How Fadza Anuar & Vivy Yusof Built a MULTIMILLION-DOLLAR Brand Fresh From University

#modestfashion #muslimah #ecommerce #fashionvalet
How FashionValet’s Fadza Anuar & Vivy Yusof Built a MULTIMILLION-DOLLAR Brand Fresh Out of University
In Ep.2 of the Thought Inspire Series in partnership with CGS-CIMB and Endeavor Malaysia, The Do More Podcast tells the story of how a young couple from Malaysia built a multimillion-dollar modest-fashion global brand named FashionValet.
(This interview was part of a collaboration between the Do More Podcast, CGS-CIMB and Endeavor Malaysia as part of the 'Thought Inspire' Series, filmed at the Asia School of Business (a partnership between MIT Sloan School of Management and Bank Negara Malaysia)
​@asiaschoolofbusinessincoll7881
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CONTENTS
00:00 - Intro
03:11 - How It All Started
07:25 - Building a Brand From Zero
11:25 - Profitable From Day One!!
13:15 - Scaling Up
15:10 - Fundraising
15:55 - Early Mistakes in Advertising
18:39 - Digital Marketing
20:37 - Websites, Packing, Delivery, Logistics and Returns!
24:00 - Social Media’s Good and Bad Sides
26:43 - Advice For Handling A Social Media Presence
30:19 - Don’t Use Your Own Name in the Brand!
32:09 - Husband-Wife in Life and in Business Too
38:05 - Parenting While Working
41:54 - Staying Creative
44:09 - Size of Global Modest Fashion Market
46:03 - Exporting the Formula Internationally
47:52 - Industry Metrics Fadza Is Watching
50:23 - Sustainability
53:26 - Local Fashion Ecosystem
54:26 - Sustainable Fabrics: Comfortable?
55:23 - Sustainability’s Role in Valuation
57:12 - What’s Next? Handing Over the Reins
Follow Vivy Here:
IG: vivyyusof?...
LinkedIn: www.linkedin.com/in/vivyyusof...
Duck: www.getducked.com/
FV: www.fashionvalet.com/
Endeavor: www.endeavormalaysia.org/peop...
Follow Fadza Here:
IG: fadzaanuar...
LinkedIn: www.linkedin.com/in/fadzarudi...
Twitter: / fashionvalet
Endeavor: www.endeavormalaysia.org/peop...
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Follow Chuang here:
URL: www.domore.my/
LinkedIn: / hsu-chuang-khoo-ab199343
FB: / khoo.chuang
IG: / khoohsuchuang
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Follow DoMore here:
WEBSITE: www.domore.my/
CZcams: / domoretakechargeofyour...
ITUNES: apple.co/2lQ47mS
GOOGLE PLAY: bit.ly/3b1l8iO
SPOTIFY: tinyurl.com/y6zufvcp
PODBEAN: domoreasia.podbean.com/
INSTAGRAM: / domore.asia