The Cost of Influence & Billion Dollar Ambitions with Vivy Yusof, FV Group | Billion Dollar Moves

FashionValet.com, an online marketplace that once stocked over 400 brands across Southeast Asia, became a major regional player in the fashion industry but, by 2022, she had wound the venture down, shifting her focus to her own in-house modest fashion brands, dUCK and Lilit. The silver lining? By 2022, Yusof had built a network of 14 physical stores across Malaysia and Singapore and sold more than 3 million scarves from just one of her brands. Today, we unpack Vivy’s journey, the cost of building a brand around herself, her regret on not acting on her gut and her BILLION DOLLAR AMBITIONS for her next decade in the modest fashion industry.
Tune in:
On Apple: apple.co/3EVzbao
On Spotify: spoti.fi/3IKECu2
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TIMESTAMPS
00:00 - Intro
04:27 - Vivy's upbringing
09:58 - The 'Celebrity' factor
13:15 - The cost of influence on Vivy and her family?
17:48 - The beginnings of Fashion Valet
23:15 - Fadza's role & when your co-founder is your husband
37:10 - Fashion Valet failing, the pivot
44:28 - The rise of the haters
51:35 - The evolution to modest fashion
57:07 - Vivy's relationship with God
1:03:44 - Billion Dollar Questions
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Find out more about Vivy: / vivyyusof
Get her book now on Amazon: amzn.to/3Jk7NGd
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Billion Dollar Moves is THE show for the audacious next generation leader; featuring the top US-Asia founders, funders and execs. From the growing pains of a unicorn journey to IPO, scaling a venture capital firm, we cover it all in the world of venture & business. Learn from the crème de la crème so YOU too, can make #billiondollarmoves - in venture, in business, in life.
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FOLLOW SARAH:
LinkedIn: / sarahchenglobal
Instagram: / sarahchenglobal
Twitter: / sarahchenglobal
PODCAST INFO:
Podcast website: sarah-chen.com/billion-dollar...
On Apple: apple.co/3EVzbao
On Spotify: spoti.fi/3IKECu2
Tune in wherever you get your podcasts: link.chtbl.com/billiondollarm...
Join the community & build like a CEO: sarah-chen.ck.page/ceoseries

[@vivyyusof9820]

Thank you for letting me share my story, Sarah 💜

[@SarahChenGlobal]

Loved digging in the good, bad & ugly with you Vivy! Thank you for your trust & candor - you will continue to inspire many & excited for your legacy ❤️

[@fazlinamohd7571]

Thank you for sharing your story, Vivy! 🌹

[@george_anak_lihi_private_hot]

#77777765578⁹09865433212⅜⅗⅘⅖⅕7689

[@TheBanu1973]

I love to read your blog those days - sweet, catchy, and updates me on fashion, style, etc. All the best Vivy, and may Allah bless you and your team with success, health and strength.

[@samanthac.9462]

This is one of the best interviews I’ve seen❤

[@SarahChenGlobal]

So kind of you Samantha! Embracing the good, bad, ugly is what #BillionDollarMoves is all about!

[@nurainaaimanmdsaad4757]

Vivy!!!! ❤

[@nurainaaimanmdsaad4757]

Vivy!!!! ❤