HOW WE LEVERAGE TECHNOLOGY TO OPTIMISE CUSTOMER EXPERIENCES | Denis Collen | The Business Spotlight

Interview with Denis Collen from MAD4 shares insights with Matt Donegan about their management consultancy specialising in procurement and operations. A digital, diverse, and agile team, delivering improvements for large and medium corporations, particularly focusing on optimising labour supply chains and enhancing the customer experience journey in sectors like airports.
MAD4 leverages technology and data to support airports and their customers, rebuild talent pipelines and optimise customer experiences from booking to arrival, addressing issues like reducing queues, offering pre-ordering, and providing seamless information across apps. The company’s approach includes a strong financial and commercial focus, aiming to deliver significant P&L impact for their customers.
One key challenge MAD4 faces as an SME is competing against big consultancies despite delivering tangible results. However, their unique expertise presents a significant opportunity to improve airport customer experiences, particularly post-COVID and Brexit. To find out more about mad4 visit www.mad4.org
You can get in touch with Denis here:
/ deniscollen
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[@karenroberts388]

Great interview - love the piece around the customer journey in airports.

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