Product Life Cycle Explained
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- čas přidán 21. 10. 2018
- In this video, we define the Product Life Cycle in detail and look at options to extend the profitable life of any product. We'll also look at an example of two products made by Apple. One of which was successful and the other flopped.
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This better get me a good grade in my engineering test tomorrow
Great! I was formally of the opinion that there was an extra phase- Intrroduction, Growth, Maturity, Saturation and the Decline. But its good to see that 'saturation' happens during the maturity stage. Thanks for this and the use of examples too.
Very good. I use this in my Business English lecturers.
Excellent!
Dear Friends,
I have many questions about product life cycle:
1/ New product introduction stage: The market is not yet available, the basic purchasing power is not high, running continuous campaigns + promotions, gross profit margin is only 1-3% and it can be less than 0.
2/ The Growth stage: The market has accepted the product and continues to grow in terms of market share, at this time, revenue and gross profit has grown steadily, basic purchasing power has increased, but it costs a lot to run campaigns and maintain. Basic promotions.
3/ Booming period: Revenue and gross profit grew significantly (> 20%).
4/ Should we track the product life cycle year by year?.
Do you have any suggestions?. Thank you.
Good