The Evolution of Emma Chamberlain and Her Content
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- čas přidán 2. 10. 2020
- Hi friends! So today's video is the "Evolution of Emma Chamberlain and Her Content!" I hope you guys enjoy this one and I am really excited to hear what you think of this topic down below! I love you guys so much, I can't wait to get back into posting normally again and I will see you in the next one!
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Hi friends! This video was so much fun to make and I hope you guys love it! I’m so sorry in advance if I said some words wrong or things came out weird. I was still pretty sick while filming this and was really only functioning at like 70% lol I hope it’s still a fun video for you guys to watch and enjoy and I’ll see you in the next one!
*MORE EVOLUTION OF......*
I'm so loving this series!!!
YOU'RE THE FREAKING BEST HANNAH!!!! loving this series and always always loving YOU friend!!!! Xoxoxoxoxoxo
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I fucking loved this
She’s basically a contemporary socialite. Famous for marketing herself and for her personality and fashion but in a positive way.
Interesting way to put it.
tbh thats basically every instagram model rn
pasta is good I can’t name a single Instagram model that has a distinct personality like Emma
Jordan Montgomery devon lee carlson? salem mitchell? maggie lindemann?
pasta is good to me emma is more mainstream than those people
It's like Jennifer Lawrence. She started off as "Relatable" but the more famous and rich she got she no longer was relatable.
I'm not sure she was ever relatable. It's hard to tell because she's an actress and I feel like she was playing at being that way. I don't know her personally so obviously I could be wrong.
@@janejones7638 fair point!
@@janejones7638 I’d disagree because if she was she’d use her platform to the advantage of starting that acting career
I disagree with this statement. Jennifer Lawrence was never relatable because she was poor she was relatable because she made mistakes and was open and honest about them. Too this day people love her and can still find her relatable.
She also never got famous for being relatable she got famous from being a good actress. Emma chamberlain whole platform was based off her relatable quirky teenage self and her fans have failed to realize she has grown out of that stage of her life and is now growing and moving on to bigger and better things.
She’s a few months younger than me and when I started watching her I found her relatable in that she was living a life like mine. She was too lazy to constantly look conventionally "pretty" and she was addicted to coffee. I was also all of those things. I think when I subscribed she was at about 500K. I unsubscribed a few months after she moved to LA. What it came down to was I didn’t feel like I related to her anymore. I went to college, while she went to Fashion Week. None of that is bad. This sounds stupid, but it feels like I just drifted apart from a friend. I pity that she gets so much criticism for simply growing up. I recently resubscribed and have been enjoying her content again. I wish her the best.
Same
This is exactly what happened to so many fans, it’s like Emma came full circle. Around the sister squad time she was no longer relatable but somehow she’s now become relatable again despite the fame and money and I’ve really liked her content lately
EXACTLY
I love this comment
nope she's still not relatable and she's trying too hard to be funny.
People say she “changed”... she was 16 and is now 19. I’d hope someone would “change”
Edit: this was talked about haha I wrote about it before seeing it 😆
Yeah if u look at her personality she is still so ground to earth and normal and so sweet i love emma
And if she didn’t change they’d call her childish and immature. No one can win
She’s criticized so much for nothing and that’s really hard. She’s literally criticized for being herself and not the mistakes she makes so I get how damaging that can be to your mental health because you can’t change who you are.
There are some things she deserves to be criticized for, though
@@skylunaa well yes but the majority of the criticism is just her as a person she’s had no major scandal besides the clothing thing
@@biggnome4653 true i mean i was never really a big fan of her so i dont know much
no- she’s rightfully criticized for a LOT of things and she just doesn’t handle it well at all she doesn’t speak out or apologize or do anything about what she did wrong
rustupidrudumb she’s apologized for everything that she has did wrong??
My daughter was a sophomore in Hs and was so depressed and suicidal. I pulled her out and she got her GED 6weeks later and started college at 16. Some kids are NOT cut out for traditional school. We’ve GOT to stop pushing this fallacy that there’s only one type of education. Also kids are the WORST! The bullying and peer pressure is disgusting these days. It’s SO much worse than when I went to HS in the late 90’s!
My uncle got a GED and had to join the navy or he'd go to juvi. He ended up getting a PhD, Couldn't handle the boredom of high school because he wasn't learning anything. You not only possibly saved your daughter's life (literally) but also in terms of success. If she had to keep going to classes she hated, she may have quit her education period.
@@janejones7638 aww thank you Jane! 💕💕💕
I wished , my parents was like this sadly my four years of Highschool . was the worst I used to get bullied everyday for no reason. I was know as a quite child didn’t had any friends maybe just one. At that time I didn’t know anything about having . “ Socail Anxiety “ until years later. I don’t have any content with some of my Highschool peers which it’s sad.
@@dystanysam9896 I hope things are better for you now. Don’t feel like you missed out though. I only keep in contact with ONE fried from High School ❤️
@@dystanysam9896 same
Some content creators I think would be interesting to do a video on:
- Bestdressed (she has a similar kind of thing to Emma where she started out more relatable and is still trying to be relatable despite living a more unattainable lifestyle, but there’s also an element of sustainability(?) with the Amazon video controversy. generally I think there’s a lot of things you can analyze in her videos because she puts a lot of her personal life in them, which differentiates her from other fashion youtubers - also her artsy editing! kind of on trend with the “main character” trope that’s going around)
- one of the 2014 morning routine girls (Niki & Gabi, laurdiy, Alisha Marie, zoella etc. I think Niki and gabi could be interesting because of their whole concept of being different from each other and having separate channels. they’ve also had their fair share of controversies and are pitted against each other a lot. Laurdiy could be interesting to talk about because of her relationship with alex, and how their break up impacted her core audience. Alisha Marie had a burn out at one point, and she’s sort of managed to rebrand herself after that. She also has a really successful podcast.)
- Liza Koshy (her transition to more traditional celeb-dom and how she’s kind of faded from CZcams.)
- Lily Singh (her venture into a late night talk show, how her core audience has outgrown her, becoming “unfunny”) similarly, you could also do Lele pons
- safiya nygaard (she’s the most successful ex buzzfeed employee, and she has a really unique style of content, also a super unique personality, and she’s found a really successful niche where she combines a more analytical approach to stereotypically fashion/diy videos. She’s also had a burnout/break recently)
- James charles (I feel like we all know his story well by now, but a more objective analysis about his content would be really interesting to hear, especially because I feel like he really understands marketing and is always ahead of the trends, and has been able to regain that upward trajectory he had before his major scandal)
- Jenna marbles (would be really fitting, especially since she’s quit now. Like a commemoration 😢 also itd be fun to hear about old CZcams in the early 2010s!)
- joanna ceddia (would be an interesting comparison to Emma chamberlain, seeing as how she’s almost the anti Emma chamberlain in the sense that she’s also a “relatable” girl, but not the stereotypically popular LA girl who’s into fashion. Also her content is very well done and it’d be interesting to talk about it from the college youtuber genre perspective)
I’m dying for one on Ashley. She hides the problematic stuff and deleted my comments that would ask her to touch on stuff like the Amazon thing lol
I'd love to see one on Lilly Singh! I used to like her content about 5 years ago, but recently it's not been as entertaining as it was back then. Her videos were real, funny, and relatable, but now it feels like she's overdoing the same tropes and video types that she did so well in 2015 or so
Damn I’m just thinking about how good these videos will be if she did it
What is the Amazon thing regarding Ashley/Bestdressed?
@@emilyloisel1021 Ashley historically has supported and encouraged sustainable fashion. Then out of nowhere she dropped an Amazon haul/lookbook thing that was sponsored by Amazon (big time not sustainable 🙅). Tons of people called her out for it and were asking her why she chose to partner with Amazon when she says she cares about sustainability. She ignored all of the backlash and questions people had and has never addressed it.
I really don't get the "she changed over the years" argument. She's a teenager. Even without the CZcams fame, do people expect a 16 year old to act the same as a 19 year old?
the way she changed wasn’t my reason to stop watching her; it was who she was hanging out with when she went to LA. i’ve recently started to watch her again
"The Success of Emma Chamberlain ended up being the downfall of Emma Chamberlain" you are spot on with this comment and the ramifications of branding yourself as "relatable" it definitely doesn't give you longevity IMO the only person who seems to maintain it well was Jenna Marbles
kawaii koibito I think with Jenna it’s partly because we really have no real idea of how much money she’s made or how much she’s worth. She’s never had ads, never done sponsorships. Only makes youtube and sponsorship money from the podcast and twitch once she started that. She made her money off appearances and speaking engagements. So that’s always been a private aspect of her life. Even well into her career, she was still renting a home. It wasn’t some big fancy home either. She’s also got an edge in that she has a bachelors in psychology. Not that I don’t think her relatability is genuine, I really think it is, I just think she was able to showcase that in an effective way through the videos and stuff. Jennas are a dime a dozen. She always, from the start, had that relatability factor.
And now I need to watch some old Jenna content because I miss her so much 🥺
@@laceye3485 Awww great explanation! Yeah.. I miss her mucho..
I think Joanna Ceddia (John Cena) has also managed to maintain her relatability, even though she's done spons, merch, and some people find her content annoying like with old Emma, she still seems to be down to earth and "relatable".
Bel Watson I think it’s because she prioritizes her education above anything else, even youtube. She gained so much popularity in just a couple of months but she never lost sight of what she’s always wanted and I think people appreciate that. You can tell she does youtube because she likes it and not because she intends to make it her livelihood forever.
@@solnadima1 I finished college a while back but watching her loose her shit over a test still gives me flashback to my coffee and sleepless nights so you are very much right.
I left high school early and graduated non-traditionally, high school was one of the worst experiences of my life. I had a lot of anxiety and depression in high school. It was the best decision I ever made to leave, I think if I had stayed in high school it wouldn't have been good for me. I guarantee if I had stayed in high school I wouldn't have gotten where I am now. So I totally agree with you, that sometimes alternative methods are best for certain situations. Now I'm getting my Ph.D. at Columbia.
Same here! I most likely would have dropped out of traditional school had I not been home-schooled ! People need to realize that not all kids are the same and some have different needs and preferences
You are an inspiration.
i wish i would have been strong enough back in the day to stand up for myself and pick another route! i finished high school but it was absolutely traumatizing. i hope you can inspire a lot of people into looking for other options if the traditional route isn't fitting
I wish online school was more of a thing when I went to school. I had a hard time socially and just the whole structure of traditional school just didn't work for me.
Same here. I went through so much abuse & fell into scams at school and I'm just now trying to pick up the pieces on my own. We really do have to be our own advocates in this world
There’s been a small discourse about this but I remember seeing teen girls on twitter being made fun of for just liking and watching Emma’s content and adhering to a “vsco” lifestyle, and while you are allowed to like/dislike someone I think there has been a big prevalence of people making fun of things teen girls like, and I think it makes girls embarrassed and ashamed to even like things anymore.
this!! whenever something geared towards young girls becomes popular, it seems to immediately become "cringy". it's almost like people just want to have an excuse to shit on teenage girls lmao
Literally Twilight fandom and the like. This happens all the time it’s so ridiculous.
Best example: BTS and one direction
This is SO TRUE. Has always been true. Ppl love to hate whatever teen girls like. But, their power is undeniable I.e look at One Direction, Justin Bieber, even the Beatles! Their success is largely due to teen girls.
this is an amazing point.
Antonio garza would also be an interesting person to do this on
you are so gorgeous! thank u for this beautiful series
I love your videos so much
You comment everywhere lmao
You both are literally my favorite youtubers I wish there could be a collab💕
What a kind comment! Hannah is great and I agree I love her content.
This lewk vibes with yoy
Hi i’m 24 and I loooove Emma. I think the most important thing to note about Emma is that she shows her acne, she records when she’s in bed and not all done up. I think that’s SO rare and great for teens. She’s a rich youtuber now yes but she’s one of the very few youtubers I see NOT buying gaudy t-shirt’s that say gucci all over them. Her expensive clothes are smartly chosen and most of her clothes are thrifted and it’s all very approachable for everyone. Louis Vuitton chose her to represent them because of that! Correct me if i’m wrong shes never done a house or apartment tour either.
Also I think she’s very smart and protects herself. All of her friendships (first Hannah Meloche/Summer/Dote girls, then Sister squad) she ended the relationships with them before they got into public drama. I think she knows now who her real friends are.
And I love the idea of the coffee company- and this latest launch I think she really took user feedback and put more of herself into it. I’m excited for her
YES i feel like nobody appreciates how wise and mature emma is.
@@sandelsd8222 EXACTLY!
I never cared for her so I may be biased, but I personally feel like she does that to try to be relatable because ultimately that is the image she wanted to put out. In a way I respect her for that because in our world now we tend to only show the beauty in our lives and she's letting people know that it's okay to be who you are. I just didn't like that in almost every video she put out she would advertise in some way 'hey i'm relatable just like you' because at the end of the day we're not. She's getting glammed up constantly, attending fashion shows, and meeting with designers while we all go to our 9 to 5 job. When i first heard about the cofffee i was pretty excited because I actually wanted to try it especially since she says coffee is her favorite thing, but sis is crazy if she thinks i'm gonna pay even more than the price of an apple charger for a substance that I can buy at any store for less than $5. I lost so much respect for her because it showed her in a different light for me. SO many influencers create things like these for their fans, but at the end of the day they don't care about the quality of the product because their sleeping in their million dollar houses while their bank account increases.
@@LuisMoreno-dx4pu hi!! i definitely agree with you on the whole relatability thing. i used to watch her a lot around 2018 and loved her content back then and slowly stopped watching as her content became less and less relatable. i subscribed for stuff like her car vlogs and thrift hauls and when she started drifting away from that style of content, i gradually just stopped watching. i haven’t kept up with her as a person in years, but i have been keeping up with her coffee stuff bc i am a huge coffee person (i make my own cold brew, make espresso on my stove, stuff like that). i honestly wouldn’t buy it regularly bc it’s too expensive for me, but comparing it to coffee you pay $5 for at the grocery store doesn’t really make sense. most of the time cheap coffee like folgers is roasted with lower quality beans and machines, and people who make coffee as a hobby rather than to just get some caffeine and make it through the day will pay more for higher quality beans. while chamberlain coffee is definitely overpriced (especially the accessories), there is a customer base of people out there who will pay that much for high-quality coffee, and i think that is who emma is trying to play to.
i couldn’t agree more
I had never seen an emma chamberlain video until a couple of weeks ago. I definitely get why people are drawn to her personality, but I really sensed a sadness from her in the videos. Especially watching her deal with paparazzi... that really is heartbreaking.
I don’t feel that emma really ever stopped being relatable I think she just grew up. Watching her recent content has been making me feel a lot less alone in my own experiences with mental health and her podcasts are quiet refreshing to listen to as well. She simply matured and became more private
Yes!!
One thing I will always remember about Emma was that she was a straight a student. Her parents mainly let her do online not because of money but because of that. Her mental health around school was because she took it very seriously. That’s why she talked about school so much. It was something she was good at so when she was also good at CZcams she probably also saw the link between her mental health and school.
I really like Emma's vibe, like I know that she's rich and has very expensive stuff like James or the Damelios but I don't get a entitled feeling from her. In my opinion she's the vibe that Tana wishes to have, like sort of cool but still relatable.
Oh I love the tana metaphor, it makes so much sense
difference is tana tries to fake that persona but fails & emma is just genuinely like this lol
👌 spot on
That’s why I wanted to check her channel out back when her, the twins, and James were all friends. Like yes she has a ton of money, but I get the sense that even if she didn’t, she’d still be the same.
I actually think they are similar in that they both have that “hey, it’s so easy to just chill and watch you talk” kind of thing. That’s where the similarities end, but it’s worth noting. The reason Tana has lasted so long is because it’s so easy to fall back into her version of relatability. Jacqueline Hill is one of those people too. Some people just have that magnetic personality.
I would love to see you do a video about Ashley/Bestdressed, who seems to have gone through a really similar arc to Emma's.
Ashley has also had some issues with how she addressed BLM and downplayed/romanticized the pandemic in one of her recent videos. I think a video on her would be a great discussion about influencer privilege!
@@IsabelleDeng i do agree about the BLM part but pls she did not romanticized the pandemic. she made a short film about her mental health during the pandemic and short films are always aesthetic especially that she graduated film in UCLA in just 2.5 years! Please take that into consideration (:
I wish you would’ve gone more into how poorly she’s handled legitimate criticism of her. While the hate train that started up for her in 2018 was uncalled for, it feels like she swung the other way in terms of how to response to criticism and now won’t say anything at all. Like with her lack of being vocal about social issues, the fox eye thing, or going to parities during a pandemic, she’s just tried to sweep things under the rug as if not speaking out about that is the same as responding to haters. I still really enjoy watching her “hey I’m a messy and relatable teen!” content, it has definitely been disheartening to see that she keeps choosing to not be a mature content creator when it would actually be appreciated.
Agree x100
She has posted things in relations to blm and lebanon on Twitter. She also has a resources highlight on Instagram. She has also apologized over the fox eye thing and has deleted the picture. Also, she was only once spotted at larray bday party during the pandemic. That’s all
pam 28 (if I remember correctly) she only started posting stuff after a while of fans saying things and it was like just a little thing. I totally think there’s an argument to be made of influencers not *having* to say things, but still it was an odd look. And for the other stuff, it seems like she’s just deleted things and tried to move on without saying much if anything. I’m j not an avid follower, but I think that points to the issue-I’ll hear about/see what she does “wrong” but then whatever little apology she does, it’s way after the fact. It’s fine for her to mess up, like even the fox eye thing seemed to be overblown, but it’s how she handles things afterwards that has put a bad taste in my mouth.
Pretty Little Liars I respect your opinion but if she didn’t apologize for the fox eye thing, people would’ve dragged her left and right. She wasn’t active during those days of when she posted stuff so fans started to tag her and she did.
i agree
iv'e never been interested in Emma's channel or content... am i still going to sit through this? of course!! love you smokey
Same! And its crazy because we're around the same age but I still didn't feel drawn in
Same! Never seen a video of hers
Same
I’m way older than her so It was almost a given to never be interested in her content but it’s interesting to hear this from ppl her age who also never understood the hype.
Same here!!!
I was extremely depressed/manic the last 2 years of high school. I found out I had bipolar disorder. My mom moved me to a small, alternative school. I would go half a day, do most of my work online, and I was able to go to therapy, see the doctor to adjust my meds, get blood work. It really saved me. I finished in 3 months, and I was in a better mental health space.
I was pulled out of middle school from being bullied to the point where my education was suffering. So my parents let me do online school and it literally saved me. I ended up graduating high school at 15 and had 4 associate degrees by the time I was 19. It's not perfect for everyone but it definitely can be good for some people who just click with the style of online learning. I wish it didn't have such a big stigma around it. I had tons of friends despite being schooled online and that is the case for most people.
edit: I also graduated with a 4.0 on the dean's list so I would argue that online school isn't inferior as long as it aligns with your learning style
Please do a video about CZcamsurs who flopped (tyler oakly , casper lee , ricky Dillon , connor franta ....) and try to analyse why
Yeesss!
They just ran their course? You can't stay on top for ever just like many singers kinda disappear past a certain point. It's super hard to stay relevant forever.
Did Tyler really flop? He is still doing content even if it is different. I dont know if the rest still do CZcams but I Like tylers content now way more than his old content
I think the key to Connor and Ricky is the fact they were in collab channels. I used to LOVE O2L (even connors Collab channel he started before that called collab at sea). I think the problem came from the fact they were constantly all together, some members slacked off and that caused drama in a genuine friendship group. The members then started to worry about the collab channel and put effort into that and would neglect their main channels and would produce low quality videos that their fans weren’t used to.
I don’t follow many of them anymore but I do keep up with Trevi on Instagram. I follow a few others from that group but haven’t watched any content of theirs in years.
Tilde Öhman I would absolutely call him a flop at this point. I love him but the views he is getting are nothing like they used to be. Same as creators like Grace Helbig and Mamrie and Hannah Hart. I feel like they all done the same thing for too long and the content got stale and the fans moved on. Also, just fans growing up in general. Tyler Oakley used to cater to a very young fan base, those fans have grown up but he hasn’t evolved. The demographic of Tyler Oakley fans used to be teenagers and even pre-teens. Now that demographic isn’t interested in content like that anymore when there are new and trendy youtubers (like Emma Chamberlain) to watch instead
I don’t know if this creator is “big” enough but a content evolution on Haley Pham might be interesting..
yes! o feel like her and ryan changed so much
huh she's talked about her before so maybe!
I say rather her fiancé!! He had so much and it feels to me like he sacrificed his wants and beliefs even for her and she doesn’t reciprocate
Ellie Lint that’s true, plus i feel his content has gone through more changes
But wasn’t this literally just done?
One of these about Zoella would be fascinating! ☺️
Agreed, used to love her and now she and her bf are unwatchable lol
YES
with everything going around with haley pham and ryan i think an 'evolution of' them (or just haley) would be awesome! much love to you, you're awesome
Yes, or even both of them together (maybe a short summary of ryan and one of haley as well but then how they started their relationship and the scandals they've had since, because i feel like only after their relationship started the bigger scandals happened but that could just be a coincidence)
YES
Yes!!
yes I would love a recap of the Haley and Ryan need to take a pause video
Yess pls
Ohhhh I wonder if you should do one of these about Jaclyn Hill?🤔 I would love it!
I agree, I would be interested in learning something about her that isn't focused on just the bad lipstick drama 🥱
YAAAAASSDSSFGHJKL
Yas
Yes!!
THERE"S A SPIDER ON THE WALL 20:50 IN. PLEASE CONFIRM YOU ARE STILL ALIVE
IM OKAY BUT IM ALSO HORRIFIED
spooky szn
OMFG OKAY I THOUGHT I WAS THE ONLY ONE WHO SAW IT OMG
I just posted the exact time stamp it first showed up at 20:48 cause I was ready to attack it LMAO
Oh my gosh !! I seen this comment at 18 minutes and was waiting impatiently for this spider!.... As an Australian, are we sure that wasn't an ant? 😂😂😂
I don't know anything about Emma chamberlain, but I appreciate this kind of empathetic analysis. not everything has to be drama channel style content. great job
I’d love to see an evolution of Jenna Marbles video!
I agree!!
YES!!!!!
Sad you didn’t talk about her podcast...it’s a huge part of where her growth has taken her and connects her to that audience so genuinely. She opens up in many ways that she can’t on CZcams and speaks so well. Love this vid tho, and love her
Really? I might give it a listen tbh. I'm not huge on podcasts, but I do love Emma.
i wasn’t a huge fan of her at the beginning tbh cause her content was just very white girl living the life we all want (which we still want that life💀lmao) but i feel like her intentions aren’t bad and with time you can see her finding herself and now she’s just chill and i love her fashion and her podcast
Hannah, I LOVE this series. Would you ever consider talking about Grace Helbig (Daily Grace)? Her videos have drastically changed over the years as a result of a breakup with her representation, significant others, a move to LA, etc.
Yes! She was one of the first youtubers I consistently watched (I think the order was Jenna marbles, Hannah hart, then grace helbig) and I love her and the holy trinity, but I just don’t find enjoyment watching her anymore. I’m still subscribed, but I really only click on a video once a year. I’d love to have it all laid out, especially by Hannah! I LOVE this series!
Omg how tf did I forget about her 😩😩 because of this comment I just resubscribed, I didn’t know she was still doing her podcast
Smokey: DONT play a drinking game on this video [for the word "relatable"]
Me: adds the video to my "videos good for a drinking game" playlist and pours myself a beverage
Poor Hannah doesn't want to be responsible for everyone's alcohol poisoning 😄😄😄
Lol I remember back when Emma first moved to LA, although I didn’t watch her at the time and everyone was complaining that she had “changed”. I started watching her few months ago and I though her content was cool but I got turned off after the whole partying during the pandemic and I didn’t think she was very unique. Nothing against her because she’s clearly capitalized on her fame and girls at my school still emulate her and her style so good for her.
I'm genuinely curious but what are the girls at ur school are dressing like?
She was only spotted at larrays bday party. That was the only party that she went to during the pandemic and since hasn’t been to any other parties.
@@elsersss419 she wasn't supposed to go to any parties at all...
@@kawaiikoibito3268 at my school, a lot of the girls wear the sort of "aesthetic" clothes that emma (and a lot of other Relatable Teen CZcamsrs) popularized. think scrunchies, plain colored crop tops, mom jeans, and anything else that might be sold at brandy melville
Brianna Aguilar i agree. i guess she has learned her mistake and has not been spotted at any recently
That’s why I like her podcast cause she gets super real, you wouldn’t even be able to tell she’s sitting in a multi million dollar house
me: doesn't give a heck about Emma
smokey glow: *takes time crafting a 40 min video about Emma Chamberlain*
me: I guess we are learning about Emma today!!!!
Honestly, I never understood why everyone was so into her content...however, depression me discovered her a few weeks ago and binged her videos for hours. Despite the fact I am 7 years her senior, I found her genuine and entertaining. I respect her for how real she is and how she honors her privacy. There are definitely moments where I'm like my god, I can't imagine being a teenager with that kind of income but I can't scoff at the fact that she has her own business at freaking 19. She's one youtuber that I'm kind of intrigued to see where she does in life.
Also, definitely agree with your points regarding her mental health and development overall. I honestly think she might reach a point where she just entirely withdraws from social media life and pursues the business aspect of her career instead (likely in a few years).
I agree, I think it will be very interesting to see what influencers end up doing. I'm closer to her age (22) and started watching her early 2018 so watching her grow over the last two years has been really wild. Social media is such a phenomenon, I can't even begin to fathom the kind of impacts we are going to see over the next 20 years that stem from generation z (good and bad both)
I can’t believe we let “anti-influencer” when Unfluencer was RIGHT THERE!
So are we not gonna talk or mentioned little spider dude just randomly going on its way in the back lol 🤣🕷️🕷️ had me rewinding lol
Hahaha I was looking to see if anyone else noticed! Freaked me out!!!
Aw I didn’t even notice
Time stamp?
wow im glad im not the only one who noticed lol Ive been scrolling to see if anyone else commented this lol
@@jawatson8 for a split second I thought it was on my phone screen lol😅
It pains me that kids are having to do online because online school genuinely ruined me. I know some people are super stoked about online, but oh BOY. With online I had to work 10x harder.
I got held back due to online school, I couldn't pay attention or focus and I ended up failing
Sydney Ice :((( really sorry!!
I’m 24 years old and I’m not necessarily Emma’s demographic but I started listening to her podcast and she is really so insightful and gives advice that I really needed during this quarentine. Regardless of people’s assumptions, She is definitely more well adjusted than me 5 years ago. Great video miss Smokey 🥰
I'm 28 and I feel like I am exactly her demographic, although she is pretty young, I know many young adults watching her videos because of her personality. She is a smart-ass girl always with bright answers, she is also extremely honest about all the humanish stuff that we all do/are but we to embarass to share them.
I enjoy this series. I don’t watch these CZcamsrs but enjoy the commentary. Thanks for creating it.
im at the part where you're talking about her transition to online school and like i think its important for kids to have school-life balance as adults are told work-life balance and i think she is an example of getting school done but enjoying being a teenager
im 26 and I had terrible school and time as a teen and it really impacted my development. so seeing her work that out is really cool and i hope other teens can advocate that for themselves moving forward especially with covid like i would be so stressed if i had to go to a psychical campus
It was so nice, and comforting seeing Emma make that decision when I was 17. During my junior year I struggled with depression, and ended up missing two months of my first semester. Which ultimately lead to my grades suffering, although I had always been a great student. It felt that my previous 11 years of school had gone to waste. This lead me to decided it would be best to go an alternative route, get my GED and attend college early. Meanwhile, the people I discussed this decision with discouraged me, telling me I’d never get a job, get into a good college, etc. Luckily, I went through with what I wanted and it has been one of the best decisions I could of made for myself. I think we need to teach more teens that it is not always bad to take an untraditional route when it comes to school. You will not be considered a “failure.” And you should prioritize your mental health, while pursuing education and a diploma. I’m so glad she was open about her journey, and I would encourage anyone that if high school is not for you, there are plenty of other ways to get your diploma. Sorry if this was long, I just felt like putting it out there !! 💕
YES! Except mine didn't happen in high school, it happened last year in my senior year of nursing school/college where I just shut down completely and got incredibly depressed/my anxiety was debilitating. I had to take a year off and am now back in school, but that was a huge issue with me because a large part of my identity has always been school/doing well in school.
I dropped out of high school my last quarter of my senior year because I was suffering with depression, anxiety, abuse, and neglect which was exacerbated by abusive teachers who would call me out and make me cry in front of other students. I graduated from an adult education program at a local community college. My partner also dropped out his senior year due to injuries and depression/anxiety related to said injuries. He graduated online school. We both went to get bachelors degrees a bit later in life, for him 24 for me 32. Both are valid and I appreciate you talking about the idea that there is no one way to get an education and that sometimes it's better for the child. This very structured idea of education is just societal gatekeeping and stigmatizes people who take different routes. High school was awful despite being popular and having an active social life because the adults around me were fXXXing awful. It's something we need to normalize a bit more imo.
my younger brother introduced me to her because he said she reminded him of me, this was a time where i was living alone trying to finish my last year of high school and she had just moved to LA. when she was posting about being overwhelmed and depressed, i was too. it was like a friend that understood me, i started to drift from her content when i graduated, but i’m currently back to watching her and really enjoying it!
As a 37 yr old woman, I am seriously curious how emma gained her celeb status. Here for this!!
As a 31 year old woman - same. Never watched her but heard so much about her.
41yo here. I watch a lot of dumb shit, so I feel like maybe I can talk?
Emma was a kid who was clearly privileged, but had really good parents who made her earn what she had. They weren't loaded, but they were pretty comfortable and made her work for it. Since then, she's LOADED because she was a bit of a phenom on CZcams. She was the quirky girl who wasn't annoying and super relatable, who also had an eye for editing like not many others have, and it got her a shit ton of followers.
Emma needs to be a director. She is so damned creative and I think she'd make some really interesting stuff.
That being said, I don't watch a lot of her videos because I just don't relate to her. Am old. But, I can absolutely appreciate them.
I'm 32 and I watch her videos 😂😂 I just like her vibe
I’m 40 and I watch her videos
I’m 35 & watch her videos occasionally. Mainly bc her personality is very similar to mine & I find her funny. 🤷🏼♀️
I watched her early content around 2017/2018 and I just feel like she’s almost too normal and real to deal with everything that entails with being a public figure while still being young and trying to figure out your own life
I don't drink anymore, so I just had a swig of water with every "relatable" and I'm still in pain. Always look forward to your videos and I loved this (as always)
Oooooh I like this! A ‘get hydrated’ challenge! I need that, I should rewatch with a gallon of water 😂
@@peacechickification just stop for lots of bathroom breaks 😂
i remember when emma addressed the whole dropping out of school thing and i actually related to that a lot as i’ve had my own struggles with mainstream education. it’s not for everyone and people are so quick to judge you and your parents even if you’re just doing what’s best for you and your mental health. though i never particularly watched emma’s content that much in the past (and now it’s just not the sort of thing i watch anymore) i can see her appeal. she definitely went from a relatable personality with a relatable life to a relatable personality with an aspirational/unattainable life. so of course she’s changed a bit. also she started out at 16, to expect her not to change isn’t reasonable. i’m glad she seems to be getting back that passion for making videos again though!
Omg, I suggested Emma on your last video from these series. I feel special. Can’t wait to watch. 🤣❤️
yes i liked your comment on the tana mongeau video i really wanted this!!
i think a nice "influencer" to do this evolution thing on would be ryan trahan (?) i don't know much about him tbh, but i always see, especially on tiktok, people talking about how his content has "changed" and he could've been so much more successful if he had stayed making a certain type of content, i think it would be a nice one for you to analyze!
Omg I really liked his videos at first, when he was doing the weirdest couples videos and a lot of his more commentary-based content. But there was a point where he started making a lot of videos that were almost, out of touch? There was one where he did a video of taking a VR vacation during the start of the pandemic and I was just like??? I guess it's a cool idea and the appeal just isn't there for me but I just rubbed me the wrong way.
agreed!! i remember watching his content a few years (?) ago and really enjoying it, but when i recently went back to check his channel, it seemed like his whole vibe had just,, changed.
ryan is great but Hayley sucks a lot.. she is so entitled and spoiled and im pretty sure smokey made a video about her greece trip... it is honestly jarring to me how their relationship works, ryan seems like the absolute opposite in attitude when it comes to their fame and success and views on life.. i think it wouod be interesting to see his side of their success story, as im more familiar with hayleys side
i remember when he was a really small channel and i found him because of danny gonzales, he seemed really cute trying to find his footing in the commentary genre. i remember thinking there was a sadness to him? like his jokes about himself sometimes felt too mean and real and like he really took it hard on himself for not being bigger on youtube... idk this sounds like a student film almost, like the network with youtube
this sounds so bad but if he never started dating haley he would have been one of the main commentary boys
honestly the red lipstick NEEDS to be your staple, you pull it off so nicely
i love your “hi hello” intro so much bc it feels like you’re genuinely talking to me and asking how i am/how my day was. 🥺❤️
You look bomb! I am really feeling the black top and red lipstick.
What I realy like about this series is that I can learn about famous CZcamsrs I dont wanna watch from one of my favorite content creators
I have 100% been binge-watching your "evolution of" videos for most of today. loving these!!
I can’t imagine the ever ongoing identity crisis these young social media stars have when they’re criticized for their personality and nothing more.
I’d love to see an evolution of Colourpop video bc I feel like they’ve become the fast fashion of the beauty industry. I’ve definitely lost a lot of respect for them over the years so I’d love to see a play by play of it the way you do. Love your vids!!!
Hannah!!! my country is having a horrible time with covid and I’m still in online uni. that makes me feel down bc I miss going out and my friends. But your videos help me pass the time and feel better. thank you Hannah appreciate you! even my mom knows when I’m watching your videos haha🥰
Emma’s beginning reminds me of Joanna Ceddia
Ik im two months late so nobody will see this but i also wanna mention that at the same time that she and ethan broke up and the sister squad disbanded (in part bc of the breakup and in part bc of james’s scandal), emma also dropped her friends ellie and hannah, who were another little squad that she was in. ALSO in this time period, she moved, got and editor, and got new friends who she talks about in her podcasts like they are her family. She really had a period of realizing her content was getting lazy because of the pressure she felt to make her editing supremely good, and decided to put herself first. I think thats when a lot of positive changes started coming. It still took a little while for her videos to get good again, but you could tell as a viewer that she was trying to (over the period of like 6 months) finally put herself and her mental health first. I think the emma we have now is almost as happy as the emma we started with- and as a long time viewer, it makes me really happy and proud.
the red lipstick is sooo pretty!! love the new merch and your look
I'm taking 6 online college classes as a senior in high school. I dont remember the last time I was this stress free. Last year I had hives for 3 months because I was so stressed from school. I had a 77% average and now my average is a 96% even though the classes are much harder. While online school isnt for everyone it definitely is for some people.
It's funny how different we all are. I think that's incredible you found what works for you! I, on the other hand, am really struggling with the switch to online school my senior year of nursing school/college. There needs to be a lot more flexibility/options for people all throughout education though. It's not one size fits all.
@@Katealana Yes! And especially people with mental health issues that affect their education need flexibility. Like this has been great for me because my depression makes in person classes hard for me to manage, while my bf and my sisters adhd make online classes nearly impossible. I honestly wish there was more of a push for varied education based on individual needs
Again, I have not watched a second of the content of the personality you’ve covered, but still found your analysis fire. Well-done on this series!
Smokey: Don’t play the drinking game
Me (a 27-year-old): challenge accepted
I love emma. I feel like people have hated on her a lot for "changing" from her content that she started out making, but that's kind of unfair. Like, shes a human being, of course shes going to evolve and change. And at least she doesnt rub her success in peoples faces like some influencers that rise to fame very quickly usually do... also that being said, I dont agree with some of the stuff shes been doing lately, mainly going out and partying during the pandemic. Its disappointing to see someone you support doing stuff like that, and potentially influencing thousands of other people to do it also.
i completely agree🥺 i LOVED her when she started out and i still love her, but in a different way i guess
I agree!!
She was only spotted at larrays bday party that’s it
That's good, I'm glad she hasn't done it since then.
Catttyheron _ yeah I agree. I just hope that these other influencers and tik tokers could do the same thing and just stay at home. It makes me sad that they are spotted hanging out with several people and also visiting from a different state:(
I can feel the social worker in this vid :)) I love the perspective you bring to internet topics
these types of videos really make me so much less anxious, like video essays kind of? its so nice to just see someone talking about things, if anyone knows other videos like this that would really help me!! 🥺
ive been trying to study her content this evening so im glad you made this like, this was so good!
Love your discussion about different routes of schooling, I was a online and homeschooled child and never could have gotten through traditional schooling without acting out. I'm now going for my MBA at university and never regret being in online schooling.
From anti influencer to actual influencer
God I've been blasting out stuff for my thesis film thank you for posting so I can have entertainment in the background 🥺
i've been bingewatching your videos.. love them
I've admittedly been like binge watching your videos (old and new) and when you were discussing Emma as a more relatable content creator at the beginning I realized that I'm probably so so so into your content right now because of how down to earth and relatable and realistic you are. Back before covid I was so head-over-heels for the big creators and the glamour of their luxury lifestyles but I've fallen so out of "love" with them as quarantine has gone on. Similarly - I also watched people like Amy Landino who pushed productivity and a workaholic lifestyle but after a while (and after losing my job to covid and graduating from school) consuming that kind of content started to really take a toll on my mental health. I felt like I had to keep up and make myself "work" for nothing, which kind of speaks to the illusioned drive a lot of people experience to live up to a luxurious lifestyle that they can't afford, simply because they see their favorite creators decked out in louis vuitton.
Oh hell yeah!!! My fave series! Yassss or pass is a very very close second!!! Much love Hannah!!! Xoxo
the effort you put into your videos never goes unnoticed, well spoken and clearly done. much love from Turkey xx
This is my new fav series on CZcams! I watch all of your videos but these are my favorite
if you’re looking for indie candles Bright Black is a Durham, NC based Black owned candle company that has the ABSOLUTE best candles (less sweet smelling, very well balanced and musky which I love for fall)
Thank you, those sound amazing!
Definitely going to check them out!
is there a shop? i’m like 30 mins away from durham and would like to check it out!
Ariel Younger they don’t have their own store but a lot of smaller shops and cafes in Durham carry them! I got my first at Durham food hall. They have a list of places on their website that carry them brightblackcandles.com/pages/find-us
lol lol , when your “editing” you showed up, It was timed in a way that made it seem it would be another Emma Outtake and it was super funny
I literally don’t watch drama channels but you really are so good at communicating, I can’t get bored ! Just WOW!!!
Every time I watch one of your “evolution of” videos I love you even more! You are so fair and well spoken and just awesome! So glad I found your channel and you! Love this series!!!
this video is so impressive... like the amount of research and analysis and knowledge you poured into this is inspiring. Very cool, loved it! 💗
Great analysis 🙏🏻
Ugh this is so GOOD! I’m obsessed with your videos 😫 literally my new fav 😍
This series is one of my favourites you’ve ever done. In fact, it’s one of my favourite series on CZcams, full stop! Love from the U.K. ❤️
You did a great job with this video. I’m 23, so I never watched Emma really, but I think she fundamentally impacted that entire generation even if they weren’t subscribed or knew who she really was. Honestly she walked so that Charlie could run. I’m blown away she’s only been on here since 2017 And I can completely get her fatigue. That something she loved and used as an escape would go onto crushing her. That happened with me and swimming, and the swimming meme account I created. I created that account as a copping mechanism when I had an injury and couldn’t swim as a 15 year old going into hs. By the time I hit senior year of hs and all of college, I could no longer relate to those memes and bc of other injuries, college recruiting and other pressure, swimming was no longer an escape and I completely stopped posting on that account despite having over 100k. However, that account was never me. People didn’t subscribe bc they liked my personality, they just liked the ideas I came up with but they didn’t know who I was really. I wasn’t making a full time income from it and wasn’t killing myself with editing. I could easily walk away while for her it was so much harder and her fan base is thousands of times the size of mine. And, I was able to have that account open new doors for me to further my career. I guess my point is, I don’t know how she spent so much time editing for so many years and trying to come up with content AND have her other business. She is an amazing women and deserves every ounce of fame she has. I really wish her the best and that she continues to find happiness. Honestly she could start her own bad ass clothing line and completely flip the world of teen fashion, but that will probably change bc she is no longer a teen. Any hoo, great job with this video
i’ve been WAITING for emma!! also your new merch is sooo dope
i would love a continuation of this video since her content and editing has changed so much recently
I’ve been going through a lot these past few weeks and have been watching your videos constantly just to help me relax and ease some of my anxiety. just wanted to thank you for being you❤️
Girl, once again you do an amazing job in looking into these people with a fresh perspective that's also super educational and entertaining!
Please, keep up the awesome work!
Hey Hannah! Don't apologize for not posting. You have a life..crap I need to buy your merch...just take my money..
You popped up on my recommended page and I can officially say you're my new favorite youtuber
editing hannah always scares the crap of me. i’m so into the video that when it happens i’m like ahhhh
emma is the exact same and completely different at the same time
Another mistake that Emma made was making CZcams her “therapy” or way to cope. I’m not bashing the way that people cope, but given that CZcams isn’t permanent and all of the hate she was getting I think it would have been better for her to seek actual treatment
emma started her youtube channel as an escape and it was a passion of hers so it was her therapy at one point. it obviously isn’t that anymore for her. and if you watch one of her recent videos from a month or two ago about her “mental breakdowns” she explains how she copes when she’s going through mental episodes
Ah - and I just got my Wicks and Sticks candles after your rec last week!! They are delicious and sooooo nicely packed!! Thanks for the tip, Hannah Glow!
I just realized you’re at 250K! I’m so proud of you girl!!!!