is making a much bigger deal then it should be. Considering the commercial doesn't actually say ANY of the things people are freaking out about. It seems every single time someone does something that can be twisted people throw logic out the window and just let their emotions rule them. The ad didn't say everything could be solved by giving a cop a Pepsi. ANYONE that is saying that clearly has to take a step back turn off their emotions and re-watch the ad. The whole ad was a metaphor, and yes Pepsi should have known that 80% of the people on the planet are too dumb to get what that metaphor was. Not saying Pepsi is good or bad but their also not the monsters everyone seems to be saying they are either. I guess its just too hard for every person to have their own independent opinion on this, this is another case of just do what ever everyone else is doing. Its sad really
That’s spot on x
ong, this cancel culture is getting out of hand. it seems people are more bothered from their interpretation of something rather than the thing it self, it obviously wasnt pepsi intent for people to interpret the ad this way.
Why are people disliking this video? BBC is just reporting on it
it think its smart advertising! everyones talking bout pepsi now!.... lmao
I don't see the problem
Chilll people dammm
Hello fellow kids, shut up and have a Pepsi.
I'm buying a crate of Pepsi tomorrow.
>atheist
>gamer
@@benjibenj7406 And?
It looks like the people who made the ad wanted to reduce the conflict and bring people together. Even if that isn't how it was perceived.
The structure of the ad seems to be that people of all ethnicities should have positive relations and get along.
Someone was probably just trying to help - even if they executed ineffectively.
They used Pepsi to calm the situation down lol . Imagine if KFC made an ad saying the recent Israel Palestine conflict should be solved by eating their food
Kendall please give covid a pepsi!!!!
Then blame pepsi, not Jenner. Btw there are other people in the commercial as well, but you only blame her. She just did her job.
1:16 THE GENDER PAY GAP DOESNT EXIST
ffs this video was shorter than the actual advert
kendell should apologise not pepsi the thirst is so real for her lamo😂😂😂😂
Pepsi helps save dentist's lives ...and careers.
I think had they picked one specific cause it wouldn't have been such a deal. But you literally couldn't tell what was supposed to be going on...
They would have to pick a cause, make it appear as if they took it seriously, and not advertise Pepsi so blatantly.
whenever i see controversy like this i always think back to our history were you couldn’t even get cancelled for pillaging villages etc etc😂like how we went from vikings and romans to this shit
this advert would have workes ten years ago so we are making some progress
Most people get offended nowadays. Honestly. Pepsi is not the first to demonstrate a commercial with the story line of a protest. People just need to chill.
>"In recent months, brands have gained respect by addressing issues such as... the gender pay gap"
Where? I've literally seen the opposite when brands acknowledge modern political topics
was this filmed inside the BBC HQs Air Condition wtf ?
I still don't understand why this was made such a big deal and recalling the add was really uncalled for. It's just an advertisement for their product. And why people wants the add to be logical or moral when the advertised product itself is harmful if used for prolonged period and all these offended people doesn't seems to have a problem with that!!!!!
People, please buy a vowel and take a seat. It was an advert like so many other adverts. Yall choose to pick and choose what u want to be offended by. Just take a chill pill.
Play this commercial in China and the Middle East see what happens. There’s more to worry about from those areas than in America!
You've clearly never been to China, it is a much more civilised place than the US
Heresy is like a tree, its roots lie in the darkness whilst its leaves wave in the sun and to those who suspect nought, it has an attractive and pleasing appearance. Truly, you can prune away its branches, or even cut the tree to the ground, but it will grow up again ever the stronger and ever more comely. Yet all awhile the root grows thick and black, gnawing at the bitter soil, drawing its nourishment from the darkness, and growing even greater and more deeply entrenched.
Such is the nature of heresy, and this is why it is so hard to destroy, for it must be eradicated leaf, branch, trunk and root. It must be exorcised utterly or it will return all the stronger, time and time again, until it is too great to destroy. Then we are doomed.
tbh it looked more like a "march" than a "protest" to me. Non of the signs in the ad indicated a protest. if i guessed id say it looked like a "pepsi peace march".... you know cuz of all the blue peace signs.
I now realize I'm not attractive enough to drink Pepsi.
So why don’t they write positive comments instead of negative comments like Kendall didn’t just sit there watching the fight she did something people need to see that.
Guys... it’s an advert.
What a world we would have if we were to overanalyse everything
Has anyone heard of the Christmas truce during WW1? Christmas stopped a brutal war for a night why can't Pepsi stop violence?
never mix world peace and pepsi
WORLDAASS NEWS>HI GORGEOUS.KENDALL
I don’t really understand why people are so offended it’s just a petty advert it’s not going to change the world because of it
Yep this is what the BBC are best at reporting. This sort of stuff. Stuff like Fake or not it's entertaining
If she wants to solve the problem with a can of Pepsi then let her solve it with a can of Pepsi 🤦🏻♀️🤦🏻♀️🤦🏻♀️🤦🏻♀️🤦🏻♀️
This ad got people wound up because it is so unbelievably tone deaf to serious issues that you would think Donald and Ivanka Trump wrote it, directed it, and produced it. Incredibly stupid from start to finish. Good one Pepsi.
Paul Copland this is the best explanation I've heard/read
Breaking news, ads selling a beverage apparently need to have content relating to serious issues. In other news, most big corps. are using SJW bs to sell because young people feel nice a cuddly if a big evil corps looks to be doing right than doing anything at all.
Peter Hughes - of course corporations will try and appropriate causes and issues, but they do so at their own peril, and sometimes they miscalculate or make errors in judgement. Just like Pepsi's obvious error in judgement with the Jenner ad. There's tons of good creativity in the ad world, and really great advertising is entertaining and fun, but there's always a spectrum of good judgement, and Pepsi missed on this one.
I agree with what you said, except for the obvious part. The level of offense in this add is really a wtf moment. Only thing I would have a go at them for is how transparent they are in trying to pander to protesters. I dont think they are belittling anyones beliefs or protest. And only reason your comment seemed stupid, as you randomly brought in Trumps for random reasons. Cant we just leave them alone and let them just make boobs of themselves without us trying, it is over doing it :P he really doesnt need help
Why you so bothered get a life it’s a Pepsi advert 😂
But I think sharing a can of Pepsi and make peace is a funny idea. Don't take it so seriously
People are so sensitive it’s crazy the ad isn’t even bad at all
The time we needed the most she vanished 😔
BBC serious 😥
They spelled apologized wrong
Why people are so Sensitive ..
this is not worthy of news coverage
Yeah
Mass exposure. Job done.
Ridiculous. It was clearly about the fact that that's how things should be. All together. All simple. Not saying this is how things actually are. Ugh! It's worrying when I'm not even Einstein & I can work this out. Any other reasons?
The all new Pepsi advertisement shows that their drink ends all issues, how dare they....
Next on the news, Red bull doesn’t actually give you wings how dare they....
See the problem is Americans discovered what a protest is and now every movement has the market cornered on "our resistance". I get it; in USA, police uses asymmetrical force over black people, so showing a police being peaceful thanks to pepsi is condescending. I have huge respect for BLM, a little less for Clintonite newbies; but just the fact that "you assume this is disrespectful to BLM" and the fact that "you equate every march against police to a resistance for blacks" are disrespectful to thousands of movements across the world (and USA) who seeked social justice and were brutally clamped down by police.
If you actually leave your arrogance aside, the only problem with this ad is that it is a global corporation's attempt to capitalise on protest movements. But otherwise, it popularises resistance against power consolidation and promotes unity. So criticise and praise those elements but please don't try to gain moral high ground because of your own movement.
Oh, and these so-called comedians jumping into the bandwagon of "this is wrong" hysteria. Just stop it. You make your insincerity too obvious.
It was just an astoundingly completely bland yet outrageously patronizing piece of marketing material,managed to piss off people all around the spectrum ..well done Pespico,always the ear to the street!
That girl in Baton Rouge was not original! In the 1960's a hippie girl put a flower in a policemen's gun. No one got offended about that ad! Kendall was mirroring that ad from the 1960's. She did nothing wrong and the fact Pepsi so "knee Jerked" and pulled the ad is why I support Coke.
Don’t know bout y’all but I’m stocking up my basement for the next zombie apocalypse so I can make friends with them
switch the so called music off!
Handing her Black assistant her wig just kills me😂😂😂😂😂😂
It’s a damn commercial. People need to stop making it about anything else and about themselves. This crap about people being offended has to stop. Ain’t no one trying to offend anyone else on a soda ad. Smh
- and Kendall has paid back her fee....... :-D
you did good kendal
Bloody hell its just a advert people need to calm down 😒
ad was not accurate cuz them BROTHERS weren't burning any shit down
I think people need to relax more
The people that were offended by a stupid Pepsi Cola commercial really need to get a life.....
The advert is stupid.
they could have just simply made a guy or girl drinking pepsi...
That's true what are they protesting?And I'm not talking about the Pepsi commercial...Talking about the groups on the left...
They protest against Coco-cola
I don't see anything wrong with this advert at all, in fact I totally get it. To put it in perspective let's first look at the plot of the advert.
There are three introvert people, a model, a musician and a photographer. Each of them are going about their personal business while undescript protestors outside march the streets (this is actually a good thing because then it doesn't idealise the imagery and add any political meaning or bias to one specific race or issue, other than the notion of peace its self). They are then drawn away from their self interests and decide to put their energy into making peace and join the march instead. They all come together through the shared passion of a soft drink, and the gesture is made that the barriers between disorder and harmony are only a hands length away.
I think that's a lovely gesture. Yes it's true that peace isn't easily accomplished, but all it takes is an individual person to decide not to hate, and if each individual persons made that decision and shared with one another, peace could be accomplished.
How is this a bad thing? I think the majority of people don't understand the context of this advert.
I'm a liberal but this commercial is a liberal brainwashing sjw style lol
I'm thinking that's why they pulled it. They portrayed us as too nice
I dont know why people are reacting that way i love this ad i think it has a positive message
PSYCHOTIC FAMILLY LOLL
The police weren’t attacking them and didn’t look like they were goin to so the Pepsi didn’t resolve it I get if they were fighting and she gave them Pepsi and that’s it and it’s fine but they weren’t fighting
I dont get why this was so hated....
Imagine them doing it right now with Palestine victims drinking coke with Israel to solve the conflict. It's tone deaf
335 likes 336 Did likes.... Just Sayin
People love to be offended
Now if the can had a grenade in it, and all the police died, and then the crowd cheered and celebrated, then I might buy a can of Pepsi
Nah teargas. Serve them with the shit they serve us.
@@kingmuizz708 How about a magic mirror that makes them see themselves for what they truly are. Wouldn't need the tear gas then, cause they'd already be crying and screaming like they just got home from a Tinder date with Cthulu
@@lulairenoroub3869 now that sounds even better lol
Maybe the "world" should not be so sensitive about EVERYTHING. Who cares? It is a commercial, not a political message. Grow up and get some real problems, people. Pepsi is not one of them.
" ... in other news - donald trump just fired scores of cruise missiles at Syria - based on an 'assertion' that the Syrian regime would somehow choose now to use chemical weapons - maybe just to prove that they have them."
- pfft.
Well, not all protest should be with violence, why not share drinks? Why not?
Lmao it’s a fantasy protest