THE IMPORTANCE OF MARKETING FOR A SPECIFIC NICHE | With Micheal Oladokun | The Business Spotlight

Interview with Micheal from Pure Stat shares his insights with Matt Donegan about the role of data analytics in football. Micheal, who has a background in both men's and women's football, explains how Pure Stat develops AI models to help football coaches and players analyse data and improve performance, with a specialised focus on women's football to reduce injuries and inform coaching decisions.
Micheal discusses what makes Pure Stat unique, including their tailored AI models that account for differences in the women's game and their use of aggregated data from women's leagues worldwide. He shares the company's rapid growth, ambitious plans to become a dominant player in the sector, and the challenges they face, such as balancing speed to market with releasing polished products and the CEO's struggle with work-life balance.
One key takeaway is the importance of focusing marketing efforts on a specific niche before expanding. To find out more about Pure Stat's unique offering, check out www.purestats.co.uk
You can get in touch with Micheal here:
/ micheal-oladokun-b6ab8...
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